Food - 4/5 Ordered an avocado toast with salmon (salmon cost extra) and an iced vanilla latte. The latte was nothing super special but I liked it more than some of other options in Old Town Pasadena. The avocado toast was your average avocado toast on multigrain bread. Service - 4/5 Staff were friendly and service was quick. Ambience - 4/5 Cute modern vibe. It's definitely one of those spots that I could see influencers taking photos at for the gram. The tables they have are kinda small if you plan on working more than a party of one, but there's lots of seating available b read more

They have a really good drip coffee here. Great beans. The service is friendly but both times I noticed normally only one person front of house. Inside ambiance is good for reading + working. Nice outside area as well. read more

Ideology Coffee - Drop - Coffee & Tea Near Me - Pasadena, California

I got their hot latte with lavender syrup and it was very good! I also got their avocado cream cheese everything bagel which was a very good choice, but next time will definitely get bacon added to it! It's cute inside and not far from where I get my hair done, so all around a convenient place to get good coffee in a cute town. read more

There seasonal syrup (peach blossom) is amazing, peachy and not too sweet. I got an iced americano with peach blossom syrup and oat milk. The peach flavoring pulls thru and compliments the roasted taste of the espresso. It leaves the mouth with a peachy delightful flavor. The espresso isn't too strong and not too acidic (just the smallest bit). If you like espresso soda which an espresso, syrup, and sparking water, this is a midway between a latte and an espresso soda. On the lighter end but still gives a latte feel. 8.5/10 for me read more

Ideology Coffee - An Americano with peach blossom syrup and oat milk - Coffee & Tea Near Me - Pasadena, California

Such a cute coffee shop! I came by during a weekday morning to read, and it was very peaceful and pretty inside. I ordered a blue jasmine matcha, and though the matcha was a bit overpowered by the jasmine, the drink was enjoyable overall. Street parking nearby was free before 11 am! read more

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A great coffee spot in the Old Town Pasadena area with plenty of seats. The barista was great and made such a delicious matcha latte. read more

Ideology Coffee - Coffee & Tea Near Me - Pasadena, California

This is the place where I had my first chaggachino- my kid said it wouldn't taste like mushroom. It did taste like mushroom but I was okay with it- LOL- I am trying to be more healthy nowadays. Pretty nice drink, I liked it and would come back to try the macha. read more

Lovely ambiance. Both inside and outside seating. Central location but still feels tucked away. That Jasmine Matcha drink on their specials list is so good! read more

Loved my experience at Ideology! The barista that helped me was super nice and gave me tips/recommendations. The inside is super cute and has plenty of seating for working. I got a vanilla latte with their house-made vanilla syrup and cinnamon powder and I would definitely get it again! I also got the avocado bagel which was super yummy with chive cream cheese and veggies. Next time I'm craving a coffee in Pasadena I'll be back! read more

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Maybe I'll update this once I go back... However, i stopped here for a drink and saw their matcha bring advertised so I ordered it. I was disappointed at the very little amount of matcha that was in my cup. It was such a light green color. The orange blossom syrup saved it because it was so fragrant and I loved it. So I'm not sure what went wrong. Im used to matcha lattes that has ~4g of matcha.... read more

One word: Chagaccino. That's all you need. That should be the reason why you're coming here. If you're unaware, Chaga mushroom coffee combines the benefits of both coffee and Chaga, a fungus known for its medicinal properties and widely known health benefits. It promotes gut health, inflammatory properties, Is rich in antioxidants, enhances energy without jitters, is rich in nutrients, and reduces stress. To add to all of those benefits, it also tastes delicious! I'm no doctor so take the chaga mushroom benefits with a grain of salt. Even if there were no health benefits, the coffee itself is spectacular. The service is great. The ambience is very relaxing. Just a tip, if you're going on weekends, it does get busy around 10:30am and on. read more

I've been to this coffee shop a few times now. I really enjoy the space which is airy and bright. Tables are well-spaced. Outlets galore for those who need to get work done. The staff have been friendly every time. This place serves both savory and sweet toasts (until 2pm) and pastries until they run out. Coffee is high-quality and they even offer my favorite summer coffee drink - the espresso tonic! There is a pleasant and quiet outdoor seating area. Located at DeLacey and Green Street. I've had an easy time with street parking, but of course there is the 2-hour time limit similar to the rest of Old Town Pasadena. Check this place out! read more

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Have gone here for couple of times to work. Every barista is sooo kind, coffee is great and WiFi is pretty fast and it has outlets as well. Park at THE SHOPS. It's free! :) read more

When in the Pasadena area, found an intimate coffee shop with a unique blue jasmine matcha drink. There are many coffee shops in the area but many are chains and I wanted to try this place because it's newer in the area and had lots of good reviews from its Glendale location. They also have a nice open and clean seating area for working and charger outlets all around, perfect for studying or working remotely. Parking on the street is free until 11am ! Quick and efficient service. There is also restrooms! Some of the overly hyped coffee shops in Pasadena don't have much space for working and no restrooms, so I like this place for all the tables available! read more

Ideology Coffee - Matcha Blue Jasmine with almond milk - Coffee & Tea Near Me - Pasadena, California

#132 in my Coffeeshop Chronicles. I was walking back to my car from another coffeeshop when I stumbled across this newly opened location of Ideology Coffee. I've been to the Glendale shop a few times, so I was intrigued to see a second branch here. This new location has a cute interior design with a white subway tile backsplash, slate blue patterned counter, a matching painted slate blue accent wall, black concrete floor, white industrial ceiling with hanging white lights, and an abundance of green foliage throughout the shop. The modern chic design and relaxed atmosphere harmonizes well with Pasadena's easygoing vibes. As for the drinks, they make their syrups in-house, so even their staple vanilla, caramel, lavender, hazelnut, and cinnamon-clove syrups are all house-made. I tried a cinnamon clove latte and the flavor was pretty subtle. It was still good, but I definitely wish the flavor was more prominent. I do like their vanilla lattes though, so next time I'll just stick with that. Note: Like most coffeeshops in Pasadena, they're dog friendly and even have treats available for your precious fur babies! ****************** My Ratings: 1 Star: Terrible; just thinking about it makes me angry. 2 Stars: Wasn't a fan so Not likely to return. 3 Stars: Meh. Average. Might return if others drag me. 4 Stars: Yum! Likely to return. 5 Stars: Amazing! Would plan my day around it. read more

First time to Ideology and had a perfect oat latte and a soft and moist orange cranberry muffin. The space is large, open, and refreshing with beautiful modern decor that elevates the experience. read more

Ideology Coffee - Orange cranberry muffin and oat latte - Coffee & Tea Near Me - Pasadena, California

This shop had lots of seating which I appreciated. Staff were very helpful and nice and street parking was also easy to find. Had a great experience! read more

I love coffee shops with house made syrups. The drinks tasted great, and the breakfast sandwich was tasty. Definitely will come by for coffee again, and the barista was very kind! It's okay for doing work by yourself, but there's not a lot of seating options for a pair or group to work--especially not if you need a charging area. It was also a bit cold inside! read more

The place looks very clean and the vibe is calming. The servers are kind and work quick. I really like my drink and think its delightful, but my sister got a matcha and says it tastes raw without foam. Either way, I like it and think it's cool. read more

Ideology Coffee - Hot mocha - Coffee & Tea Near Me - Pasadena, California

Cute little coffee shop! Came on a Sunday and it was a bit crowded with some bigger groups. They do have a bit of outdoor + indoor seating. I didn't have to wait to place an order which was great, since the service was so fast! I ordered the lox bagel + an iced matcha. I enjoyed both of them! The matcha was creamy and well mixed. The lox bagel was good, but it could've used some capers. Overall I enjoyed my meal, the service, and the ambiance. I spent a total of around $22, so do keep in mind that prices are a bit expensive. Parking is free at a nearby lot. read more

Ideology Coffee - Coffee & Tea Near Me - Pasadena, California

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Friendly staff. Great tasting coffee and matcha. Good pastries. Great avocado toast and lox bagel. Recommend.

First time in. Absolutely loved this coffee shop. Enjoyed their coffee. Will be back soon. read more

Ideology Coffee - Coffee & Tea Near Me - Pasadena, California

chai latte w/ oat milk 5/5: it was good matcha latte w/ almond milk 3.5/5: Unsweetened, and the almond milk flavor was overpowering. Tastes pretty fresh, but not amazing Plenty of seating inside + outside. read more

Ideology Coffee - matcha latte, chai latte - Coffee & Tea Near Me - Pasadena, California

In town for the weekend picked a close by, highly rated coffee shop to grab coffee and a light breakfast. This place was awesome. The menu is limited but, what they do, they do well. We ordered cold brew with there in house cinnamon & clove syrup and a splash of cream. It's pretty good, not overly sweet and you can still taste the coffee. I ordered the avocado toast and it was LOADED with avocado perfectly seasoned and the toast was toasted enough to hold the avocado but not so crunchy that it hurts your mouth; 10/10. My husband got the bacon, egg & cheese on an everything bagel. He loved it! The filling to bagel ratio was spot on and made it easy to bite. The service was friendly and quick! A couple regulars came in while we were there and it's clear the staff takes interest in their patrons but even as a non-regular we got the same great service. The ambiance is nailing trendy-local-coffee-shop. We were there around 10:20 on a Sunday morning and it was filled with people on laptops quietly keeping to themselves. This is great for people who need a quiet place to work but might not be great for friends grabbing coffee who want to chit chat and visit but that probably varies depending on the day/time. Overall great experience, exactly what we were looking for. read more

Absolutely love coffee shop!! This is my go-to local spot. One of the most stand out parts of Ideology Coffee is how amazing the customer service is. Unfortunately, it is really rare these days to get good service at coffee shops, but the baristas here are exceptional. They are so friendly and warm. The energy is just so positive here. Also, they have one of my favorite matcha lattes in town. I love their iced matcha with soy and lavender syrup. It's also a great study/work spot. read more

Iced chai and avocado bagel! Soooo so good! Definitely coming back to try more! Loved the vibe in here, super cute! read more

Ideology Coffee - Iced chai and avocado bagel! Soooo so good! - Coffee & Tea Near Me - Pasadena, California

Came in today for an afternoon pick me up and ordered a cappuccino. Wow! The flavor was tremendous and it was strong. Customer service was friendly and ordering was easy. Ambiance of the place was nice with plenty of seating. read more

Ideology Coffee - Coffee & Tea Near Me - Pasadena, California

A fine neighborhood coffee spot, one that I am happen to support! I've been twice to get my coffee beans - medium roast central blend. The complimentary drink is a nice treat. I usually choose an Americano with oat milk. read more

Ideology Coffee - Iced Americano with oat milk, coffee beans to go. - Coffee & Tea Near Me - Pasadena, California

My favorite cafe in Pasadena! Come here to study at least once a week. The staff is super friendly and the ambience is excellent for productivity, with the natural lighting. I love getting the tea that they have, but will indulge in a cappuccino once in a while that always hits the spot. :) The food always hit the spot too. Go check this cafe out! read more

Ideology is a super chill new coffee shop in Pasadena with free parking for 4 hours, WiFi, outlets, and friendly baristas highly recommend coming here to study, hangout, or to just grab a drink and walk around old town! I got a chai and plain bagel with cream cheese, but looking forward to trying some of their coffee with house made syrups next time! read more

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It is nice to have another coffee shop here in Pasadena. It is welcomed with all the other ones as well. For my first visit here I got the Iced Rose Latte and the Ricotta and Jam toast to go. Lots of tables though if you want to sit and get some work done. First the coffee: This was one of the best coffees I have had in awhile. It was sweet with just a hint of bitterness from the coffee and had the right balance between the coffee and milk. I could tase the rose flavor, subtle enough to not be overpowering, but not lost in the drink itself. Not too much ice as well so getting well worth your money unlike some other places. For the toast: This was lacking to me, hence the one star off. While made well there was just too much ricotta on there. The toast was a little floppy as well and so made it a little hard to eat with just my hands. The jam was sweet, but again with all the ricotta on there, it was just lost. So a little bit of a balencing needed, less ricotta and a little more jam. Overall I will be back to try out their other coffees soon. read more

Ideology Coffee - Iced Rose Latte - Coffee & Tea Near Me - Pasadena, California

I came in on Sunday to get a small bite to eat. I was going to order via Postmates but I wanted to go in to the shop to order. I walked into around 3:14 pm but they said the kitchen was closed. Mind you they close at 6 on Sundays and there's no where mentioned that the kitchen closes at a certain time. If I try to place an order via Postmates it gives me the option to place an order. Just be very careful when coming here if you're trying to order food. I won't be coming back here again. read more

Ideology Coffee - Postmates online order screenshot - Coffee & Tea Near Me - Pasadena, California

Asked for light ice and they said they would add a little more milk rather than the latte part so it ended up being a bit bland, but will come back to try other drinks! read more

Ideology Coffee - Blue jasmine matcha latte - Coffee & Tea Near Me - Pasadena, California

I love this place to come and do some work. It's not too loud and it's not too quiet either. Definitely picks up toward later in the morning during the week. Their coffee is always great - I usually get iced lattes. Their food is pretty good too. Parking is either on the street or in a parking structure in old town Pasadena. Check the street signs but I think during the weekday their street parking is free till about 11am or so, but again double check the signs! read more

I got a matcha jasmine tea and my friend got a matcha latte!! I love the vibe, good music, amazing service. read more

Ideology Coffee - Coffee & Tea Near Me - Pasadena, California

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I see why they have such great reviews. Such a nice space, staff, and drinks. The espresso is a little more on the acidic, citrusy side for my taste, but my cortado was clearly dialed in well, great milk texture and art! read more

Ideology Coffee - Cortado - Coffee & Tea Near Me - Pasadena, California

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Love the coffee. Love the human beings. But filling your BLACK coffee/no room order almost 2 inches short is no bueno. Make sure you check your cup before you leave. Coffee is more expensive now so this felt like a rip. :( read more

Ideology Coffee - Coffee fill is very short - Coffee & Tea Near Me - Pasadena, California

I work by this coffee shop and was really excited to try. I got an iced vanilla latte with non fat milk, and my latte was really milky, I couldn't taste the coffee. The flavor of the vanilla that was made there was super yummy though! It did smell a little weird in there too not sure what it was. read more

Great spot to grab a coffee and work! Glad I am walking distance from Ideology, will be coming here more often! Great coffee and great service! read more

Live in the area and frequent all the coffee shops in the area. Decided to try it out today. The vanilla latte tasted like pure syrup and milk and the cold foam cold brew tasted like bitter water. We were fairly disappointed. read more