I love the looks and vibe in this shop. The location is great and covered in shade around the exterior which makes for a chill java, indoors or out. The echo inside was notable so we chose outside today. I am making this our routine start when I meet up with a homie every few months in this area. I tried to order a Ricotta Jam Toast that was posted in photos on their Yelp but as happens it must have been a retired offering. I will have to do it home. The morning was cool, so I was going to go for "hot drip" but needed decaf today (sadly) so I chose an ICED LATTE. They do offer house made flavors, but I forgot to ask which they offer. Maple would be my preference. ICED LATTE: -- whole milk taste -- smooth -- not sour or bitter -- perfect java to milk color in cup -- tasty RATING = A+ Love the proximity to Colorado Ave but in a cooler tree lined spot. read more

food matcha - meh coffee - also meh service pretty good service i didn't feel rushed but the second time was weird and I did in fact feel rushed ambiance vibes are ok not the greatest depending on the crowd sometimes it's a working vibe, other times it's a really weird Pasadena vibe thats like a eerie/judgey vibe parking: ass booty price: priceyyyy read more

I usually have my go-to coffee shops in Old Town Pasadena but I wanted to try somewhere new since I was nearby. The barista was not friendly and the coffee shop was very quiet. There was no music playing in the background and no one talking. It looked like people come here to study or work only. I ordered an Iced Vanilla Latte with oat milk and it was pretty mid. I wouldn't go out of my way to come back here again. read more

Ordered Doordash since there's a promo - 25% off orders $12+! There's a good variety of matcha/coffee drinks and food items. Love that they make their syrups in-house and they offer sugar and ice adjustments free of charge. There are milk substitutions for +$1! Got the Vanilla Latte with Easy Ice & Single Shot of Espresso ($7.50). The vanilla syrup was just the right amount of sweetness and tasted so good! The coffee was not too strong and it wasn't bitter so it was really enjoyable! I could definitely tell by the taste that they use high quality coffee beans so this is definitely a must! The Blue Jasmine Matcha Latte ($7.50) was so amazing! It's made with almond milk with butterfly pea flowers, jasmine tea, and in-house jasmine syrup. The matcha tasted very good quality and most likely handwhisked. The jasmine was so refreshing and fragrant. I really enjoyed the bits of butterfly pea flowers and the floral taste it added to the drink. Overall, I really enjoyed both my drinks and would definitely return and recommend! read more

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Was on a rush, their drip with oat milk was superb, and Hot.. for this cold morning, service was polite and knowledgeable. place was clean and tidy.. will go back...! read more

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I was excited to try the jasmine matcha here since I looked this place up specifically for that drink. Service was friendly and super fast, which I appreciated. The matcha itself was good and I liked that it wasn't overly sweet without having to ask for less sugar. Personally though, it tasted a little watered down compared to other matcha spots I usually go to, so it wasn't quite a "wow, I need to come back" kind of drink for me. Overall still not bad and worth trying if you like lighter matcha flavors. read more

Ideology Coffee - Jasmine Matcha - Coffee & Tea Near Me - Pasadena, California

Cute little coffee shop in downtown Pasadena. This has to be the best bagel breakfast sandwich I've had from a coffee shop. The bagel was soft and fresh. The bacon was perfectly crispy. The egg was fluffy. Absolutely delish!!! Can't wait to try their pastries next time. The coffee is also really good especially their chai latte. Quiet place to work or study from as well. Highly recommend this coffee shop when in Pasadena!!! read more

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A nice bright coffe shop located on a business strip. This place has a nice earthy feel interior design and ample seating inside and outside for those wanting to stay and sip. The staff is nice and fast with their service. I ordered the Orange Latte which was rich, creamy, smooth, and tasty. Not too sweet, and I enjoyed every sip. I especially love the foam artwork. read more

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Cute coffee shop. Can get packed fast. Good service. Parking can be hard in peak time but worth it. read more

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Quick review since I was only in and out; I finally tried Ideology Coffee today & was pleasantly surprised by the coffee. Plenty of indoor and outdoor seating, in a quaint area of old town Pasadena. I ordered an iced hazelnut latte with soy milk, and it was 10/10. I would come back and order this again for sure. Service was okay. The barista wasn't rude but he called out my drink 3 times in a single minute while I was still trying to put my keys in my purse. I know there was a couple people in the group before me that were also waiting for drinks, but there's no need to rush me like that. I'd come back here but please don't rush people with grabbing their orders. Not everyone can move that fast or is quick on their feet. read more

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we ordered an iced-matcha and an extra-hot latte both drinks were done being made within a minute, but they both sucked the latte came luke-warm and tasteless, and the matcha was so bad that my friend only took a couple of sips and then threw it out We were in a hurry , so we had no time to bicker with the "baristas" at this silly place, who weren't even nice either. read more

Came for the matcha, stayed for the cuteness. Kind & helpful staff, cute, bright interior with some exterior patio seating. The iced blue matcha latte was dreamy and matcha-ed my expectations. (see what I did there?) Will be back! read more

Ideology Coffee - Ceremonial grade and delish! - Coffee & Tea Near Me - Pasadena, California

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Cinnamon clove latte hit the spot as we waited for Motto to whip up a massive order for the group. Only I wanted coffee and after eight other espresso stops during vacation, vote Ideology an honorable mention! Jones is by far the winner but can't fault this beautiful inviting nook in old city Pasadena for warm and attractive atmosphere, nice menu, and plenty to satisfy most. read more

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Though this coffee place has a miniscule food menu, we desired coffee and so ate here and I ordered the avocado bagel, where both avocado and bagel were fine, but the cream cheese was plastered onto the bagel as to make it not edible. This cream cheese was as thick as a country ham and difficult to remove with a fork. I know I sound like Larry David, but I struggled with this bagel sandwich and eventually tossed it. My wife and daughter enjoyed their avocado toasts, so three stars. Whatever. read more

I came here to meet a friend for a coffee catch up and it is so nicely decorated. It is very clean and parking is on the street. They have enough options and I was choosing between the homemade syrups for my iced latte. I ended up choosing the cinnamon and cloves syrup which was perfect. The latte was also not too sweet and was a great midday pick me up. I also got the glass martinellis apple juice from the refrigerator section. My friend ordered a cortado and bagel with cream cheese. She enjoyed it too since it was her first time as well. The service is awesome too and I definitely want to come back when I am in the area. read more

Trying to find a place around the area just for quick afternoon pick-me-up aka caffeine doze brought me to this pleasant space Ideology offered. While some other guests enjoyed showering themselves with sunlight, I'd rather peacefully staying indoor by the window sipping my coffee and people-watching. The barista was pretty nimble, getting orders ready in seconds despite being solo player for the day. My cold brew might be too acidic for my liking but I loved the spot and ambiance. Might consider going back for their Jasmine Blue Matcha! read more

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Came here to finally try this place since I pass this place in passing all the time when I walk my dog and to stamp it off in my Pasadena Coffee Passport. Then coffee shop looks hidden to be honest. I would have never known. As I entered, the place is spacious, bright, clean, and organized We ordered: - Bacon, Egg, and Cheese with Bacon - Iced Lavender Matcha Latte - Vanilla Latte The coffee & food were amazing! The staff is are super sweet and helpful. Definitely coming back! read more

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I really enjoyed the coffee and food here! We paid for parking since I'm used to the old town parking situation, but then I saw that they have validated free parking! Will be taking advantage of that next time. Spacious but does get a bit loud, so maybe bring headphones. Water is easily accessible. Syrups are house made! Service was great, quick, and answered my questions. read more

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I don't get to come often but when I do I always enjoy it. It's a quiet place that serves up great coffee prepared by friendly staff. I love how "slow" time moves here. Today I choose to sit outside in the alley. I initially chose it for the quietness, then I was delighted by the history. Please see the photo of the plaque! read more

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Been here a few times now and I can confidently give this spot 4 stars. I've come here for of course coffee and pastries, but other times I've done some work here. Pretty spacious area that allows doges and plenty of tables to sit. My only gripe are the seats which aren't that comfy. But alas perhaps that was intentional so people don't stay that long Inside/Outside - 4/5 Parking is metered and the location is easy to find. As mentioned above, Ideology has quite the spacious pretty design with plenty of seats and nice natural light. My only gripe are the seats aren't that comfy. Nevertheless it's nice to work in a pretty space. Service - 5/5 Very nice and attentive staff that care about your order no matter how long you take. Every person has offered candid recommendations. And everything is prepared quickly Coffee/Food - 4/5 Good coffee and pastries. I feel in an area inundated with nice coffee spots it's hard to compete but I do strongly feel that Ideology is one of favorite spots in Pasadena. In another neighborhood it would easily be numero uno. My favorite coffees this season has been the Pumpkin Spice Latte - subtle but nice. I don't need someone to yell PUMPKIN in my mouth. Cinnamon roll was very solid, moist, and not too sweet. Great selection. read more

I visited the Tuesday when the Eaton fire started! :O The winds were so strong that morning, I remember. The back door was constantly banging open and close. The trees outside would make noises too. Anyway the coffee shop is spacious inside. I really liked that it was quiet - good to do work or study. They had free Wi-Fi. I got a matcha latte and it was great! Parking: Don't follow Google Maps for the parking structure. Find the sign that says "THE SHOPS". When you walk out of the structure/elevator, you'll be really close to Ideology's front door. Previous reviewers and also Google Maps reviews were very helpful. Bathroom is in the way back. Credit card/Apple Pay accepted. read more

Ideology Coffee - Parking is on Dayton - Coffee & Tea Near Me - Pasadena, California

Enjoy coming here on the weekdays at 8am during the week. Plenty of seating, baristas are friendly, the temp inside is a crisp 68, they have a bathroom and the drinks are good. I've had their decaf mocha latte and a variety of matcha drinks. I prefer their coffee to the matcha because we make good quality matcha latte's at home. The reason for 4 stars instead of 5 is they charge $1 for alternative milk. Latte"s come with milk, so it's frustrating when the additional fee is so much. read more

Ideology Coffee - Decaf Mocha Latte and Coffee Latte - Coffee & Tea Near Me - Pasadena, California

Nice, calm atmosphere with kind staff. Iced lavender latte was smooth and tasty without being overly fragrant. Their sign says they make their own syrups. The orange cranberry muffin was fresh. Not dry, The every once in a while whole tart cranberry was nice to get a bite of. The avocado toast was simple as it can be but the avocado was ripe and flavorful and the bread they used was good. If I ordered it again I would ask for no scallions. That's a personal preference. Staff was kind. The majority of the tables inside were occupied by people, mostly working on their laptops. There were some outdoor tables and chairs. Metered street parking available in front of the location if you're fortunate to get one. They only use a parking app though. Coins and credit cards not accepted on those parking meters. It's the Passport parking meter app. read more

Ideology Coffee - Avocado Toast to go. - Coffee & Tea Near Me - Pasadena, California

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Great matcha, great study vibes, and great baristas! I was scared of it being too loud based on prior reviews but it was surprisingly quiet (12-4 on a Friday). Baristas were friendly, matcha was delicious, and there are ample tables (both indoor and outdoor) with outlets. read more

It happened to be a rainy day when I noticed Ideology as I was entering the Mexican restaurant nearby. After ordering my meal, I returned to Ideology to see what it offered. Got myself a matcha latte. The matcha must have been of quality as I certainly could taste it. It warmed me up that cold day. Happy I dropped in and when back in the neighborhood will drop in again. read more

I like grabbing their avocado bagel for a quick bite, and the staff is always friendly. Plenty of seating if you want to stay for a while.

Coffee was mid. Didn't stand out to me, tasted like coffee I could make at home. Bagel with cream cheese and egg was good, basic and good portions. Good place to get work done, I saw outlets along the wall. Parking is 2 hours only though so not good for long study sessions. I probably wouldn't go back unless I was in the area. read more

Came here to get some work done. They are computer friendly with WiFi access. Baristas are really kind. I enjoyed Gretchen's friendliness and talent - she made me a clown on my coffee. I drank it with a smile :) read more

Ideology Coffee - Gretchen gave me a funny clown :) - Coffee & Tea Near Me - Pasadena, California

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Great service! Very friendly staff. Parking: I wouldn't say there was plenty of parking but you really need to find a space. They're also not too far from covered parking. Coffee: I got the iced latte and it was great! Not too sweet but not too strong! Drinkable! Food: I also got the bagel and cream cheese. While it did take a little long to make, they were very generous with the cream cheese and the bagel was toasted to perfection! Overall: I know coffee shops are becoming a dime a dozen in Pasadena, but I do recommend this one. Love their vibe and their coffee! read more

Ideology Coffee - Decor - Coffee & Tea Near Me - Pasadena, California

Bought the avocado bagel sandwich with added bacon, the chagacinno and blue jasmine matcha latte. Sooo good! I was actually quite pleasantly surprised that a coffee shop served mushroom coffee. It is very rich and subtle, not overly sweet. I substituted for soy milk only because milk causes me to build up phlegm. I rally did enjoy my chagaccino, my daughter who is a matcha latte lover really liked the blue jasmine infused matcha latte. The bagel was fresh and delicious. The chive cream cheese on this sandwich was key to its success. I've never been huge on cream cheese on sandwiches but I LOVED this one. Will definitely come again. Service was friendly and fast. The coffee shop is clean, fresh and open. If you don't want to pay for parking you can park across the bridge by the Ralph's. I use to work around here read more

Ideology Coffee - Avocado bagel with added bacon - Coffee & Tea Near Me - Pasadena, California

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Lattes are consistent and delicious. 2 things that always bring me back to a coffee shop. I also appreciate that I can get it in a ceramic mug and enjoy it there. Another star for that! The staff is always nice and there is plenty of seating and wifi. Sometimes the music is a tad loud but overall I have enjoyed there being music on, drowning out the clicks of keyboards and people's zoom calls. I love the espresso beans they use and could easily drink 2-3 lattes - if my heart allowed it! :) Matcha lattes are also good and the food is decent as well. Not many places in the area you can carb up on a bagel, so I like that they are a permanent menu item. read more

Hot chai was pretty yummy. A tad watery taste, but still it was okay and I'm glad I ordered it. It's from concentrate. I'm still on the hunt for the best chai in town. Service is always nice. And the indoor has lots of seating. Cute outdoor area with option to sit outside. read more

Ideology Coffee - Hot chai latte - Coffee & Tea Near Me - Pasadena, California

This is a nice, quiet cafe to work at or meet for a first date. Drink Options are enough; nothing too crazy. The service is great. I went in for coffee and ended up getting the hibiscus elderberry iced tea because it was just a hot day. They have a little outdoor area for sitting. read more

Ideology Coffee - Hibiscus elderberry Iced Tea - Coffee & Tea Near Me - Pasadena, California

Love this coffee shop in Old Town Pasadena. It's a welcoming place with friendly staff. The coffee is always consistently good. They have outdoor seating too which is ideal if like me you have a dog. Dog treats and water are also provided for our furry friends. The last time I picked up my order they had even drawn a pic of my pup on the cup( see pic)Thanks for that. If you want to escape the hustle and bustle of Colorado Blvd, pop down a block to Green St and grab a drink and a bite at Ideology. read more

Ideology Coffee - A little picture of my doggo! So cute. Thank you. - Coffee & Tea Near Me - Pasadena, California

Reviewing this cafe solely on an ice Americano. Staff was friendly and welcoming. Coffee on the other hand, overly bitter. Might have been a fluke, so will probably give them another shot and update. . read more

Beautiful coffee shop, great location, and above average coffee drinks. Staff felt cold towards customers.

stopped by to this coffee shop early morning before work to grab myself & my co worker some matcha lattes. it was my first time trying out their matcha and id have to say it was really nice. the blue jasmine matcha sounded really interesting to try so i had to get that one for myself! my co worker got their matcha latte w/ vanilla + almond milk. both matcha drinks were made really good! i didn't have to wait that long for my drinks to be made + the barista who made our drinks was super sweet! read more

Ideology Coffee - Blue Jasmine Matcha Latte (Iced) Matcha Latte - Coffee & Tea Near Me - Pasadena, California

After the first sip hit my lip I knew it was legit! And left outta that coffee shop on Lit! Totally chill vibes flowing over here and through the playlist. So let me tell you what I ordered on this coffee adventure. Of course when I see a seasonal special I'm all over it so I got the Blue Jasmine Matcha latte. Ok so this nifty drink is perfect for someone who wants to experience Matcha but is afraid of the taste. It did have a nice blend of Butterfly Pea flowers and Jasmine tea and a subtle aftertaste of Matcha. The next drink I had was the RAF and this is prepared by adding cream and vanilla sugar to a single shot of espresso then foaming the mix with steam. The barista told me it was a popular drink in some countries of the former USSR so that was cool of her to explain that. Service was spot on but unfortunately not with the others. They do have mug service so don't let them tell you or anyone otherwise. It's pretty simple to clean a cup! Just saying, and that's my take on it, Peace read more

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Grabbed a quick coffee here because they are new, and I'm always down for trying new stuff! Always order Vanilla Latte to compare my standards because that's what I do at every coffee shops lol I like their Vanilla Latte! Not too sweet for me but next time I want to have it less sweet and more shots! The vibe is so calming, a lot of people just hang and work. If you find a seat next to the wall, you're good because they have plenty of outlets on the wall. Staff are nice and friendly as well! Surprisingly, it's next to my yoga studio, so I'm so stoked to come here again after my class next time! read more

Ideology Coffee - Coffee break - Coffee & Tea Near Me - Pasadena, California

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Cute little coffee spot! Parking isn't ideal but got lucky driving by and got a spot almost in front. Staff friendly and helpful. I got an iced latte and tbh it felt like basically milk. Ratio off I suppose. I also grabbed their breakfast bagel and that was super yummy! So overall a good visit. read more