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    Ideology Coffee

    4.5 (108 reviews)
    Open 7:00 am - 4:00 pm
    Updated 1 month ago

    Order Ideology Coffee Takeout or Delivery

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    IDEOLOGY COFFEE ATMOSPHERE

    What's the vibe?
    Outdoor seating
    Dogs allowed

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    Recommended Reviews - Ideology Coffee

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    Inside
    Claudia S.

    Cute little coffee shop in downtown Pasadena. This has to be the best bagel breakfast sandwich I've had from a coffee shop. The bagel was soft and fresh. The bacon was perfectly crispy. The egg was fluffy. Absolutely delish!!! Can't wait to try their pastries next time. The coffee is also really good especially their chai latte. Quiet place to work or study from as well. Highly recommend this coffee shop when in Pasadena!!!

    Jasmine Matcha
    Margarita M.

    I was excited to try the jasmine matcha here since I looked this place up specifically for that drink. Service was friendly and super fast, which I appreciated. The matcha itself was good and I liked that it wasn't overly sweet without having to ask for less sugar. Personally though, it tasted a little watered down compared to other matcha spots I usually go to, so it wasn't quite a "wow, I need to come back" kind of drink for me. Overall still not bad and worth trying if you like lighter matcha flavors.

    Brionna K.

    Cute coffee shop. Can get packed fast. Good service. Parking can be hard in peak time but worth it.

    Todd J.

    Was on a rush, their drip with oat milk was superb, and Hot.. for this cold morning, service was polite and knowledgeable. place was clean and tidy.. will go back...!

    Ceremonial grade and delish!
    E S.

    Came for the matcha, stayed for the cuteness. Kind & helpful staff, cute, bright interior with some exterior patio seating. The iced blue matcha latte was dreamy and matcha-ed my expectations. (see what I did there?) Will be back!

    Pastries
    Jeremy L.

    A nice bright coffe shop located on a business strip. This place has a nice earthy feel interior design and ample seating inside and outside for those wanting to stay and sip. The staff is nice and fast with their service. I ordered the Orange Latte which was rich, creamy, smooth, and tasty. Not too sweet, and I enjoyed every sip. I especially love the foam artwork.

    Cinnamon and clove latte
    Luke W.

    Cinnamon clove latte hit the spot as we waited for Motto to whip up a massive order for the group. Only I wanted coffee and after eight other espresso stops during vacation, vote Ideology an honorable mention! Jones is by far the winner but can't fault this beautiful inviting nook in old city Pasadena for warm and attractive atmosphere, nice menu, and plenty to satisfy most.

    Ginger I.

    Quick review since I was only in and out; I finally tried Ideology Coffee today & was pleasantly surprised by the coffee. Plenty of indoor and outdoor seating, in a quaint area of old town Pasadena. I ordered an iced hazelnut latte with soy milk, and it was 10/10. I would come back and order this again for sure. Service was okay. The barista wasn't rude but he called out my drink 3 times in a single minute while I was still trying to put my keys in my purse. I know there was a couple people in the group before me that were also waiting for drinks, but there's no need to rush me like that. I'd come back here but please don't rush people with grabbing their orders. Not everyone can move that fast or is quick on their feet.

    Jessica G.

    Trying to find a place around the area just for quick afternoon pick-me-up aka caffeine doze brought me to this pleasant space Ideology offered. While some other guests enjoyed showering themselves with sunlight, I'd rather peacefully staying indoor by the window sipping my coffee and people-watching. The barista was pretty nimble, getting orders ready in seconds despite being solo player for the day. My cold brew might be too acidic for my liking but I loved the spot and ambiance. Might consider going back for their Jasmine Blue Matcha!

    Megan C.

    Came here to finally try this place since I pass this place in passing all the time when I walk my dog and to stamp it off in my Pasadena Coffee Passport. Then coffee shop looks hidden to be honest. I would have never known. As I entered, the place is spacious, bright, clean, and organized We ordered: - Bacon, Egg, and Cheese with Bacon - Iced Lavender Matcha Latte - Vanilla Latte The coffee & food were amazing! The staff is are super sweet and helpful. Definitely coming back!

    Inside
    Tiffany T.

    I really enjoyed the coffee and food here! We paid for parking since I'm used to the old town parking situation, but then I saw that they have validated free parking! Will be taking advantage of that next time. Spacious but does get a bit loud, so maybe bring headphones. Water is easily accessible. Syrups are house made! Service was great, quick, and answered my questions.

    Baroque P.

    I don't get to come often but when I do I always enjoy it. It's a quiet place that serves up great coffee prepared by friendly staff. I love how "slow" time moves here. Today I choose to sit outside in the alley. I initially chose it for the quietness, then I was delighted by the history. Please see the photo of the plaque!

    Parking is on Dayton
    Clara C.

    I visited the Tuesday when the Eaton fire started! :O The winds were so strong that morning, I remember. The back door was constantly banging open and close. The trees outside would make noises too. Anyway the coffee shop is spacious inside. I really liked that it was quiet - good to do work or study. They had free Wi-Fi. I got a matcha latte and it was great! Parking: Don't follow Google Maps for the parking structure. Find the sign that says "THE SHOPS". When you walk out of the structure/elevator, you'll be really close to Ideology's front door. Previous reviewers and also Google Maps reviews were very helpful. Bathroom is in the way back. Credit card/Apple Pay accepted.

    Avocado Toast to go.

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    Beautiful coffee shop, great location, and above average coffee drinks. Staff felt cold towards customers.

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    4 months ago

    I like grabbing their avocado bagel for a quick bite, and the staff is always friendly. Plenty of seating if you want to stay for a while.

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    Page 1 of 3

    Ideology Coffee Reviews in Other Languages

    Ask the Community - Ideology Coffee

    Do you have any vegan pastries?

    Hi Christy ! Yes , we have vegan cookies by Vegan Madness

    Is it kid friendly? Any high chairs?

    Hi Mey! Yes we are kid friendly and we do have high chairs !

    What is the parking situation like? Is the nearest parking structure near the Buca di Beppo?

    Yes, or there's free parking behind the building ideaology is in. Also street parking is free until 11am if you work early morning.

    Do they have wifi?

    Hi Joceline! Yes, we do have WiFi and power outlets throughout the cafe!

    Don’t See Your Question? Ask Away!

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    Einstein Bros. Bagels

    Einstein Bros. Bagels

    3.1
    (379 reviews)
    1.3 mi
    $

    I can't get Enough of the all nighter ! It's incredible! Crispy bread , added extra turkey…read moresausage it's a mouth watery experience! 5/5 Farm house is outstanding! So delicious It's a go to , top choice of mine ! 5/5 Fresh orange juice terrific! 5/5 Sea salt chips so crunchy so go definitely goes with the sandwich 5/5 Pizza bagel (pepperoni) sooo delicious! Nice and crunchy super melted cheese . 5/5 Great ! Customers service, always welcoming first thing when you walk in , positive smiles on the face , very nice at the register, very helpful 5/5 Clean environment, inside and outside , great decorating inside , beautiful outside seating nice and clean and nature around . Restrooms available Parking spaces available at the lot They do Validate your ticket as well Definitely recommended to friends and family Will be back soon for more .

    Ordered for pick up at 6am on my way home from the gym. App ordering is easy. Pick up location is…read moreNOT clearly marked, could be better with bigger signs. This isn't a restaurant more so a bagel stand. Outdoor seating only. Ambiance is - take your food and sit outside. Which is fine. It's California so plenty of bagels OPTIONS, which is good for the consumer, not so sure if it is for the business model but that's not for me to decide. What makes this a 3 star review is the cream cheese option, or the shmear. $2 for shmear is outrageous. The app doesn't give you the option to have it on the side - I don't know how clean your knife is. If you're going to charge me $2, at least give me the option to have it on the side. I'd much prefer that option than the OPTION of 34 different types of bagels that probably are thrown out at the end of the night. Then when you want cream cheese on the side - there isn't a small packet offered for a nominal fee, but rather a minuscule $2 option or a $5 tub of cream cheese. No thanks. Silly. I'll just go to Trader Joe's and stock up on whipped cream cheese for $2.99 Bagel is good! Love the plain, everything, and cinnamon raisin!

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    Wake and Late

    Wake and Late

    3.7
    (770 reviews)
    0.8 mi
    $$

    Great service, kind employees, amazing unique space, awesome food, but... Too expensive?…read more I think this is a really unique space. Very... modern, yet in this old old building, with cute seating. I had the standard breakfast burrito, and although it's a bit small it's super yummy! I've had 2 now, and neither instance was I able to finish them. The coffee is great too. Here's the problem: too expensive. The good stuff that usually comes standard in a breakfast burrito is all extra ad ons. The coffee they give you comes in an itty bitty cup. Great quality, I think..? But... woof. Feels like the space is for people who aren't looking at their checking accounts. I think I'll come back again, but I really hope that management considers how tacky all these basic ingredients being extra charged is. I can go to any taco truck and get a breakfast burrito the size of my arm for half the price! I can get much more coffee for quite good quality at any other coffee place. :( The food and space is fun, but... in the long run I don't know if people will want to invest their hearts in this place? I think lower prices or make the food and drinks larger... If that's possible.

    Sad to see this place go - I think I overheard an employee saying they will be closing soon…read more.. makes sense now that they have gotten rid of bagels and ramen a breakfast BURRITO and turned it into a breakfast bite.... You can't be all holy organic if you use bs tots You should have expanded property when the time came - avoid avoid avoid - BBAd down the street actually had good breakfast burritos this place is over priced Santa Monica style hippie garbage - close soon please let someone else in

    Photos
    Interior
    Interior
    Steak Burrito
    Steak Burrito
    I want this masterpiece

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    I want this masterpiece
    Belle's Delicatessen & Bar

    Belle's Delicatessen & Bar

    4.2
    (803 reviews)
    3.4 mi
    $$

    I love this place so much! From the start up they were across the street serving only in the…read moremornings to growing their business into this new facility serving all day is amazing and it's no small task either! The quality of food is second to none. Not only are the workers and owners just simply fantastic, their food is too. Our favorites are the MCB (nova lox, tomato, onion, capers & plain cream cheese on an everything bagel) and the Loxsmith (nova lox, crispy salmon skin, radish, pickled fennel, dill & beet cream cheese on an everything bagel). The MCB shines above all the other sandwiches for me and it's our favorite breakfast in the morning. Every bagel has the right amount of chewiness that we all love. My family and I would walk and frequent this place every morning to start the day with their fantastic bagels when we lived in the area. Oh how much we miss the living in Highland Park with the awesome shops and restaurants this city has! They also do platters and we've ordered for pick up for our office meetings too and everyone loves it! You can preorder everything online and set a day and time to pick up.

    5/27/2026 4 Stars -…read moreminus 1 Star for lack in parking spaces. First time at Belle's. PEC Got it on a plain bagel. The bagel was fluffy and had a nice chew! Herby mayo, hot sweet peppers had a hint of spice, pastrami was soft and not too salty, egg was fluffy. It was a good bagel sandwich. However, I don't think I'd reorder this. LATKE Crispy and savory. The sourcream and apple sauce together was delicious. Absolutely loved the apple sauce, which had a beautiful texture and sweetness that was addictive. The star was the applesauce! SALT BAGEL, EVERYTHING BAGEL, CACIO E PEPE, EVERYTHING PUMPERNICKEL BAGEL All of the untoasted bagels except the Cacio e Pepe, had a firm outer texture, a bit hard to tear apart with hands. Inside the bagels were dense, yet had a light chewy texture and not dry either. Toasted, they were even better. The outer crust was beautifully crispy and the inside bagel was soft and chewy. The beet cream cheese was delicious with all the bagels! Cacio e Pepe was soft all around, unlike the other bagels. Cacio e Pepe had a light cheese and black pepper crust. It wasn't full of cacio e pepe flavor right off the bat, but still enough to know what you're eating. If you ate only the top bagel, I think you'll get the best of this bagel. Still good all around, even toasted. I think it will be great as a bagel sandwich. Everything Pumpernickle had a good pumpernickle flavor in addition to the everything seasonings. They did not skimp on the seasonings! Every inch of that bagel was covered in seasonings! Favorite Bagels: Salt Bagel, Everything Bagel BEET CREAM CHEESE Delicious! Smooth, creamy, almost buttery! This is whipped cream cheese with roasted beet puree. Light in beet flavor, it had dill in it too. I was hesitant in getting a tub because it was on the pricier side. But it was so good, glad I got it! SEATS / AMBIANCE It had a lovely East Coast diner feel when walking in. But still, the space felt a bit cluttered. There were booths, counter seats and outdoor seats too. It was packed inside on a Wednesday lunch. Got there before noon. CUSTOMER SERVICE Overall good, friendly service. Staff was smiling and that's always a good thing! Went on a Wednesday before noon, but it was nearly packed. PARKING Horrible. Just horrible. Street parking only. There's a few spots directly in front of Belle's, but it's metered parking too and also it was full. It's parking that always makes or breaks your experience when driving to LA. After driving around to find a decent parking spot, I finally found one close to Belle's, but after parking, I realized it was a loading zone. So hurried to get my food to go and just ate in the car. Overall, I enjoyed the bagels here and would love to return for their bagels and lunch offerings.

    Photos
    Inside - bar area
    Inside - bar area
    Thin fries
    Thin fries
    MCB (nova lox, tomato, onion, capers & plain cream cheese on an everything bagel)

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    MCB (nova lox, tomato, onion, capers & plain cream cheese on an everything bagel)
    Calic Bagel

    Calic Bagel

    4.4
    (952 reviews)
    9.7 mi
    $$

    Calic offers delicious bagels with a lots of innovative twists…read more Their calic bagels are stuffed with cream cheese and offered in plenty of flavors from signature garlic to habanero. They also have plain bagels, matcha smears, and breakfast bagel sandwiches with steamed egg. Everything was really tasty and original! The line was out the door on the weekend and probably took 10 minutes to order. There's a parking lot downstairs with the entrance in front of the actual bagel shop. The inside is pretty small and casual. They also offered complimentary black iced tea after you order at the register!

    Finally back to try more stuff here. So let's see if they're pretty good eh or ew. This time I got…read moretheir new truffle tots, blueberry cheesecake, cinnamon raisin bagel, and potato and pizza stuffed bagels to try. The truffle tots just tasted like normal tater tots. The blueberry cheesecake had a crunchy buttery biscoff crust with a super light foamy whipped airy cheesecake. Wasn't getting much blueberry flaves tho. The cinnamon raisin bagel had a nicely crisp exterior, pillowy fluffy full interior, with warm cinnamony flaves and pops of sweetness from the raisins. The potato bagel was filled with smooth mashed potato's that had bits of savory bacon in it and was topped with some cheese. The pizza bagel was stuffed with like this bright tomatoey rich cream cheese and topped with pepperoni and melted cheese. Overall these were lowkey pretty good. Truffle tots $7 Blueberry cheesecake $6.50 Cinnamon raisin bagel $3 Potato bagel $9.50 Pizza bagel $9

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    Interior (Apr 2026)
    Interior (Apr 2026)
    Potato Bacon Calic
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    Einstein Bros. Bagels

    Einstein Bros. Bagels

    2.9
    (429 reviews)
    4.6 mi
    $$

    Not sure what the criticism is really for, but I think the bagels are really good…read more Personal faves are the spinach florentine, ancient grain, honey whole wheat. Honestly, they're all good The sandwiches can be a bit uneven. When they use capers, they can tend to use it by the handful. Same with the huge onions, so be mindful of how much you want.

    had one of the worst customer service experiences at this bagel shop. From the moment I walked in,…read morethe staff acted like I was inconveniencing them by simply placing an order. No greeting, no smile--just eye rolls and short, dismissive responses. When I asked a simple question about the menu, the person behind the counter sighed loudly and responded with obvious irritation. It felt hostile and unwelcoming. Staff was too busy talking to each other in separate conversations. I understand mornings can be busy, but that's no excuse for treating paying customers with disrespect. To make matters worse, my order was wrong, and when I politely pointed it out, I was met with attitude instead of an apology. The staff member barely acknowledged the mistake and acted like fixing it was a huge burden. The CASHIER took the bagel out in her bare hand to show me it was in the bag. Talk about unsanitary! The bagel itself was average at best--definitely not worth dealing with such unpleasant service. There are plenty of places that serve good food and treat customers with basic courtesy. This was my first experience at this chain and I won't be coming back.

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    Ideology Coffee - coffee - Updated June 2026

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