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    Ideology Coffee

    4.4 (112 reviews)
    Open • 8:00 am - 4:00 pm
    Updated 3 months ago

    Order Ideology Coffee Takeout or Delivery

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    IDEOLOGY COFFEE ATMOSPHERE

    What's the vibe?
    Dogs allowed
    Outdoor seating

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    Blue Jasmine Matcha was so good
    Christy C.

    Ordered Doordash since there's a promo - 25% off orders $12+! There's a good variety of matcha/coffee drinks and food items. Love that they make their syrups in-house and they offer sugar and ice adjustments free of charge. There are milk substitutions for +$1! Got the Vanilla Latte with Easy Ice & Single Shot of Espresso ($7.50). The vanilla syrup was just the right amount of sweetness and tasted so good! The coffee was not too strong and it wasn't bitter so it was really enjoyable! I could definitely tell by the taste that they use high quality coffee beans so this is definitely a must! The Blue Jasmine Matcha Latte ($7.50) was so amazing! It's made with almond milk with butterfly pea flowers, jasmine tea, and in-house jasmine syrup. The matcha tasted very good quality and most likely handwhisked. The jasmine was so refreshing and fragrant. I really enjoyed the bits of butterfly pea flowers and the floral taste it added to the drink. Overall, I really enjoyed both my drinks and would definitely return and recommend!

    Todd J.

    Was on a rush, their drip with oat milk was superb, and Hot.. for this cold morning, service was polite and knowledgeable. place was clean and tidy.. will go back...!

    Jasmine Matcha
    Margarita M.

    I was excited to try the jasmine matcha here since I looked this place up specifically for that drink. Service was friendly and super fast, which I appreciated. The matcha itself was good and I liked that it wasn't overly sweet without having to ask for less sugar. Personally though, it tasted a little watered down compared to other matcha spots I usually go to, so it wasn't quite a "wow, I need to come back" kind of drink for me. Overall still not bad and worth trying if you like lighter matcha flavors.

    Inside
    Claudia S.

    Cute little coffee shop in downtown Pasadena. This has to be the best bagel breakfast sandwich I've had from a coffee shop. The bagel was soft and fresh. The bacon was perfectly crispy. The egg was fluffy. Absolutely delish!!! Can't wait to try their pastries next time. The coffee is also really good especially their chai latte. Quiet place to work or study from as well. Highly recommend this coffee shop when in Pasadena!!!

    Pastries
    Jeremy L.

    A nice bright coffe shop located on a business strip. This place has a nice earthy feel interior design and ample seating inside and outside for those wanting to stay and sip. The staff is nice and fast with their service. I ordered the Orange Latte which was rich, creamy, smooth, and tasty. Not too sweet, and I enjoyed every sip. I especially love the foam artwork.

    Ginger I.

    Quick review since I was only in and out; I finally tried Ideology Coffee today & was pleasantly surprised by the coffee. Plenty of indoor and outdoor seating, in a quaint area of old town Pasadena. I ordered an iced hazelnut latte with soy milk, and it was 10/10. I would come back and order this again for sure. Service was okay. The barista wasn't rude but he called out my drink 3 times in a single minute while I was still trying to put my keys in my purse. I know there was a couple people in the group before me that were also waiting for drinks, but there's no need to rush me like that. I'd come back here but please don't rush people with grabbing their orders. Not everyone can move that fast or is quick on their feet.

    Brionna K.

    Cute coffee shop. Can get packed fast. Good service. Parking can be hard in peak time but worth it.

    Cinnamon and clove latte
    Luke W.

    Cinnamon clove latte hit the spot as we waited for Motto to whip up a massive order for the group. Only I wanted coffee and after eight other espresso stops during vacation, vote Ideology an honorable mention! Jones is by far the winner but can't fault this beautiful inviting nook in old city Pasadena for warm and attractive atmosphere, nice menu, and plenty to satisfy most.

    Ceremonial grade and delish!
    E S.

    Came for the matcha, stayed for the cuteness. Kind & helpful staff, cute, bright interior with some exterior patio seating. The iced blue matcha latte was dreamy and matcha-ed my expectations. (see what I did there?) Will be back!

    Jessica G.

    Trying to find a place around the area just for quick afternoon pick-me-up aka caffeine doze brought me to this pleasant space Ideology offered. While some other guests enjoyed showering themselves with sunlight, I'd rather peacefully staying indoor by the window sipping my coffee and people-watching. The barista was pretty nimble, getting orders ready in seconds despite being solo player for the day. My cold brew might be too acidic for my liking but I loved the spot and ambiance. Might consider going back for their Jasmine Blue Matcha!

    Megan C.

    Came here to finally try this place since I pass this place in passing all the time when I walk my dog and to stamp it off in my Pasadena Coffee Passport. Then coffee shop looks hidden to be honest. I would have never known. As I entered, the place is spacious, bright, clean, and organized We ordered: - Bacon, Egg, and Cheese with Bacon - Iced Lavender Matcha Latte - Vanilla Latte The coffee & food were amazing! The staff is are super sweet and helpful. Definitely coming back!

    Inside
    Tiffany T.

    I really enjoyed the coffee and food here! We paid for parking since I'm used to the old town parking situation, but then I saw that they have validated free parking! Will be taking advantage of that next time. Spacious but does get a bit loud, so maybe bring headphones. Water is easily accessible. Syrups are house made! Service was great, quick, and answered my questions.

    Baroque P.

    I don't get to come often but when I do I always enjoy it. It's a quiet place that serves up great coffee prepared by friendly staff. I love how "slow" time moves here. Today I choose to sit outside in the alley. I initially chose it for the quietness, then I was delighted by the history. Please see the photo of the plaque!

    Parking is on Dayton

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    2 years ago

    Really nice baristas, good coffee, and a lovely space. I worked there for a couple hours when I was visiting Pasadena and it was great.

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    2 years ago

    A quiet and breezy afternoon spent at Ideology Coffee. Tried cold brew. Friendly barista.

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    2 years ago

    Plugs, bathrooms, and food! They even put out treats and water for dogs. A perfect coffee shop. So excited to have a good spot on Green St.

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    Page 3 of 3

    Ideology Coffee Reviews in Other Languages

    Ask the Community - Ideology Coffee

    Do you have any vegan pastries?

    Hi Christy ! Yes , we have vegan cookies by Vegan Madness

    Is it kid friendly? Any high chairs?

    Hi Mey! Yes we are kid friendly and we do have high chairs !

    What is the parking situation like? Is the nearest parking structure near the Buca di Beppo?

    Yes, or there's free parking behind the building ideaology is in. Also street parking is free until 11am if you work early morning.

    Do they have wifi?

    Hi Joceline! Yes, we do have WiFi and power outlets throughout the cafe!

    Don’t See Your Question? Ask Away!

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    Stopped in at Two Kids on a Friday morning ruck walk through South Pas and couldn't have picked a…read morebetter spot to refuel! We arrived just after they opened at 7am and were quite literally the first customers of the day. Thanks for opening your doors to us! This place is such a unique blend: part hip-hop vinyl shop, part artsy cafe, and all-around good vibes. The music selection is top notch, and I loved browsing the cute merch and randomly awesome stationery items. Service was super friendly. My husband had a great conversation with one of the guys behind the counter about the shop's minimalist decor, and we learned Two Kids has been thriving for 10 years. I hadn't been in since right around the pandemic, so it was heartwarming to see they made it through and are still flourishing. The espresso was absolutely luscious, and as a bonus, we got the prettiest latte art with hearts in our drinks, big love for that! Really wish I had more time to hang out on the comfy couches in the middle of the shop and soak in some vinyl tunes. Can't wait to come back and spend a morning here the right way, highly recommended!

    I've had two kids on my radar for a while and finally got to try it on a Saturday after the morning…read morerush. I got the Matcha w/milk and it was okay. The taste was okay but it was a bit clumpy. The employees were really nice and the service was quick! The inside aesthetic was cute. Most of the people inside had coffees, so definitely recommend getting that vs a matcha.

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    Uncle Fung Coffee Stall - The Putu House coffee shot, pandan milk, palm sugar, coconut cream top

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    Ideology Coffee - coffee - Updated October 2026

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