I've been visiting Boston lately and I have never been to Primark!! and I love shopping so much and this place is awesome! Prices are inexpensive, some clothes are good quality and the clothes are very cute ... and I got 10 things and it cost me $50!! I will definitely one back here to shop again! read more

I mostly go there for the cute and cheap lingerie/sleepwear. I really like that they're bra sizing goes well beyond a D. If you're looking for something fashion forward and cheap, Primark isn't really the store in my opinion. Forever 21 and H&M are better at that but Primark has a leg up when it comes to the stay at home clothes and intimates! They're selections are better and of course cheaper than the other stores. As for the employees, it's good that they're everywhere but at times I've definitely seen some questionable behavior aka what not to do when a customer is a around. Other than that, I wish there were a Back Bay location! read more

The store was beautiful. The clothes were cheap. Horrible customer service. Well, I decided to stop in during my lunch break and see what the fuss was all about. Right when I walked in the door, I was glared at by the employee standing there like a statue, no hello no nothing. I proceed to walk in and another primark employee walked by me and scoffed. Mind you I was only about 4 feet inside of store and this happened. I decided to walk out. Thanks but no thanks primark. Train your employees better. Also, I had to break my neck looking at some of the sweaters they had because it was hung up so high, I had no idea how to reach it, maybe if I was 7 ft tall. read more

Great store, has great prices.They have almost everything, shoes,purses, luggage,underwear etc.I love shopping here.Be prepared, it gets so crowded,best to go during the weekday or early on a weekend,the lines get long but it's worth it. read more

The store definitely has cheap clothes that are cutesy, but they are what I call throw away clothes, this stuff will not last. I would recommend this place to teens, or college students on a budget. read more

I visited Primark once yes their clothes are cheaper but in terms of quality, material used to design the fabric I still choose UNIQLO over Primark or Macy's any day...Yes it has more than one floor, no surprise there. But a store this big needs more associates to maintain. read more

I had a horrible experience at Primark today. It had nothing to do with the the merchandise or the cleanliness of the store, both of which were fine. It had to do with racist comments made by one of the women at the register. There was some kind of issue between security and a woman who looked to be of Asian descent. She was obviously quite upset and was yelling. When I walked up to the cashier, I asked what was going on and she said that "Ling Ling didn't get her pork friend rice today." She then repeated it both to her coworker AND to a MANAGER, neither of whom said anything. I was so incredibly shocked that I just paid for my things and left. How incredibly inappropriate. read more

The store itself is fantastic. the prices are even better. I've been to this store numerous times and the only thing I don't like about it is how rude the staff is AND THEY GO OUT OF THEIR WAY NOT TO HELP, KNOWING YOU'RE LOOKING FOR HELP!! I was just there yesterday for school shopping, I kid not, these staff people see that you need help or lost but run away or hide NOT TO HELP from a simply question!! not cool. the one star is for the poor treatment from their staff members. the store is a % star nonetheless..... read more

This place is so large that you are tempted to spend time perusing to find a good deal, however the employees are so horrible that I would rather get out as fast as possible or just go elsewhere altogether and spend more money. The employees all just chat with each other very loudly complaining about work, joking, talking about sexting and dates, and cursing. Oh, and this is just what was overheard during my time in the children's section. Annoying, especially for the section I was in, where you usually shop with your children! I tried to find an e-mail where I could contact a manger about their employee conduct, but clearly they do not care to hear feedback. Not worth the annoyance to shop here. read more

Nice warm welcome and good atmosphere during the store opening. Second time and after that, it was nothing but horrible. Little to no costumer service whatsoever. It was like the place was run by robots but it seems like some robots have more emotions than the workers here. To be fair, I understand the hectic life of working retail. I've been in the position before. The worker should at least show some kind of service and answer when someone is trying to ask them something. There should be at least some sort of response. Don't just stare into space and ignore me. I was literally standing right in front of the worker named Angelica, saying excuse me several times. She blantlantly ignored me. Asked several other people for help and they only gave a shrug and turned away. I knew one of the workers there, so at least he was nice and helpful. One of the security/workers (next to escalator on 2nd floor) tried to help but got cut off by a customer. At least he tried! @The place looks nice, but never again. read more

This palce needs to either lay off its employees or pay them more. The staff's non responsive behavior, acting as if they are airport security is really very cheap. I would have been so ashamed of my stores not having had trained my staff better. They are not the TSA and they need to learnt o respect people. (I m nkt talking about the security. Staff at the counter,staff walkign around and especially thoae in the dressing room. read more

Makes H&M like Bloomingdale's in comparison. Not against disposable fashion at all, and partake, but not here. Quality of material is mostly painful, or very unpleasing. read more

usually pretty crowded, but there's a huge selection. I always leave with more than I came for. cute "hello boston" signs at the entrances. beware your wallet! read more

Primark has some pretty good clothes for young women and kids, the prices are great, and the quality is ok. The employees are what makes you to leave this place and never come back. They seem very unhappy and annoyed by you. The cashiers are moving like in slow motion. I've been there 5 times and seen any smile on any employee's face. Today I've spent 11 minutes in the line of 5 people with 4 cashiers. It's unbelievable. When I came to the 1st floor to return some items, there was one girl (Joslyn), helping a customer. She was nice, but, probably, just started working there and looked uncertain, moving extremely slowly. She had some questions to supervisor - supervisor Onitchi (?). Onitchi came out, checked the price of some items and then stayed at the counter folding the clothes, for about 5 minutes. She glanced at me indifferently few times and then disappeared. I've asked loudly "Could somebody please help me?" - Joslyn looked at me, surprised, but no one came out and didn't ask anything. When finally my turn came (in about 7 minutes), Joslyn was very nice, but barely moving. At that time 2 more people joined the line. I've asked Joslyn the name of her supervisor, she told me the name, but wasn't sure how to spell it. I've asked to see a supervisor - the same lady showed up, with her employee card turn the way her name can't be read. When I've asked what was her name, she asked me why I needed it. "To report the unsatisfactory customer service", I said. The reply was : " I don't feel like giving you my name". Unbelievable! She didn't even asked what happened, why I wasn't happy with the customer service, etc. Primark employees really need serious training. read more

This was recommended to me by two friends. I was looking for a pair of jeans but nothing too expensive. Macys has plenty of jeans--if you don't mind shelling out $65.00! I went here. I didn't find the jeans but I did find a decent pair of chinos for only $15.00! That's ridiculously cheap! Also I didn't have to wait that long in the check-out line. Only a few minor complaints--the mens clothes are all the way up on the third floor and the staff were not exactly the most friendly people. They either didn't make eye contact or had a I-don't-want-to-be-here look on their faces. Still I'll be coming back for the prices alone. read more

I think this store is great! I have found the staff to be very friendly. Of course I am a friendly person so maybe I get back the vibe that I am sending out. I was not confused in thinking that I was going to SAKS or Nordstrom or Neiman. Or Macy's which is right across the street. I paid $6.50 for the sweat pants the GAP wants $39.50 for. And $7.00 for slippers that Marshalls wants $19.99 for. I wish I was a kid or had kids because the kids stuff looked fantastic and very durable. This is a fun place to shop, browse or walk around with a cup of coffee and if you don't like the clothes, you can at least wonder if any of the other customers will be running to Yelp to complain. read more

Everything is so cheap here! It's like Forever 21, but classier. It's like Macy's, but cheaper. Overall, it's great. There are four floors with women's, men's, kids, accessories, and home goods section. It's really big and can get a big overwhelming but they have a great selection for any kind of clothing you could want. The only sad thing is that it closes pretty early (9-9:30 pm). read more

Way understaffed on registers at 3pm on a Saturday. Banks of 10 registers with only 3 active cashiers - 2 other cashiers are chatting with each other or the active cashiers. Manager is busy chatting with her pals as well. Huge line of customers...20 min to get through line that could have taken 5 min ...Go figure... read more

Primark is a great place to go if you're looking for some really cheap clothes. However, don't go if you like to be shown any type of respect by the employees. Most of the people they hire are the most miserable and rude people I have ever met. All they do it complain about working... sorry but it's your job that you chose and it's so unprofessional. Today I was YELLED at by an employee for picking up a pair of pajama pants and looking at them. Not sure about you people but I'm unable to buy something without picking it up and looking at it.... I am sick of coming in here and being disrespected by these miserable people. Now I'm not saying all the employees aren't great because some really are but the rest need a lesson on customer service. read more

I love this place! Yes, it can get really crowded here and the lines to checkout are very, very long. BUT...the prices and selection are fantastic! I've gotten shoes, dresses, pants, shirts, bras, underwear, socks, sweaters, tops, pajamas...and have been very satisfied with my purchases. The clothing is well made, fantastically priced, and very fashionable. I have found the best time to come and shop is before noontime. Evenings tend to be busy but not too bad but the weekends are when it gets really crowded. It's worth it though if you want good, stylish clothing at very affordable prices! read more

The store is beautiful!!The quality of the clothing is excellent as well as the prices. Four floors- so when you for the first time, give yourself plenty of time!! It is worth it!! The customer service was good, friendly and the check out was fast....nice to see DTX come to life again. read more

Two takeaways from my half-dozen or so shopping trips to Primark. One - the prices are cheap, a good 35-50% cheaper for similar items in stores like H&M. Two - the quality varies. I think the best way to approach shopping there is to go with the same attitude that you have golng to a thrift or consignment shop. Check everything out and see if it is decently well-made. If it meets your standards for that, as well as your trendy itch or other visceral reaction, get it, as the price will be low low low. I've found some good buys on items like wooden hangers, snapback (wool) baseball-style hats, and outerwear. The graphic tees have a good variety and the quality is adequate. Not super high quality, but not necessarily worse than what you find at Target. All in all, if you're selective and take some time to check things out, it's hard to go wrong because the prices are the best you'll find in Boston. read more

Sometimes stores are stores and sometimes they are an experience. If H&M is too much for you -- then Primark will not be on your good list either. I get it I get it -- mass produced inexpensive clothes. But there seems like that's all there is today just priced at different levels at different stores. Specifically, this store aims to please shoppers of younger age range and I get that as well. It's an all in one store with kids and home departments at the very top. Actually I ventured here after reading about a certain item on a lady blog. The staff seems like they are unable to keep up with folks pulling displays and merchandise apart which to be fair, is common in all downtown crossing stores. One manager I heard instructing another employee to move a rack/display, which retail vet that I am I cannot understand doing that when a store is busy but maybe they are always busy? Prices are really marked well on everything -- very comprehensive. As well as clarifying the sizes American/European sizes as well as the cut and style on some items--the labels are pretty good and make sure you read and buy the right size. The line was very long and formidable even on an "upper floor." Cashier was fast and friendly. Not really for me but I can understand why it would appeal to young families and younger consumers. read more

They have a huge selection and unbelievable prices on clothing. Location is very convenient and friendly staff. If you're lucky you can get great deals! read more

If it wasn't for the cheap prices I wouldn't bother but they are such a good deal that I'm in love! My only complaint is that a size 2 is very difficult to find. I have a petite upper body and this is not the store for someone who normally wear an XXS. That said, there are still some things for the petite, but the petite have to really hunt. It can get a little frustrating. I eventually got so frustrated with hunting for small sizes that I moved on to the purse section. This has me hooked. I must go back!! The purses are adorable and actually affordable. I'm a broke college kid who never shops because of it but this is a store I can afford a few things at. I'm looking forward to going back when I have a few extra dollars to spend. I gave this place 5 stars despite the faults because it is much better quality than stores such as Forever 21. I don't like to waste my money on the low quality clothes that forever 21 sells and I was expecting Primark to be the same quality. It's not though. Their clothes will actually survive a wash and don't look so cheap. As long as they keep the cheap prices I'll keep shopping there. read more

Just spend 30 minutes in line trying to return/exchange some clothes I bought a couple of weeks back. I did not have my receipt, looked everywhere for it and couldn't find it. I thought it would be ok since I didn't really want my money back I would be ok with just a store credit. So I get to the clerk lady and she tells me they don't do store credits. I would have to have my receipt to get my money back. The best thing they could do is exchange it for a different size. I didn't want a different size I just wanted to return the clothes. Then the stupid supervisor comes over and says the same thing. This store obviously doesn't want to make their customers happy. What store does not do store credit?? Receipts get lost all the time people that's the reason why stores have come up with a method called store credit...you will still have my money I don't get it. If this is such a big issue maybe they should mention it to all customers when they buy things that returns have to have receipts..waste of my time...such poor customer service...unacceptable read more

Workers here are so rude. No one told me where the line started for the dressing room, no signs. And then they give me attitude for going in the wrong way. Well guess what ladies, get to work and stop all the chit chat. You're there to work. The dressing rooms need cleanings instead of you all standing there gossiping and being trash. Tonight's experience was such a disappointment. read more

I went to this store for the first time the other day and had a pretty bad experience. Here's what happened.. I zipped into the first changing room to try on a few things, near the area where employees were sorting through returned items from the fitting rooms. I closed the curtain but it had opened some, unbeknownst to my attention until later. As I was getting undressed I heard employees scoffing, laughing and making some loud remarks about someone's body, but I wasn't aware of why because I was caught up in my own train of thought while changing. Out of the corner of my eye, I saw an employee run over, push in the curtain and say "yeah nasty, let me close that for you, okay.." Then I realized as I turned that all of those employees, really petty teenage girls were making remarks about me. As a customer service worker myself and a compassionate human being I just wouldn't do that. It makes the company look bad and yourself especially.. I will not be returning to Primark, the employees are immature and rude, and the clothing quality is dirt poor. read more

good store but i think they have the worst staff in usa. they are not helpful and never smile

Don't get me wrong, the quality might be iffy but I still like some of their items. When it first opened the customer service was top notch even given how busy they were. 2nd times hard to tell since I didn't buy anything. 3rd time, picked up a couple of leggings there and went to pay at the counter. The person (C ) who rang me up didn't say a word when I approached to pay. I said "Hi, how are you?" No replied back. Alright. Even after paying the bill, I (as a customer) said thank you, no response back from her. Sort of give me a nod. Ummm okkkk... Since it was not crazy busy during that time, I was surprised. Went in again to look if they got any Halloween items, asked 2 different folks who worked there, they both said no they don't have anything related to Halloween. Okk... I still figure I might as well browse a little. Then, I figured 3rd times is a charm and asked another girl, she was kind enough to tell me check out the accessories. Went to 2nd Floor and low & behold they do have them. They were all marked down. I am sure after the holiday, it might even be more on sale. So I picked up a couple of items and went to the counter to pay. This time customer service was much better, she rang my order and the next thing I knew, the lady was right behind me. Although, the cashier still have not finish ringing me up and that counter number was not called another customer came down the aisle to the counter to pay. The cashier told her to wait and she can ring her up after she done ringing. It wasn't the cashier fault but the lady was standing too close and it was a bit uncomfortable even swiping the CC. These days, with pin I personally do not like someone standing that close to me and looking. I got distract by her and didn't even look the order that was ringing up. I didn't buy much but I know something didn't seem to add up. One of the mark down on the holiday item didn't ring up correct price. The reason I picked up was because it was marked down. I told the same cashier and she called the supervisor. He told me to go to the return counter since they can't refund me there. Okk.... No clues where the return counter was and I'm surprise even with the supervisor they can't pay you the overcharge amount back to you at the counter. It was not much but still they would not want customer to pay them less so why do I want to pay more. With return, checking quality I can understand going to the return specific counter. He direct one of the cashiers. The cashier was kind enough to walk with me and believe it or not, it was located on 4th floor for the return and exchange. I thought she was going to be the one who will refund the difference back to me but nope she told me to wait in the line. The line was ridiculous, it wasn't moving anytime soon for sure. I gave up and now had to go back in another time since they overcharged me. Lesson here... 1) always ask multiple employees there if you are looking for specific items. Some are definitely have no clues and other are much helpful. 2) always look while they are ringing up, I know compared to other store the prices are better but doesn't mean I don't think anyone want to overpaid anything. 3) if you need to return/exchange it is only on the 4th floor, the line is ridiculous so the best bet is go in early or later in the evening, avoid during lunch, weekends for sure. read more

Best place to get Disney apparel for cheap! Stocked up before my Disney vacation. They have a great shoe section and a ton of variety with their styles. The store is overly crowed, but it is 4 floors. The check out line went very quickly. I will be coming back more often. read more

hi i go to primark once a week faithfully why because one they have good clothing there 2nd they are fully staff 3rd i'm a shopaholic and i like how i go in and the store is always clean the workers look so happy so the energy of the store is great for a shopper like me who is all about customer service read more

Best bang for the buck! this year's fashion has the style and colors I love, at an unbeatable price; quality, while at times uneven, still better than H&M,and lower priced (Zara being at the highest end of the three, but overpriced for what you get).Will find out later if the clothes hold up after wash and wear. Customer service unbeatable, esp. for Boston. read more

The only good things i can say is about the location and excellent prices! Staff not helpful or friendly by any means. I was in the store for a long time and not one employee greeted me or asked if I needed help and I saw a lot of employees standing around doing nothing. I will be back for the prices but they need to teach their staff some customer service skills. read more

I love this store!!! I can find things for myself (adult female), children & men. The only thing that can get quiet stressful is looking for the right size. This store carries U.S. & U.K. so pay attention you could be picking up the wrong size. The store is large in height but some sections are a little narrow so be prepared to squish between people at times during the day. Early morning or two hours before they close are best for calm shoppers like myself. The lines are long because of the great deals, but they move pretty quickly there's always atleast six registers open on each floor. Their leggings are good quality, and their purses are out of this world amazing (quality & price)... read more

Great store. Cheap prices. Every time I come to this store, I always notice that the employees are SO rude! The cashiers, the stockers, and the fitting room staff are the worst. Learn some manners read more

I wish this rating wasn't for my entire experience. This rating is solely in regards to the employees of Primark. For the love of Christ and all that is retail...hire new employees! The people who work at this store are so unbelievably unprofessional. You are WORKING at your JOB. Shoppers don't need to know about your personal lives, who's fucking whom at Primark, the fact that you are on your break and you have some need to follow around your work BFF and talk shit, you're tired and don't want to be there or anything else that is completely irrelevant to the fact that you are ON THE CLOCK. Another issue I would suggest be given some attention is better training for your staff. I can't tell you how many times I've asked an employee where I could find an item only to receive this response, "I don't know I don't work on this floor..." Are you serious?!? It's your JOB TO KNOW. Nothing else says "I don't give a fuck" more than that response...unless he/she actually told me they didn't give a fuck. I didn't even get a "This isn't my regular department but let me find someone that can assist you." That sounds pretty standard. It's pretty sad that out of all those people that work there, I can count on one hand how many I haven't heard a complaint from. This was really the pick of the litter, Primark? Smh...do better. read more

Now don't get me wrong, i love this store, do to how big it is and the prices, but my issue i have is the customer service. when I walk into a store, i would like to be treated like you want my business, or anyone's business for that matter. There are usually three ppl standing at the door but not one person says hi, not one person even looks at the guest. i don't find that very pleasing, do to the fact that I'm spending my money. If it wasn't for the guest you would have no store. another thing is, with all the workers on the floor, why do i have to look for someone to help me. i see workers hard at work, but there should also be workers working the floor, saying "is there anything i can help u with, or, do u need me to get you a bag, i see that you forgot it".. there was a lady standing in the clothes isle on the 2 floor the other day with a lot of clothes in her hand. three workers passed her, so what did i do, i got her a bag. it doesn't matter how busy you are, u are busy because of us. please keep that in mind. a smile wouldn't hurt either, i don't care if its early in the morning, or closing, ppl have to work like its there first day on the job, great, smile and a thank you goes a long way...that is all... read more

I love this store and their selection of goods. Buttttt... Their customer service is absolutely terrible! It takes hours to get thru on the phone and when you do, they give out wrong information and connect you to the wrong departments. Then when you tell them that, they are so rude . They respond as if they are right and i am wrong. I'm not saying the customer is always right, bc we are not. The thing is, the first girl told me their hours for Sunday were 8am even when I questioned her about the website stating 10am. She insisted, so I drove over an hour to get there for 8 and I had to wait for 2 hours bc the store was closed!! (Until 10) Then I had two issues with prices not ringing up right and the woman was extremely rude to me in the store. She didn't even let me speak. She walked away as I was talking. She said that the item wasn't a certain price and she took the sign down . Any other store would honor the price of there was a sign up. Extremely rude and not customer friendly at all. Then today when I called customer service she connected me to the wrong floor. (I had to call from 10-11:45 til I finally got thru to someone) the guy who answered said "this is the second floor, you need to call the first floor" then proceeded to hang up. Wow that's really nice . Soi had to call back again and the same woman finally picked up at customer service and I told her she connected me to the wrong floor and she said no she didn't. Really? Is that how you speak to customers?? I think they all need some training or better yet, fire them and get nicer employees who are helpful and not rude as hell. Like I said I do love the store itself, but I really despise the customer service and the employees I came across. read more

the stores alright, best go to for something cheap & quick. customer service not that great but what do you expect.