They say nothing gold can stay.
I sure hope so.
Just as springtime goldenrod canvases the earth with pollen, this store is slathered with wayyy too much mustard. I know that mustard is the "in" color right now. But it's JUST. TOO. MUCH.
Now, I get the appeal of mustard, whether on a sandwich or a shirt. It's zippy. It's zesty. It's fun! Mustard is a nearly universally flattering color, and the perfect complement to teal or emerald.
But there are other colors in the rainbow, man. There's nothing like walking into a store and being mesmerized by all the pops of color and unique patterns, prints, and styles. Shopping ceases to be a chore and morphs into a pleasure! But unfortunately, the "thrill of the hunt" simply did not exist here, as the same styles and colors were repeated ad nauseam.
Admittedly, it's not just Primark that has this problem. "Fast fashion" these days is feeling slowww, with a dearth of risk-taking and trends being put on continuous loops. The green 'n gold thing right now has the entire populace looking like an Australian soccer team! (I digress)...
Certainly, there are treasures to be found at Primark. I nabbed a chic pair of sunglasses for $4.50, a cute headwrap for $2.50, and a really freakin' nice coffee mug for $3. But as a fashion-loving twentysomething in a four-story, 77,000-square-foot clothing store, I felt that the actual clothing should have piqued my interest more.
However, if you're in a pinch, Primark does have the "basics" covered - camis, tees, sweats, underwear, bras, socks, PJs, cold-weather accessories, and the obligatory, ubiquitous skinny jeans (flares and bootcuts, why have you forsaken us)?
Prices are low, but you get what you pay for. Some items are decent quality. Others, not so much (e.g. shirts that are paper-thin and scratchy). I did appreciate their large selection of PJs and found a cute set for $6. If you have a Disney lover in your family, get them to this store NOW because Disney vomited cuteness onto a lot of the PJs and other items.
Their Men's section was decent and featured a good variety of colors and styles. Anchored by a Pac-Man machine, this section largely caters to younger men and teens, with tons of sporty apparel and pop culture tees. I was also impressed by Primark's huge selection of Harry Potter merchandise, featuring clothing, accessories, and clever novelties. These items were fairly good quality, highly affordable, and enchantingly cute. Perfect for a fan of any age.
Described as "faster, cheaper fashion," the Ireland-based Primark is a sprawling store with a penchant for simple, monochromatic, oft-repeated styles. I would honestly prefer a smaller store with less redundancy, and I wouldn't mind paying a little more for quality, selection, and originality. However, I'll poke my head back in in a few months and hopefully the place won't look so jaded and gilded (wink wink). read more