This place is located in Mitsuwa market. Get the creamyaki! Its a round cake filled with custard. Its not overly sweet either. I like red bean, but not a big fan of their red bean cakes for some reason. One draw back, they are packed all the time so you'll have to wait a few minutes for the goodness to come lol. Happy Eatings!! read more

Oishinbo is a cute red bean paste backery shop inside Mitsuwa. And the shop has consistently buildt its reputation on their freshly baked oban-yaki, tai-yaki, and cream-yaki. Its also known for its long line of patiently waiting enthusiasts. I used to like getting baked yakis assorted. But the red bean-yaki can get a little heavy.. (the ladies stuff the red bean paste full). I recommend the cream yaki.. they`re moist and not-too-sweet cream filled. Make sure to use their Buy five get one free option! If you have left overs.. eat it later. microwave them a bit. and they`ll still taste really good. read more

Oishinbo sells obanyaki, a winter street comfort pastry filled with red bean paste. It's the perfect treat on a cold, winter day when you need a small snack to rejuvenate. It's a dense, egg-based cake mixture(I am not a pastry expert, as you can tell) cooked on an iron mold filled with at least a tablespoon worth of sweet red bean paste. It may take up to 10 minutes to cook so order ahead and browse the other stores. read more

Go here for dessert! (But be prepared to wait, as they make it fresh and do a brisk business...stock doesn't stick around long) This is, as far as I am aware, the only place in the region that makes obanyaki. (Think stuffed waffle...) You can get it with azuki (the traditional way), or with a custard filling. It's a good thing they're 1 1/2 hours away, or we'd be here all the time. read more

Their red bean and cream Obanyakis were the best Japanese traditional sweets I had in Mitsuwa! You should absolutely try! You will love this! read more

Here fishy, fishy Can't wait...Full of red bean paste Jerz Eats! In a haste. read more

Due to its size, this place gets a little busy around noon and during the weekends; I once had to fight my way through a crowd just to get a creamyaki. The cream/red bean pastries themselves are pretty solid, although they're nothing to write about in detail. And in general, most people find them to be a bit of the pricey side. Also, if you're planning on taking a pack of these home, stick a few napkins in the styrofoam containers they pack the treats in--they tend to get pretty soggy within just a few minutes because of the condensation. My usual here is a nice mixed soft-serve cone after a meal at one of the neighboring eateries. They have a regular size and a "small" size, although the only difference between them that I've noticed is that the regular cone gets two more swirls at the handle. It's $2.50 for a regular and $2.00 for a small, which is a pretty good deal compared to the $4.00 or something vanilla cone at the other place. Despite not being a big fan of green tea, I've also heard good things about their hard green tea ice cream. read more

It's good that they are fresh but....I ordered a box of taiyaki and regretted it as soon as I took a bite out of one. The azuki bean paste was good and not too sweet...but the batter was tasteless. I have had better taiyaki. Shame, it smelled so good when they were making it in front of you. Maybe the next time I come to visit Mitsuwa I'll try it again but just buy one one taiyaki or obanyaki to see if the batter has flavor this time. -------------------------------------------------------------------- My delicious blog!! Reviews, photos and more! http://mazstardust100.wordpress.com/ -------------------------------------------------------------------- read more

A huge logistical mess 1/2/17, with multiple attempts to purchase squandered by inefficiency, ineptitude, and a feigned language barrier. Soft ice cream only during warm season (matcha love presumably better anyway), otherwise hard ice cream on the worst kinds of cones. read more

I love Taiyaki! Every time I make the trip to Mitsuwa, I always buy a box of these to go. I usually buy the red-bean fish looking taiyaki, but I've also gotten the custard filled ones on a few occasions. They're much better hot and fresh but sticking them into the microwave and then onto a hot pan can help bring 'em back to a somewhat edible form. I can't remember how Taiyaki tasted in Japan--I'm sure they were much better than Oishinbo's take on this treat--but these Taiyakis are still deliciousss! read more

Not exactly friendly counter ladies.... but tasty red bean paste with decent batter. I would have liked a BIT more paste but that's just my preference. It is comparable to what I get down in chinatown. The green tea ice cream was also nice but there were a few other spots you could get it from. read more

Right before leaving the market, my family and I decided to get some ice cream. As my sister was ordering, I was trying to snap a photo of those red bean paste puffs/pastries whatever they were. I was waved down by one of the ladies behind the counter and she said "NO PICTURE". Ugh, I was still able to snap a picture. Like seriously, if they didn't want people taking pictures, they should really put up signs.... Anyhow, I got a small green tea cone, my sister got the vanilla/chocolate twist and my dad got the red bean one. Their "small" scoop is actually pretty BIG, I couldn't and wouldn't want to finish it all on my own, so I split it with my mom LOL. The flavor was decent, too enriched so I don't need such a big scoop, just a few licks will satisfy my crave. The red bean was too sweet, no bueno! And the vanilla/chocolate twist just taste like regular vanilla/chocolate from Mr. Frosty. So this place is alright... If I were to go back to Mitsuwa, I don't think I'll stop by for ice cream again... maybe I'll try their red bean paste goodies! read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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Always have to stop here when we come to Mitsuwa. I like how the red bean dishes aren't too sweet but they are sweet enough. They are very filling and 1 is plenty per person. They also make them filled with a custard cream which is a bit sweeter... kinda reminds me of the filling in a Boston cream pie. Yummy! read more

I have never tried taiyaki from Japan so I'm rating strictly based on the one from the US. I order both their red bean taiyaki and their custard yaki. They were both delicious! I like how they were both nice and warm as I bit into both of them. If you have never tried taiyaki before, it almost tastes like American pancake batter with red bean as well as custard. The only thing about this place is they only accept cash. So make sure you bring cash with you before ordering anything here. I definitely recommend coming here if you want to try their delicious taiyaki. I would definitely return whenever I'm in the area! read more

The Waffle outer layer wasn't sweet at all, so any bite without filling is gonna end up tasting like cardboard. the fillings were ok. The taiyaki gives a better filling to dough ratio than their other offering, get that. read more

We ordered a #3 (red bean) and a #5 (custard). The red bean was surprising to me as it was more or a sweet flavor (I don't recall ever having anything like this before). The custard was pretty standard. I agree with some other reviews that the "pancake" (that pretty much sums up the texture and flavor) is not sweet. I don't know how traditional or not that is but I was hoping for a sweeter taste. I also thought the pancake was too thick. Half way through I cut the taiyaki in half and discarded the other pancake piece...this helped with the density. At $1.75 a piece the #3 seemed like a bargin but the #5 (which is smaller) didn't. All in all I enjoyed trying something new and these were tasty however I probably won't ever crave them. read more

Terrific red bean paste, bland batter. So bland that it is barely sweet.

You can't go to Mitsuwa with stopping here for a snack. Everything is tasty. The red bean cakes are always awesome. The lines are always long... read more

This place gets 5 stars simply for nostalgia. My parents used to bring me here when I was a kid back when Mitsuwa was Yaohan 25 years ago and we used to come here for the obanyaki (red bean paste pastry) and its just as good as I remember it. The teriyaki is also great fun for the kids and now my kids are enjoying the same great treats my parents got for me when I was their age. I hope this place stays open for my grandkids to eat here too. read more

No thanks. .. yes, it's freshly made but the taste is so plain. I tried both the red bean and the custard cream. The custard cream was completely tasteless. Although the red bean was sweet.. it wasn't good enough to balance it out between the horrible dough. The cake itself was completely dry. Not worth my few bucks or my 5 minute wait. read more

This is not a review of the food but a review of their service from their staff members. I am not blaming for the language barrier either since I am fluent in Japanese and English. I purchased multiple times from Oishinbo and had no problems. There were times I have to wait patiently ranging from 20-30 minutes which I did not mind. However, this time around it was a horrible experience. They told me their usual response and told me to wait 20 minutes for the taiyaki. No problem, I am used to waiting. After 20 minutes, I see other customers (2 people) going up there and receiving their snacks and such. So I go back there after 20 minutes and told to wait additional 15 minutes since they are all gone. I am bit puzzled since I can clearly see 10 taiyaki already made. I have told them I have already waited 20 minutes like they had asked. Then they told me that I did not order in advanced. I was furious as to why they did not offer me to pay in advance for the taiyaki. No where in the store mentioned that I can pay in advance nor they did not offer it to me the first time I went to up there. I would have happily done so. They just kept saying sorry and wanted me to buy other food that is similar which I did not want. I did not want to cause much of a scene or take their time and just told them to forget about it and left disappointed. This store needs a better way of handling orders. read more

Tucked into a nook inside of the expansive Mitsuwa marketplace, this little joint delivers some pretty tasty dessert. I've never been the Japan, but the stuffed cakes are supposedly something of a staple there. Pancake fish on the outside, cream or redbean filling on the inside....great way to hold u over before dinner! read more

There is always a long line for this dessert, so we decided to also wait on the line to buy some dessert before we go on the shuttle bus. We got the fish cake with red bean paste inside. The red bean paste was the only taste that you can taste on the fish cake. The batter was so bland. I wish it was sweet or something. The only thing that saved the cake was the red bean and the fact that it was fresh and warm. read more

Custard cream yaki! We visit the in laws in Rockland county and live on Long Island and I always make the hubs bring us home through fort lee so we can stop here for these little joyous custards. Their line can take a while to get through and they sometimes can be disorganized when they get backed up but really it's worth the wait! read more

Fell into the hype, but at least I tried it! Bought one taiyaki and custard yaki. The wait was 40 minutes! Wow! I thought all the waiting would pay off, but I was mistaken. The two were both OK. Nothing special. The dough was overpowering and it was bland overall. The only thing that was good that earned some stars would be the fish shape, but that's it. Oh well... read more

The ice cream is only $2 for one really big scoop, green tea flavor doesn't disappoint. Half the price of soft serve next door, only thing is they don't have black sesame flavor. (Other flavors are chocolate, vanilla, red bean and lychee). The ice cream is packed to the bottom of the cone. The red bean obanyaki is also good ($1.75 each, buy 5 get 1 free), depends on what time of the day you go and how long it's been sitting on the griddle. When it's busy, they're fresh, end of the day they're cold since they stop making fresh ones. If you're torn between obanyaki and ice cream, try the ice cream. I've been coming here for years only for the obanyaki, the ice cream was great! read more

Love the cream-yaki pastry. Place is always packed, so expect a line anytime, and a severe wait at peak mealtimes.