Taiyaki are nostalgic eats for me. I grew up in Okinawa, and these were one of the treats my parents used to buy for me whenever we stopped by Jusco, Awase Fish Market, or when shopping in Naha. Thus, there was no way I was leaving Edgewater without buying a box for the drive home. From what I saw, Oishinboi sells azuki bean-filled Taiyaki and cream filled Imagawayaki. You could buy them individually or buy the 5+1 box. To my dismay, I did not find any cream filled Taiyaki, which was what I was looking for. Maybe they sold out when I stopped by--I'm not sure. However, these will suffice...for now. The azuki bean filling for the Taiyaki is not too sweet, which is a pleasant surprise. If you're familiar with dorayaki, this is similar except that a fish-shaped waffle replaces the pancake. They are soft when fresh, but do note that if you wait to eat them, the batter has a tendency to get a little chewy. As for the cream filled Imagawayaki ("Cream-yaki"), the custard is perfect. From the sweetness to the thickness, this is exactly what I am looking for. Like the Taiyaki, these are soft, but do get chewy after a while. I'd definitely come back for both. They make great snacks or filling desserts! read more

See all

Expensive but at least the taiyaki are large. They taste amazing when made fresh. Crispy pancake on the outside, steaming red bean filling on the inside. They do get soggy quickly but still taste delicious even if the texture is a little off. Their hard green tea ice cream is also delicious. Strong green tea flavor and $2.50 will get you a wafer cone with two large scoops. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

See all

If you're lucky enough to snag a parking spot here on a Sunday afternoon, you must, you MUST make a trip here at some point during your visit. Tucked inside the market is this tiny stall, which would normally be tough to find, were it not for the predictable long line in front that's usually snaking around chairs, tables, and other kiosks. Don't let the queue deter you - it goes relatively quick and to have that many people there essentially guarantees that your order will be either fresh made or only a few minutes off the griddle before meeting your mouth. They have the fish-shaped Tai-Yaki, which is pretty similar to the boong-uh bbang that I'm used to from Korean markets. The batter tastes pretty similar to pancake batter - just slightly sweet - and if you get it super fresh, there is a satisfying crunch that gives way to soft, bready innards that then reveal the hot red bean underneath. If you need something sweeter, the cream yakis are the way to go. They're circular with adorable animal faces molded into the outside (whenever I order, I make my boyfriend give me the bunnies. I don't care what he says about them making them all the same. Anything with bunnies are always the yummiest). These are thicker because the batter encapsulates a viscous custard layer that's just hot enough to swath the inside of your mouth with sweetness but won't run out of the pastry if you're eating it while you shop. Someone already mentioned this, and they're right - the more you get, the better the deal. Don't worry if you don't think you can finish them all. We were worried about the same thing as we placed our order of six (for two of us) and the lady who took our order was kind enough to offer some reheating advice (place it in a microwave on a plate, reheat for thirty seconds. I also found that if you put a glass of water in there, it helps recreate the crispy outer layer). In the end, her instructions were, while appreciated, largely unnecessary, because by the time we made our rounds through the supermarket, I'd polished off every last one. I wouldn't be surprised if you did too. Note: The last time we visited, my genius boyfriend had the genius idea of getting a green tea soft serve while I waited in line for the yakis so that by the time both of us were done, we had taikaki/obanyaki à la mode. HIGHLY recommended. read more

This place serves Japanese baked goods like taiyaki. The most prominent offering on their menu is something called obanyaki. I had never had it before, so I gave it a try. It is filled with red bean, but they also sell custard filled ones. Obanyaki are similar to hong kong egg cakes in texture and taste. However, I found the obanyaki here very bland, not sweet at all, and with an exterior that was too dense. Even the red bean inside did not taste very sweet. read more

Oishinbo - Obanyaki - Japanese Near Me - Edgewater, New Jersey

See all

I really liked the #3 which is a fish shaped waffle filled with red bean. Sweet but not too sweet, it was a great portion size and hit the spot. The waffle in particular was very tasty. I also tried a scoop of the green tea ice cream which was good as well. Both items came to under 4 bucks which is reasonable. Cash only is a pain in the butt. I really wanted to try the #5 which is filled with custard, but there was a 25 min wait for #5 and I did not feel like waiting. I agree with Mick L. a chocolate filling would be a good addition to their menu. read more

Oishinbo - #3 and small green tea ice cream. - Japanese Near Me - Edgewater, New Jersey

I've been eating their taiyaki (red bean) and creamyaki (vanilla cream) since I was a kid. It was always one of my favorite desserts at Mitsuwa (formerly Yoahan). In my opinion, these need to be eaten fresh from the stand. Once they've cooled, it's impossible to get them back to their original consistency through a microwave or even a toaster oven. They're individually made in specially-made molds that creates a slightly crisp exterior and a lovely steamed interior. It's like each filling is wrapped in a wonderfully warm pancake-like cacoon. As a kid, I preferred the taiyaki, but as an adult, I much prefer the creamyaki. I can't explain the flip flop. Maybe my palette has changed through the years. I also sometimes find these desserts overly heavy. On those occasions, I just order ice cream. While I enjoy the black sesame soft serve sold across the way, I certainly enjoy this booths green tea hard ice cream. (They also serve red bean hard ice cream and vanilla and chocolate soft serve.) Just be careful that the ice cream is pressed into the cone. I've accidentally pushed the whole scoop off the cone and onto the floor since they seem to do a terrible job of pressing the ice cream securely into its vessel. Like the other booths in the food court, they only accept cash so be sure to visit the Chase ATM near customer service. Also, the waited can sometimes be horrendous. On those days, order these while you're waiting for your meal so these can be ready once you've finished. If you're just buying 1 or 2 pieces, I usually find that there is little to no wait. The line is usually for people buying the larger bundles of 6 or more pieces. read more

Oishinbo - Obanyaki - red bean paste in a pancake-like batter - Japanese Near Me - Edgewater, New Jersey

Last time I had taiyaki was probably at japantown in SF. I decided to try the ones here because they were red bean. They're very different compared to the ones I had at SF. The custard one tasted like something I had in Hong Kong. The taiyaki is prepared differently than the one in SF. Instead of filling it with red bean, it was sandwiched between each one. The red bean was okay, the fish shape was a bit hard. The custard one is softer. The red bean filling was kind of dull in taste, it wasn't really sweet, the taste was more about the texture of the red bean. The custard was a lot better. It was soft and gooey and blends in nicely with the cake. I would recommend that one if you had to try choose one. But of course it's all your own preference if you like red bean more than go for it. But taste and texture wise I find the custard to be better. read more

See all

I'm usually generous. I waste $8.75 for 6 of the bean shaped fish waffle and bring it back home. A fish never make it past the parking lot though. You have to enjoy it fresh. Just like sushi! For what it is. Its pretty expensive. The green tea ice cream is not soft serve. But, it has a deeper tea taste than the other place that has the soft version. For this reason my gf and I come here. read more

Quick, easy, okay maybe not that quick when you have to wait 10-25min. But it'll be worth it. I like going with the custard filled one. You can watch the ladies make them while you wait. I recommend getting one as soon as you see no line. read more

Exellent customer service!!! I drive from Pennsylvania just to get these. The shell is crispy and the filling is smooth and rich. My all time favorite is the cream custard! They just added a new flavor, matcha cream custard, which is also good. The red bean filling has the right amount of sweetness to it. Mix and match different flavors for a box to bring home! read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

Hmm...Kind of on the fence with this one. The red bean filling was really good but the fish had a harder texture than other taiyaki that I've had before. The fish smelled so good after it was prepared though and it was very flavorful as well and not bland. With taiyaki, they usually make the fish first and then fill the inside with red bean but here, they make half the fish, coat the top with the red bean, and then add the other half of the fish on top of the red bean. Overall, I thought they tasted pretty good and I like their buy 5 get 1 free deal. read more

Oishinbo - Taiyaki - Japanese Near Me - Edgewater, New Jersey

Honestly for all the hype of this place and the lines, I've had better comparable desserts (at a cheaper price) at Korean dessert places. The red bean taiyaki had delicious red bean but the batter was about as tasty as styrofoam. This led to the feeling that you had to chew thru miles of the stuff to get to the tasty red bean center. The custard one was much better probably because the sweetness of the custard better matched the tasteless batter. read more

Taiyaki! You can't come to Mitsuwa and not get a taiyaki or cream yaki. I eat so much that I usually get one to go and warm it up when i get home and it tastes even better. I toss it in the toaster oven so it'll give it a nice crunchy outside. I also get the ice cream here. I love hard ice cream, instead of soft, so this is my go to place for green tea. Can't go wrong here, everything is delicious! read more

Fresh taiyaki! There aren't many places where you can buy these. Oishinbo offers red bean-filled and cream-filled versions and both are delicious. It's $1.75 for one, but buy five get one free. And each one is pretty sizable. read more

I bought the red bean filled taiyaki. The initial bites were good, but towards the end the dough had this plastic-y aftertaste. I originally wanted the cream-filled one, but the next batch wanted me to wake 25 mins. read more

Oishinbo - Red bean filling - Japanese Near Me - Edgewater, New Jersey

I got the taiyaki (fish shaped pancake with red bean paste filling) on my visit. It was freshly made and still warm when the lady handed me the taiyaki. The fish pancake was crispy on the outside and a little chewy and dense on the inside. But the pancake definitely tasted bland. I guess this is also a good thing because you don't taste anything artificial in these pancakes. The red bean paste filling was just right and it made up for the bland pancake. I think if the pancakes were also sweet, it would have made the whole thing overly sweet. (f.i.y. I don't like very sweet desserts. So this still be a bit bland for some.) Even though I had nothing to compare this taiyaki with, I enjoyed it very much. read more

Oishinbo - Taiyaki with red bean paste filling - Japanese Near Me - Edgewater, New Jersey

Got to stop here for dessert after eating at the other places when you're at Mitsuwa. This is the only place I know in the tri-state area that sells fluffy taiyaki and obanyaki with red bean paste and/or yellow custard. It's made fresh, right off the grill. You can choose between the oval shaped (most common), fish shaped, or circle shaped with different animals on it. Each of them can be filled with red bean or custard, both of which is sweet, and hits the spot. The women behind the counter puts a good share of red bean paste into each of the cakes. About 5-10 minute wait for your order, especially on the weekend. But it's worth the 2 minutes of foodgasm in your mouth. In addition, they got some homemade, hard serve green tea and red bean ice cream in a cup or cone. For $2.50, they give you 3 big scoops of it. The green tea is to die for. read more

See all

Decent But Nothing Special The novelty wore off fast on Oishinbo, I have zero desire to eat the empty calories offered here. The taste / texture of the waffle is good and cooked nicely but neither the red bean or creme filled taiyaki do anything for me, they should offer the chocolate variety. Just turn around, take five steps and go for the black sesame ice cream at Teas' Tea http://www.yelp.com/biz/teas-tea-edgewater#hrid:hXNChYNaycPfJux6aZszYg/src:self read more

Hours are inaccurate. It closes at 7pm, so had to order earlier than expected. Ordered 1 cream and 1 tai-yaki. Waited until after dinner to eat but unfortunately got cold by then and isn't as good when hardened. read more

I tried the taiyaki (red bean) and the cream yaki (custard) and I wasn't really impressed. The red bean filling was too sweet and kind of artificial tasting. The custard was much better in terms of taste and sweetness but still a bit thick and goopy for my liking. However, the cake exterior was definitely the star of the show. It's crispy on the outside and softer on the inside and balances out the sweet filling. I do like that it's prepared fresh in front of you and kept warm and toasty though. The shapes are also cute. I would recommend the cream yaki if you're interested in trying these unique treats! read more

Oishinbo - Taiyaki ($1.75) - Japanese Near Me - Edgewater, New Jersey

Disclaimer: this is only for the green tea ice cream because that's all I've ever ordered from here. But really, why would you need to get anything else??? The green tea ice cream is SO GOOD!! I've literally driven 20 minutes to Mitsuwa just because I was thinking about the green tea ice cream. It's perfect. It's $2 for a cone (a steal!) and THEY ACTUALLY FILL THE CONE WITH ICE CREAM. I don't think you understand. Let me explain. They scoop your ice cream spoonful by spoonful so your regular sized cone (which anywhere else means you get just one scoop, plopped on top of the cone), is actually like 3-4 scoops, with the ice cream being patted down *into* the cone. The cold, refreshing, perfect flavor of the fresh green tea - not too sweet, and just creamy enough - is therefore in every single bite of your cone, down to the very last nibble. And yes, I actually prefer the hard ice cream to the soft serve, because it doesn't melt on the cone; instead it melts in my mouth, where I savor every last drop (and yes, dirty people, that's what she said). Also, last time I came here, they had a sign that said they were closed and no longer taking orders (because it was 8:20ish on a Sunday night) and I think I looked like I was about to cry and the girl behind the counter told me I could still order a cone. Now that's what I call a 5 star ice cream experience. read more

LOCATION\\ Inside Mitsuwa Plaza, across Matcha Love. FOOD\\ Tried the custard obanyaki. There isn't much finesse to their waffles. The batter is overfilled and overcooked so it comes out a bit chewy, but overall okay to good. Compared to other places there is way more batter than filling, but it's still a good amount of filling. If you come here on a weekday, there is practically zero wait time. read more

So quick, cheap, and tasty! I got a fish pastry with red bean paste. I love red bean. They gave it to me immediately, and it was warm and fresh. They were also in the process of making them, which I found interesting. Even R, who says she doesn't really like red bean, thought it was tasty! I was told I should have tried the custard filled one. Looks like I'll have to try it next time! read more

There are not many places I know in the US that sell these hot fish (shaped) cakes so for that alone this place rocks. There are two kinds of fillings, red bean and custard. I usually get one of each if I'm by myself or I partake in their buy 5 get one free if I'm feeling rather generous. When it is fresh it is a bit crusty so I actually prefer to let the stream coming off make the outside a bit softer and chewier. Getting one of these snacks always brings me back to Asia :) read more

See all

My wife bought several red bean fishes. They looked cute but even my kids would not touch them after one bite. They was too sweet and the taste was very mediocre. We were surprised because Japanese snacks aren't usually too sweet. Even if they made them less sweet, we will decline going back as the flavors weren't great. We buy Japanese pastries and snacks all the time so this was sweeter than our usual. read more

I crave these little cakes on the daily - foreal! They are a taste of heaven - especially for a red bean lover like me. The cakes have a great texture to them - slightly crunchy, and soft on the inside. The custard cream is so yummy as well. It can be a tad heavy if you eat too many, as I tend to do lol.. I just wish this place wasn't all the way in New Jersey so I could get my taiyaki fix more often, but it just makes it that much more worth it when I do get it! The wait is pretty long as with all the little shops here on weekends so be prepared to wait if you're ordering a few taiyakis. Happy eating! read more

O rders at lunch can take a few more minutes I f you can time it right, get the freshly made stuff! S weet red bean and creams make great dessert H ave had better, though these are super convenient I did enjoy, but they were more 'nice to have' XD N ot entirely worth the price B ut still worth a look :] O nly cash, so be sure to bring some~ read more

What is not to love about waffle-like dough shaped like fish or circles imprinted with cats, rabbits, dogs, etc. filled with sweets?! Taiyaki/obanyaki - filled with red bean paste or custard. My boyfriend likes the custard ones, and I can go either way. I think both are pretty good and perfect when they are hot! They are open until 9:00pm, but start cleaning their griddles before that so if you are really longing for a custard yaki, gotta get your ass there before 8:30. We stopped here after dinner in Palisades Park and the only ones left were the regular teriyaki. read more

Tai-Yaki, oh yes! This freshly made dessert really rocked here! The red beans in the middle were still warm when I bite, how nice! It took around 20 minutes to make so I took that time to walk around the supermarket. If you buy seven pieces, they would give you another piece for free. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

Taiyaki (Red Bean filled) and Cream-yaki They were good, but average. I personally think they could have used a bit more filling to balance out the pancake/waffle part. It was borderline bland, because I could taste more of the bread. Also, it would be appreciated if the girl at the cashier could work a bit more efficiently and speed things up. Bagging the desserts or spooning ice cream should not take 10 minutes to do per task, especially when there are a lot of people waiting in line. read more

Nice place. 1) I got number one and three. 2) The price is reasonable. 3) I will recommend it, the place is unique. 4) Service is pretty quick. read more

Some of the reviews here made me doubt whether I should actually buy creamyaki or not, but in the end, I decided to try it for myself. Taiyaki are really cute!! However, I hate red bean paste. I love red bean, but I hate the paste, if that makes any sense. I was really happy to find they have cream filled ones!! The first time I tried to buy these, there was a 20 minute wait, so in the end, I had to leave without buying them. I learned from my mistake the second time, and ordered them a while BEFORE I had to go. If you agree to go through with the wait, you can pay them, and they'll give you a number. I took the time to finish shopping and use the restroom. I came back just as they were calling my number- lucky! The ladies are usually very nice, and they actually take the time to consult each other to figure out how long it'll take to make your cream/taiyaki. And it's very accurate as well. Creamyaki are definitely the best while they're hot! The shapes aren't too cute in my opinion, but I'm going to eat them anyway! When they're hot, they dough sort of tastes pretzel-y. Previous reviews said the ratio of cream to dough isn't good, but I thought it was fair. There's just enough cream to balance out the saltiness of the outside shell! read more

Red bean and CREAM taiyakis! I love the cream taiyakis. The red bean taiyakis are a little too sweet for me. Also, the lady behind the counter was super nice! read more

See all

You can't go wrong with these sweet (somewhat savory?) treats. The custard of pretty good but the staple red bean is what you need to get. The fish shapes are fun but I always go for the standard, two of them for 3.00 USD. It's a perfect snack after a lunch or dinner. Not so much a dessert because it's not sweet enough to be called that. Get them hot, and if they cool down re heat them. They don't go down well when cold. Ice cream is a nice compliment to the "cake". Highly recommend for any occasion, especially with kids involved. It's not healthy, but it seems better than candy. read more

the bean paste/custard filling is fine but it seems to be overly bland outside of the fillings. People seen to be overworked here.

This is a not a review of the food. It is a review of the service rendered by the staff there. The following is the recent experience at this location. I purchased half a dozen bakery items, made my payment and patiently waited for the pickup. Ten minutes passed by, I went to the staff and followed up on my order. I was brushed off in a rude manner and was told to wait for an additional 5 minutes, and so I obliged. During this whole time, the customers who had ordered after me, who also happened to be of *non-Asian descent*, were *personally greeted* and *hand-delivered* their pickup orders. There was zero notification that my pickup order was ready at all and I was repeatedly told to wait. After all of the customers who placed their orders after me had been personally greeted and hand-delivered their orders (with literally nobody waiting), I walked up to the staff and followed up again. Lone and behold, the staff had come to a realization that my pickup order had been prepared and ready for pickup for the past 10 minutes. Without *any* apologies, greetings orwhatsoever, the staff rudely handed over my orders and turned her attention right away to another customer, who also happened to be of *non-Asian descent*. I have been to this location multiple times and this is the very first time that I had noticed such an radical shift in customer service and attitude towards certain groups of individuals. What the staff had demonstrated through their services was very unfortunate and extremely disappointing for me as a recurring customer. I am writing this review as a concerned customer and I am hoping that such unprofessional services and attitudes would be rectified. read more

4.5 stars Best taiyaki I've been able to find in the area. Japan's is better, obviously, but all the taiyaki I've been able to find in the city have been bland or microwaved. I actually prefer the obanyaki since the ratio of red bean to waffle is a bit better. Lines can get really long on weekends, but it's worth it to get a pack and freeze to eat at home! Yum! read more

I've been to Oishinbo 3 times already, and my experience hasn't faltered - they're great! I've had their ice cream, creamyaki and their obanyaki. Ice cream is pretty hard to mess up; theirs is standard. However, their creamyaki and obanyaki is where this place shines! The batter is nice and crispy, warm fresh from the pans, and the fillings aren't too sweet. Lines at this place get long quick, so try to get there early. All in all, I plan on visiting this stand every time I go to Mitsuwa! read more

I went to Oishinbo recently because I love their taiyaki with red bean. However the lady who made my order was not wearing gloves. This situation I found seems to be against state instruction. She used the same hands to give me change, scoop ice cream, and make the taiyaki's without washing them during the whole process. While I understand they are busy, it would make customers feel safer if one person was handing the cash register and another making the food. read more

CREAM YAKI ALL THE WAY. They are like little Japanese "donuts" must have warm! Ice cream is ok I prefer ice cream from matcha love.