*Cash only. Great Japanese dessert store inside Mitsuwa. Love the red bean Taiyaki. It has abundant filling and outside is crispy. The staff is quick and nice. She already made some for the day so literally no wait. If not, prob take 5-10min to make a batch. It smells really good. There are seats and tables around from the food court if needed. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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Close to closing so the gem working there gave me 2x Obanyaki for $2.50. its cash only. I wanna get the creamyaki so badly next time I will have to. There is an older woman working and she was precious. the batter tasted like pancake batter, delicious. The red bean was also good. It was overall dry which is why i wanted the cream one hahaha but she was about to close I basically got what was left. read more

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Oishinbo satisfies my periodic taiyaki cravings. We never leave Mitsuwa without getting a multipack (or two) of treats from this nice little shop. The employees are pleasant and work diligently in spite of the waves of customers that flow through their environment. This is a small store, located inside a large grocery store, alongside an outdoor mall that gets a lot of heavy traffic, particularly on weekends. Patrons should be aware of this and temper their expectations if they're expecting a quick, takeout like experience on a bustling Saturday or Sunday. I live in a different state but would imagine the weekdays being a lot slower. The trick is to stop by there first to place your order. Once you get your ticket/receipt (don't lose it!), take your time to have a meal, peruse the aisles, or visit the other cool stores outside, at your own pace. Don't be that guy/couple/family standing around for 20 minutes, blocking the area while schools of people have to dart around you as they navigate their way through the food court. Moreover, don't also be that guy that then jumps on Yelp to levy a complaint that you had to waste 20 minutes of your overly precious time when that could have been avoided with better time management. Lastly, some advice from an Oishinbo veteran: the batter can get soggy on the ride home. Just throw them in the air fryer for 5+ minutes at 350 to bring them back to new. Go Oishinbo! read more

still as good!! every visit here never disappoints. I even enjoy their red bean taiyaki now! lol i always get their custard but decided to just go try their fishies and i enjoyed it! not that it will replace my love for their custard hehe anyway, place is small and nicely kept. Staff are courteous and ensure each item is fresh and of the best quality. Its cash only still but prices are reasonable. Visited on a Monday evening and items were 50% off!! wohoo!! read more

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MITSUA Marketplace. A one of a kind shopping experience, even if you are not Asian. This place has so much food, specialty shops, a bakery and a great food court. They also have OSHINBO. Thee best place for Taiyaki. On occasion, I'll run in just for a Red Bean Fish, for my wife, or the Custard option for me. A sweet, smiling lady is pretty much the only one who works there. Wait times can be 5 to 10 minutes. But it's really worth it ! Good luck finding parking in the lot on weekends. read more

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This was my first time trying these biscuits, and I have to say, they're definitely worth a try. I ordered two, one for my daughter and one for myself. My daughter picked the one desing like a cute little rabbit. It was smaller in size and had a sweet filling that she really enjoyed. I went for the fish-shaped one, which was a bit bigger and had a bean filling. The pancakes wrapped around it added a touch of sweetness, making the flavor unique and interesting. Overall, I liked it! The textures and flavors work well together, and it's something fun and different to try, especially if you enjoy sweet snacks with a twist. There are sitting areas on other location of the market , noise this average, not too noisy. There is plenty of parking spaces. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

A good place for anyone with a craving for freshly made taiyaki/Oubanyaki. Oishinbo is located in the Mitsuwa Marketplace right next to the food court. At Oishinbo, you can either order Taiyaki or Oubanyaki in a set or individually. We ordered a set of six which in my opinion is the way to go. The taiyaki are very large and doughy, and the flavor of the red bean filling is sweet but not too sweet. The store was manned by two employees, who were quick in preparing my order. Price wise, these taiyaki are not cheap at a few dollars a piece, but they are also not expensive. Note, they only accept cash for payment. Oishinbo sticks to a traditional Japanese treat without adding too many bells and whistles, but there taiyaki are nonetheless very satisfying. read more

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Oishinbo specializes in one of my top favorite treats, imagawayaki! Unfortunately, it is difficult to source delicious ones in the city so whenever I can make the rare trip across the Hudson to Mitsuwa, this little stall is the very last stop I make (so I can enjoy piping hot imagawayaki for the ride home). As everything is made fresh to order, expect a wait which can sometimes be 20-40min during peak weekend hours. Not much has changed over the years (except maybe the price). I personally order the 6 for $15 creamyaki pack. The cakes come with little zodiac animals on either side, and split open to reveal delicious, sweet, and piping hot custard. It is sheer heaven. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

Got the red bean stuffed pancake. It was really good. The texture of the pancake was just perfect. It is the best eaten fresh right off the griddle, but sometimes life does not always work out that way. But it was still good. Very long lines here - but it is worth the wait. read more

Oishinbo - Red bean stuffed in a Japanese pancake. The red bean stuffing is so fresh!!! This is delicious right off the grill but also later in the day - Japanese Near Me - Edgewater, New Jersey

Those taiyaki alone are worth the hour long trip for me! So good, and the only place I can think of to get these.

The taiyaki is one of my favorite desserts. They make it fresh. The outside of the taiyaki has a nice crust. Slightly toasted but not crunchy. The inside is filled with red bean paste that is slightly sweet. The wait is around 20 minutes. It takes a while because it's freshly made. read more

Oishinbo - Taiyaki $2 March 2023 - Japanese Near Me - Edgewater, New Jersey

A nice shop located in the Mitsuwa marketplace, Oishinbo specialize in taiyaki, a small cake often filled with red bean paste. This place is quaint, and offer a simple food for a good price. Food: I personally am not a fan of red bean paste, but they also offer a cream-yaki that is a sweet, but nice custard. Service: I always seem to het the same lady who is always very polite. Street vendor style. Aesthetics: for a small vendor it's nice and gets the job done. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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We ordered combo : buy 5 $10 get one free: 2 red bean fish and 4 custard wheels. We were told the fish would take 25 min. So we returned and picked up. No problem there. Food quality is good. Taste is great. Price is reasonable. Will definitely return. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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I've only really had taiyaki from Taiyaki NYC and Deli Manjoo so I've become used to the taste of their taiyakis. Couldn't help myself as I was wandering the food court figuring out what to eat so I decided to get a cream taiyaki too. This is good for those who don't really like their desserts to be sweet...as it wasn't too sweet at all. The outside of the taiyaki tasted like pancake batter...so there wasn't much flavor. But it was cheap so a good cheap snack is always a plus in my book. If you're still craving sweets, Royce chocolates usually has a table with free samples (their chocolate is soo creamy and so smooth but soo expensive) read more

Oishinbo - Cream taiyaki - Japanese Near Me - Edgewater, New Jersey

The cream-yaki and taiyaki were sooo sweet as usual. The cream-yaki was better though. Taiyaki was a bit too sweet for me and I wasn't able to finish it. read more

Oishinbo - Cream-yaki and taiyaki - Japanese Near Me - Edgewater, New Jersey

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I usually can't resist these types of street food desserts because the aroma reels me right in. I was so excited for this place the second I walked by the stall but it was an absolute disappointment. I ordered the cream yaki which was about a 10 minute wait but I didn't mind because I knew that meant it would be fresh. When it finally came out, it was very dark and hard in the exterior, seemingly burnt. I took one bite of the outside crust and it was pretty bad. Very bland and dry. I was hoping that after getting to the filling that it would make up for it but sadly, the filling fell short as well. It was slightly sweet but not as sweet as I had expected, to help compensate for the lack of flavor in the crust. The price was very fair for only $2 a piece but I would much rather have the mini egg waffles on the street for only $1. read more

Oishinbo - Cream yaki - Japanese Near Me - Edgewater, New Jersey

Another food vendor at Mitsuwa Marketplace that was on our list to try. They didn't open until 11am so we waited around. Ended up coming back and getting some before we went grocery shopping. Not sure if it was worth the wait though. Friend ordered and it took 30 minutes for our order. The first bite I had was just ok. Didn't make me want to take another bite though. Not sure if the ladies were rushed, but they don't seem to be put together well. They fell apart and the seams don't stick. I've had better. For me, 30 minutes for meh wasn't worth it. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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I got the cream yaki pack which comes with five taki. The vanilla custard cream filling was ok, had better but the yaki was made fresh. The batter was warm which I enjoyed very much. The service was very quick even though I came during the weekend. I would like to try the sweet red bean filling flavor next time and the ice cream. The service was very good, they were so nice. Definitely come try this place and support local businesses. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

I got the taiyaki pack #4 and it was like a sweet red bean filled pancake. We took it home fresh, so the container gathered some moisture, but it was still delicious! Would buy it again and try the other orders! read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

Hugely disappointed. I hadn't been there in years but remembered the custard filled taiyaki fondly so being in the area, I made a special trip. After waiting 15 minutes, I was disappointed to receive pastries that were under cooked with raw dough inside the crispy shell. Not only that, the pastry itself was tasteless and the custard overly sweet and still cold even though the outside was hot (I ate one in the parking lot). Cooking them some more in an air fryer helped the raw dough issue but not the flavorless issue. The 2 ladies working seemed to be phoning it in. Never again. Mitsuwa is showing its age. read more

Most people get B.O. under their arms, but my friend Oi gets Shin B.O. I have no idea why his shins sweat so much. This little stand inside Mitsuwa is named after this anomaly. I wasn't impressed by the product at Oishinbo, which appeared to be much like "custard fish" that I tried up in Toronto (at Kevin's Taiyaki), and fell madly in love with. There's also an expensive, hipstery version in Chinatown Manhattan. I forgot the name of it. Here, however, there was a distinct mediocrity about it. They serve not only the custard kinds but also red bean, green bean, and some others. However I'm giving it a healthy four stars because it's cheap, fresh, hot off the "press", it's beloved by the locals, and the service is absolutely wonderful. read more

Oishinbo - It's a fish al - Japanese Near Me - Edgewater, New Jersey

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I can't seem to go to mitsuwa and not stop at this spot and get the pack (6, buy 5 get one free) of tai-yaki or cream yaki. You can ask them to do half and half. I can't just buy one... they are made fresh and are so warm and yummy. I brought some to share with friends and they were surprised at how heavy they were. It is a great snack...mmm They also have ice cream for sale. I saw many people buying and they are not stingy with their scoops. 1 scoop on a cone is $2, and 2 scoops for $3. read more

The fillings are great and pretty much the same as TK north factory that sometimes comes to mitsuwa as a visiting stall, just with less variety. The actual pastry part of the obanyaki is too hard, thick, and over cooked. They were able to hand over our order (one red bean one custard) in a few seconds (we did not see them actively making any new ones) which makes me think these were not made to order and were just sitting there getting stale and overcooked. I was pretty disappointed in these, especially after having TK north factory whenever I get the chance to stop by when they're here. We also got lychee ice cream which I enjoyed the creamy fluffy texture of, but the flavor was a little too sweet and artificial. The good reviews make me feel like we got unlucky, but these places really should treat all customers the same and have every order be made on the spot. I've never had taiyaki or obanyaki that wasn't made to order besides here. read more

They have a nice variety of Japanese foods at reasonable prices. The workers are also very nice.

I like cream-yaki better than tai-yaki. Vanilla custard filled cream-yaki was better than green tea custard filled cream-yaki. Overall the cookies are much heavier than I thought. read more

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My favorite Japanese dessert snacks. I love the custard taiyakis as I'm not a huge red bean fan. They offer $10 for 6 which is usually my go to deal for the custard fillings. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

A classic Japanese snack. Oishinbo offers Taiyaki (fish-shaped cake filled w/ red bean), Obanyaki (red been paste filled cakes), Creamyaki (cake filled w/ custard cream), Soft Serve Ice Cream and Regular Ice Cream. They have a buy 5 get 1 free deal for about $8.75. One Obanyaki is $1.50. One Taiyaki or Creamyaki is $1.75. Soft Serve flavors include: Vanilla, Mix and Chocolate. Regular Ice Cream flavors include: Red Bean and Green Tea. If you're looking for Green Tea or Black Sesame Soft Serve, hit Ito En. It's right in front of this store. The employees aren't all that friendly but were quick. They look overworked. The cakes were fluffly and hot. Not a whole lot of flavor though. The red bean filling was OK. Lacked flavor. I appreciate that it wasn't too sweet. I enjoyed the custard filling more. It was smooth, slightly sweet and had a light vanilla flavor. Loved the different shapes of cakes. A filling snack indeed. read more

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This is a pretty tasty option for dessert at the Mitsuwa Marketplace, but it can't compete with the amazing Black Sesame soft serve at Matcha Love. You may be tempted like I was to get the fish-shaped Tai-Yaki ($1.75), mostly for the novelty factor since it looks cool, but I much prefer the Cream Yaki ($1.75), as it has some deliciously sweet cream inside instead of the red bean filling in the fish one. Both are good though, as they are served piping hot and fresh. It's a little doughy and one note, but it's very tasty for at least the first couple bites. Get this at least once. But then get the Soft Serve every single other time. read more

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Had to try their creamy custard yaki along with their red bean paste pancake. Normally as many have stated, if it comes straight out of the oven fresh, it's delicious. Today however because of the volume of people do to their summer festival, they ran out of ice cream and they over cooked the yakis. The nice thing about them is they're not to sweet. The custard tasted a little floury. That's not a great thing. The red bean fared far better though. Again, because of the sheer mass of people, I'm willing to give them the benefit of the doubt and will go back to try them again. read more

Oishinbo - Creamy custard yaki below and red bean on top. Today they had the zodiac of the monkey since this is the year of the money. - Japanese Near Me - Edgewater, New Jersey

FRESH JAPANESE SNACKS!! Made right before your eyes I wasn't too fond of the pancake outer layer because it wasn't sweet. It's more of a plain pretzel flavor BUT at least it's CRISPY and fresh!! ---i liked the custard filling more than the red bean since it added more sweetness! NOTE: the more yah buy the better value read more

Oishinbo - Mixed box - Japanese Near Me - Edgewater, New Jersey

As always, a good option for snack after lunch and early dinner. Majority of the asian kids love it, but not much for other. Overall price still affordable but a pack went up to $10. read more

Came on 7.28.20 during covid times. Eat outside in our car was our safest place without being judged with our goodies in tow.bought 1 pastry with the white creme inside. It's cute with its zodiac symbols on both sides of the pastry. Tastes good! read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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All the hot items are made fresh in front of you. The cream yaki sells out pretty quickly and there is a wait for it (usually the case for me). Delish! Good for takeout, but best if eaten hot/warm read more

Oishinbo - tai-yaki - Japanese Near Me - Edgewater, New Jersey

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I love the fluffy waffle like cookie with the custard yumm yumm I'm about to get my fat ass up and go get one now !!!

Fresh, warm, yummy, filling, & cute! You just can't go wrong with these! Fun to watch them make it. & the ladies are so nice! read more

Oishinbo - Red bean filled fishy. Only $2. Delish! - Japanese Near Me - Edgewater, New Jersey

We just have to come here every time we come to Mitsuwa Market. I like the cream filled ones but we also get the red bean paste ones as well. Make sure you save time as it's always crowded and you wind up coming back to pick up your order. read more

Taiyaki are nostalgic eats for me. I grew up in Okinawa, and these were one of the treats my parents used to buy for me whenever we stopped by Jusco, Awase Fish Market, or when shopping in Naha. Thus, there was no way I was leaving Edgewater without buying a box for the drive home. From what I saw, Oishinboi sells azuki bean-filled Taiyaki and cream filled Imagawayaki. You could buy them individually or buy the 5+1 box. To my dismay, I did not find any cream filled Taiyaki, which was what I was looking for. Maybe they sold out when I stopped by--I'm not sure. However, these will suffice...for now. The azuki bean filling for the Taiyaki is not too sweet, which is a pleasant surprise. If you're familiar with dorayaki, this is similar except that a fish-shaped waffle replaces the pancake. They are soft when fresh, but do note that if you wait to eat them, the batter has a tendency to get a little chewy. As for the cream filled Imagawayaki ("Cream-yaki"), the custard is perfect. From the sweetness to the thickness, this is exactly what I am looking for. Like the Taiyaki, these are soft, but do get chewy after a while. I'd definitely come back for both. They make great snacks or filling desserts! read more

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Expensive but at least the taiyaki are large. They taste amazing when made fresh. Crispy pancake on the outside, steaming red bean filling on the inside. They do get soggy quickly but still taste delicious even if the texture is a little off. Their hard green tea ice cream is also delicious. Strong green tea flavor and $2.50 will get you a wafer cone with two large scoops. read more

Oishinbo - Japanese Near Me - Edgewater, New Jersey

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If you're lucky enough to snag a parking spot here on a Sunday afternoon, you must, you MUST make a trip here at some point during your visit. Tucked inside the market is this tiny stall, which would normally be tough to find, were it not for the predictable long line in front that's usually snaking around chairs, tables, and other kiosks. Don't let the queue deter you - it goes relatively quick and to have that many people there essentially guarantees that your order will be either fresh made or only a few minutes off the griddle before meeting your mouth. They have the fish-shaped Tai-Yaki, which is pretty similar to the boong-uh bbang that I'm used to from Korean markets. The batter tastes pretty similar to pancake batter - just slightly sweet - and if you get it super fresh, there is a satisfying crunch that gives way to soft, bready innards that then reveal the hot red bean underneath. If you need something sweeter, the cream yakis are the way to go. They're circular with adorable animal faces molded into the outside (whenever I order, I make my boyfriend give me the bunnies. I don't care what he says about them making them all the same. Anything with bunnies are always the yummiest). These are thicker because the batter encapsulates a viscous custard layer that's just hot enough to swath the inside of your mouth with sweetness but won't run out of the pastry if you're eating it while you shop. Someone already mentioned this, and they're right - the more you get, the better the deal. Don't worry if you don't think you can finish them all. We were worried about the same thing as we placed our order of six (for two of us) and the lady who took our order was kind enough to offer some reheating advice (place it in a microwave on a plate, reheat for thirty seconds. I also found that if you put a glass of water in there, it helps recreate the crispy outer layer). In the end, her instructions were, while appreciated, largely unnecessary, because by the time we made our rounds through the supermarket, I'd polished off every last one. I wouldn't be surprised if you did too. Note: The last time we visited, my genius boyfriend had the genius idea of getting a green tea soft serve while I waited in line for the yakis so that by the time both of us were done, we had taikaki/obanyaki à la mode. HIGHLY recommended. read more

This place serves Japanese baked goods like taiyaki. The most prominent offering on their menu is something called obanyaki. I had never had it before, so I gave it a try. It is filled with red bean, but they also sell custard filled ones. Obanyaki are similar to hong kong egg cakes in texture and taste. However, I found the obanyaki here very bland, not sweet at all, and with an exterior that was too dense. Even the red bean inside did not taste very sweet. read more

Oishinbo - Obanyaki - Japanese Near Me - Edgewater, New Jersey

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