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    Ocean Malasada

    3.8 (35 reviews)
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    Coconut Haupia (Coconut Pudding)
    Christian C.

    Such a cute Hawaiian-owned donut shop in the Ferry Building Marketplace! The staff was super sweet and helped with our flavors: coconut, lilikoi, and ube. Coconut was my favorite. Each donut is about $4.50 and a great light snack.

    Finding treasures at the bay.
    Jim C.

    I love malasadas. What a pleasure to find a California spot for this tasty treat. They offer a variety of sweet fillings in the soft, fluffy fried bread. Get a four pack for a discount. OK. It's not as good as my home state Hawaii favorite location because I'm totally biased. But I totally recommend it. Get some coffee or some ice cream nearby and I guarantee your day gets better.

    Ocean Malasada combo pack
    Melanie C.

    OCEAN MALASADA (OM) located at the Ferry Building Plaza Marketplace. MALASADAS are a Hawaiian staple of Portuguese origins, essentially a fried rounds of pastry dough, dusted with sugar & cinnamon. Modern day malasadas are filled with delicious custard or a variety of fruit jellies. When you can't go to Hawaii to pick malasadas up, try Ocean Malasada. Ocean Malasada's are a bit smaller than what you'd find in Hawaii but maybe that's a positive point. You can find OM stationed inside the Ferry Building Marketplace, snug in a corner by one of the entrances, near Humphrey Slocombe ice cream. Counterperson was very nice and helpful with questions. I'll start by saying It's very difficult to buy ONE malasada. Don't try this. You're there, buy 'em up! You won't regret it. Maybe just don't get on a scale right away after enjoying them. Lol. Being good, and with every bit of restraint I could muster, I got the 3-combo box! One LIKIKOI (Passionfruit). One GUAVA. And one HAUPIA (Coconut). It's all good. Like asking which child is your favorite - cannot be done! They also have NUTELLA. Enjoy your favorite flavor or try one you've never had before.

    Jeremaine R.

    Used Ocean Malasada on EZCater for our office and it was a huge hit. Ordered about 72 in total with a variety of flavors, including Nutella, Hopia, Guava, Traditional and Mango. The office did quite enjoy the variety of options and the donuts were light and fluffy. Overall a solid choice for dessert for a big group of people. Delivery arrived a little late, but wasn't too bad as they were coming from Downton SF to SSF, so we let the time slide. Will probably order again for the office at some point, but I would love to stop by the Ferry Building and check them out.

    Lilikoi
    Adam B.

    Replacing the vegan doughnut stand, they're serving up malasadas with vibrant island flavors. I'm a fan of filled doughnuts, so that's already win in my book. Plus they're not vegan, which makes them taste a little richer and lighter. Lilikoi: Brilliant contrast with tangy fruit cream against the rich and sugary doughnut. Love the fluffy texture and firm chew. Guava: A little more subtle than the lilikoi flavor, but still nice and tropical. Similarly creamy and fruity flavors. Ube: Love the bright colors and creamy filling. Closer to an indulgent custard, so different from the fruitier options. I'm such a fan of ube everything nowadays. Haupia: Filling felt skimpy on this one. Was creamy though, coconut creamy. Probably the most subtle of the flavors tried.

    Nina O.

    Came a little after the lunch rush on a Saturday & they were already out of almost everything except their original & guava. I was really looking forward to their ube & lilikoi. The malasadas were...decent. Wish they were a little more moist? Otherwise not bad & their filling is yummy. I know they're a little shop just inside the Ferry Building, but I hoping in the future they have a bigger stock of everything so they don't run out mid-day, especially on weekends!

    Lilikoi malasada!
    Vincent N.

    Next to one of the entrances of the Ferry Building, this small stand brings some nice Hawaiian feels with their malasadas! It's a fairly minimal stand, it appears the malasadas are prepared somewhere else...but they tasted very fresh on a nice Saturday morning! I got the plain and lilikoi ones, both are good but I really liked the lilikoi. A nice tart flavor added to the sweet pastry. The guy working the counter was helpful answering my Q's, friendly service. Great find in the ferry building, esp on a farmers market day!

    Jason L.

    As soon as we walked into the Ferry Building, you have to go in with the expectations that you're going to buy something to eat and/or drink. Of course, Ocean Malasada was the first thing we saw. Clean counter, clear menu, friendly staff. Ended up getting the kids a Nutella filled and a Haupia (sweet coconut) filled malasadas, and of course, had a take a bite and try them out. Walked around the Ferry Building checking while snacking on these was perfect. Of course the sugary dusting on the outside ends up all over your face, but thats a good problem. The malasadas were semi warm, fluffy and just dense enough where it felt like you were eating something with some substance. Not quite what you would find in Hawaii, but pretty close.

    Feel free to zoom in!
    Jimmy C.

    I still love Donut Farm, even if it's faded in the wind as a temporary pop-up kiosk. This year, I got to see Ocean Malasada, famous for its Hawaiian donuts and ones with cream filling. Four flavors in one box worth $18: traditional, passion fruit, coconut, and guava. The other ones in each pouch have Nutella. Other than the outer sugary glaze, the guava I try is good as tart and sweet. Glad I made it to Ocean Malasada earlier at noon before they're gone like before. Props to a Hawaiian fella! Hope his business doesn't go away quickly before I might have another.

    Saturday, 7/13/24
    Mike C.

    Leonard's? Pipeline? Not quite but pretty darn good. After reading somewhere in the past week or so, I knew a visit here was inevitable. The following Saturday, I remembered to come here after finishing my shopping and met Parker. He enthusiastically greeted me and said the only flavor he had left was ube, not particularly my fave. The following Tuesday, I met Kelly who told me all flavors were available. Besides buying a few to try at home , I bought a few for friends who worked the market. Knowing that they wouldn't be the same the next day, I cut the three that I bought in half and had a dessert tasting menu. I started with the original malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=wOk-NfRQOJxqp6thQpCaFA), a basic one topped with sugar crystals. The flavors were on point, just as the texture and chew. Unlike other ones on the mainland, I didn't find these dry. Next was the lilikoi malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=HegmBpIJHKgCYFQMqX7DpQ); the filling was on the thick side and custard like. It was okay and the passion fruit flavor was subtle. I finished with the guava malasada (https://www.yelp.com/user_local_photos?userid=saJuyv784apZzH--psHZ3Q&start=24&select=PL2BfilOZJKICSvqCW9JPA); the filling oozed from it after cutting and the guava flavor was more prominent but still on the light side. I actually enjoyed the original one the best. The hours are very customer friendly, daily from 8 am to 3 pm. I will likely try the haupia next time. Both times that I came, there was no line. Look for this stand just inside of the entrance near Gott's.

    Guava Malasada

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    2 months ago

    I came here this morning (Sunday) and it showed open. The location seems to be closed despite the yelp showing open.

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    6 months ago

    This place is never open or has anyone at their spot everytime i go. What s even the point

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    Butter & Crumble - Romey's Mexican hot chocolate pain au chocolat

    Butter & Crumble

    4.6(755 reviews)
    1.1 mi•North Beach/Telegraph Hill
    •$$

    Wow...this place is just a happy beginning!…read more Yes parking may frustrate you at times, and maybe the line is a bit long...even though it moves fast, it looks intimmidating..But this place DELIVERS! They have a pink espresso machine, a pink dough mixer, and the cup lids are pink. The staff is super focused, and friendly....Greeted with smiles and great suggestions, I got to try a number of treats. (Not 10, their max limit per order-customer). The Pistachio croissant...Pretty special, I never had it with a cream filling. The little flat bread with eggplant and pomegranates and harissa drizzle...super!. Tahini chocolate.....the list goes on...The olive bread. So if you are going to make it to any part of the northern CA area, specially San Francisco (Yes, there are great bakeries around here), I would put this on the top of the list, as the preparation is all from scratch, and the unique flavors and approach to some well known treats is something one must enjoy. Oh, and on top of that, I ordered a plain espresso, and the barista managed to do it justice. So dont be on the fence on the coffee making and quality. The location is on the steeper roads that I have no idea how people deal with living here. Good job, as once you stop in the middle of the climb, you will likely spin some tire to get traction, and that is on a dry day! The bakery is among a residential area.

    TLDR: To no one's surprise at all, Butter & Crumble is still…read moremy favorite bakery in the world. They still have the crispiest, most innovative pastries every month, and September 2026's menu blew me away. I know the line can be long, but they are working as fast as they possibly can and there's so much love in the pastries that the wait is worth it. ------ FOOD (SEPT 2026): 1. EGGPLANT DANISH (5/5) One of the must unique pastries I've ever had. I would say this is a must try for this month, especially if you like Middle Eastern flavors. The eggplant was super tender and very easy to bite through. But what I appreciated the most was the layers of complexity with this danish -- zhug below the marinated eggplant, and not only whipped goat cheese and harissa on top, but also sprinkled pomegranate seeds on top for added acidity and brightness. 2. APPLE VANILLA BEAN CRUFFIN (5/5) Apple pie in a crispy croissant muffin! Fresh apple pie filling is extremely generous, and most importantly, the vanilla bean diplomat cream on top was actually a nice balance to the sweetness of the apple compote. A great fall pastry for this month. 3. CORN PROSCIUTTO CROISSANT (5/5) A super familiar and comforting flavor. The corn and basil bechamel sauce was addictive and abundant. It will never cease to amaze me how their pastries can be full of fillings like this and not get soggy. The "prosciutto" in this had the thickness and texture of deli ham vs. prosciutto (I actually prefer ham to prosciutto), so it was extremely tender and easy to take bites. 4. BROWN BUTTER CORNMEAL TWICE BAKED (4.5/5) I love their twice baked croissants so much because they have the perfect flakey texture. The chocolate filling brought this entire croissant together. I thought the cornmeal frangipane was super creative and interesting, but at the end of the day this wasn't a 5/5 for me simply because I ultimately decided that I would have preferred a smoother texture to a grittier cornmeal texture. But that is simply personal preference, and the flavor was still phenomenal. 5. TAHINI COFFEE PAIN AU CHOCOLAT (4.5/5) Great pain au chocolat. Full of both tahini and chocolate filling, though didn't get as much of the coffee flavor. Extremely flakey pastry. I've had other tahini chocolate croissants so this isn't the most unique flavor combination, but this was one of my favorite renditions of this combo. 6. RICE ROLL SPECIAL BUN (4.5/5) A divisive one! Butter & Crumble is exception for the quality of its crispy, flakey pastry, and this item has very little of that. It's extremely soft and possibly soggy, but not in an unpleasant way at all. In fact, I actually loved how soft this item was because the pastry didn't outshine the quality and flavors of all the other ingredients in this. The spicy chili oil on top was chef's kiss on top of everything. I've never had a pastry like this before, and I don't think I ever will again. Bravo. ------ ENVIRONMENT / AMBIANCE: * Same space as always, and the line was only 1 hour last week, which was totally doable * They're really emphasizing staying quiet to respect the people in the neighborhood, so don't bring any loud friends here! ------ SERVICE: * The ladies here were lovely as always! One of them was the outdoor coordinator who visited everyone in line with the latest menu and information on ordering so you could plan ahead * Was very fast getting a box full of pastries, but if you order a drink, expect to wait a little longer inside since those are made to order

    Photos
    Butter & Crumble - Hanna's twice baked biscoff croissant

    Hanna's twice baked biscoff croissant

    Butter & Crumble - Lauren's chopped cheese pain suisse

    Lauren's chopped cheese pain suisse

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    Allyson's pork bun bearclaw

    Golden Gate Bakery - Happiness is a fresh, warm dan tat from Golden Gate bakery

    Golden Gate Bakery

    4.3(3.7k reviews)
    0.7 mi•Chinatown
    •$$

    3.29.26 Piping hot! Got my egg tart dozen yesterday. Delicious. $45 a dozen…read more GGB Lady told me they'll be on vacation for 3 weeks starting Monday 3.30.26.

    Golden Gate Bakery - 1029 Grant Ave, SF…read more This small, charming Chinese bakery is absolutely worth a visit--if you're willing to be bullied by the staff and experience some seriously nasty customer service! It's mooncake season, and the big day is 9/25/26! Yes, there's almost always a line, but don't let that discourage you--the staff definitely knows how to keep things interesting. You may get yelled at, screamed at, or told to "F off" if you decide not to buy. Somehow, it makes the wait even more intense and memorable! Tip for mooncake lovers: CALL and order a day or two in advance. But be prepared--you may still receive the same warm welcome: nasty customer service! Thankfully, the mooncakes make up for it! Their freshly made bánh trung thu are incredibly delicious! The mooncakes are soft, smooth, delicate, and packed with flavorful mixed nuts, salty egg yolk, and winter melon, all wrapped in a soft, golden-brown crust. Every bite is heavenly! My personal favorite is #3 Ham Mixed Nuts. It's tender, flavorful, and absolutely delicious. For the best experience, enjoy them while they're still warm--fresh out of the oven, they're even better! Cash only No seating inside No regular entrance--orders and pickups are done through the outside metal sliding gate. And be careful not to stick your face too close...you never know when that gate might come sliding toward you! If you're a mooncake lover, Golden Gate Bakery is definitely a must-visit in SF Chinatown. We highly recommend the mooncakes, but unfortunately, we can't give 5 stars because of the hostile customer-service environment. Delicious mooncakes Customer service Overall Worth the attitude for the mooncakes! Go NYU! Go Violets!

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    Golden Gate Bakery - Egg tart!!

    Egg tart!!

    Golden Gate Bakery - Almond Cookies and Coconut Tarts.

    Almond Cookies and Coconut Tarts.

    Golden Gate Bakery - Long lines are guaranteed.

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    Long lines are guaranteed.

    Pineapple King Bakery - San Francisco - NEW Sesame Mooncake - SF store only!

    Pineapple King Bakery - San Francisco

    4.4(1.8k reviews)
    5.1 mi•Outer Sunset
    •$
    Locally owned & operated
    Women-owned & operated

    Oh no, they are using ugly ai type ads :(…read more The original pineapple puffs filled with cream are still good and best if you're lucky to get them freshly made.

    A must stop if you're in SF! The two things you have to try are the pineapple buns and egg tarts…read more There's no actual pineapples in the pineapple bun. It's a bun with a crunchy topping on the top and so it looks like a pineapple. The top coating tastes very similar to butter shortbread cookies from the Hawaiian's Honolulu Cookie company. The bread is super soft inside and warm, and when they put a slice of butter inside, it melts into the bread. It's also kinda chewy inside like a mochi consistency. I recommend the original custard pineapple bun. The salted egg yolk pineapple bun was also good but I think it should have had a little more filling. If you're craving savory pastries, the bbq pork pineapple bun is also good. The croissant egg tarts are fantastic. The custard tastes like a Portuguese egg tart but the crust is super crunchy and flakey. There's a caramelized sugar coating around the crust which makes it extra crispy. Highly recommend! Next time I'd probably order online and come for pickup. There's two lines and they're both pretty long: ordering and pick up. Btw they take only cash if you order in person. They said the wait was 15 more min for egg tarts and we ended eating almost 40 min :/ so prepare for the lines and wait time.

    Photos
    Pineapple King Bakery - San Francisco - A delicious assortment of freshly baked mooncakes!

    A delicious assortment of freshly baked mooncakes!

    Pineapple King Bakery - San Francisco - Cool off with a ice-cold drinks from Pineapple King Bakery.

    Cool off with a ice-cold drinks from Pineapple King Bakery.

    Pineapple King Bakery - San Francisco - Happy Labor Day Weekend!  Enjoy all fresh baked goodness we have to offer!

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    Happy Labor Day Weekend! Enjoy all fresh baked goodness we have to offer!

    Neighbor Bakehouse - Pistachio Blackberry Twice-Baked Croissant and Ube Twice-Baked Croissant

    Neighbor Bakehouse

    4.6(1.2k reviews)
    2.5 mi•Dogpatch, Potrero Hill
    •$$

    Neighborhood Bakehouse is the kind of neighborhood bakery you'll find yourself coming back to again…read moreand again. I've been here a few times and this time I remembered to take photos of the pastries before digging in! We tried the ube twice-baked croissant, ham and cheese croissant, curry potato bourek, and the spicy chicken pepper sausage croissant. Every pastry was perfectly flaky on the outside while staying soft and buttery on the inside. My favorites were the spicy chicken pepper sausage croissant and the ube twice-baked croissant. The savory pastries were packed with flavor, and the ube croissant struck the perfect balance of sweetness without being overpowering. I also love that they offer unique pastries you don't find at most bakeries. The café itself is small and cozy, and the staff were warm and friendly. It's usually packed, but we arrived at the perfect time and were able to grab everything we wanted before they sold out. We'll definitely be back to try more of their delicious pastries!

    SF Pastry tour: Stop 1 of 4 (before our stomachs gave out)…read more Hitting Neighbor Bakehouse just before noon on a Sunday seems to be the way to go. After picking up a friend from the airport, going to Neighbor Bakehouse was a clear choice. The 101 was undergoing construction, and this was off the 280/Third street, so a very easy ride from SFO. Parking gods were smiling at us, as we were able to park on Third, just half a block away. Line gods also smiled upon us, as there were only 2 people in front of us and, by the time we ordered, 5 people behind us. Coffee god hated me and decided no coffee. Can't win them all. We ordered an assortment of pastries, all of which were good. I usually go for the ginger pull-apart and was intrigued at their savory pull apart. To be honest, it wasn't as good. It was still delicious, but it was less pull-apart and more fall-apart. That being said, tacos fall apart and they're still delicious. My friends over-ordered, but both really liked the pastries they got.

    Photos
    Neighbor Bakehouse - Char Siu Croissant

    Char Siu Croissant

    Neighbor Bakehouse - Roasted Mushroom Croissant Tart

    Roasted Mushroom Croissant Tart

    Neighbor Bakehouse - Chocolate Croissant

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    Chocolate Croissant

    Arizmendi Bakery - Corn Cherry Scones

    Arizmendi Bakery

    4.3(823 reviews)
    3.3 mi•Mission
    •$$

    Truly one of the best local bakeries in the Bay Area with variety and quality. I love coming to…read morearizmendi to see the pizza of the day and bring friends/family here when they visit. They even do fun seasonal menu items like king cake for Mardi Gras and pies.

    I've heard wondrous things about Arizmendi Bakery, and I am a big fan of bakeries that also serve a…read morepizza slice-of-the-day. The line around noon wasn't too bad, and it moved quickly since most people in line knew the drill and had their items ready to go. I ordered the slice-of-the-day, which turned out to be a mushroom + spinach + mozzarella combo. I placed my order at the counter and was handed a hot slice of pizza about five minutes later. I was fortunate to land one of the limited seats inside the bakery, although, there was also plenty of bench space in the parklet outside. The pizza crust was thin and crispy - with just the right amount of chew - and tasted slightly of sourdough. Topping-wise, the mushrooms were abundant but not overpowering; however, I wish there had been other vegetables to balance out the flavor. Paying less than $5 for a generously-sized slice (adorned with a mini slice on top) felt like a bargain, especially in SF. I would definitely make the trip back out here to give the pizza another try and to pick up some of the other baked goods.

    Photos
    Arizmendi Bakery - Pastries, Currant Scones, Oat Scones

    Pastries, Currant Scones, Oat Scones

    Arizmendi Bakery - Corn Cherry Scones

    Corn Cherry Scones

    Arizmendi Bakery - Dirty Horchata

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    Dirty Horchata

    Ocean Malasada - desserts - Updated September 2026

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