Stopped in the other day after a Spin class down the road. Grabbed the avocado toast and a chocolate chip multi grain pancake. It was delicious!! A little too much lemon on the toast for me, but that's easily fixed next time! Probably the most avocado topped toast I've ever ordered. Definitely worth the money. Friendly staff. Will be back soon for some more breakfast!! read more

My best friend and I go here each time she is back in town! We love the trendy, modern-rustic vibe and the service at any of their locations is great. My best friend always orders the pancakes. I've had them many times and they are always delicious! Personally, I like to mix it up and order something from their seasonal menu. I love that they get new options in every few months or so. Their fresh squeezed juices are also to die for! They have great flavor and they're also good for you. I love their menu because they have a wide variety of options, from sweet to savory and from simple to complex. There's something for everyone here! read more

Not happy. A team member made a mistake with the bill (a mistake she couldn't fix) so the manager was suppose to call me back. Manager Tammy, hello? read more

This was a great place to dine in, even with the pandemic. Everyone was doing their best to stay safe and service was great. Our server Antonio was so kind and friendly. He got us our food so fast, and made sure we had everything we needed. read more

After a bike ride of 30+ miles, we came here after we saw this huge line at Matt's across the street. No line, sat right down on the patio. We had a great server, tried the multi grain pancakes with fresh blue berries. Friends had plain pancakes, and also tried the bacon cheddar pancake and breakfast wrap. Everything was delicious, coffee was excellent and our server was very friendly. Most important, kept the water bottle full along with the carafe of coffee. First Watch is always consistent with their food, never disappointed. read more

First watch is a hidden gem. The atmosphere is homey and inviting (literally I got homesick during my visit). The staff was friendly and knowledgeable. We had a 10 minute wait on a Sunday at noon and thought it was incredibly short for how fantastic our food was. We split the new sweet bacon... it's a must try... absolutely fantastic. Then ordered the avocado toast and the works omelette. Everything was incredible. There was so many healthy options that I was wanting to try everything on the menu! This place is a must!! I can't wait to comeback and try new things ! read more

Wow I have always wanted to try this place and I finally got to with my friend Katy. I had the pumpkin pancake breakfast with 2 medium cooked eggs with a chicken sausage patty and she had the biscuits and turkey gravy with medium cooked eggs. Yum O we will be back. Ethen was very nice and explained any thing we didn't know what that was on the menu. read more

I've usually had good luck with First Watch but today was a busy. They had some corporate guy talking super loud to his managers about why there have created an atmosphere for their staff to be sub par and not going out of their way. The hostess sat us right next to the kitchen even though there were only two other customers. Asked for crispy and received straight up burnt. Told the waitress about it when she came back... of course she didn't come back until after we were done with eating the edible pieces. Having already waited over a half hour for only our order to be cooked and with no other orders around... i wasn't going to wait for them to cook the food properly. Hoping this isn't their best behavior seeming corporate is in town seeming it was really poor service and worse food. read more

Update: While I love the food, specifically the pancakes , you may want think twice about picking this location. Here's why: I live down the street and frequent this FirstWatch nearly every other Saturday, still I've never once been recognized, acknowledged, or made to feel like a valued patron. The staff is genuinely unfriendly. They're not particularly rude, just not friendly or conversational at any level. While surely one can understand they get busy, the service is lacking and appears to be without effort. They tend to forget about people until you're eating and don't want to be annoyed or it's time to pay. In addition the staff are generally inattentive and difficult to flag for assistance. For instance, just this morning I was left with nothing to drink until my food came despite repeated attempts to try to get attention from multiple servers. Finally, They rarely ask how things were or if you enjoyed your meal, with the exception of the moment they bring you your food. Thus providing no opportunity for feedback or to rectify a bad experience. Despite the poor service, I tip my hat to the chef and stand by my previous review. The banana granola pancakes are the best around, which is why I continue to return. However, if you're not particularly fond of pancakes, in the immediate area, or looking for a regular breakfast spot, you may be wise to visit one of the many other FirstWatch locations or choose an establishment that appreciates its customers more and will leave you with a positive experience. --------------------------------------------------- I am on a quest to find the best pancakes in the valley. So far FirstWatch wears the crown. If you're a flapjack connoisseur you must try their banana granola pancakes. It can be busy on the weekends, so try to beat the rush. However, a small communal seating area shortens the wait if you're with a small party. read more

I've been here many times with my family or on a date with my husband. Several things I like: 1. They are kid friendly. 2. They send "buy one get one free" coupons pretty regularly if you sign up for their emails. 3. They put how many calories are in each dish. 4. They usually have both a basic menu and a seasonal menu so you can try new things. 5. Their fresh squeezed juices are amazing! 6. They have healthy options 7. Everything I've tried has been delicious! My only complaints are as follows: 1. They usually have a pretty long wait. 2. They over-salt the food. (So I just ask for less salt now). 3. It's hit or miss with the servers. read more

All First Watch Restaurants are NOT the same. This location I love. The one on W.Thomas Rd not so much. We had great service, great food along with the very nice atmosphere. Thomas road should go to 32ed/Camelback and watch and learn how people should be treated, and how food should be prepared. I'm so glad we stopped into this location to have breakfast. I'll be back 32ed St/ Camelback. Thank you. read more

3/15/2017 Yelp Review First Watch Phoenix AZ 3215 E Camelback Rd, Phx AZ, 85018. ~0.7mi (602)955-3447 Everyone likes to get up on Sunday mornings or any morning to cook or go out for a nice breakfast, after all it is the most important meal of the day. I have high expectations for breakfast, it should be light and enjoyable. The environment where you eat should be relaxing and delightful. First Watch instantly comes up in my head when I think of this place, a place that is delicious and hearty. To start with their coffee is always brewed freshly and their jam taste like fresh fruit. First Watch exceeded my expectations right off the bat from eating their food to how we were treated by the workers. It started on a Sunday morning, my family and I normally like to get breakfast after a nice church service so we decided to try a place that had recently just opened down the street from our house which was First Watch, we didn't really know what to expect but the reviews were exceptional. When we walked in there was a big crowd, but no matter how many people came in the host made sure to greet everyone with a smile on their face. I get very impatient, especially in the mornings but the wait was only about ten minutes and they provided coffee and water while waiting. When we got seated the waiter was also very pleasant. She served us water and told us to take our time on what we wanted. I never like the waiters that make you feel like you have to rush to pick what you want to eat. First Watch not only had friendly and welcoming workers but the physical atmosphere of the place felt very warm and comfortable. The place wasn't big but it also wasn't so small that it was uncomfortable and cluttered. They had these chairs that I sunk into, I didn't want to get up from my seat, the color of the chairs and the tables fit the napkins very well. Everything about this place was great, especially the price. There's so many places that are good but unfairly overcharge you for food. There was three of us that day. I ordered the breakfast sampler which came with meat that had a lot of flavor and it also came with eggs and a waffle or pancakes. My mom and my sister each ordered different things. First Watch provides food that anyone can eat, starting from vegan to meat lover's food. It can be healthy or it can be sweet depending on what you're feeling like. The bill at the end came out to be under 40 dollars, which is great for three people and for the amount of food that we got. This place has great quality food with reasonable pricing. Our waiter was very kind and very patient, after all we weren't the fastest people to pick what we wanted to eat. She always came to the table but not so much that we got annoyed by it. If you want great food that comes with great service, this place is recommended. Therefore I give First Watch 5 out 5 stars. The food was tasted great and not having to wait a long time was a plus! read more

First Watch - Breakfast & Brunch Near Me - Phoenix, Arizona

A few friends and I came in to enjoy brunch this afternoon around 2:15 pm. The host/manager who greeted us seemed very agitated that we arrived nearing the end of the shift. We ordered promptly and were conscious that we were going to expedite our meal so the staff who didn't make us feel welcome could go home. Ethan was our server and he was very polite and courteous. Ethan made us feel comfortable given the circumstances. I had asked Ethan for another order at 2:30 after we placed our first order around 2:20. He was more than happy to accommodate. My frustration is with the host or manager whom walked up and interrupted us and advised Ethan that the grill is turned off. He must be the manager because Ethan took his word and advised us that the grill is off and he can no longer accommodate our needs. Correct me if I'm wrong but A grill is not needed to cook a few eggs and potatoes. A Range and skillet can be used for eggs and potatoes. Lastly, I'm sure the bacon is pre cooked or prepped prior to shift. Coming from an Owner/GM of a restaurant myself, the host/manager was very unprofessional. This is the service industry. A successful restaurant is hinged on customer service, that which was lacking here at First Watch. I am Not discounting the Cusine. I really enjoyed the Chickenchanga and the Carrot Cake hot cakes. Very delicious. Unfortunately, I will not return. The lack of accommodation the unwelcoming host/manager and unprofessionalism that was displayed today is what frustrates me to no end. Especially when this is perceived by a general manager of a restaurant that prides itself on customer service. I advise all patrons to visit Matt's Big breakfast. Conveniently located across camelback, in the Safeway strip mall. MBB always makes me feel welcome and is overly accommodating even if you arrive 20 minutes prior to close! If you hold customer service to a high standard, visit Matt's Big breakfast and NOT First Watch. read more

After my last experience I was ready to write First Watch off, however the manager reached out to me to make things right, and we decided to give this restaurant another go. I am so glad we did! We ordered 2 Ultimate Breakfast Sandwiches to go, and actually got our eggs runny on both sandwiches!! Plus, the sizing was back to what it was previously so the portioning was perfect and the person who took our order over the phone was pleasant and helpful. It was a serious hallelujah moment, because we truly love this sandwich (if you love breakfast sandwiches please give this one a go - bacon, arugula, avocado....what's not to love!) and missed having it in our morning rotation. Now we get to bring this back into the fold and we will definitely be coming back for some yummy breakfast sandwich goodness :) read more

I have never had an issue with first watch before.. yesterday was my first time returning to first watch as a customer since they've been open from covid.. I ordered an omelet. A few hours later I was throwing up and was in the bathroom constantly... I couldn't eat the rest of the day.. I ended up going to the doctors office and they said I had food poisoning and possible salmonella from the eggs I had eaten. read more

i'm not one to really ever leave a review but i felt this needed to be voiced. i used to LOVE this location! my table and i were sat in a booth right behind the kitchen. it was pretty warm and we were not offered or served any water like we usually are. in arizona during the summer, that should be a given! anyways, throughout our entire meal, we could hear a group of servers talking bad about other servers who have already clocked out and about customers. like?!?! to add to that, they kept talking about how much everyone was making. i understand they are servers and that is their form of income, but it's really not professional to speak about that infront of customers. i understand they couldn't see us, but there is a whole row of booths on the other side of the wall! it's not very settling as a customer to hear your servers talk bad about customers that just left. Last thing, i'm not sure if she is a manager or not (she had keys and was telling people what to do), but she's very unprofessional!! right next to my booth, she yells at a server in the kitchen "hurry up and clock out foo" throughout our meal she continued to talk very loudly right outside the kitchen and just spoke with poor grammar. i would expect more from a manager. the sad part is the food is always delicious! unfortunately it always only takes one incident to change one's perspective. after today, i don't think i will be returning to this location. please be more mindful!l read more

I love this location of First Watch! I have been to multiple locations throughout the valley and a couple in Missouri and Texas and this one is the best! The service is always friendly, fast, and attentive. The food is always good, I can honestly say I have never had a bad meal here. The worst part is trying to decide what I want to eat because there are so many good choices. I would recommend the morning meditation juice, the avocado toast, the bacado omelet, and the market hash. Make sure you don't skip over the seasonal menu either, there is always a great selection. Keep it up First Watch Biltmore :) read more

This is our second visit to First Watch in the last month. The service on the first trip was somewhat slow but not at all on this visit. We had Jasmine as our waitress and she was friendly and very attentive. The food has been great on both visits--this is definitely a place one could label as serving the breakfast for champions. Great pancakes, creative egg's Benedict choices and wonderful toasted breads. I had poached eggs and a toasted piece of thick bakery quality bread topped with burrata and tomatoes. Excellent meal with top-notch service. The addition of placing extra coffee pots on tables and water containers reducing the need to chase down wait staff and makes so much sense! read more

First Watch - Father's Day menu was terrific! - Breakfast & Brunch Near Me - Phoenix, Arizona

Great decor and atmosphere. We've always had excellent service. I love the soup and salad combo. My husband loves the breakfast options and biscuits and gravy. The veggie pesto sandwich is delicious and kale salad. We've also had some of their seasonal drinks/teas too! Yum! read more

My boyfriend and I frequent this location often,but after today it's our last time. The service has really gone downhill. Today they came to take drink orders promptly, but after that it was just terrible service. I ordered the morning meditation, but I got half way through my breakfast. I told the food runner who brought our breakfast out, but 7 minutes later nothing. Our waitress came to check on us and I told her about it. No apologies just oh okay and didn't ask if we needed anything else. I still ended up waiting another 5 minutes for the juice that a different person brought out. After that we didn't see our waitress. Someone else brought us the check. It's a shame because I love the avocado toast, but the service is disappointing. read more

I've been to First Watch only three times but each time has been excellent! I love the avocado toast with eggs...amazing amount of avocado and the bread was phenomenal. I don't usually care for toast; however this thick whole grain toast was so flavorful I ate it crust and all :-). My first time there I had a burrata cheese toast and loved that as well; however I didn't see it on the menu the last two times (I believe it might be seasonal). The service has always been great, with friendly and personable staff. I highly recommend First Watch on Camelback. read more

Regular retail price $20. Paid $11. Joined First Watch Cafe's email club and they sent me a BOGO entrée coupon just for signing up. Called in my order ahead, they said 15 minutes but it ended up being 30 so I waited near the host stand. This is within walking distance of work and is competitively priced with a Safeway deli sandwich but the place is probably better for a sit down meal rather than take out. The girl working the register was friendly but looked kind of flustered that two take out orders weren't ready by the time the recipient showed up to pay. They apologized for the wait, I tipped because I felt bad that she felt bad. read more

First Watch - Regular retail price $20. Paid $11. Joined First Watch Cafe's email club and they sent me a BOGO entrée coupon just for signing up. - Breakfast & Brunch Near Me - Phoenix, Arizona

See all

I'm just in the area on a contract and every single time I come in the store shenequa cali and KD helps me out all wonderful servers I give them 10 stars.... read more

When a restaurant gives me enough time after I'm seated to read the menu cover to cover, twice, and then start looking for anyone to serve me, I'm pretty sure this place has more customers than they need or want. Everybody can have a bad day, but three or four waiters and waitresses looked me in the eye, and simply made other decisions. Dirty dishes on an empty table are their priority?. Bad choices. read more

I usually love going to first watch, their food is amazing and I just love the chill vibe when I get there. So relaxing, however I wasn't pleased with this location. I was waiting to be seated for 10 minutes and the host ended up seating two parties that came in 5 minutes after me while I waited there instantly... I ended up walking out and going to a different location. Pretty bummed, I won't go to this location again read more

my kids and i met my husband here for lunch during work. the place is hidden and so beautiful from walking up to sitting down. Antonio made the whole experience amazing and he never made us feel rushed, it felt like i was eating at a friends house. he let my family and i spend quality time together without interruptions and was always quick to "serve" us. i ordered my husbands food right away and i was so impressed not even 5 mins of him sitting down his food was out. my kids and is food didn't even take that long either. i will definitely recommend this place and ofc Antonio - seriously give him a raise!! read more

When we first moved here almost 2 years ago, First Watch was our go to spot. Over the fall and winter, things have declined to the point that we have decided to stop going. Why? If you order crisp potatoes, I guarantee you will get at least 15% burnt black potatoes. I will attach pictures if I can. I ordered a sausage and mushroom breakfast and there were ZERO sausages in it! I even showed the manager and he credited me the meal and said he would talk to the chef. Didn't help. Next Neal, burnt again! Bye bye first watch! read more

First Watch - Breakfast & Brunch Near Me - Phoenix, Arizona

We love this place! Healthy options, always fresh and tastes great They are always quick to take your order and the food comes out fast and hot. I would highly recommend this place. read more

I love First Watch, just not this location. I go to the First Watch on Central and Thomas quite frequently because it is my favorite breakfast place- I even got the cookbook. Unfortunately, the food here specifically is just terrible. I go to this location from time to time because it is conveniently right next to my job. However, every time I have ordered food to be picked up it was so disgusting I had to throw it away. The first time I had this experience I called the restaurant and spoke to the manager and she had me come in to process my card for a refund. I didn't have the receipt but she found my order in the computer using my name and my card and just gave me cash from the cash register. I told her to keep the tip and that I didn't want free food, just my money back. I work in a restaurant as well so I tried to be as patient and accommodating as I could. After that I continued to give this location a shot but they continuously let me down. I never complained because I didn't want to make it seem like I was taking advantage of their service. However, today my boyfriend brought me some breakfast because I didn't eat and thankfully it was terrible enough that I can say I don't ever need to come back here to give them a shot again. First of all, i literally only order eggs and turkey sausage from here, so I don't understand why they mess it up all the time. My eggs are so dry and hard that throw them away every time I order them. When I go to the First Watch on Thomas I order the same thing and it is always delicious. The service is great, the servers and kind and friendly, and the managers make an effort to make you feel welcomed. Out of the approximately four to five times i have picked up food to go here, I only finished my food once, and that is because I was super hungry. When I called today to inform them, the manager Tammy (who helped me last time) clearly wasn't in the mood for me so she gave me the impression that she was completely riding off my experience. I didn't have the receipt so she started to go off about how she already accommodated me once and she made me feel that since she did it once she wasn't going to do it again. I don't even care about the money or time I've wasted or the money my boyfriend wasted today, I care about the way Tammy made me feel and spoke to me on the phone. Like I said previously, I work in a restaurant so I know the industry and I never bother to go out of my way to complain about stuff that doesn't matter. But really truly I hope the owners of this franchise see this review and encourage their kitchen to put more effort into the to go food, and encourage Tammy to not talk down to people who are having legitimate concerns with their service. I don't know about the other First Watch locations, but this one is in need of some help. Don't take this review as a negative to First Watch. I love the one on Thomas and I will continue to go all the time-I even wrote a 5 star review about it. Take this review as a review of the Camelback location. Just imagine, my experiences (especially today with Tammy) must have been pretty bad for me to go out of my way to write something so long and drawn out. Maybe their dine in service is better. read more

First Watch - I ordered the trifecta and this is what it looked like. It was missing a sausage. - Breakfast & Brunch Near Me - Phoenix, Arizona

Well... It wasn't as good as it appeared.. I ordered eggs over easy with the pumpkin pancake(I forgot what they called it on the menu). Pancake was crumbly and didn't hold together very well and the eggs had a surprising amount of oil on them. I also ordered a carrot, Apple ginger juice which I dare say.. The ingredients came out of a container(pre made??) and Im wondering if there was any ginger in it at all.. In short, it didn't seem like much care was put into the preparation and I guess the servers could care less about what they're serving. Although the greeting upon entry was very welcoming, everything else was at best meh.. I recommend somewhere else.. And read these reviews.. They help. That's where I went wrong. read more

Loooooved the hours of operation...ambiance...food selection (I honestly couldn't pinpoint just one item!)...portions in relation to the prices...customer service...coffee pot and water jar at the table...clean bathrooms...Am very excited to call this my new #1 breakfast place in town. Win! Win! Win! read more

See all

To me the food is bordering "institutional". It's a notch or two above Denny's. We have some 5 Star breakfast options in the area like Vincent's Bistro, and La Grande Orange. Coming soon we'll have Matt's Big Breakfast. Quite honestly, I don't understand how a place like First Watch will survive the competition. On a positive note, the decor is quite nice and makes for a decent place to meet for a business conversation with a safe, but nothing special meal. Sorry First Watch; I was hoping that you'd make a better addition to the neighborhood. read more

The service was reeeaaalllyyy not good. Our server seemed like she hated every part of her job. When we sat down, she was at our table right behind us but didn't even introduce herself. She just said, "Can I get you some water or coffee or something?" We said water, she brought it to the table (all of this happening in, I'm not kidding, 45 seconds) and asked us if we were ready to order. Considering we had just sat down 45 seconds ago, we said we would need another minute. She came back precisely one minute later. We were ready. We both wanted the Traditional breakfast - 2 eggs, a side of bacon or sausage, toast, and potatoes. However, we both asked if we could substitute the toast and potatoes for just additional meat, and we also said that an up-charge would be fine. She acted like this melted her brain. She told us that she couldn't substitute them but she could just get us extra sides of the meat. We said fine. When she brought our food, my boyfriend's order did not include the extra side of bacon he ordered. She said, "well when you don't want the toast or potatoes they put tomato slices on your plate instead. But I can go get you the side of bacon..." ummm yes please? When she brought it back she slammed it on our table and said nothing and walked away. When we got the check, not only had she not just done an up-charge for us not having potatoes and toast, but she charged us the full price for the meal as if we DID have those things ($9.49) PLUS full charge for the extra sides of meat ($3.49 each, and we got 1 each). So, if you're doing the math at home, that's approximately $13.00 for 2 eggs and 2 pieces of sausage before tax. Oh, and some tomato slices. I still don't know her name, so I don't even know who to tell you to avoid, which is why I'm saying to avoid this place all together. The food was definitely not good enough to sit through this kind of service and pay a total of $40 for 2 people to eat breakfast. read more

Nice, clean atmo. Decent service. Mixed feelings about the food itself. This is supposed to be "healthy" sort of food, but for a breakfast joint I'd hope for better options for the coffee. The familiar pink packets are on the table (can anyone say "C" word?) and there are mass produced artificially flavored creamer pop-tubs of creamer, like "French Vanilla", but nothing really "natural" is provided like stevia (or even "Truvia") or just plain old real cream that hasn't been cooked and packaged. How about give the option to pay a little more for healthy sweetener or even real cream or soy/rice milk? My benedict florentine was like a salad with a runny egg on it and some unusual, thin lemony salad dressing. How about put "Benedict" in quotes (like I just did) if you're going to smother the thing in lemony salad dressing instead of real Hollandaise and not tell me? I don't eat meat but my guess is that the usual nitrites are still there in the ham and bacon despite the knowledge that the "C" word is also associated with these. Again, how about giving an option to pay a few dollars more so my family members, who want to opt-in on the meat, can not be fooled by brown bread thinking they are in a "C" free zone here with the food and drink. Ahhh... just my two cents for those looking for authentic "health" food and not just some extra green and brown on their plates. Time to take it further First Watch and really cater to the health food enthusiasts and up your game. read more

The breakfast sandwich was incredible! Sweet honey combined with savory bacon. The juices were also fantastic! Highly recommend. I'm still thinking about the breakfast two days later. read more

I live within walking distance of this place and have been here three times. The first time, awesome! Ham and gruyere melt - delicious. Kale tonic - wonderful. Even good and efficient service. The second time, after being seated, it took 20 minutes to be acknowledged by a server and the food wasn't quite as memorable. This morning, my third visit, was not good. That same, perfect temperature sandwich with the melted cheese was cold, cheese not melted and the ham seemed dry. My friend had the roast beef sandwich which was too greasy to eat and she sent it back. The servers seemed overworked and distracted and the manager seemed to be irritated with whatever was going on. The place was busy but I was disappointed. I'm sad to say I'll miss that sandwich.. read more

This is our favorite place for breakfast when in the area. We've had consistently great service and food. Although there is usually a wait, it's never long and quite worth it. read more

Great atmosphere..interesting menu that also has healthy options. The avocado toast is good..it's healthy so I can't say too much but it WAS good and my basted eggs were delicious. Coffee is amazingggg!! Service impeccable! I will return. read more

First Watch - Breakfast & Brunch Near Me - Phoenix, Arizona

Ok, after a response from the owner - reconsidered the amount of stars re rated it to 3 now. only due to the owern's response with reference to the bad service, an her great offer to correct the issue. read more

Delicious meal, great service!! I can't wait to come back. Second trip to this location and can't wait to come back! Highly recommend the lemon ricotta pancakes and the BLTE. Thanks! read more