This spot is so cute. It's very minimalist, more like a grab-your-coffee-and-go, so it's not ideal for hanging out and relaxing. It's very clean and spotless, though. Service is super fast, too, and the coffee they serve is fantastic. It does make your day better! Vanilla Latte and mocha Latte, both with oat milk, are spectacular! read more

Alfred Coffee - Coffee & Tea Near Me - Pasadena, California

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Decent matcha, nothing too special but hit the matcha fix. Went on a Sunday afternoon so it was a little busy in the area. Space is small though, I would not come here to study, just pick up and go. read more

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One of several amazing coffee spots on Colorado boulevard. Alfred is a chain that is really well known for their vanilla latte as well as a cream top drink. I love the decor and ambiance in this spot, as well as the fact that they have matcha options for all of their drinks in addition to coffee. Service is always super friendly but this place is extremely popular so I usually find myself waiting a little bit for a drink. I think you are able to order ahead if you can call or order online to try to mitigate that delay. Parking unfortunately is difficult as with everywhere else in Old Town. Pasadena and just gets harder as they add more and more great restaurants and businesses. I usually just bike the bullet and pay the dollar or so for a hour in one of the garages. It's about the same price if you want to do street parking read more

Beautiful interior, very tiny, meant to grab your coffee and go. Staff were friendly and professional. Coffee was great, I got the maple salted latte, delish! read more

Alfred Coffee - Coffee & Tea Near Me - Pasadena, California

My wife is always talking about this spot. We were walking around the historical Pasadena area and I thought we should check it out for ourselves. To see if this place is any good as people say. This is a bit of pretentious coffee shop. Not really my type of place. My wife opted to get a Mango Caramel Cold Brew. The description says, "When mango met caramel, the rest was magic. Mango Puree blended with out housemate vegan caramel sauce, topped with milk, cold brew coffee and cinnamon What we ordered: -Mango Caramel Cold Brew $6.50 It was alright. I wasn't a big fan of the drink, but that's what the old lady wanted. What I did like I liked the interior of the coffee shop. It kind of had this California Craftsman vibe and I really adored the stained glass. read more

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Ordered the matcha americano and I appreciated the fact that the server gave me a heads up the matcha isn't sweetened and asked if I wanted to add any sweetener to my drink. Added in some sugar free vanilla syrup and glad it gave some sweetness. Not too bitter, subtle sweetness, very easy to drink for a quick caffeine boost. read more

Alfred Coffee - Matcha Americano - Coffee & Tea Near Me - Pasadena, California

Good matcha thats made to order -- the place is small but a chill vibe. parking's available around downtown pasadena but not dedicated to the store. the staff was super friendly and the order came out quickly! read more

Alfred Coffee - Matcha latte - Coffee & Tea Near Me - Pasadena, California

Ugh! I didn't take a picture of my lovely vanilla latte before I poured it in my mug! It was not only pretty and appealing to the eye, it was freaking delicious! It was served hot, and the barrister was warm. I waited less than 5 minutes for my drink. The cafe is cute, welcoming and comfortable I will definitely go back UPDATE- I WENT BACK! Boost protein latte. Absolutely amazing! First time having matcha and I am hooked! read more

Alfred Coffee - Yumminess!!! - Coffee & Tea Near Me - Pasadena, California

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As someone who LOVES matcha and has tried all of the the most popular matcha places in LA/OC, This place TAKES FIRST PLACE. The drinks are actually reasonably affordable and you get a pretty decent sized drink. The matcha flavor was perfect not sweet or bitter. I love that everything was customizable and there were plant based options! GET THE STRAWBERRY MATCHA read more

Amazing experience. Great service, fast drinks, quality you can taste, clean space! They were slammed on this random Tuesday morning? Seriously... Highschool kids, ppl in suits, tech ppl, fema????? Mustve been so busy, that fema had to get involved lol I believe the lady at the registers name was Jacky, but 5 stars for her. She was so kind and PATIENT. The group of bros before me were a tad bit annoying and asking silly questions but she handled it with grace. When I was up next, it was my first time, and I too was annoying with the questions. Not once did I feel judged or like I was annoying her. I opted for a strawberry matcha (because I love strawberries) but ultimately hated it.. womp womp... but let me make it clear that she warned me if I didn't like matcha or earthy notes I wouldn't like it. She was right and I should've listened, but soooooo many ppl were getting it, I had to follow the masses (I'm sure it's delicious to those who like matcha!!! I mean it must be when 90% of the people there had matcha lol) I went back up with my tail tucked between my legs and let Jacky know it wasn't for me and that I was gonna buy a vanilla latte instead, I mean come on, world famous! I should've started there like she recommended. Then my homegirl Jacky (cause we're absolutely bffs now) said, have you ever tried a strawberry latte? FIRST OFF... WHAT?!?!!! NEVER!!! But I had already made the mistake of not listening to her once so I said- let's do it! To my very pleasant surprise it was the best latte I've ever had HANDS DOWN!!! But like how???? Strawberry and espresso????? But it's the drink I never knew I needed and it needs to go on your signature menu!! She also did not let me pay and let me know it was on the house! I was whole heartedly ready to pay as I was the stubborn one wanting to try matcha, but she insisted and said I already paid for one drink and because I was trying her recommendation. I was seriously speechless. Not only because she genuinely took care of me, but because she didn't make me feel stupid for the whole mess I caused MID RUSH lol I was having a pretty terrible start to my day but that small act of kindness really went a long way for me. You can tell she genuinely cares about customers and listening to them. I forever an Alfred's girlie now. Thank you Jacky and Pasadena team!! You all handled whatever the hell was happening at your store with so much grace, that I felt inclined to leave this short story about my time in your place lol read more

The matcha latte I got was good but their breakfast burrito had no flavor. It was crowded and the workers had a great vibe, I just wouldn't order the burrito again. read more

This is my favorite coffee spot in old town. The world famous vanilla is my favorite. I need to buy that syrup for myself! It's a small shop and the lines can get long but the service has been good every time I go. The bagels are solid as well. read more

Cold Brew was ASS, ngl. It reminded me of Lipton Iced Tea. The shop is very well kept, and the workers were very welcoming. Just wasn't a big fan of the coffee. Obviously much more on the menu to try, but I feel like if you can't get the cold brew right, then there's no point. Great team here , loved the music. read more

I had a really great iced latte here. They nailed the ratio of milk to espresso, it was a bit bitter (in a good way) but refreshing, the milk didn't overwhelm me. I also like how it's conveniently located in the middle of tons of shops in DT Pasadena. My only grievance is that all the drinks are a bit pricey.. but what isn't tbh read more

Came here during the week. It was pretty empty. This location is small and only has a couple of seats. As soon as I walked in I was greeted by the barista. She was friendly and gave me some recommendations. I went with the strawberry matcha. I chose half the sweetened. It was really good. I would definitely return when in Pasadena. read more

This place was fine. Guy was kinda bugged cause I asked for the restroom code. I ordered two drinks. The matcha americano was good.

I had no idea that Alfred coined the term, "But First Coffee." It's a phrase that many of us live by, myself included. Their signature logo is also very recognizable - the letter A with antlers on top. I don't know the significance of the antlers, but I do know that Molly Thorpe designed it. Alfred takes pride in serving innovative coffee and tea drinks. Their signature blends are roasted specifically by Stumptown Coffee Roasters, and their teas are sourced from all over the world. I stopped by the Old Town Pasadena location on my way to the gym for my morning pick me up. It was my first visit, and I wasn't sure what to order. I was about to ask for an Americano, but then I spotted the Signature Menu that listed: "World Famous Vanilla Latte." Of course I had to try it! I also noticed they had bottles of their custom vanilla bean syrup for sale as well. (Regular & Sugar Free $12.50) I requested mine with the sugar free vanilla syrup and almond milk. Amelia assisted me. She was nice and personable. She informed me that all their syrups are made in house including the lavender. The café is small & quaint with bar style seating against the window so you can people watch. There is a section with merchandise for sale in addition to grab & go items. I didn't have to wait long for my beverage, and I couldn't wait to try it. The first sip was lovely. The foam was smooth and creamy. I could taste the hint of vanilla with each sip and the brew was not bitter or overpowering. It was nicely balanced and light on the sweetness level. Next time I'll give the Lavender Latte a try. (Lavender Matcha Latte also available.) I wish they sold their lavender syrup because it would be great for cocktails. *Metered street parking and various parking lots. read more

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The sweetest cashier ever! I'm guessing the ticket machines were broken but they gave us our drinks w/o charge. The drinks were so good, the matcha wasn't the strongest but it was still really good and refreshing, and our drinks came out really fast. Thank you once again for the amazing customer service!! read more

Alfred Coffee - Strawberry Matcha Latte Cloud cream foam espresso - Coffee & Tea Near Me - Pasadena, California

Spotless cafe coffee spot. Friendly and helpful staff. I couldn't decide on what to get. I settled on the matchaga. This is a combination of matcha and mushroom delight which is another form of coffee. I was a little underwhelmed. Not a prominent matcha taste and not creamy. I had this made iced with macadamia milk. I'll return for their signature beverage that placed them on the map. A vanilla latte. I'm sure this place has that greatness. I just need to go with their notable beverage. This is still a great place for coffee and pastry. read more

Alfred Coffee - Matchaga - Coffee & Tea Near Me - Pasadena, California

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I've have there matcha drinks a few times. I usually get the Alfred Boost. Today, i hit the matchaga and it was good. They use monk fruit sweetener and it impacts the taste. I like agave or honey in my matcha so yrs a bit disappointing. The bagel was good. I paid $15 for this and it was okay. The staff are chill and patient. The ambiance is welcoming for an in and out experience. read more

Alfred Coffee - Jalapeño bagel with plant base cream cheese + Matchaga - Coffee & Tea Near Me - Pasadena, California

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We stumbled on this place while in Pasadena while bringing something for our daughter who works as a practitioner at Skin Laundry which is very nearby. This place is nicely put together, nice staff and cute decor. The Espresso cloud cream was really good very balanced sweetened perfectly. Wife had the Matcha and said it was really great as well. We will be back. read more

Alfred Coffee - Espresso Cloud cream - Coffee & Tea Near Me - Pasadena, California

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Oh yes, The Sunday @6pm "rush". Took a big L on this one. The fact that we had to stand in line for 8 minutes with only 2 people in front of was concerning. Once we saw that they were favoring mobile orders over live in person customers was a tragedy. Barista isn't even grinding and prepping. It's all on a push-button system. The order they prepared the coffee was incorrect. Pouring hot espresso over ice effectively turned my latte into an Americano. Alfred is the pretty much the new Starbucks. All the 12yo girls come here now for their smoothies. read more

After a quick afternoon of shopping in Old Towne Pasadena, my husband and I checked out Alfred Coffee for the first time on Sunday, 12/10/2023 at around 3:45 PM. It was our first time visiting the coffee shop, which def gives off hip vibez. We ordered the following: Him: Rosy Black Iced Tea w/ simple syrup - 24oz $5.00 - classic, just a sweetened iced tea. Not that rosey, kind of simple, not too impressed. Me: Iced Matcha 24oz 2x Matcha w/ whole milk - $8.75 - So after discovering matcha in Kyoto, I've been obsessed with matcha. I got this drink cus I was craving matcha on the go but literally ...this drink is almost 10 bucks and I still thought the ones I make at home tasted better lolol. - For a matcha lover, you def need to add extra matcha. It's not bitter, I think the guy said it was ceremonial grade but I didn't catch the brand. - it's decent but not amazing. Just really pricey. Customer Service: The guy who helped us was patient when he answered our questions and gave us some recs. He was so kind and actually helped me add some extra syrup when I realized I preferred my matcha drink with a bit of sugar. So yeah... I'm not sure if I'll be back. The drinks are so pricey, but I'm not quite sure the taste match(a) the prices LOL read more

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Alfred Coffee in Pasadena is a cute little spot to drop in for some coffee and breakfast eats. I ordered the iced vanilla latte which had a great taste. I also ordered the greenie bagel where I thought the price a bit steep for. Interesting mix up a 'green' ingredients. The bagel itself was OK but I think may have tasted a bit better toasted. Overall, still a good spot to go to! read more

I've been wanting to try Alfred for forever and decided to stop in last weekend. The reviews seemed mixed in their vanilla latte so I opted for the iced strawberry matcha latte. I'm glad I did as I loved it. The matcha was delicious and creamy and the strawberry flavor was strong. The strawberry puree complimented the matcha well, and brought a really yummy extra flavor to it. It was definitely on the sweeter side which I personally prefer, but know some people like it earthier so just beware if you do t like sweeter matcha drinks! The vanilla latte was alright, as most people said it just tastes like a standard vanilla latte but costs quite a lot. It was yummy but can't say it was anything crazy. The prices are definitely a little steep but they made it quick and the quality was good. The location isn't ideal as it's only street parking or parking garages. We just happened to be walking by and were craving a drink. Overall good experience. read more

Alfred Coffee - Strawberry matcha latte and iced vanilla latte - Coffee & Tea Near Me - Pasadena, California

Their coffee is really good and strong. Their signature drinks are a bjt too sweet for me but I always ask for half the syrup that it comes with. read more

Overall experience: Love the drink and smell walking in. The environment is very chill, and this place would be great to catch up with old friends and acquaintances. Food: The vanilla latte was very delicious. I usually don't have this drink in any coffee shop, but an employee from a neighboring business recommended this drink and I loved it. Service: The was fast and straight forward. Nothing extra- just good enough. Environment: The vibe is great with the Main Street vibes, but I love the mini alley way with chairs and tables. This makes it feel private for personal conversations. The Indoor waiting room is Mostly a stand for your drink kinda place... so this must be awful during those rare rainy days. Parking: Like for all the businesses in this area, parking is okay. You have to pay, and the time of day depends on availability. read more

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Alfred has the best cold brew in Pasadena my favorite part about them is the cloud foam made with their in house syrup. The service is top tier, the employees are friendly and patient. The cherry on top of my visit was the peaceful and inviting atmosphere Alfreds coffee has achieved. read more

Stopped by for a quick coffee and was very impressed. The interior was so cute and really matched the ambiance of Old Town Pasadena. I ordered an Iced Lavender Latte and one of the workers said they were out of Lavender syrup. Graciously, they checked the back and were able to make one last drink with the syrup available. I would've just easily ordered another drink but they went out of their way to try to help me and I'm so appreciative of that! Great place! read more

Alfred Coffee - Iced Lavender Latte - Coffee & Tea Near Me - Pasadena, California

Really cute little cafe in Old Pasadena! We stopped in for a pre-dinner snack and caffeine fix. I saw the Iced Matchaga on the menu and was really intrigued. I'd never tried a mushroom drink before, so I was curious -- but to be honest, this just tasted like a normal matcha latte but was over $8 after substituting nondairy milk. It was a very good matcha though. We also got a blueberry coffee cake, which was surprisingly fire. Delicious streusel on top and very moist and a perfect little sweet treat to pair with the matcha. The inside of this coffee shop is very aesthetic and they have very cute branding! We sat outside in the little alley next to the shop where they had some tables, since space inside was really limited. Service was quick and workers were friendly. Would recommend checking this place out if you're looking for a caffeine fix or need a snack while walking around Old Pasadena! They have so many interesting drinks on the menu, and would definitely come back to try more. read more

Alfred Coffee - blueberry coffee cake, iced matchaga - Coffee & Tea Near Me - Pasadena, California

Bought a bag of espresso beans and was delighted to hear that I got a free drip with the purchase! The drip was hot and had great flavor; safe to say I will be coming back! read more

Got my morning fix of coffee with their hot vanilla latte. The latte was very smooth and the vanilla taste was subtle without being too sweet. Perfect. I enjoyed this sitting outdoors in the adjacent Miller Alley that is clean and quaint. read more

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Wonderful and rich lattes (vanilla and lavender were outstanding. Staff were friendly fly and coffee came out quickly. Ambiance is cozy with open ceiling plus old stain glass. Outdoor seatings available in a clean alley outside. A must try next time you visit Old Town Pasadena. Highly recommended! read more

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This is the cutest little coffee shop! It's small and cozy, but very aesthetically pleasing. Staff is friendly and the Coffee is delicious. I also ordered a matcha and that was delicious as well. The cloud was thick and flavorful. Drinks were not crazy sweet, just right. Their pastry's looked good too, but didn't get any this time around. I'll be back! read more

Favorite coffee spot in Pasadena. Great team at this location. Best Alfred's location.

The baristas need more training in making espresso coffee. Every time I come here, their coffee taste weaker and mid at best.

Coffee is decent. But what was not impressive was their food items. Their breakfast sandwich legit tasted like a McMuffin but 5x the price. I would 100% stay away from that again. Ok spot for a quick coffee and people watching in Old Town. read more

Alfred Coffee - Coffee & Tea Near Me - Pasadena, California

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This place is still tagged as temporarily closed, but this is my second time here in 2 months. They still have the best vanilla latte in mg opinion, and the quality is maintained in every store I visit. This place is small, there's not enough seating options available but there's a bar overlooking the street. read more

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This location is very inconsistent, depending on which baristas are working. As a regular customer, I shouldn't have to explain how my usual drink is supposed to taste. I always order the Matchaga, and once again it was made incorrectly, this time with strawberry bits that clearly don't belong. When I brought it up, the barista insisted that's how it should be made, rather than listening and correcting it. An apology and simply remaking the drink properly would have gone a long way. Unfortunately, even the second attempt wasn't right. Disappointing experience, I won't be returning to this location despite living in Pasadena. read more

Have to agree with my fellow yelper, Sam B. on this one. I came here to try its World Famous Vanilla Latte, which supposedly got this place on the map, but I wasn't that impressed. Texture and taste were too thin (diluted). Pom-Hibisucus Lemonade was too bitter, tart, and herbal tasting. It didn't taste the way I expected. Only good drink was Maple Bourbon Cold Brew, but it's a limited time drink available for one week. It was a bit on the sweet side though. Barista was friendly but I hate the suggested tipping at this place. I know you can just do custom tip and put a different amount, but its default settings start at 18%, which is too high for a place that isn't a full service restaurant. read more