I visited the Berkeley store for Black Friday sales on 11-26-22 at 5:30 pm, at the 4 th street location to buy some cosmetics for a friend. After making our selection, with the assistance of Zoe, who was quite competent, I were informed about the option of opening a credit account for payment. I was quite capable of paying the 81.00 for the cosmetics, but the 25 percent discount was appealing as a first time customer. Unfortunately, I was declined credit through community capital bank in Columbus , Ohio for reasons unknown, except for perhaps profiling. My Fico score of 850 is quite high and has been exceptional for many years. !! I possess many credit cards with "0 " balances , and upon contacting Equifax the next morning, to determine why I was declined , I was informed that all my accounts showed payed in full, or in good standing. And that there was no logical explanation for the decline of credit by community capital bank in Ohio. I possess many major credit cards, that allow me to buy whatever I want on any given moment. In sum, Iam indeed a long time credit worthy individual who, has never been declined credit. So, naturally, I am very concerned about the rationale for my decline to purchase goods at Sephora, on credit. It appears to me that perhaps there is another agenda for determining credit worthiness, could It be that profiling is a possibility at this Sephora cosmetics store. read more

First time at this location and I like it a lot! A lot bigger than other locations I normally go to. A lot of street parking. Everyone very friendly and helpful. read more

This is review for the super star team. Adam, West and Manny. They are extremely sweet and knowledgeable. I always feel comfortable, welcomed and cared for whenever I shop here. They always make sure you are seen, ask you if you need help, and give you space as you shop. Their attention to covid restrictions and rules are superb. I haven't written a review in a minute, but had to share my appreciation for the team! read more

I wanted hand wash. And they sold me hand lotion. 385mL?!?! I didn't look into it carefully because of trust, but this is too unprofessional. Who would need a 385mL hand lotion. read more

Arelli the store manager is AMAZING, I hope I spelled that right, Selena is probably the most knowledgeable person I've encountered in skin care at Sephora, she is an absolute doll, just the sweetest lady!! They were beyond helpful to me today! Grace is great as well and Wes was wonderful too. I really like this location it's alot better than Bay street. read more

"Sephora wants to teach and inspire... while creating the world's most loved beauty community." I beg to differ. My daughter purchased a Merit face balm from a store in Florida. When we got home, she discovered the color did not match the color on the panel shelf. Today, she went to return it at the Berkeley store. Unfortunately, the receipt was missing the barcode as it had gotten cut off. Sephora refused to return or exchange it despite her having the receipt in hand from 5 days ago with the date, store location, authorization number, reference number, you name it. We also showed evidence of the transaction on her mobile banking app. They recognized it was a legitimate receipt but said they could do nothing to resolve the situation. What a scam! I've filed a complaint with customer service and will be doing the same with the Better Business Bureau. Check your products and check your receipts. This business cannot be trusted. read more

I understand staff are around to help you but they make me feel like they're watching over me as if I'm stealing. Said no thank you to an advisor asking if I need help and she tried to ask me in 3 different other ways to help me, I said no thank you dude. Made me walk out for sure. They're also out of stock of almost everything. Thumbs downnnnn read more

Due to customer service issues on many levels at 4th street Sephora I will shop directly via the makeup, fragrance, and hair care companies websites/stores. Vote with your dollars! read more

I won't go into details on every single time this place has let me down but it's all pretty similar to everyone else's sentiments. 80% of the staff doesn't want to be there and what they learned from YouTube university they'll try to disarm you with. Pretty interesting considering most of the makeup I've been matched with here I've had to return or exchange because it's wrong. They talk at you and will completely stop a transaction to acknowledge a potential shoplifter before continuing. I miss the days 4-5yrs ago when the people working at Sephora had a passion for makeup. Staff they hire now are not presentable, most don't wear any makeup, hair isn't done, worst attitude. Yikes. Order online. read more

haven't worn foundation in years since mine was discontinued and Ricky was so incredibly patient and thorough in making sure i went home with a shade that matched and a formula i was comfortable with read more

Abagil is the reason I'll never go to this location again. She is why I won't be patronizing Sephora for a good while and why they won't be my top, go to choice for makeup and skincare retailers anymore. For the next....I'd say year or so, I'll be buying my $70 Hourglass foundation at Nordstrom, I'll buy my $30 Ilia concealer direct online, my $40 MUFE primer from their direct website , my $34 glowrecipe pinkjuice moisturizer and my $40 glow recipe watermelon toner from their website. Lets see, that's $210 every couple months that I used to spend at Sephora, not including impulse buys. Now I'll spend that with retailers other than Sephora and ULTA will be my go to if I want to pick up a palate or a lipcolor, or I'll just go online and buy it. The shipping and handling won't even bother me a little, so you can keep sending your little emails in vain and know that you should spend that money on hiring better staff. read more

I've been shopping at Sephora for as long as I can remember and I encountered the rudest staff member at this location. It's impossible to get someone on the floor to assist you, and when I finally found some who looked available, he immediately dismissed me. Granted he told me that he was on break, but it's understandable I would approach him bc he was standing in uniform next to the front door. How was I suppose to intuit he was off duty?? I apologized for bothering him (women always offering unnecessary apologies) but this man was so rude about it. I felt uncomfortable remaining in the store knowing I'd have to pass by him again on the way out. I left without being assisted. I've struggled to get help every time I've visited this location. read more

Had a major birthday. The turn of yet another decade meant it was long overdue time to start taking care of my skin. Unlike a department store where salespeople represent just one brand, Sephora carries many quality brands, including some toxin free ones. I was clueless about how to begin, but expected knowledgeable sales people to help. Some dude sold me stuff that was made for women my age in years. OK. But it was wrong for my particular skin's age, a heavy greasy layer of schmutz that never absorbed. Big waste of money. read more

Love the personal shopper service! Ricquel made my experience a positive and efficient one. I was in and out in about half an hour with everything I wanted. So fun! read more

I have recently taken a huge interest into perfume. As a newbie to the perfume market I love that Sephora offers a wide selection. They have sweet, natural, and musky scents. I recently purchased her by Burberry, Chanel 5, and Tom Ford Black Orchid. I love that they keep their perfumes stocked. I feel the Concord location is always out of stock. I've been here a few times now and each time the beauty professionals have been friendly, helpful, and knowledgeable.I'm a quiet shopper and I don't like big crowds this location is usually not as busy during the week. Although, parking around here is terrible. The parking lots are always full and street parking is a hassle. I expect it because its near a lot of other shops. Overall, I have nothing but positive things to say. I also really love their online pickup option. Each time I have used this service my order is ready on time and the pickup is simple and fast. read more

I the makeup artists here. You can't go wrong w/ any of their makeup artists. Today, I had Dalena do my makeup. You can tell she loves doing people's makeup, especially mines :) read more

SEPHORA - # - Cosmetics & Beauty Supply Near Me - Berkeley, California

The location was clean and pretty organized. However, one of the makeup artist that did my girlfriend's makeup was disappointing, everything was not blended well, he barely touched her eyebrows, he didn't set her eyebrows at all and neither her face. The contour was done poorly and was not blended correctly, you could literally see the lines if you were to see it in person. read more

SEPHORA - A picture of my girlfriend's makeup being done at Sephora in Berkeley. - Cosmetics & Beauty Supply Near Me - Berkeley, California

Michael was so pleasant! Whether you're spending a lot of money like my kids did, or just spending $12 on a Sephora eyeliner, Michael took the time to help us out. I've been to other Sephoras, and most of the time the customer service kind of sucks. I'm usually ignored, but Michael was very attentive and so very friendly! Too bad I don't live close by, otherwise this would be the spot that I would buy all my makeup! read more

I placed an online order and picked it up yesterday 8/22/2022. When I went to the pickup desk the girls scanned my barcode and while she was getting the item out of the closet I asked her why the Dior mascara doesn't last very long. No response. I looked around the store and asked the cashier about an exfoliant, I had to ask her 3 times due to her ignoring me. I speak loud normally. When she did respond she was obviously not happy about helping me. Normally when you go to Sephora the employees have very tasteful makeup. But the cashiers make up was gaudy and WAY OVER THE TOP. I will go out of my way in the future to avoid visiting this store. TRAINING????? read more

Went in deliberately on a not busy day. I was standing near the door, looking at a display, when someone else walked in. The sales clerk immediately asked her if she needed help. No, she didn't. So the sales clerk stands about 4 feet from me, playing with lipstick on her hand. Completely ignoring me. When I said to the sales clerk that she had asked that other person, but not me, she said "oh, did you need help?" Not I'm sorry, not even some excuse. Is it because I'm not 19? I will shop someplace where they actually have grownups doing the sales and maybe cater to someone who's older than 25. Stay out of here if you're over 25! read more

As someone who has been a Rouge for nearly a decade, I know Sephora like the back of my hand. (I often even make an effort to visit a Sephora when I'm on vacay #BeautyAddict). Having relocated back to the Bay Area after being away for many years I made an effort to acquaint myself with the Sephora's in my area. After having multiple less than memorable experiences at the Bay Street store in Emeryville, I ended up at the 4th Street location in Berkeley. And am I ever glad I did! The store is so bright and cheery and I think it's vibe rubs off on the employees! I was warmly greeted upon entering the store and sincerely offered assistance by like three beauty advisors. And checkout was a breeze! On top of the service being better than Bay Street, 4th Street also has a free parking lot! So basically, win-w Only negative thing I can say is that Sephora has enacted a new 30 day return policy and while I was there a customer and an beauty advisor were going back and forth for way too long. read more

SEPHORA - regalo por mi Madre! - Cosmetics & Beauty Supply Near Me - Berkeley, California

All the stars aligned on a Friday afternoon, when I popped in for a quick shopping trip because I ran out of face cream. I found parking in the lot next to the Amazon store. Joseph was patient as I asked for various samples. Being able to sample before purchasing a full-sized bottle is one of my favorite perks of being a Sephora shopper. My daytime serum was running low, and I was curious if there were others that hydrated better than my current one. Since it's a new store, it wasn't so busy, and the line was short. I liked the way the store was organized. read more

Whoever was at the cashier 2-3 pm on Wednesday December 5 shouldn't be working there... rude customer service is not a great way to start off a new location... my friends and I were excited to have a store close by and we had a very disappointing experience. My friend asked if she could order an item online and cashier's response was 'thats Only for members' ... she didn't offer to sign her up or provide information on what that meant...she was snappy and presented it as if it were exclusive. Overall staff wasn't very helpful... they made us feel unwelcome... I might return my items and not buy Sephora again... makeup is luxury and stores are replaceable... shopping experience is an essential part of the business... read more

I love Sephora. There is one employee that wasn't too kind at first but warmed up as I became more regular at this location. I never leave without buying something! read more

I absolutely love this location because the employees do what they are supposed to be doing! They were patient and catered to my friends needs as well as mine. We spent over $300 combined and left feeling great because they had all of what we needed and wanted. I also picked up some samples and was happy to learn that I could get them. It's a beautiful store with people that are there to be helpful and are happy doing it. I looked at their names but didn't write them down but it was 12/9/10 @2:46 pm. Continue being pleasant ladies and one Gent read more

SEPHORA - Cosmetics & Beauty Supply Near Me - Berkeley, California

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Love the employees here, they are always so kind and welcoming to everyone as soon as they step foot inside the store. they are always willing to help and i am always satisfied with customer service each and every time I'm in there! read more

I walked in tonight right before closing time, I ended up purchasing two small items but what really made my experience great here was my cashier Hailey she was very professional and also very kind she made sure she put me in the system as I was not before she really made a simple visit a very good one thank you hailey ! read more

Went there a couple of weeks ago. Yes the location and the store itself is nice and clean. I walked in, there were two employees standing at the door chatting. No one greeted me like at other stores.. yea that's cool ok kept walking. Given that its Berkeley, yea I can probably understand why I wasn't greeted. White women came and left and all of them were greeted. Not a single employee came up to me to ask if I needed any help, wait but the lady next to me was asked if she needed any help.. wonder why. I am a brown skinned Latina and I was dressed casually. The lady who works there with the pink hair kept going around my area while I was there trying to look for the right shade of my foundation but as she walked around she never asked me if I needed any help. Maybe next time, judge equally and rather than being prejudice maybe do your work :) read more

Omg i think this is my new fav Sephora! I don't know how to dork her name, but the beauty expert that helped me was so nice, fun and patient. I am the worst at picking lipsticks. She listened to what I like and brought tons of choices, made it a fun process and helped me pick two! I also got my summer foundation and a new exfoliating toner. I am so happy with the service I received and a few new brands I've never tried. I'm a rouge member so I've shopped at Sephora a lot over the years and this was one of my fav experiences! read more

Such a wonderful staff here. Gurleen was so helpful and sweet, she really listened to everything I was looking for with such patience. Also Adam and Nicole were extremely helpful as well. Makes it worth going out of my way to get my products here read more

I work across the street and every time I need to pick something up from sephora I have a very easy time and the employees are always helpful, knowledgable, and friendly! read more

Months later still great, this is my new favorite sephora in the area. Every time I have come in here I have had top notch customer service.

I went in today to purchase a Clarisonic and get skincare samples for my friend. Nicole assisted me for a better part of 20mins and really was welcoming and patient with my questions! I am excited to try my new fave brush and samples! I was never made to feel like I was annoying etc! I really enjoyed my time there today! read more

Had the best experience here this evening. Stephanie matched me with the perfect foundation and brow pen after listening to me describe my skin type, lifestyle, and makeup goals. She was wonderful at demonstrating and teaching. If you come to this location definitely try to see her. Great Sephora location. read more

I have been behind this year. Mom is ill and in the hospital. My support staff hinted that Christmas was next week! Yikes! Really??? So, I was SO THRILLED that Sephora was now in Berkeley. I did not have to fight I-80 and the Bay Street parking disaster. I parked late evening and was helped immediately. I had two support people who are Latina and medium-complected. I have two support people who are Caucasian and fair. I have one support person who is Pilipina....what am I going to do? The representative took me around and put swatches of lip color on her arm and said, "Are they darker than me?" I could judge the shade sooo much better than on-line. She was very helpful and I bought lip color, sunscreen for sensitive skin, skin care, etc. I think that if she had not spent so much time with me, I would have chosen a few shades of lip colors by my favorite brands, NARs, bITE, YSL and grabbed a Sheisido sunscreen and gone. Instead, I spent a fortune, further re-upping my Rouge status. Thank you. read more

This used to be my favorite Sephora...and I spend a lot of money at this store. Today when I went was no different and I ended up with a lot of items...some even large gift sets. (My point is not to brag you'll see why it matters) The girl at the register was not friendly at all I would say that she was borderline rude but the issue was that she stuffed all of my items into one bag...when I turned to walk away after I had paid I could tell that my bag felt like it was going to break so I asked her if I could please have another bag to double bag it because it felt like it's going to break..her response was umm it's actually gonna be ten cents. I started to pull the 10 cents out of my bag but when I thought about it that seemed kind of ridiculous considering I had just spent $700 here and she was the one that decided to put WAY too many items in one bag...I mean she literally stuffed it to the point the items were coming out of the top of the bag. so I said to her I have a lot of things this is too much for one bag and her reply was it's going to be 10 cents and then she just stared at me. It was like the movies in the 90s where the bitchy girls worked at the mall. Something about that really rubbed me the wrong way...it didn't have anything to do with the ten cents it was more so the fact that I had just spent $700...had a lot of items and it was TOO MUCH for one bag. It was almost as if she was personally paying for the bags or whoever gave out the fewest bags would get a promotion. She would not give me another bag. I just shook my head and walked away. It might be kind of petty of me but it bothered me all the way home and it bothered me so much that after coming here for years I think probably since they opened I will never come back to that Sephora again. Her attitude was horrible for one and two I think it's completely ridiculous that she wouldn't give me one more bag considering the amount of items that I had and anyone with a drop of common sense knows a bag can only handle so much weight you should only put so many things in one bag if the items in the bag are overflowing the top of the bag you should probably put the items in two bags so me asking for another bag wasn't just me asking for another bag like I was going to use it as a collectors item I specifically told her there were too many items in the bag and it felt like it was going to break. Anyway at the end of the day it is just bags but it was just her attitude about it and how she made me feel. Like I said I won't be back. read more

Stepping into this store can be daunting, especially for a goth girl from the UK! Luckily Adam was on hand to find me the palest concealer and blackest eyeshadow!. (Also vegan, bonus!) The manager is such a dear and super helpful. Thank you guys for being you! read more

I accidentally went to this Sephora today thinking my appointment was today. I called (as I was driving there because I was a bit behind) and found that out. I told the young lady that answered the phone - I'll come in anyway ( thinking, surely someone can assist me while I'm there, albeit not a personal shopping experience but assistance ) if I find what I need I'll just cancel the appointment for tomorrow. I arrived shortly after. As I entered there was no greeting, except for the sweet (special needs) young lady who yelled from across the store "hello!" while cleaning something up. I started perusing the store - pretty clueless because I don't wear makeup like ever. I wanted a foundation to cover the skin issue that began after wearing a pandemic mask. The whole reason I made a personal shopper appointment in the first place. To no avail I perused for over 30 minutes and not one person asked if I needed any help. I eventually found a high-end brand foundation and was pretty pleased. But after realizing that about 4 other women in my immediate vicinity were asked if they needed help and not me I got pretty upset. I returned the foundation to the shelf and immediately found a manager to cancel my personal shopping appointment for the next day because clearly I need an appointment to get any assistance at all. I informed her of the reason I was canceling as well, she apologized but sadly did not realize she did not acknowledge me either a few moments before as she was knelt down inches from my foot changing the trash can bag whilst whispering into her headset. I was ready and willing to spend my hard earned money on many products and considered booking a service or two. Longgggg story short I won't be returning to this store, at any location, ever. read more

I wish they'd update their hours online, I just drove down here for a specific product that they show in stock because they showed as being open just to get here and find they're closed. Really disappointed. read more

Carolann is super sweet and very helpful. Highly recommend her!!! We need more people like her