After a magnificent dinner in the area a hand in hand walk in downtown Americana Pleasanton was necessary. Low and behold what did that wooden sign say out front? Did it say European pastries? We had absolutely no room for a single thing, but European? Traditionally European desserts are not heavy on the sugar, don't have all the food coloring, and additives. Ding Ding plus Ding my mind spins fast as my hubby is getting pulled at a rapid pace towards the door. He says "No Way" I say "For another time," as we don't live in the area. We walked in to see cases of pastry delights. I turn back as hubby dares not to enter entirely into the temptation. As I look back I see stacks of boxes, walk over to discover they are all pies! Anyone that knows me knows my last meal in life would consist of Berry Pie for dessert. I look and there it is a Mixed Berry. I turn and ask the lady after she was done with her customer how much for this delight? She said it's $24. Without question I grabbed said pie, and went to the register. I told her that Berry is my favorite, and she went on to say that every Friday is Pie Day. She also mentioned that if I ever needed anything in particular, I could call ahead. She could have it prepared for me. Wonderful lady and beautiful service. Might I add that a pie of this weight and stature normally runs about $35 even $40 in some places. We had a slice the next day because I could not bear it any longer. Without lie this is the best pie I've had in years!!!! Years or even perhaps ever. It has to be realized that if there is Berry Pie of any kind on the menu it will be ordered even to go. There were actual whole berries, and it was not full of sugar like some pies. You can taste the natural fruit of summer, and the crust was perfection!!!! Now I have to wait for a Birthday to order a cake. I'm sure it will be divine! I could take a pic of pie now but it's partially gone. Not so picturesque. read more

Winning all day long. This bakers brings back memories for my grandma - the German chocolate cake is soooooooo good . I got the mini . I'll go back tomorrow to get the whole cake for family dinner Sunday. The kids who work her are very nice and are helpful- coffee is self serve and good for me . They have little things just in case you forget the cake- candles and card- they got you. The chocolate chip cookie tasted home made that a package . Love the creamy chips . Lots to choose from- the cannolis - don't forget the cannolis - I'm from the east coast and that was the clincher. The ricotta mmmmmm- stop by- you will be glad you did. Reasonable pricing - Cute place to sit inside . Only two tables . Mostly a to go- with that being said- talk a walk and sit with your partner somewhere and have some nice cake ... great idea read more

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I used to love coming to this bakery and never minded paying premium prices for genuinely fresh, high-quality pastries. However, over my last couple of visits, the quality has noticeably degraded. During my most recent visit, I bought a cheesecake that was stale and clearly not fresh. Premium pricing is fine when the product matches the cost, but charging top dollar for stale items feels like a rip-off. I'm leaving this review in hopes that management takes quality control seriously and makes sure their display items are actually fresh daily. I'd love to remain a customer, but until freshness and consistency are addressed, I won't be coming back. read more

Cute bakery in downtown Pleasanton. I've been here a few times now but seems I've never written a review. I stopped by recently to pick up a birthday treat for a friend, and a pistachio cannoli for me. They packaged everything separately in a cute bag. The pistachio cannoli was good but the pistachio filling tasted a bit artificial, not sure what they use, maybe a syrup. Their hours are great too. I believe I stopped by around 6PM and they still had plenty of desserts in the display case to pick from. read more

We strolled around after dinner and treated ourselves for some quick desserts. The canoli is divine. The Dubai chocolate cake is good but didn't taste like Dubai chocolate. I don't think it is worth $16 for the cake. Server was friendly and pleasant. Place was organized. We will definitely be back to try other items. read more

Primrose Bakery - Bakeries Near Me - Pleasanton, California

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Service was really great everyone welcomed you with a smile and had great recommendations. It was three of us so we tried a little bit of everything and split it. All of the pastries were moist and had just amount of sweetness to get you past your sweet tooth. The carrot cake would highly recommend! read more

Primrose Bakery - Starting top going clockwise carrot cake, mini Turtle Cheesecake , Chocolate Raspberry Red Velvet Cheesecake (Gluten Free) - Bakeries Near Me - Pleasanton, California

I am young enough to remember when Primrose Bakery was located in the Village in Castro Valley. It never seemed like the right fit. While I am glad for the success they have had in Pleasanton I will not return due mainly to the high price point that I didn't think matched the average quality of the desserts. While I wanted to try the mini chocolate cake with chocolate ginach and chocolate butter cream I could not spend $13 on a cake smaller than a pint of ice cream. In fact for that price I can get 2 heaping slices of Linda's fudge cake at the Cheesecake factory just miles away. The m&m cookie was alright, nothing eart shattering. The Jewish apricot cookie was pleasant. Both cookies somehow appeared smaller than they did in the display case. Maybe I am just frugal. Maybe I just prefer the hearty richness of the costco food court chocolate chip cookie but I can't go back to this Bakery. Beautiful interior, 90s country, nice cashier but not for me, but it might be for you! read more

I stumbled across Primrose Bakery while in downtown Pleasanton. I was very impressed by the selection of cakes and pastries. Not only were there many options, but the cakes were crafted so creatively, and were also delicious! Customer service was friendly and efficient. This is a European style bakery and the interior reflects just that. I highly recommend this bakery and I have been a return customer numerous times since my initial visit. read more

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Stopped by after walking through the farmers market today. I was next in line after a group of 5 older white ladies were getting ready to pay. The young white man working the counter skipped me and went straight to help the white couple that was behind me. I don't want to think this was a racist action but I was standing in line for at least 5 minutes. No hellos, nothing. I turned around and left. Not going to support a business with terrible and racist service. Do better. read more

Excellent pastries there is one in Castro valley we use to patronize that how we know.

Got some cupcakes delivered form this spot for loved ones, they had a box of 6 that had chocolate, vanilla and red velvet. I am deducting one star as I wish they offered an option to order your own flavors (aka all red velvets or 3 vanilla and 3 red velvet). But the loved ones loved them so it was good. Haven't tried this location in person, will update the review when I do get a chance to try it one day and will comment on service and ambience the n. read more

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Great service. Beautiful Cakes, Pastries, Pies and other yummies, even dog treats. We kept it simple. English Muffins, Dog Treats, Chocolate Eclair and a Sticky Bun. Always the biggest challenge is trying not to buy everything! read more

Primrose Bakery - 4/12/26 Sticky Bun & Chocolate Eclair - Bakeries Near Me - Pleasanton, California

My husband and I love Primrose, so they were a no-brainer for our wedding dessert! The Charlotte Cecile sheet cake we ordered from them was delicious. However, the real star of the show were the mini cannolis! They were so cute and SO delicious. We got so many compliments from our guests about them. I highly recommend Primrose, whether you're looking for a wedding dessert or just a little treat as you're walking through downtown Pleasanton! read more

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Primrose is our family's go to place for baked goods. They have great selection of cookies, muffins, canollis, cakes, croissants, & anything in between. I just wish they had more seating area to savor the yummy goodness of each moment. (lol) Each delicious items are uniquely cater to those who loves coffee, like myself who just want a little treat to enjoy with every sip. I would definitely recommend Primrose to friends and family, and to those who wants to elevate your day to the next level. read more

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I forgot to take a pic of the actual cookie I had but I tried the Cowboy cookie from here! It was an oatmeal cookie with chocolate and butterscotch chips and walnuts. It was super rich and buttery and it was a pretty thin cookie which was nice. I devoured it in 5 bites! I liked how crispy the cookie was as well. I would love to try one of her cakes in the future :) read more

Primrose Bakery - Cookies! - Bakeries Near Me - Pleasanton, California

this is cute place with so many lovely desserts. they had a case of just cookies and a case of fine desserts. they sold batches of smaller cookies like maroons and tea cakes.. the were racks of breads and cakes. everything looked heavenly. the ladies were very helpful with their recommendations . read more

Primrose Bakery - cheese cake - Bakeries Near Me - Pleasanton, California

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After dinner at an Italian restaurant, we decided to go for a short walk and happened to come across this bakery by chance. Once inside, the desserts on display immediately caught our eye. They all looked absolutely beautiful. We decided to try a cannoli and chose the pistachio one. It was incredible: very fresh, not overly sweet, and perfectly balanced. We loved it. We will definitely come back to this bakery, especially making a point to stop by whenever we're in Pleasanton. read more

Primrose Bakery - Pistachio Cannoli - Bakeries Near Me - Pleasanton, California

Chocolate Fudge Cake (5/5): This chocolate fudge cake changed my mind on chocolate fudge. I loved the thick cake consistency and the dark chocolate was a perfect touch of bitterness to the cake. It was dense, moist, and delicious! Especially with a cup of milk! Tres leches cake - 1/5 Really sweet. Too sweet. Got this for myself as a birthday present. The cake itself wasnt very well balanced between cake and cream. The bavarian cream was good but the soaked cake and frosting was way too sweet to pair with the cream. Despite the cake being very sweet, I wish they had more cake as i typically enjoy tres leches for the spongey parts. read more

Awesome selection of pastries. I got the almond one and it was delicious. Staff very friendly and the store was beautifully decorated. Great place to get cakes and pastries in downtown Pleasanton. read more

Primrose Bakery - Almond Croissant - Bakeries Near Me - Pleasanton, California

The sweet potato pie was a pleasant change from the chocolate pie we're used to having every year for Thanksgiving. The crust (sidewall) was great but the one at the bottom kind of blended in with the pie. We had some whipped cream to go with it which really added to the flavor...not sure if we'll try it again next year though...we'll see. read more

Primrose Bakery - Slice of sweet potato pie with a dollop of freshly whipped cream - Bakeries Near Me - Pleasanton, California

I have been wanting to come here for awhile. So glad I was able to check this off now. They are known for their pastries. Ordered their popular frangipane, pistachio cannoli and pecan pie. Also tried their coffee. It was pretty good to my surprise. I ordered their white chocolate raspberry latte. It gave off a strong raspberry flavor with a good balance of caffeine (medium roast). If you like bold dark roast, you may want to ask them to add another half shot. The frangipane has nice almond taste with light to medium cream texture. The pecan pie tart was a little on the dry side though. They don't fill it with the typical heavy caramelized coating which is a good thing for health conscious pecan pie lover. read more

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Primrose Bakery has produced a few of my birthday cakes I am partial to their Black forest cake, but nothing they make is less than excellent. This most recent birthday was rainy and cold. Primrose was a welcome respite. Thanks to brewing coffee, it smelled delicious. Thanks to an overabundance of gorgeous cookies, cakes, and pastries, it looked divine. They are open late, too. We toddled In around 8pm. My black forest cake was decadent and delicious,v with plenty of whipped cream. I liked my friend's fig topped cake, too. It was really velvety. I really wanted some of the pumpkin shaped petit fours and the princess cake, but that had to wait for another day. They are a bit pricey, but well worth it. Recommended. read more

Service here is great! We ordered peanut butter cookies and a brownie- both were very dry. Surprised me. I love peanut butter cookies - no one wanted this one. Bummer. read more

My department ordered my all time fav cheesecake for my birthday. The cheesecake was delicious and not too sweet. The fluffyness in the inside and crunchy on the outside. Whip cream on top gave the perfect kick. read more

The cannoli is on point! So yummy Coffee was okay, the foam was not that good. The service was very good though, very polite and sweet servers. read more

I dropped in Thursday morning, 9-25-2025, to check if they had any seasonal items. They offer a pumpkin chai latte, pumpkin pie latte, pumpkin muffin, and a pumpkin croissant. The croissant had just came out of the oven, so it was warm and oh do delicious. The croissant was topped with powdered sugar and pumpkin seeds, the pumpkin filling was sweet and had a flaky crust. read more

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Five stars for their incredible oatmeal raisin cookies!!! Thank you to Meadowlark for introducing me to Primrose cookies on their cookie ice cream sandwiches. These cookies are perfection. They are the perfect balance of chewy and soft. Oatmeal raisin cookies aren't even my go-to cookie, but I'm obsessed with these. Their bakery in downtown Pleasanton is adorable. I loved the Halloween-themed cakes! If their other baked goods are as delicious as this cookie, I'm in for a treat. :) read more

My friend brought me here to try the cannolis and they were AMAZING! I had to by a couple to take home for the family. They were soo good. The employees were so nice and they offered us samples of their new flavors. It wasn't packed but we hung in there for it was busy! I'll definitely be back. read more

They have recently remodeled - love the new ambiance! It's more spacious and there's seating (both indoor and outdoor) to enjoy your baked goodies. We came here for a quick sweet treat. We were able to snag street parking right in front. Went inside and was warmly greeted. Very pleasantly surprised that they had a few gluten free options that were clearly marked! I decided to go with the hazelnut chocolate cookie with a cup of tea and it did not disappoint! Loved the texture and the decadent flavor of the cookie, coupled with a hot beverage was the perfect treat. Did notice the line getting long at times while we were there but it goes by quickly. Will definitely be back to try more desserts! read more

I got the wedding cookie and chocolate hazelnut cookie. The wedding cookie was alright nothing life changing and i didn't like the chocolate hazelnut cookie. I also got the chocolate chip muffin that i did not enjoy at all either. The best thing i tried was their carrot cake that was so moist and delicious. If i went back it would only be for the cakes. The service was good. read more

Update: Finally got a chance to try other items. For the holiday season , ordered their seasonal apple cranberry pie. It was everything you'd want in a fall dessert: crumbly, sweet, and perfectly balanced with a mix of tart and sweet flavors. It's clear this place does well at more than just macaroons. That said, the macaroons (yes, the coconut kind. Not macaRONs) are still my go-to treat. Whether it's their freshly baked chocolate-dipped variety or the mini pre-baked ones, they never disappoint. read more

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I love this place! I came by Saturday morning around 10:30 am. I was hoping for their savory Breaded brie, gouviyer and portobello croissant! Unfortunately sold out. But I'll be back this week for my cannoli!! The only thing that was a tad bit annoying, there were 5 ppl working and the first gal wasn't sure about available savory. They all just stood there. Finally a nice gentleman helped me. After charging me, he realized they were out. I just took my refund. But cute Lil place. And the farmers market was rt out the front! Win win! read more

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I love this place! I have visited this bakery about 3 or 4 times. Every time I stop by I am greeted with a smile and a genuine willingness to help. I have tried the cookies chocolate chip and m&m's . I have tried the assorted cheesecakes the turtle one is awesome. The napoleon omg! The red velvet cake and they have a decent espresso drinks My favorite desert that they offer is the carrot cake! It's just perfect in my opinion soft, moist, perfect balance of cake frosting just perfect. I've had it twice and both times tasted fresh and delicious! A must stop if I am in the area! read more

Stopped in on Valentines Day. Great ambiance and service. Individuals working were efficient, welcoming, and kind. Overall the deserts were great! Loved the cannoli, no notes. I wish the chocolate eclair was entirely custard instead of half custard half whipped cream. I was disappointed with the tiramisu, while the cake was delicious, it was missing the espresso I was so craving. Would recommend to others, and will be back, hopefully with more espresso in the tiramisu! read more

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I stumbled across this bakery 2 days before Christmas, and I am So happy I did! Everyone was so nice and accommodating. Considering the timing you would expect tired employees , not here. They even welcomed my daughter and her puppy in out of the cold. I purchased a harvest pie, cannoli's and Holiday petit for. All were delicious!! My family owned a pie shop for 34 years and this pie was, dare I say, better than ours. I will be a repeat customer. read more

Came down to old downtown Pleasanton for the Farmers Market and saw this Bakery and Yelp it. Saw good reviews and selections. Before we left I back track and went inside, some of their products are pricey and some on the counter displays are reasonable. Ordered 6 items cost me little bit than I expected. Overall the they're not sweet, very tasty wasn't disappointed. Service was fast ( by the time I was there I guess perfect timing). Ambiance nice decor, display and I think one or two table inside and some outside. read more

All their pastries are amazing. The staff is very friendly. They have great pies, amazing princess cake and wide variety of cakes to try. Been coming here for years. Great place to get pastries for events and birthday cakes as well, or to pop in for a treat with ur coffee. Would recommend to a friend. read more

Went on Yelp to find a place where I could order a delicious high quality chocolate cake for my moms birthday, last minute, and with delivery. Primrose didn't disappoint on any of these. I ordered a rich and decadent French chocolate mousse cake, and my mom was super happy. Price was good too! read more

Beautiful cakes! Ordered my birthday cake here this year. Beautiful and very yummy! Will definitely be back! read more

Primrose Bakery - Pink Princess Cake - Bakeries Near Me - Pleasanton, California

I ordered a custom birthday cake from this bakery and, unfortunately, the experience was disappointing. I placed the order online and uploaded a Ferrari image to be included on the cake. When I arrived for pickup, the image was missing. I was told there may have been an additional charge for including an image, which felt like my original request was being questioned. If there is an extra cost for image printing, it should be clearly communicated during the ordering process. As a customer, I relied on the total shown at checkout and had no reason to assume anything further was required. While I was waiting for clarification, there was also some confusion where I was mistaken for another customer and asked unrelated questions. Although this did not delay my order, it was frustrating--especially as I was already trying to process how to explain to my 7-year-old why the cake he was expecting did not turn out as planned. When I asked if anything could be done, I was given two options: take the cake as it was or return later. Since returning was not feasible, I effectively had no alternative. What stood out most was the lack of acknowledgment or apology for the situation. Given this bakery's reputation for custom cakes, I expected clearer communication, better coordination, and a more customer-focused approach--particularly for important occasions like a child's birthday. I hope this feedback is taken constructively to improve both the online ordering clarity and the in-store experience. read more