Seems like the perfect time to review a place like this, as Ghost Grocery is the where Lonely Ghost - the purpose-driven streetwear brand with the mission to unite global communities through shared human experiences, lives. "I love you, say it back" has permeated social media, and though Indy Blue probably didn't invent the phrase, she helped perpetuate it (and trademarked it). This was 2019, just before self-care and emotional health was more of a necessity than ever. Lonely Ghost and their positive message-laden clothing has lived in my periphery for a while, but on a snowy drive from PC to Provo I looked up from my phone and saw Ghost Grocery and insisted we stop on the way back. I assumed it was a pop-up, but it's there for good (the only other location is in Scottsdale, FYI). It was so cute inside, and it was so cool to see all of the product in person, and so many fun items and decor to complement the space and add to the vibe. I knew I was walking out with a purchase - some of my favorites were "Text me when you land" and "This song reminds me of you" but I ended up loving a gray "Tell me this means something. LG(c) 2019" hoodie for $75. I love the little ghost embroidered on the collar and it's very well-made and comfy. The two people working were super friendly and helpful, and I love the takeaway bag which is designed for future use. Literally every time I use the bag or wear the hoodie someone asks me about it. Just then, some kids entered as one told the story about how last time he was asked to leave for trying to film a TikTok in the bathtub or something. Point being, I am sure someone has more compelling footage of the place than I posted :) Anyway...please check out Lonely Ghost online or in person - it will haunt you forever if you don't! read more

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Loved shopping here! It's been on my bucket list for a while as I love their clothing, but have only ever ordered online. Definitely a must-stop if you're in the area! read more

Ghost Grocery - In the back! - Grocery Near Me - Provo, Utah

We had to stop here as my daughter is obsessed with this brand. She started following Indy Blue (?) with her travel blogs/vlogs and when this store opened, it was a must-stop destination on our road trip. The place is set up as a mock grocery store complete with shopping carts and boxes of food/clothing. It is a very clever set up and the staff were super helpful. Ethan was a joy to meet and work with while there. We bought several items and really enjoyed our visit. This brand has several famous slogans that seem to "borrowed" by the locals (we saw one on a local billboard for a different business). I hope Indy is getting recognized for that. Great place to visit when in town or even online. Great job Indy Blue! read more

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BEST VISIT EVER!!! driving through utah i knew i would have to stop by and it was SO worth it!!! sweetest workers who were so helpful and kind. cutest set up ever. i have never seen something like this. it was set up like a grocery store even though it's clothing! there was a secret room and everything! decorations were so on point. absolutely obsessed. they even had fresh produce! there was a drug store part that printed your name on the bottle if you purchased a key chain or little item! everything was so personal and fun. totally recommend! read more

Ghost Grocery - drug store! - Grocery Near Me - Provo, Utah

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ABSOLUTELY ADORABLE CLOTHING SHOP!!!! such nice employees and great environment! if you aren't planing to buy anything then there isn't too much to do but looking around at all the eye pieces and couple of rooms they had while shopping with my husband was a blast! read more

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Located at The Shops at Riverwoods is set in a stylish and peaceful... ... @lonelyghost.co Color changing shirts and more, at Lonely Ghost Grocery. It's appeal lies in its branding of its 'comfort clothing' and a unique setting. read more

Ghost Grocery - Grocery Near Me - Provo, Utah

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Had such a fun time at the grand opening! So proud of the Lonely Ghost team and what they have created! read more

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after following indy since her 2016 summer video i finally made the trip all the way from ohio and fell in love, i probably could've spent hours just deciding on what to get it was so nice to be able to see everything in person for once rather than just online& i didn't get their names but the two working were so so nice and helpful!!! loved it and would love so much to come back again read more

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the environment was amazing! fun staff, cutest little store ever. the vibes were immaculate i will definitely be going again next time i'm in utah! ghost gangggg read more

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I have been following Indy for years, I had drove right past gg a few months ago & couldn't stop. So I was super excited to finally stop in this time through Provo. I found exactly what I went there for. Super excited I got to buy in store instead of ordering online! Everyone was super nice! read more

Ghost Grocery - Baby tee & longsleeve - Grocery Near Me - Provo, Utah

My package got lost in the mail and the customer service was extremely helpful in providing detailed instructions on how to retrieve a replacement. It was not the company's fault, it was a result of a USPS error, and yet they responded to my emails rapidly and helped me get a replacement item. I am definitely glad I ordered from such caring and helpful individuals !! read more

If you saw me walking laps for twenty minutes, no you didn't. I'm just google maps challenged. - After seeing this store on Instagram and all the posts I finally made the decision to go visit the most iconic place known to UT. When you live 5.2 miles away you gotta add it to the queue of places to go on google maps. - When I found the store I walked in and immediately could feel the energy which radiated calmness, balance, and love. Because it was my first time being here I definitely had a fan girl moment and did not feel judged at all while taking it all in and looking at everything. Maeve and Lexxy were so warm and friendly-definitely NOT rude or standoffish. They were willing to answer questions I had and actually engaged in conversation. They genuinely want to get to know their customers which as a buyer makes me love the brand even more. When it was time for me to check out I found out that they only take cards which was something I didn't know but Lexxy was 100% understanding which made saying "I'll come back Monday" a real statement that will be followed thru with. Right before I left the store I asked if they would be willing to take a picture for me. Maeve took some amazing pics without hesitation. F I V E S T A R S to anyone who works here and the people behind the scenes. You can just tell that there job doesn't feel like work to them and waking up to go to it is like kids on Christmas morning. Thank you LG. I will be back. -Natalie read more

Ghost Grocery - took the pics i snapped inside the store and went to canva to create this design. it's lonely ghost in real life. - Grocery Near Me - Provo, Utah

I would give it no stars if I could. I've been waiting on merchandise since the middle of February. Never received it. Countless emails back-and-forth. Never received the product and it's been over seven weeks. read more

if you haven't gone to ghost grocery, what are you waiting for? No really... what are you waiting for?? I came from PHX to visit this amazing establishment & I cannot be more proud & happy I did. It was EVERYTHING & MORE! Everything they stand behind/for & produce is high quality, including the people. So proud of all Indy, Bronson & the Ghost gang have done. Seriously go visit them ASAP! ILYSB (insert inhaler emoji) read more

I literally love this place! The whole aesthetic of it is so so creative and so cute!! The lonely ghost team is so nice and always have a good vibe about them! read more

EXTREMELY rude employees. Really unfortunate because I used to love this brand. In addition to being rude, they aren't very helpful.

so excited for this place. personal and full of love. grocery aesthetic for a clothing store. genius. thank you lonely ghosts:)