It should be known, that I not only drank the Apple kool-aid a long time ago, I keep it well stocked in my pantry. I'm typing this on my 24" iMac, which I bought to replace my 20" iMac that my wife now uses. My 17" Macbook Pro sits next in my bag next to me, my wife just called me on the iPhone I bought her for Christmas, and one of my household's three iPods sits charging on the desk too. I should just change my name to iGary.
So while most folks look for reasons to give five stars, I had to look for reasons NOT to give Apple and their retail store five. But, my experience in buying an iphone recently gave it a good try.
Okay, so of all the Apple retail stores I've visited here and on the east coast, this one is actually pretty good. So one of their lost stars is a bit unfair - it's docked because of their parent company's ridiculous release of the iPhone 3G. I can't believe you didn't forsee the demand, and corporate really screwed the pooch on it's launch. It's FAR worse than I remember the 2G launch being.
But the store itself loses a star to boot. Allow me to elaborate...
I headed down there on the Monday after the launch, figuring the hype would have died down a little (Hah!) and that a suburban store wouldn't be getting the pummelling that the Stoneridge or Stockton Street stores were enduring. The line wasn't too bad, I was told the wait for me would be about 30 minutes. Awesome!!!
After standing in line for 30 minutes, three people had gone in. I asked the young lad patrolling the line what the story was, and how long it was going to be before I could get in. "Uhh, probably about 30 minutes. What model are you getting?" I felt bad - he was frazzled, and you could tell it had been a loooong weekend for him. "Man, that sucks!" I replied. "But I guess I've waited this long, I'm snagging a black 16gb."
"Oh. Um, we sold out of those before lunch."
"You mean I've been standing in line for a half hour for no reason?"
The guy four places ahead of me overhears this. "You're sold out of the 16gb?!?! You think you might want to have let people know this?!?!"
Everyone in line hears this, and about half the people, including me, grumpily stomp off.
Fast forward to Wednesday last. "Word on the street" said that the store had gotten a fresh shipment in, but the website was still showing they were sold out. Perfect time to strike!
Not so fast, baldy. When I got there, the line was even longer than last time, and I was informed that my wait would be 45 minutes.
20 minutes in, the line had not moved. At all.
The banter in line was cordial. People stepped out to get coffee, and were allowed to retake their place when they got back. I decided to poke my head in the store, and see what the story was.
"Can I help you sir?" said a middle aged female employee with a tshirt that was a size too small, and a smile that would curdle milk.
"Uhh, been standing in line, we haven't moved, a few of us back there were wondering what was up?"
"There are two lines. This one for the iPhone, and this one for non-iPhone customers. Please return to your place in line."
So I got back in line. And waited. And waited. After two hours, I got in. And once inside, the process went smoothly, and the guy I dealt with was great. But aside from Tom (I'm guessing a manager or supervisor of some sort, who tried to keep folks in line appraised of stock levels) the people they sent outside seemed to be not that bright. And that chubby schoolteacher-esque woman they had on the door made me want to punch her every time I saw her (should be noted that others in line felt the same way.) The kicker for me though was the way they treated a younger kid in line ahead of me - he stood for 3 hours, but they wouldn't let him in without his dad (the AT&T contract was in his name, apparently) and they refused to even put a phone aside for him, even though all of us in line asked them to.
But hey, I got my black 16gb, I suppose I shouldn't complain too much. Ooh, is that Apple kool-aid...? read more