Toast, Birmingham is a pretty decent place to have breakfast or lunch. I have not been there for dinner. They have a decent array of omelettes and egg dishes. I have generally enjoyed the egg dishes I have tried, but I have never been blown away. They certainly do serve hefty portions. The food is decently tasty.
My friend once got a breakfast burrito. I originally wrote that I thought that the eggs had a grainier rather than bigger, fluffier texture, which may not be the case. Admittedly, I may be remembering things incorrectly. Originally, I thought that maybe some water may have been added to the eggs during the scrambling process. I received a very nice note from the owner of Toast, Thom, assuring me that that was not the case. The eggs, he assures me are locally sourced and free-range, which I think is a great thing. I orginally made some off-the-cuff/half-baked comment about how it might be nice to get a scrambled egg with some truffle oil. Thom said that they do carry truffle oil, and they'd be glad to sprinkle some onto my eggs if I so desired. Then, I started rethinking my pompous self. What am I asking for? I'm asking for extra cost, aren't I? Maybe. Thom made the point that adding truffle oil does make things cost more, and I suppose that means that if we eaters want a certain price point, we've got to be accepting of the fact that not every piggie is going to be a Berkshire, and not every oil is going to have anything to do with truffles. Or, alternatively, we maybe can ask for things to maybe make our experience better. I sort of eschew direct criticism in a restaurant. Partly, that's because I assume that the food that's put on my plate is the way it was intended to be; that's the chef's artistic statement and how he wants it to be appreciated. Partly, it's because of the time involved in sending food back.
Anyway, back to the review, I have enjoyed are "the original bomb mary," which is a decently enjoyable Bloody Mary with a nice spicy kick to it. Salt around the rim and a cocktail shrimp might be the only thing that I'd want to add, but maybe, that's gilding the lilly. I have, however, had one done like that.
I have also enjoyed the "burger madame," a half-pounder with onion, Romesco sauce, smoked Gouda, and Arugula. Here's where design went a bit awry, I thought. The bread for this burger was Challah (My recollection, again, was faulty, and Thom let me know it was Challah--not brioche.) bread. I couldn't keep that burger together due to both the softness and the lack of tensile strength. It was just a mess. Again, Thom from Toast, let me know that they'd be happy to do the burger on a bun for me. Thom stated that they have always tried to do something different with their burgers. Kudos to them for that.
My feeling is that Toast, whether it was in Birmingham or Ferndale, almost lived up to my hopes, but never quite made it, but Thom said to me that I ought to let them know how the experience could be better so that they could make it better for me. Toast gets extra points both for trying to be a bit more creative than other places, something I have always appreciated about them, and for the bar. They also get major points for reaching out and writing me a nice note, showing how receptive they are to customer feedback.
I wrote in my original review that I enjoy the food at Toast, but I'm not inclined to make a habit of going there. I may have to get back there more frequently than I otherwise would have intended. I'm told that Toast is a family-owned and operated business. That's a great thing. I have a great appreciation for such a thing. One of my favorite companies out there is the Ernie Ball Corporation, run by Sterling Ball, Ernie's son. Sterling's sons Brian and Scott are working to carry the company into the future with their father at the helm, and I'm sure that when dad is ready to retire, smoke food, and play golf, the next generation will be great stewards for the company started by their grandfather Ernie. The Ball family's company has a great reputation for customer service that I feel is unparalleled in the musical instrument industry. Toast is showing me some of the same kind of concern for the customer experience that I see in the Ernie Ball corporation. If someone is disappointed, the Ernie Ball corporation wants a chance to make it right. I think that's what Thom is after, the chance to make it right. Thom states that Toast's goal is to treat their customers like family. That's kind of how the Ernie Ball corporation treats their fanatical followers like me. Thanks to Thom and Toast. I'll be back for sure. I originally gave Toast three stars. I had the inkling to change the rating to four stars for Thom's reaching out to me, but I'm going to stick with three for now with the possibility of writing a new review when I get around to going back to Toast. Maybe then, I'll be inclined to give another star. read more