I'm not sure if it's an every day thing -- but the smell of the cinnamon rolls is what drew me in. Just like a cartoon... Had to try that. Best Cinnamon Roll I've had in my life (but heavy enough to crash your day - I ate only a quarter). Also tried the Chocolate Chip cookies & Deep Dish Apple pie which were both amazing. A Dangerous location - in the sweetest way possible. read more

I have loved getting brownies from this bakery & their location in Seal Beach for over a decade! I'm partial to their massive gooey brownies that have chocolate frosting as well as other toppings depending on which you choose. The cookie dough is my personal favorite! I ordered one to go recently and the lady behind the counter was so kind to serán wrap my brownie extra to fit in my luggage to eat on the plane! I would not recommend trying to bring one of their brownies through TSA because they're so big and gooey that they do not allow them on, learn from my mistake! Thanks for the consistency on the taste and quality of these brownies! read more

Sweet Jill's Bakery - BLUEBERRY BAVARIAN COFFEECAKE TURTLE UPSIDE DOWN - Bakeries Near Me - Long Beach, California

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Oh my gosh, this bakery is a sweet tooth's DREAM! The selection is absolutely wild. Cakes, cookies, cupcakes, cinnamon rolls, and so many freshly baked goodies. The minute you walk inside, it literally smells like heaven! I got two cinnamon rolls, and when I tell you they are HUGE, I mean HUGE! You can even get the frosting on the side. They were only about $7 each, and honestly, with the size and quality, they look like they should cost $20! Absolutely delicious and worth every penny. The service was amazing too. The guys working the register were friendly, welcoming, and made ordering easy. There were about six people ahead of me, but the line moved along nicely. This is definitely a MUST-TRY bakery. Come hungry and be prepared to want EVERYTHING you see! Just an FYI, they are cash only, but they conveniently have an ATM located in the back of the bakery. Great vibe, amazing service, incredible selection, and delicious freshly baked treats. I will DEFINITELY be back! read more

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Perfect place for after dinner dessert and morning pastries! The smell of cinnamon drew us in! There was a line out the door when we arrived after 8PM on this Labor Day holiday. Jesus was doing the best he could to keep up behind the counter all by himself! We're so grateful! One dozen cookies, banana nut cake, churro cupcake and an extra chocolate chip cookie later and we were good to go! Jesus deserves a promotion and a raise for all his hard work tonight! Will definitely return next time we're in the area! read more

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So I've been coming to this place for a couple of years now. Typically I'll grab a slice of cake or a slice of cheesecake. That never disappoints. The staff is always super friendly and service is quick.. I love that they are open late night. It's hard to find any bakeries that are open late. My friend brought me a cinnamon roll from there and it was my first time trying it. And I can't believe that I've been missing out. I'm definitely going to start grabbing that cinnamon roll more often read more

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I love this place . Great place for desserts ! They have the best cinnamon rolls you can icing and nuts . They have big selection of cakes , cupcakes and pastries too . I try to always go when I'm in town. read more

Sweet Jill's Bakery - Bakeries Near Me - Long Beach, California

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IF YOU ARE COMING HERE FOR THE CINNAMON ROLLS, DONT! I've been on a hunt for the best cinnamon rolls in LA and this place kept popping up as one of the best. I'm going to explain in detail why this just isn't true. First, it's cash only. So if you decide to ignore my review and come, make sure you have cash. I got the cinnamon which was very huge. But I asked for the frosting on the side as I heard the frosting was insanely sweet and ruins the cinnamon roll. Honestly the cinnamon roll by itself was a lot better than with the frosting. The cinnamon roll was soft and had good flavor but just a bit overwhelming. I felt over it after 1 bite. So I added some of the frosting and WOOOOOOW it doesn't have flavor. Just pure sugar only. Yes cinnamon rolls are a dessert and sweet but this was like I drank pure sugar water. I tossed that frosting. No way people actually eat that. Do yourself a favor and go to cinnaholic down the street for a MUCH BETTER cinnamon roll Parking is metered and hard to find read more

Sweet Jill's Bakery - Cinnamon roll - Bakeries Near Me - Long Beach, California

Our experience was outstanding. The cinnamon rolls are 'killer' good! Service when we visited was friendly and accommodating. We also bought chocolate chip cookies which were delicious. So...we'll defiantly be back! read more

I went to this bakery for a Cinnabon because I kept seeing people ranting and raving about it on TikTok. When I saw it, it wasn't really giving Cinnabon.. it was giving sticky bread. I still gave it a chance. It was okay, but it didn't have enough cinnamon for me. It reminded me of a Little Debbie honey bun warmed up with heavy cream. I was looking for a thick, gooey, soft center Cinnabon moment, and it just wasn't that. I took two or three bites and passed on it. We also got the marble coffee cake, the cashier recommended it, and he did his big one because it was excellent. We got cinnamon crisps too, and those were super good kind of churro like but crispier, almost like a tortilla chip but not really. Delicious though. We grabbed snickerdoodle cookies, but they weren't giving snickerdoodle, more like sugar cookies. Good, just not snickerdoodle. There were so many dessert options that it took us about 15 minutes to decide. I probably should've gotten the lemon cake or carrot cake instead of the Cinnabon. If I go back, I'm definitely trying a cake. But if you have a sweet tooth, they have tons of options and indoor seating, which is nice. read more

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CASH ONLY!! Remember this when you walk in unless you want to head over to the ATM inside. Bring cash. I came on a tuesday evening so not packed and parking out front. Soo many good stuff here! I got the carret cupcake for $6. Ok taste but i had better, the icing was my favorite part. Customer service was good. They are open late until 10pm and the weekends until 12am. Carrot Cupcake 7.0\10 read more

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My sister told me she wanted to go to Sweet Jill's Bakery for thier cinnamon rolls. After going to the strawberry festival we headed on over to long beach as we did not have anything sweet yet. Parking is kinda tough. You must drive around and find parking and hope someone is leaving a close parking spot rather than 2 blocks away. Which happened to us we found parking in a residential neighborhood and walked to Sweet Jill's Bakery. As we walk inside I read a sign that said "Cash Only" Boy I was lucky they had an amt since I was carrying just a card. There were a few customers in front of me and my friends. We were drawn into everything that was displayed. Such a huge variety of sweets to choose from other than the cinnamon rolls we originally came to get. I ended up getting a oreo cheesecake, strawberry parfait, 2 peanut butter and two chocolate chips cookies, bread pudding. I got something for everyone. My cheesecake was delicious I devoured it did not save a bite lol. Portion size was huge so worth the calories and money. Bathrooms available Atm available read more

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This is hands down my absolute fav bakery in Long Beach ! ITS CASH ONLY, I repeat CASH ONLY! here you can find the best cookies , the best cake and the best cinnamon rolls. It's a small small shop on 2nd street in Belmont shore . There's amount of seating inside if you'd like to eat inside . read more

Not sure why I never left a review years ago when I first tried this place back around 2010, but Sweet Jill's has always been a go to spot whenever I'm in Long Beach. I just came by again recently and figured it was finally time. The brownies are still amazing, the service is great, and everything is quick and easy. It's one of those reliable spots that hasn't changed, in a good way. Still just as solid as it was back in 2010. read more

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Why are their desserts so addicting. Good for them, bad for me. The famous saying, A Moment On Your Lips, A Lifetime On Your Hips...lol... It's alway a must when I'm down in Belmont Shores. A long time staples in town. I remember walking the strip when I used to lived down here and the sweet smell of their fresh baked cinnamon rolls would linger as you walk by or even from across the street. Just walking in, the sweet aroma of cookies, cakes and fresh baked sweets invites you in. I also found out earlier that there's a location in seal beach. I tend to alway stop at this place. Their crumble cakes and cinnamon rolls are the best. It's an additional fee if you want the glaze which I think is kind of odd. Just add it to the cost and call it a day...lol... The glass displayed are filled with rows and row of sweet. Whatever cakes you crave or not crave, I'm sure will tempt you. Even walking by, the window displays tends to alway have some tray filled with fresh baked items. It is cash only so be prepared. I think there's an atm inside if needed. Some tables are available along the inside as well as some benches literally right out front. I tend to take things to go but majority of time it ends up getting enjoyed right outside. read more

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Hands down best cinnamon rolls in LA. Ordered an after dinner cinnamon roll to satisfy my sweets craving. Love that they still bake cinnamon rolls later in the evening, so everything is fresh and warm. Had the right amount of icing on top and generous with the nuts. Had many a cinnamon roll in my time - but I always go back to the traditional, simple but tried and true stuff here. The place is pretty no frills, so seating isn't fancy. But definitely recommend! read more

Sweet Jill's Bakery - Bakeries Near Me - Long Beach, California

Oh Sweet Jill's, I think I nearly overdid it with the sugar here. They definitely live up to their name because everything here is sweet as hell! We stopped by for a post-dinner sweet treat. Be warned that it is pretty tiny in here and the line can get long and that is it CASH ONLY. I really had a hard time choosing here as the delightful desserts options are really endless. By the time I got to the end of the counter I had picked out a handful sweets I wanted but my stomach only had room for one (barely) so I settled on the German chocolate cake, a nostalgic favorite of mine that I hadn't had in quite some time. This easily could have made for 3 or even 4 desserts. Just a few bites in and that sweetness was almost a little too much. I ended up taking most of it to go. We were able to find a table to sit and eat for a few minutes but it wasn't really comfortable because of how cramped it is in here, I would recommend taking your sweets to go. read more

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This is a great little bakery with plenty of baked goods to choose from. Judging by the steady stream of customers, everything must be good. That said, the only reason we come here is for the cinnamon roll (no nuts) with icing. It hits all the spots , warm, sweet, soft, buttery, sticky, and absolutely delicious. I can personally only eat half, so my wife and I always split one. It's a small place with just a few tables inside. Sometimes there's a line, but it moves pretty quickly. One thing to note: they only accept cash, and the icing for the cinnamon rolls costs an extra 50 cents. read more

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I just ordered a red velvet cake for my girlfriends birthday and it was so rich, flavorful, amazing consistency, just overall delicious! Best red velvet I've tasted in years. I also got a carrot cake cupcake and that was so yummy too. The coconut flakes and flavors were so good. Service was quick and easy and my order was ready when I got there. Such a vibe! read more

Sweet Jill's Bakery - Carrot cake cupcake - Bakeries Near Me - Long Beach, California

Sweet Jill's is not the same, unfortunately. They've been around forever but the quality and service aren't great. The pastries are overpriced, too sweet, lack of quality and they only take cash now. There's always some drama coming and going through doors. The last couple times, there was a homeless person leaving behind bio, and another time ladies fighting. Every now and then I get a craving to come back and try something but it's just going down hill. The workers also seem so miserable, overworked and tired. read more

Sweet Jill's Bakery - Too sweet- Oreo cheesecake - Bakeries Near Me - Long Beach, California

What I Ordered: -Cinnamon Roll I asked for recommendations, and the staff were very helpful and friendly. They suggested most people order the cinnamon rolls without nuts, but it's up to your preference. I went without nuts, as they suggested, and added frosting for an extra $0.50. The cinnamon roll was good, but it was a little too sweet for my liking, even though I do enjoy sweets. The cinnamon roll is great; it's nice, moist, and soft. I would have preferred sharing it, but my wife doesn't like cinnamon rolls. I would be happy to try other items at Sweet Jill's if we ever return to Long Beach. FYI, they are cash-only, but there's an ATM inside. read more

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2025 Updated review: I went all in and tried their carrot cake, a frosted brownie, an Oreo brownie, and their famous cinnamon roll -- and wow, they don't miss. Every bite tastes like it was made with unapologetic love for sugar and butter. The cinnamon roll is the undeniable star: thick, dense, and generously slathered in frosting, with tons of walnuts packed into every layer. I love that they don't skimp on the nuts -- it adds the perfect crunch and balances the sweetness. Also their iced coffee? Genius move -- the ice cubes are made of coffee, so it never waters down. Small detail, but it shows they care about the experience from first sip to last bite. read more

Sweet Jill's Bakery - Strawberry cheesecake bar - Bakeries Near Me - Long Beach, California

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A friend and I went to Sweet Jill's Bakery in Seal Beach and were amazed at the selection! I thought to myself - How could they make these many different types of Cakes, Cookies, Pastries, etc.? We purchased 4 different types of Cakes, Chocolate Chip Cookies, Snickerdoodle and a Napolean. The Cakes were HORRIFIC! Across the different "flavors" none of them had any taste. The texture of all of them was like dry cornbread with a chemical aftertaste. The Chocolate Chip Cookies had an Odd Flavor that no one could identify. I don't know how they are even in business. These are by far the worst baked goods we have ever tasted. We had a few people besides us test what we brought home and everyone hated the Cakes and Cookies. The guy at the counter was a little pushy and impatient. All said, a complete waste of over $60.00. Sad. read more

Small neighborhood bakery packed with sweet treats galore. Everything we tried was baked fresh and perfect to take home. Cash Only but no worries they have an in store ATM The selections, location and service makes Sweet Jill's Bakery a four star, "better than most" dessert spot worth visiting, read more

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It's not called Sweet Jills for nothing. I really wanted to like the cinnamon roll but I felt like it was too doughy and a little undercooked. I should have asked for the icing on the side because it was just wayyy too sweet for my likings. It's cash only, parking in the area can be annoying. The place is nice and clean, no restrooms available. I'm glad I got to try this because my curiosity has been fulfilled. They have a lot of other nice looking treats but not enough to make me want to drive out to Long Beach. I will honestly stick with Cinnabon. read more

Sweet Jill's Bakery - CinnamonRoll drenched in icing.. - Bakeries Near Me - Long Beach, California

I was hoping for a nice after dinner sweet and got the walnut cina "roll" which is not a roll at all, doughy, yeasty and smashed in the container and honey bran mini cake. They put SO MUCH sugar in their stuff its overwhelming, they shpuld change their name to TOO SWEET JILLS. All their items have way too much frosting and don't look appealing. Def not going back. :/ read more

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Stopped here to 'test' this bakery for a friends birthday coming up, wanted to see if the baked goods are as amazing as their reputation is, and wow! ALL of the treats looked incredible and so soft. I tried the carrot cake, and I confirmed that I will definitely be back to grab some more slices. It was moist and neutral and the cream on top added just the perfect amount of sweetness. One slice of cake was $5.95. The staff that helped me out was kind and answered all of my questions. Keep in mind this is cash ONLY establishment, however they do have an ATM in the seating area for you to use. Thank you for the tasty treat! read more

Sweet Jill's Bakery - Carrot cake - Bakeries Near Me - Long Beach, California

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The quality and presentation has went down. It's a half of a roll for full price. I went out my way to come and this is wild. Won't be back. read more

Sweet Jill's Bakery - What is this half of cinnamon roll. Sent my daughter in and this is what they gave. But charged full price. - Bakeries Near Me - Long Beach, California

This place smells like heaven ans the Banana Walnut cake will send you there. I definitely have to stop here whenever im.om 2nd street.

They have one of the most amazing cinnamon rolls I've ever tried. It was truly delicious. Every bite was so moist and so satisfying. It's on th sweet side, but I believe that's how cinnamon rolls should be. This place is cash only, so try to plan for that. read more

Sweet Jill's Bakery - Bakeries Near Me - Long Beach, California

Little shop on Second Street in the shore. Day or night you cannot escape the enticing aroma of freshly baked goods and have to make a stop in. The place gets pretty busy in the evenings, but it's worth waiting for. We get the chocolate macaroons as they truly are to die for. Crispy outside, smooth inside and oh so flavorful! REMEMBER! Sweet Jill's is Cash Only. You're welcome. read more

Sweet Jill's Bakery - Decisions decisions decisions!! - Bakeries Near Me - Long Beach, California

Cheap, easy, and fast desserts! Love that they are open early til late at night, its always time for dessert. They have all sorts of cakes, pastries, baked goods, and more. Highly recommend their cinnamon roll, so warm and delicious. The place is cash only and has an ATM in case you forget. There's indoor seating for you to enjoy your sweets. ig: @cravingswithcat read more

Sweet Jill's Bakery - Churro Cheesecake & Cinnamon Roll (ig: @cravingswithcat) - Bakeries Near Me - Long Beach, California

I liked the attentive customer service, the bakery options are diverse and meets sweet tooth cravings. I typically order their chocolate biscotti which is all around yummy and perfect. My partner has ordered something different with each visit and I've taken a sample bite and I've not been disappointed. The space was clean with a sweet bakery smell. read more

The bakery products were relatively good. But the service was the worse I had seen. So impersonal, so dry so cold and close to impolite. There is no bathroom for the customers, no latte and no credit cards. What???? Is it 1960's???? The next time I will be there will be never. read more

The spot is yummy and perfect to get some goodies for the holiday season. Their baked goods are baked in case every morning so can't get any fresher that than. read more

Sweet Jill's Bakery - Brownie with nuts - Bakeries Near Me - Long Beach, California

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Sweet Jill's has been a Long Beach staple for as long as I can remember. I grew up coming here for treats as a kid and it always felt like pure sugary magic. So coming back as an adult, I was low key excited to relive that nostalgia. Me and my girl went full dessert mode after dinner and decided to load up we tried the Oreo brownie, cookie dough brownie, coffee cake, and a pumpkin cheesecake. Nothing was outright bad, but nothing really wowed us either. The pumpkin cheesecake was pretty bland, the cookie dough brownie was overly sweet in a not so great way, and while the Oreo brownie was definitely the best of the bunch it still wasn't something I'd come back specifically for. The coffee cake was solid but again, not memorable. Maybe we played ourselves by not going for their classic cinnamon rolls or maybe the bakery just doesn't hit like it used to. Either way this visit was a miss for us overall. 3 stars love the nostalgia, but the flavors didn't live up to the memories. read more

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Opened late and on 2nd Avenue makes this favorite spot popular and a life saver for sweet cravings. The cakes and cookies are excellent here. The frosting used on many of their desserts are overly sweet, and perfect for those with extreme sweet tastes. The brownies are not best, but the homemade-ness of it is reminiscent of supermarket baked goods. Cash only and simple is what makes folks returning. read more

Sweet Jill's is the legendary go-to place for cinnamon rolls. The rolls are ginormous and you can smell them from a block away - you just can't help but wander in (and you won't regret it)! The rolls are the perfect amount of gooey goodness and just the right amount of glaze. They have plenty of other yummy treats too! Cute little locations and friendly service too :) read more

Whoa!! I never had such a sweet cinnamon roll...it was super super sweet. I didn't even add all the icing on it. It was fresh for sure...I enjoyed the fluffiness. I really wanted to take a few more bites, but I had to stop. I wanted to get other items, but I was worried that it would be extremely sweet as well. Few bites of the cinnamon roll was enough. Service was ok. I don't think I will be returning.. read more

Sweet Jill's Bakery - Apple cinnamon roll - very sweet!! - Bakeries Near Me - Long Beach, California

Absolutely delicious! cinnamon rolls are perfectly made, brownies are dense and cakes are not overly sweet! Staff is sweet! Definitely worth the visit read more

Sweet Jill's Bakery - walnut cinnamon roll - Bakeries Near Me - Long Beach, California

I love a sweet treat and Sweet Jill's is definitely a great option! They also have a location in Seal Beach on the way to the pier. Both are cash only and have a bunch of options. It smells heavenly when you walk in and you'll have to take a few bites before making it home. Reasonable prices for large desserts and there's something for everyone! The employees are always super kind and do a great job of taking care of the line. Definitely a must try! read more