Sunrise Mart has been one of New York City's go-to Japanese markets since the 1990's for fresh ingredients, imported snacks, and specialty goods. It's my personal favorite spot for Japanese condiments and ingredients like Kewpie mayonnaise, Bulldog sauce, soy sauce, tofu, and panko. They also carry a great selection of Japanese beers, a wide variety of rice, and a solid assortment of prepared foods for quick meals. The service is fast and efficient, and while the store is on the smaller side, it's well organized and easy to navigate. read more

Want to be transported to Japan in the heart of NYC? This is definitely the place to go! The hot and ready food, the convenience store items, and the order to go, all make you feel like you're dropping into a konbini in Tokyo. For a quick snack or meal, this is a great stop. It definitely gets super crowded during the lunch hour so be prepared for that. I was visiting NYC on a work trip and this was recommended to me. I can't wait to go back and pick up some of my favorite Japanese treats! read more

A great Japanese food market located in the SoHo District. I wanted something sweet and got a mochi to snack on. It was just what I needed. Don't drive here unless you dare. I suggest using public transport, rideshare or taxi. read more

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I didn't know there was a sunrise mart here!! Found it on Yelp and was so happy to stop by during my lunch break. I got a spicy salmon crunch roll and a momonoka jasmine tea. The checkout line was a bit confusing (I waited on the wrong side and had to switch). Credit card minimum is $10. There's a small dining area by the entrance / exit, and there's a larger dining area upstairs. read more

Sunrise Mart - Specialty Food Near Me - New York, New York

Great cute Asian grocery store! For some fresh sushi there and it was delicious. The prices were great! The matcha selection was good too. Lots of other little things like socks and stuff. read more

Sunrise Mart - Specialty Food Near Me - New York, New York

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My bf talks about this place all the time so I decided to give it a try. There is an upstairs part where you can dine. I had no idea that it closed at 4.... At 3:55 i got my food and walked upstairs to eat and the cashier glares at me and starts aggressively walking towards the stairs. At the bottom steps she glares at me and puts the closed sign up, storms up the stairs and says "they didn't tell you we close in 5 minutes?" with a disgusting tone. No one at the register and the lady handing me my food never said the upstairs was closed..... the attitude was uncalled for giving it's my first time here and now i can barely eat because i feel very unwelcome here .... so a heads up if you're going to try this establishment beware of gross attitudes and most importantly upstairs closes at 4.... read more

Terrible terrible products and service. I have been shopping there for years but the quality keeps going down and the prices go up. Okra was covered in dark spots for almost 6 dollars half a dozen. Fish looks slimy. I crossed town to buy uni and insisted on the origin (Maine) and date (today's delivery) but it was slimy, covered in white spots and tasted horrible. I had to dump it. Thank you for ruining my weekend plans and dinner. read more

(Overall: B) - Given that this is a grocery store, we must not weigh too much heavily on the lunch food, but instead on the quality of the store. I think they offer some fantastic Asian grocery options that are affordable within the SoHo area, and some items very Japanese specific that could be hard to find otherwise. Their prepared food is not great and can get very busy during lunch, but they do have a few decent options. (Negitoro: B) - Their negitoro is quite cheap and fresh which makes it a good candidate to pair with one of their rice bowls. If you add your own seasoning, primarily salt, or their sriracha mayo, then it'll have good flavor. The only con to this is that it requires a bit of assembly. (Chirashi Bowl: D) - This was quite a sad bowl of Chirashi despite having a lot of fish as neither the fish nor rice tasted very rice. I think going for a Poke Bowl a few blocks down is just a better option for fish variety as there is just so much more pairings and flavor. (Unagi Bowl: C) - The unagi bowl actually has a significant amount of unagi -- I'd say a greater half an eel, which is more than enough. My only complaint here is that the sides are a bit bare, like that detracting broccoli that tastes very raw. (Chicken Karaage Bowl: C) - This chicken bowl was pretty middle of the road for me. While it was of reasonable value, unfortunately the chicken sat a bit too long so it was no longer crispy. (Gyudon Bowl: A) - Definitely my favorite thing they have to offer; their beef is incredibly well flavored and tender. Personally, I think it goes a bit better with the udon as the hot soup can drown out some of the greasiness. On rice, it tastes like you're eating very fatty rice. (Sushi: D) - While the fish is fine, the rice seems like it comes out of a fridge so it tends to be hard and unpleasant. (Pork Udon Bowl: C) - While the udon part of this bowl is nice and comforting, the pork is dry and better omitted as it is very displeasing to consume. (Sashimi: A) - Given that this is a Japanese grocery store, they offer some pretty well priced sashimi. I would rather make some rice at home and buy some sashimi than eat their sushi section as this just tastes so much better! Their salmon is quite nice. -- Food: E Presentation: E Price: +1 Atmosphere: +1 Service: E Menu: +1 Overall: +3 B IG: @amei.eats read more

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A convenient place to find Japanese snacks and less common grocery items, but be aware these prices are astronomical. We were looking for an off-the-beaten-path grocery store to supplement our weekly TJ's haul and decided to check out Sunrise. We looped around the entire store twice and walked out with just a small bag of chestnuts and tofu pockets for inari for $10.... The cooked food seemed better priced, so I might recommend coming here to check that out, though I can't speak to the quality. But as far as grocery stores go, you'd be better off going to Chinatown or H Mart for your Asian food staples. Also, there's a $10 minimum for credit cards. read more

I'm a big fan of this place. I know I can get a nice healthy meal and I don't have to worry about it. Always delicious. I got some cough drops, regular groceries, and a ready made dinner and a variety of drinks . The staff was really nice and helpful when I couldn't find that cough drops. Plus there's lots of different Japanese newspapers there by the front door in case you need to know what's going on. read more

Sunrise Mart - Specialty Food Near Me - New York, New York

A quaint Japanese mini-market on the outskirts of Soho. They have a large variety of specialty imported beverages, snacks, & candy. They also offer fresh food at the back counter. I've never had the Sushi, but the Chicken Katsudon has been a lifesaver lunch meal in a pinch. They have a good amount of seating, but it can fill up on a busy day. A very economical option in Soho, that isn't a FastFood chain. read more

Sunrise Mart - Chicken Katsudon - Specialty Food Near Me - New York, New York

My favorite place to stock up on snacks and water! Service was helpful and friendly. There were so many items to look through, I could have spent so much time there. If you want to eat after you purchase they have tables and microwaves to heat your food, this was great for ppl who are traveling. The unique items had me going back each day of my trip! Chia seed jelly's were so delicious!! I bought some to take home and I should have bought more I can't find them for sale online anymore. Highly recommend stocking up here for snacks to get you through your day or travel. I will come back here when I visit again! read more

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This Sunrise Mart is very near soho broadway and has a large assortment of Japanese groceries, food and drinks. Additionally there is a good amount of seating in the lobby and also upstairs. I always find myself coming here when I want to eat something healthy or sushi. Most of the time I get the cold bentos (specifically the ones with salmon) and I am really satisfied with not only the price but the taste. I would avoid the french fries as they usually sit under the heat bulb for long periods of time but you really can't go wrong with the Bento boxes that they have. I also tried the sushi and the onigiri which aren't bad either! Looking forward to one day trying the hot foods. read more

Stumbled upon this store in soho, not much of a selection + be ready to smell a large fishy odor. Also very stingy on the price was 1 cent short but made me break my 100. (Order total was $3.01 but only had $3). Also large construction infront of store read more

Sunrise Mart - Specialty Food Near Me - New York, New York

One of the smaller Japanese grocery stores that I've visited. They have a little bit of everything, almost like a deli as the space isn't that big. There is a kitchen in the back that serves freshly made meals which you can order by taking the tag for the dish you want to order. There's also an upstairs area to eat and heat up food in the microwave. read more

Sunrise Mart - view from second floor dining area - Specialty Food Near Me - New York, New York

This place. Won't let you pay with a card if it's not $10. Most of the sushi is under $10. So if you just want one sushi you can't and will therefore go hungry for lunch. Not only will I NOT go back but I also CANT go back because I accidentally dropped a sushi and they were trying to make me pay for it which I refused to do and I had been coming in there like thrice a week for a year and they couldn't even muster a single iota of graciousness and say no worries or something and not demand payment for the dropped sushi which was poorly sealed in their stupid container to begin with!! The man who works there is HORRIBLE. truly. He must be like a manager or something because I see him up in the office all the time. read more

I know when you are in a big city, finding certain items especially ingredients as well as some specialty foods is hard to find. If you are looking for Japanese / Asian ingredients and food look no further as this place will probably have it. They also dish out hot foods such as Japanese curry, rice bowls, and noodles. In the fridge section they have grab and go sushi all at a very reasonable price. My local friends might be wondering why are a couple of Asians who live in Hawaii where there are tons of Asian things is coming into this store. Well there are some secret ingredients hard to find that my better half had to grab. Sorry I'm not telling you what it is as everyone might buy it all up. read more

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First of all, this is NOT Japanese food.... Someone who doesn't know Japanese food or never been to Japan made this. I was excited for Ebi tendon and ordered Ebi ten. Please look at the picture. If this is Ebi ten and they sell it, this is completely deception. I am from Tokyo, Japan and has been eating ebiten in Japan for my life and I cook them in my kitchen also. After I received this food, I asked the person who speaks Japanese, they made mistake of the order, this is not tendon. She said "this is tendon" What do they make mistake (?) I can tell this by explaining the picture attached and Ebiten. Ebiten is made by shrimp covered with white flour and eggs and water and then fry it in the oil (it's really delicious when Koromo (white flour with oil part is crunchy). If you look at the picture, the person who made this, fried with panko (breadcrumbs) and then it covers this over the eggs(?) They completely misunderstood and they made almost like fried shrimp (?) and katsudon style who put eggs on top (?) I have no idea what this food is, and I am so disappointed that no one who is that store including the person who speaks Japanese (?) knows what Ebi ten or tendon is. They have to study or know the difference between fried food such as katsu (breadcrumb based) and tendon ( white flour with eggs) lol Tendon has Half boiled egg and red gingers ??? I threw it out into the trash can since the food "tendon" is different what they cook (what katsu ten(?)) lol once I bite it, taste is disgusting and so different. I bought 3 of them for my Japanese friends since they are also excited for tendon which made them disappointed... Please study how to cook Japanese food. Never comes back as looking for Japanese food read more

Sunrise Mart - Ebi Ten Don - Specialty Food Near Me - New York, New York

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Sunrise Mart was a small but cute Japanese market my boyfriend and I visited to pick up a couple of items for dinner. They have a selection of snacks, drinks, fresh produce and vegetables, sushi, sashimi, bento boxes... you name it. My boyfriend chose to bring home a chicken katsu don. Meanwhile, I went for a salmon avocado roll and a broiled salmon fillet. Honestly, we were a little under-impressed with the food. My boyfriend noted that the chicken katsu don lacked some umami flavor, even though it was packed warm when we bought it from the mart. The salmon avocado roll tasted decent, but the salmon sashimi was a little mushy. The only food I felt strongly for was the broiled salmon fillet. It was perfect for salad-making purposes. All in all, I like the convenience of the mart, but I should have maybe lowered my expectations for their prepared food options. read more

The perfect spot for lunch, kitchen supplies, matcha, sauces, and true NYC vibes. I've been a customer here for many years and the udon, salmon salads, and chicken curry have all been enduring favorites. Sunrise Mart read more

Sunrise Mart - Beef Udon w/ Egg Perfection!! Rich soup with generous toppings and the best noodles around. The fries were sold out - next time! - Specialty Food Near Me - New York, New York

I have been to this place for over a decade and it used to be one of my favorite Japanese minimarts. But this past couple years I have started to feel like the quality of their sushi and the pre-made lunchboxes have gone down significantly while the price has hiked up. The sushi /food portion was getting smaller and they don't look as well-prepared as they used to be. The staff at the register didn't seem to be very pleased to be working there and not friendly. I feel like they are not really welcoming us as customers. If you are going there to get some small sushi or rolls, make sure to bring some cash because they only accept credit cards on a minimum of $10 purchase. Sometimes they have some snacks on sale which is good deal but make sure to check your receipts because they used to overcharged me for sales items and I had to go through the hassle of dispute. This place is busy around lunch time so try going there early or after lunch rush if you don't want to wait in a long line. They have seats for you to sit down and eat there. Rating: 2.5 stars read more

I was food poisoned from the sashimi here. I got all the food poisoning symptoms immediately after I ate the sashimi and I didn't eat anything else in the day other than pancakes hours before. I have never been this sick EVER. I literally felt like i was being gut punched every 5mins for over a week. Stay as far away as possible. No amount of peptobismo can save you from this. read more

I have been going to sunrise mart for about 4 years now since I work locally but the quality of their sushi is really not how it used to be. Lately they're spicy tuna and salmon is just not fresh. We're talking old (hence the very strong fishy smell) and don't even get me started on their eels rolls. I'm striking this place off from my lunch rotation from now on. read more

A favorite of mine for a while, always consistently delicious, quick, and efficient. Feels like a quick service area where you can eat upstairs. Order hot food at the cash register. read more

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This is mostly feedback for the owner. I have been going here for years. Often when I am in just a little after lunch time, they're refrigerated ready-made food section is completely empty. Over the last few months, I have noticed a steady decline in their product and customer service. Today, I went in to grab lunch and the cashier would not sell it to me because it was just shy of the $10 minimum for credit card. After speaking to the manager about this and getting nowhere, I supported another local business instead. This policy is absurd. I don't think I will waste the time going here anymore. read more

PURCHASED: rice cracker snack (can't spell it, packaging in Japanese) TOTAL: $2.39 PROS: + density: When you think density, one of the possible things that comes to your mind is how the Japanese are efficient with everything, even space. This spot is interesting to look at. + exotic ingredients: It is an eastern market. You can pick up a lot of Japanese ingredients, including short-grained rice, market fishes as well as various little snacks and drinks made on the other side of the Pacific Ocean. + hot table: There is a grill in the back that makes all sorts of foods upon request. It is great if you're trying to catch something Japanese. CONS: - inconsistency: they don't serve Onigiri hot and fresh like they do at the one in Midtown; this location had them served cold at the fridge. Was today different? Were they not selling like hot cakes? IMPRESSION: I would rate this location a 3 out of 5. However, their location in Midtown Manhattan is a solid 5 out of 5. In addition, the other location has a larger space. I would go to these places to purchase some rice-cracker snacks, Onigiri or an exotic drink. read more

Sunrise Mart - The mart baby - Specialty Food Near Me - New York, New York

Japanese store in SOHO. I was happy to check it out because even though Japanese food and anything kawaii is popular. There is not that many Japanese stores, in general. The store is small but cozy. Lots of food to choose from. Anything from instant to hot meals. Upstairs is an area to sit and check out the store in its entirety below. Good enough for me. I like. 189/2019 read more

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I love this little shop! I'm so glad I stopped in to pick up some essentials for cooking at home. They had many traditional foods & brands which made the experience much more authentic. The staff is very friendly & helpful! I will definitely be back. read more

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I just love this place. It is so reasonably price, great quality and freshness and constant turnover of food, what else can you want??? I love their salmon wraps, their potato fries (delicious), miso soup, poke bowls....the list goes on and on. They have reasonably priced drinks, much better than Gourmet Garage, which is across the street. Better off going here for your drink than GG. Please try this place out! They also sell green tea Kit Kats. OMG....love them. read more

Sunrise Mart - Poke bowl and Mash drink - Specialty Food Near Me - New York, New York

You gotta get the ebi tempura udon soup and the miso soup here. Both are so fresh and tasty and filling, packed with the thick noodles that'll warm your body up immediately on a winter day. Such a good spot for buying teas and snacks as well, and so much table seating! Such a comforting spot. 5 stars!!!!!! read more

Sunrise Mart - Ebi tempura udon soup, So comforting and delicious - Specialty Food Near Me - New York, New York

My fav place to go for lunch whenever I am in the office. All their foods are delicious and reasonably priced. Even if I get food, fries and a drink, I usually spend less than $15 here. I love how there are a lot of food, snack and drink options that I never get tired of coming here. It is nice how they have some grocery here as well as house hold items. While there is always a line here, the line goes pretty fast so you def are going to be in and out in less than 10 minutes - I was going to say 5 minutes, but I personally take 5 minutes to just decide what I want to eat LOL. If you are eating in, there are a lot of spaces to eat down and eat as well are tables in the 1st and 2nd floors. Overall, I only have good things to say about this place! love it love it love it! read more

JAPANESE GROCERY MART but you could also make it your quick lunch stop, your snack stop, your cafe studying spot?.. ok not likely the last one but i was desperate & there was nothing else in the area!! Why is it all of the above? They literally have PRODUCE, a huge beverage fridge, tons of asian snacks & candy, alcohol, HOT food & cold meals to take on the go there are a few tables PLUS a microwave towards the front of the store where you can enjoy the items just purchased! Cheaper than other cafes around if you are parched & just need some hydration before you continue shopping in SoHo read more

Sunrise Mart - Pocky selection! - Specialty Food Near Me - New York, New York

Right across the street from the original location for the wonderful Broadway Panhandler (now moved to the Village) is quite a surprise, a Japanese market that is funky and functional, clean and well-stocked. I'm so used to the haphazard organization of most like markets that exist in ethnic neighborhoods, including my hometown's Japantown. But this is SOHO, so clearly image is important too. It's a clean space impeccably shelving a variety of edible items in a style that would not look out of place at Dean & Deluca. There's also a large refrigerated area that carries all sorts of delicious take-out Japanese food, bento boxes galore and saran-wrapped packages of sushi and sashimi. I also noticed a huge selection of Japanese cookies, crackers and chocolate items and probably the broadest collection of idiosyncratic flavored Pocky products I have ever seen. The Japanese staff is youthful and dressed fairly trendy, but it does not preclude them from being serviceable in the least. It's so popular that there is another store in the East Village on Stuyvesant Street near 3rd. This is definitely a cool place to drop by if you are in the neighborhood. read more

A cute, unpretentious spot in Soho to pick up Japanese groceries & snacks as well as an impromptu meal. I have been to Sunrise Mart a couple times now by happenstance- walking by and deciding to duck in. If you're shopping in Soho and want to grab a quick snack and cool beverage, or maybe even try a special Japanese soap or face mask, go here! Last time I picked up a few sweet breads, candies with adorable Japanese packaging, and assorted beauty products. There are tables & chairs up front if you'd like to stay- I haven't tried their hot food yet but it's next on my list! read more

Sunrise Mart - Specialty Food Near Me - New York, New York

This Sunrise Mart garners a true Japanese specialty market in Soho. They carry the last of the last for my favorite Omusubi, Ume Onigiri Noris seaweed salt rice pickled plum at $1.99. WA SUGOI!! Okaka Brown Onigiri Noris seaweed salt rice Bonit Flake soy sauce at $1.99 was a delight. An extensive bottle tea selection in conjunction with Daifuku Mochi Green Tea at $1.59. Oddly and unfairly the prices at this Broome Street location is slightly higher than the 41st Street Midtown where Omusubi's are $1.49 or $1.25. Of course, no Japanese grocer-er is complete without Ramen noodle galore or Glico Pocky for their junk food. A small selection for baked goodies are present. Prepared hot entrees are available as they carry my all time classic favorites Tonkatsu, Bento Boxes, and Yakitori Noodles. Seating is ample as it also serves as a cafe, not solely a specialty ethnic market. Copies of "Shukan NY Seikatsu," Japan's NY Weekly Newspaper are available for purchase. I could eat Japanese food all the time, never missing Western food at all. Take me to Tokyo once more, please!! read more

Sunrise Mart - 494 Broome Street, New York, NY - Specialty Food Near Me - New York, New York

First time trying their soups and I was so impressed. I had the wakame seaweed soup with soba noodles and it was to die for. Can't wait to go back and try the rest :) indoor area is open for dine in (lower level). read more

Sunrise Mart - Wakame Soba - Specialty Food Near Me - New York, New York

The mart itself is nice, has a lot Japanese products and the employees are so nice. I came here for lunch on a work day and got the beef rice bowl - I would not recommend it - the rice is hard as rock..... :( read more

Always a good spot for cheap healthy eats. Large assortment of mochi and friendly service

Please do not ever buy their fries. They are very cold and their management will kick you out of their store if you ask for exchange or a refund. Their customer service was very poor given that I did not have a good time. read more

I used to wonder why my local Mitsuwa would get jam packed full of New Yorkers every weekend. Now I know why. Sparse, crowded, and with only 4-5 menu options for hot foods, this place made for a sad comparison with Mitsuwa. The two simply don't compare. The onigiris here are smaller than what I'm used to, and cold. I was slightly, but the majorly disappointed that Sunrise no longer carries the curry cup ramen Japanese/American star Joji labeled as the gold standard in the ramen world, claiming it as the ubiquitous life saving meal ready to eat at any time of day. Also, there's a $10 minimum for cards and an empty looking tip jar sitting next to every cashier. Something tells me they're probably poorly paid to be even having a jar like that, for a cashier! Idk, I could be wrong. I can see how this place makes for a nice getaway from the everyday hustle and bustle to nibble on some quick Japanese snacks/street food. But for the cost, and the area that it is in, there are so many better options open for you. read more

Sunrise Mart - onigiri and chips - Specialty Food Near Me - New York, New York

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