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    Simply Nova

    4.0 (56 reviews)
    Closed 8:00 am - 5:30 pm

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    Recommended Reviews - Simply Nova

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    Coffee and everything bagel
    Andrew B.

    Ordered an everything bagel for delivery. There was hardly anything on it. The coffee also tastes mid. The bagels are also small. They are very salty too which could be a good or bad thing.

    Carolina S.

    Simply Nova is a reminder of all things wonderful in a Jewish Deli. That being a bold statement, I want to say that as a transplant. But I take my boyfriend here and he's a native New Yorker. He really fell in love with the egg and pastrami bagel. So he his vote really counts. We like doing anniversary bagels monthly, a tradition my bf started without my knowledge and one we have come to really enjoy. This place was a treat when we celebrated. A little tight to sit so we did take it home. The other morning he had to repark his car and since we were in the car, we said let's do bagels. I love the variety of lox. I was the first person in. And I was in luck. People must set alarms in the neighborhood. A lot of men lined up after me. I love getting the salmon roe. It's a pricey $6 but also generous. When I want to splurge I want to feel it's worth it. And here I do. I also got us a small batch of the mini, black and white cookies. Talk about perfection. I now truly understand how it's NY's cookie. It has the high quality dark chocolate and the perfectly sweet cookie and the white icing on the other half. It's a perfect dessert. We have had the babka here too. I wish there was a veg matzo ball soup. Also if you are here early the egg salad and the tuna salad are so well designed that they are reminiscent of gelato. I want all the things. I even got their adorable mini tote in a greenish, brown tone. It makes me feel like I stepped into the Hampton's version of a Jewish Deli. And you can hate on me for that but I will be too busy stuffing my face to notice. Can't wait to try out more dishes. And I already told allllll my friends about it so these lines aren't getting any shorter.

    Lisa Z.

    The online image order shows that there's onions and other things besides cream cheese and salmon. It didn't come with these things, if I had known I would have ordered from elsewhere Note: paid extra for tomato

    Jaclyn F.

    Updating my review since I wrote it a wee bit tipsy and didn't provide any real context that's beneficial to improving the customer experience moving forward. Admittedly, I can do better - Okay - so, the nova deluxe sandwich was incredible but prob best to eat there as it transports a bit messy. The bagel itself was underwhelming; small and hard. The matzoh ball soup was quite sad and had no vegetables of any sort listed on the label. It was also cold and hard as a rock. My biggest gripe was with the $17 latkes. These were hard as a rock, dried out and old. I read the prior reviews of mold being on them and shouldn't have turned a blind eye. Remove both the soup and latkas from the menu and it's golden!

    Simply lox and cc, no additions
    Christina H.

    Absolutely Thee Best Lox & Schmear on a Bagel, bar none!!!! Lox was fresh, lightly smoked & buttery. The sesame bagel was perfectly chewy & authentic. Great and unique additional options and I can't wait to go back and try. What a perfect experience!!!!

    Bagel & Cream Cheese Sandwich with Tomato and onion.
    Adam M.

    This is a gem of the neighborhood. A wonderful homage to the Jewish delis of the past with eyes set on the future. Everything is fresh! Bagels, cream cheeses, meats, fish (I assume - I don't eat fish but still!). Plus, I only buy my full sour pickles from Simply Nova. There is always a container in my fridge. The staff is legit the kindest humans. This spot is cute and full of amazing treats!

    Interior
    Mich M.

    I've been here several times and this place has become my favorite smoked salmon spot! Their customer service is excellent. They let me taste each piece of fish and educate me about the fish. I could tell that they love their job and they care about what they do. Their interior was clean and organized. They even sell chocolate, pickles, cheeses, meats, dried fruits, crackers, and I saw a variety of sea salt flakes! The price is actually better than Russ & Daughters. I hope they stay open forever and keep the same price because I would love to keep shopping here!

    You get to customize everything from bagel type, cream cheese flavor, toppings, and even the type of lox. I went with a classic combo: an everything bagel loaded with scallion cream cheese, tomato, onion, capers, and Nova Scotia lox. The lox itself was noticeably saltier than what I've had at other bagel shops and it's a bit too overpowering for me. Had to wash down the saltiness with plenty of water. The bagel is also pretty unique. They make them with a much thicker center hole, which gives it a different texture and look compared to the usual nyc bagels. Everyone was super friendly and welcoming, and the shop carries a lot of gourmet food items and baked goodies so it's fun to browse while you wait.

    Mold on Latkes
    Justine D.

    Do not recommend :( I really try to support small businesses in the neighborhood and I hate having to leave negative reviews but unfortunately when we received our order there was mold all over the food. When we called to try and find out an explanation (I.e how long was this sitting there to be able to grow mold like this?) there was unfortunately no explanation and the business didn't seem to care. Generally didn't care for the bagel either. They're small, rock hard (as in stale and not like a chewy textured NY bagel type of way) and had little to no cream cheese.

    Smoked salmon
    Sarah E.

    Went here with my brother the other day and the lox bagels we got were fantastic. Lots of different lox to choose from. Very clean and nice spot that also has sandwiches, coffee, lots of sauerkraut and pickles. Definitely check this spot out. FYI it cost $36 for two lox bagels with the works, which I think might've been more than it should've been looking at the menu prices, so check your receipt. Also we asked for one bagel and he made us 2 anyway. Tasty nonetheless.

    Nova Deluxe Sandwich
    Maria J.

    one sunday each month, my bf and i get bagels, scratch-offs and pedicures. we're trying a new bagel place every month (but may automatically resort back to "best bagels & coffee" in midtown bc it is legit has the best bagels) and we selected simply nova for march. i'd say this place is definitely more of a well-curated fish shop with some dairy groceries than a bagel spot (also i was really surprised at the lack of highly rated bagel spots in williamsburg). i think the most important takeaway from this review is that i paid $17 for a tiny salmon bagel and my wallet hurts. i was shook when i unwrapped my bagel bc it was so small. i don't think i've ever had a bagel that size in nyc! other than its size, the bagel was fine and good but without the smoked salmon, which was the star of the show, it didn't feel like something i couldn't get somewhere else. it would be epic if simply nova used best bagels' bagels with their fish - that would rock my world. the shop sells other things in a small refrigerator, like artisanal cheeses, as well as babka, rugalach and other sweets. if i'm in the area and in need of some great smoke salmon, i'd def order it here but other than that, i don't see myself coming back here.

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    4 years ago

    Easily the best bagel in the area. Friendly, quick service. This has quickly become the go-to.

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    3 years ago

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    3 years ago

    Fantastic bagels, whether you're getting them "just" with cream cheese or with lox as well.

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    Bagels are best in the area. With just cream cheese or with fish! Classic style deli, perfect staple for the neighborhood.

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    Page 2 of 2

    Ask the Community - Simply Nova

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    The Heatonist is an amazing place! I was mistaken in an earlier YELP review. I gladly give the…read moreHeatonist 5 stars! The Heatonist customer service manager, Raphael, worked tirelessly with/for me, to help me out with a situation, unrelated to the Heatonist's own business. Amazing!! I wish I lived in NYC, or wherever Raphael is on site, to personally thank him... and, of course, to buy some special hot sauces!!

    This review is for shopping online .. One day I will travel to New York and stop at the store but…read morefor now all I can do is shop online . I first seen Heatonist from watching Hot Ones show with Sean Evens he is a wonderful host ! The show is celebrities coming in and trying 10 hot sauces, and Sean will ask them questions in between. The sauces get spicier as the go . After I seen the show I ordered that season the exact line up and I hosted a Hot Ones challenge at my home with waivers and everything . I was the host and I asked questions it was an amazing time .. after that I started ordering different hot sauces I got my favorite sauces I have to always stay stocked with and I order new ones to try out . Online I get points the more I buy I get more discounts they also offer a birthday discount on the month of your birthday super cool ! I recommend signing up for the points online so worth it . I get my packages delivered fast and all my hot sauce bottles are packaged very careful and neatly for safe delivery. They all come with cute stickers . Some of my favorite hot sauces that I can't be with out are Truffle Fire Hot Sauce from Seed Ranch Flavor , AJI PEPA HOT sauce by Savir foods and Dill Pickle Serrano Hot Sauce from Heartbeat Hot Sauce . I keep ordering these 3 hot sauces but I will try new ones on every order . I highly recommend checking this website out if you love hot sauces you will love it . I love ordering my regular favorites and trying new hot sauces it's like Christmas super exciting to get my packages ..

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    The Four Horsemen

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    Last day in NYC, last fine dining, maybe my favorite. It's the buzzy atmosphere of the wine bar…read morewith the cooking of some of the world's best chefs, all the fun without the stuffiness of fine dining and free from the restrictions of a tasting menu. The smaller bites are the best. Yellowfin Tuna has so many flavors to complement, Sugar Snap Peas really sing in their sesame sauce, and the Surf Clam Skewers are just so cool. I like the Sablefish less - I think it belongs on bread, but I did enjoy the Seafood Rice. Very flavorful in a quieter, more subtle way. The Blue Crab was just heaven, soft-boiled egg, chunks of crab in chili. Use the baguette to soak up every single drop. You must order the Pavlova. It is flawless. The Panna Cotta is also interesting, with pickled cherry blossoms both floral and tart. I got up at 4 AM to get this reservation, and I WILL do it again next time, every time I am in New York.

    Great food and great service. We made a reservation for opening time (11 am), and it was pretty…read morebusy. They serve small plates, and we (3 girls) were recommended to get around 5 dishes. I think that would've been good, but we ended up getting 4 which was fine as well. We started with the yellowfin tuna and gnocco fritto, which was delicious, but maybe my least favorite bite. We then got the seafood rice, which was probably my favorite. It was a good size, and very creamy. It had an herby seafood topping which was delicious. After that we got the blue crab and soft boiled egg, which came with a baguette. It was super flavorful and the baguette was fresh. We ended with the muscovy duck breast, which was delicious, but a tad tough. Service was great. She was super attentive. Dishes came out one at a time, which I liked because it gave us enough time to enjoy each dish. Their menu rotates weekly, so if I lived around here, I could see myself coming sometimes to try other items. It is definitely on the pricier side, but very good food! I would come back again!

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    Simply Nova - sandwiches - Updated August 2026

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