Since one of our family moved from the Lower East Side to Williamsburg, Russ & Daughters is no longer the easy go-to, so we've been on the hunt for a worthy replacement on our regular visits. This place isn't R&D's, but it's a solid winner: not as many cases of options, but a very good selection and, while the bagels aren't quite R&D level, they're still very good. The service has that same warm, old-school deli feel, and there's a strong lineup of breakfast items and sandwiches, including classics like pastrami (which is not available at R&Ds). We picked up everything needed for what turned into three generously loaded bagels the next morning, and the total came to about $60 with tip, which feels right in line with other higher-end delis and bagel spots in the city. read more

Simply Nova - Sandwiches Near Me - Brooklyn, New York

I haven't had enough there to give a very robust review, but I did try several of the different flavor bagels and I was somewhat disappointed. Sesame was all right. Poppy seed, onion and everything didn't have that much taste. The bialys were definitely better, but a little smaller too, and nothing memorable. It's a nice looking store and the service was fine, not complaints. On the other hand, there probably isn't anything else this quality in the area, and can definitely understand that some people would prefer this style to sweeter, more bready ones like Bagelsmith down the road. read more

Good service, warm bagels, and a plethora of different types of spreads. From vegan tofu cream cheese spreads to unique savory and sweet spreads- your options are limitless! I ordered the Nova Scotia lox and the egg, beef, and cheese bagel sandwich. Both super hot, stuffed with toppings, and savory. The only thing reason I'm giving 4 stars is because the bagels were a bit hard and dense to chew. Also expect steep prices (around $17/bagel sandwich). P.S. While you're at the counter, get yourself a chocolate babka slice! It's so chocolatey, chewy, and delicious! read more

Simply Nova - Sandwiches Near Me - Brooklyn, New York

Ordered an everything bagel for delivery. There was hardly anything on it. The coffee also tastes mid. The bagels are also small. They are very salty too which could be a good or bad thing. read more

Simply Nova - Coffee and everything bagel - Sandwiches Near Me - Brooklyn, New York

Simply Nova is a reminder of all things wonderful in a Jewish Deli. That being a bold statement, I want to say that as a transplant. But I take my boyfriend here and he's a native New Yorker. He really fell in love with the egg and pastrami bagel. So he his vote really counts. We like doing anniversary bagels monthly, a tradition my bf started without my knowledge and one we have come to really enjoy. This place was a treat when we celebrated. A little tight to sit so we did take it home. The other morning he had to repark his car and since we were in the car, we said let's do bagels. I love the variety of lox. I was the first person in. And I was in luck. People must set alarms in the neighborhood. A lot of men lined up after me. I love getting the salmon roe. It's a pricey $6 but also generous. When I want to splurge I want to feel it's worth it. And here I do. I also got us a small batch of the mini, black and white cookies. Talk about perfection. I now truly understand how it's NY's cookie. It has the high quality dark chocolate and the perfectly sweet cookie and the white icing on the other half. It's a perfect dessert. We have had the babka here too. I wish there was a veg matzo ball soup. Also if you are here early the egg salad and the tuna salad are so well designed that they are reminiscent of gelato. I want all the things. I even got their adorable mini tote in a greenish, brown tone. It makes me feel like I stepped into the Hampton's version of a Jewish Deli. And you can hate on me for that but I will be too busy stuffing my face to notice. Can't wait to try out more dishes. And I already told allllll my friends about it so these lines aren't getting any shorter. read more

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The online image order shows that there's onions and other things besides cream cheese and salmon. It didn't come with these things, if I had known I would have ordered from elsewhere Note: paid extra for tomato read more

Simply Nova - Sandwiches Near Me - Brooklyn, New York

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Absolutely Thee Best Lox & Schmear on a Bagel, bar none!!!! Lox was fresh, lightly smoked & buttery. The sesame bagel was perfectly chewy & authentic. Great and unique additional options and I can't wait to go back and try. What a perfect experience!!!! read more

Simply Nova - Simply lox and cc, no additions - Sandwiches Near Me - Brooklyn, New York

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Updating my review since I wrote it a wee bit tipsy and didn't provide any real context that's beneficial to improving the customer experience moving forward. Admittedly, I can do better - Okay - so, the nova deluxe sandwich was incredible but prob best to eat there as it transports a bit messy. The bagel itself was underwhelming; small and hard. The matzoh ball soup was quite sad and had no vegetables of any sort listed on the label. It was also cold and hard as a rock. My biggest gripe was with the $17 latkes. These were hard as a rock, dried out and old. I read the prior reviews of mold being on them and shouldn't have turned a blind eye. Remove both the soup and latkas from the menu and it's golden! read more

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This is a gem of the neighborhood. A wonderful homage to the Jewish delis of the past with eyes set on the future. Everything is fresh! Bagels, cream cheeses, meats, fish (I assume - I don't eat fish but still!). Plus, I only buy my full sour pickles from Simply Nova. There is always a container in my fridge. The staff is legit the kindest humans. This spot is cute and full of amazing treats! read more

Simply Nova - Bagel & Cream Cheese Sandwich with Tomato and onion. - Sandwiches Near Me - Brooklyn, New York

I've been here several times and this place has become my favorite smoked salmon spot! Their customer service is excellent. They let me taste each piece of fish and educate me about the fish. I could tell that they love their job and they care about what they do. Their interior was clean and organized. They even sell chocolate, pickles, cheeses, meats, dried fruits, crackers, and I saw a variety of sea salt flakes! The price is actually better than Russ & Daughters. I hope they stay open forever and keep the same price because I would love to keep shopping here! read more

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You get to customize everything from bagel type, cream cheese flavor, toppings, and even the type of lox. I went with a classic combo: an everything bagel loaded with scallion cream cheese, tomato, onion, capers, and Nova Scotia lox. The lox itself was noticeably saltier than what I've had at other bagel shops and it's a bit too overpowering for me. Had to wash down the saltiness with plenty of water. The bagel is also pretty unique. They make them with a much thicker center hole, which gives it a different texture and look compared to the usual nyc bagels. Everyone was super friendly and welcoming, and the shop carries a lot of gourmet food items and baked goodies so it's fun to browse while you wait. read more

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Visiting from LA and I've had a fair share of New York bagels from past trips... friend I was staying with suggested this place for the lox bagel and it did not disappoint. Also came in on a saturday at around 3:00pm and wasn't very busy at all - came out in less than 5 minutes. Very nice staff, and really enjoyed the deli vibe as well. read more

I've only ordered from DoorDash, but I'm going to take a trip to Williamsburg to do major shopping. The smoked fish is out of this world. They have many things that remind me of the Jewish "appetizing stores" of my childhood. After my first bite I was hooked! read more

My sister in-law brought me some of their Scottish salmon. Best smoked salmon I have had since my trip to Ireland and Scotland in 2019. I also called the store to ask for more details about the product and was given a detailed explanation of the product's journey - all the way from the Faroe Islands to their restaurant. read more

Small shop with Eastern European products. They have a solid selection, but the items are pricey. I had a small container of pickled herring in cream sauce with onions. We shared a plain bagel with scallion cream cheese and Irish nova as well as a small slice of their server layer halva. Everything was good. Service was quick and knowledgeable. read more

Cute shop, has lots to offer - one side of the shop has all kinds of fish for made to order bagel, other side has cured meat by the pound and the back wall has on the go food along with small sweets section. Ordered Norwegian smoked salmon with horseradish cream cheese on everything bagel- delicious but quite small for a $14 bagel. All the other posts make their bagels seem substantial, which is why I stopped by. I would stopped by for other things or maybe give the bagel a try again and see if it's better next time. read more

Do not recommend :( I really try to support small businesses in the neighborhood and I hate having to leave negative reviews but unfortunately when we received our order there was mold all over the food. When we called to try and find out an explanation (I.e how long was this sitting there to be able to grow mold like this?) there was unfortunately no explanation and the business didn't seem to care. Generally didn't care for the bagel either. They're small, rock hard (as in stale and not like a chewy textured NY bagel type of way) and had little to no cream cheese. read more

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Mimic of russ and daughters from manhattan. Quality and execution wasn't there though. Lox was pretty sinewy and the bagels were kind of stale. They do have a wide variety of items like imported french butter etc. The salmon salad was good as well as the latkes. Price point was quite high for the area. read more

Went here with my brother the other day and the lox bagels we got were fantastic. Lots of different lox to choose from. Very clean and nice spot that also has sandwiches, coffee, lots of sauerkraut and pickles. Definitely check this spot out. FYI it cost $36 for two lox bagels with the works, which I think might've been more than it should've been looking at the menu prices, so check your receipt. Also we asked for one bagel and he made us 2 anyway. Tasty nonetheless. read more

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one sunday each month, my bf and i get bagels, scratch-offs and pedicures. we're trying a new bagel place every month (but may automatically resort back to "best bagels & coffee" in midtown bc it is legit has the best bagels) and we selected simply nova for march. i'd say this place is definitely more of a well-curated fish shop with some dairy groceries than a bagel spot (also i was really surprised at the lack of highly rated bagel spots in williamsburg). i think the most important takeaway from this review is that i paid $17 for a tiny salmon bagel and my wallet hurts. i was shook when i unwrapped my bagel bc it was so small. i don't think i've ever had a bagel that size in nyc! other than its size, the bagel was fine and good but without the smoked salmon, which was the star of the show, it didn't feel like something i couldn't get somewhere else. it would be epic if simply nova used best bagels' bagels with their fish - that would rock my world. the shop sells other things in a small refrigerator, like artisanal cheeses, as well as babka, rugalach and other sweets. if i'm in the area and in need of some great smoke salmon, i'd def order it here but other than that, i don't see myself coming back here. read more

Simply Nova - Nova Deluxe Sandwich - Sandwiches Near Me - Brooklyn, New York

Lox, lox, lox! I was looking for a bagel spot, and should have paid more attention to the name of the place! I couldn't leave without grabbing some smoked fish and opted for smoked white fish spread which was tasty. There must be a Greek theme going on here as they had some of my favorite Greek items. I left with some Kalamata olives, would have bought Moroccan olives if they had them, and was hard core eyeing the Taramosalato by Krinos. The staff is very helpful and willing to help. Can't wait to come back and try more lox. read more

The service here is incredible, the bagels are even better. I highly recommend it's one of my favorite spots to go to in the neighborhood.

My favorite bagel in the area! I love Williamsburg but I find the bagel options to be not great. I live close to this spot and just recently gave it a try - the best bagels around! They are perfectly crispy on the outside and doughy in the middle. They are a good size too because they aren't giant, so it's a perfect portion. I also highly recommend the matzo ball soup and the fresh squeezed orange juice! read more

I saw this gourmet & Deli store opened in my neighborhood. The store has small seat outside and look packed sometimes. They sell many kinds of smoke salmon and all looks delicious. I tried Nova Scottia & Egg on plain bagel. It was good and coffee was also good too. read more

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DO NOT ORDER FROM HERE! They sell old food with mold on it. Clearly do not follow food safety guidelines. The health department should make a visit here as I suspect there are more violations. read more

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Lox is great and lots of variety/options but this spot is absurdly overpriced for a 2" bagel. The only reason why the ratio of lox is ok to the bagel is because the bagel is teeny. Not worth spending almost $20 including tip here. Update: In response to the business's reply, the $20 I spoke of is including the .50 tomato, .50 capers, and .50 onion which all fell out of my tiny bagel. The gripe is also the amount of cream cheese. The ratios are off for what you pay. This review by no means reflects the staff who work at the shop. They're all excellent and totally deserve your tips! read more

Simply Nova - This bagel is so small it makes my tiny hands look giant in the pic - Sandwiches Near Me - Brooklyn, New York

Very rude people and the bagels they gave me were also rock hard. I will avoid this place like the plague in the future.

cute eastern european bagel shop full of pleasant little snack surprises! I got the norwegian salmon cream cheese bagel and the cinnamon babka. they were both delicious!! salmon tasted very fresh and paired smoothly with the scallion cream cheese. the babka bread reminded me of cinnamon rolls, soft and packed with fragrant spices and just the right amount of sweetness. so glad I discovered this shop today - will be back :-) read more

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Each time I head to New York, I always keep an eye out for a good lox bagel - and this place did not disappoint. It's pricey, but oh so worth it, especially if you love lox like I do. They have a selection of at least ten different kinds of salmon, from belly lox to Icelandic. I went with the beet gravlax, tomatoes, onions, capers, and scallion cream cheese on an everything bagel. Watching the guy behind the counter expertly prepare my order was a treat in itself! They didn't skimp on the lox, there wasn't excess cream cheese, everything was amazingly delicious and I wolfed down my bagel in record time. I also had the orange juice which had a nice sweetness to it! They also sell capers, jams, latkes, etc. - all in all a really nice place, and I'd definitely drop by again if I'm visiting the area. read more

HIGHLY RECOMMEND! Everything is just so good! Bagel, salmon tartare... even the coleslaw!! Will return asap and already share with many friends! read more

Amazing spot for breakfast. This is a high quality eatery. It can be pricey but you get quality and portion to merit the price. I got a bagel and lox. They have different types of lox which was overwhelming (in a good way). I got The beet gravlox which were very yummy. They used large capers. I also bought a lot of challa bread. The challa was sweeter than what I'm used to but the texture was perfect. The guys behind the counter are super friendly and if I lived in the neighborhood would quickly learn their names since I would be a regular. read more

Place is pretty good for sure, the selection of lox and smoked fish is huge. The bagels are okay to me nothing to write home about, bagel wise there's other places who do it better but the lox sandwiches are unbeatable. The prices are high but any lox eating human will know that. The real reason I'm writing this is to give credit to the employees. They take their time with every customer and will help with anything. Definitely noticeable how good the employees are. They definitely deserve more credit read more

Delicious! The bagels are great and fresh, the merchants bery helpful and knowledgeable. We were given samples of different lox so we can understand the smokiness and fattiness of their selection. Also a surpise was a large jewish baked goods selections. We got babkas, black & white cookies, rugelahs and halva! Haven't tried the cheese we bought but looking forward to it. You can tell each and every item was given time and attention when being made. Love it! read more

This place is absolutely fantastic. The people running it are wonderful, the fish is GORGEOUS, and the bagels are the best in the neighborhood by far. You can tell that this has opened by a Russ & Daughters alum, but they also offer many things that R&D doesn't (the bagels are MUCH better, for example). Yes, it's pricier than your average bagel shop - that's what it costs to make food of this quality and consistency. So happy to have them in the neighborhood! read more

Simply Nova - Bagels with lox and bialys - delicious! - Sandwiches Near Me - Brooklyn, New York

I got a bagel here that was absolutely rock hard and a latke that was not heated up and flavorless. So disappointing because I thought the prices were reasonable but after that, I won't be coming back. Maybe it was just a really bad day for them because I'm seeing so many good reviews?? Lol read more

Tried for the first time today and is already my favorite bagel shop in the area! Got a sesame bagel with horseradish cream cheese and Nova Scotia lox. Everything was super tasty and the lox was the best I've had in years. The bagels are on the smaller side, but they have a great chew and nice crust. Still perfectly filling as a sandwich and excellent quality! The store also has an excellent selection of other tasty goods like chopped liver, pickled herring, matzoh balls (both in soup and on their own), and much more. read more

Simply Nova - Sesame bagel with Nova Scotia lox and horseradish cream cheese - Sandwiches Near Me - Brooklyn, New York

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Everything was fresh & delicious. Packed perfectly so that all I needed to do was heat up As I am unable to prepare for the holidays, I ordered. My daughter lives in bklyn and suggested I try them. Shawn was so helpful when I ordered the dishes. I greatly appreciate his guidance and help When my daughter came to pick up the food everything was ready on time Thank you for helping to make our holiday very special. read more

Genuinely this was one of the best bagels and lox I've had in a long time. I am a huge bagel snob and I could not stop saying how great the lox were. It did take a long time to get the bagel, we waited almost 15 mins which felt a little too long for me. True Jewish deli with a smaller feel and great food. read more

Been here a couple time and always impress with quality and service ! Beside my fav classic lox cream cheese beagle .. Coffee and Chocolate Babka is a must !! Definitely going to visit this store again whenever i hang in Williamsburg read more

Simply Nova - Sandwiches Near Me - Brooklyn, New York

This is only for the desserts. The babka here is the best babka I've had in NYC. All of the other desserts are all aces. I've yet to try a bagel or the matzo ball soup but that's next on the list. Having just put in a hotel for a few months in Williamsburg, this has been my go to. The food looks delicious too. And the helpers are nice. read more