They say it's not what you do when everything is going well that counts--but what you do when things don't go as planned. This is still an ongoing situation, but I'm hopeful that, in time, relationships can be repaired and we can move forward. To start with the positive: Sam, the service manager, went out of his way to get me in for a state inspection. It wasn't urgent for them, but it was for me--especially after being reminded by Floyd County PD that driving with an expired inspection (mine had lapsed since August) wasn't acceptable. I called Priority because they've always taken great care of our Odyssey. They got me in quickly and handled the inspection, oil change, front brakes, and tire rotation--excellent work as always. During that visit, they also identified two oil leaks and a couple of non-urgent issues we planned to address later. Two weeks ago, however, the driver-side caliper seized, so we decided to fix everything at once. The repairs were completed, but on the drive home, I noticed oil leaking and smoke from it burning underneath the vehicle. By the time I got home, the leak was worse than before, and I had to add oil just to stabilize it. I brought it back in the following week. They found that the oil pan had cracked around the bolts, with a piece broken off. Their initial solution was for us to pay for a full replacement. That led to a disagreement--emotions got high, tempers flared. I'll be the first to admit it wasn't my best moment, nor my wife's. Eventually, we reached a resolution: they would replace the oil pan and complete the repair at no charge. However, we were also told not to bring our vehicles back. That part didn't sit right with me. I don't like burning bridges. As a former leader, I understand that management has to protect their team and stand by their technicians. From that standpoint, I respect the overall manager--they're doing exactly what a good manager should do. When I picked up the truck, I spoke with Van and Sam. I apologized for my part in how things escalated. I also made it clear that we never questioned Logan's ability. Out of multiple repairs, one didn't go as planned--that happens. Even the best technicians miss sometimes. I've turned wrenches myself; I know no one is perfect. My frustration came from expectations. Priority Honda has always operated at a high standard, and that's why I bring my vehicles there. When something didn't align with that standard, it stood out. At the same time, I understand they're running a business. Costs are up everywhere, and margins are tight. No shop has unlimited flexibility to absorb unexpected issues. What matters to me is this: Logan, Sam, and Van are solid professionals. They communicate well, they stand behind their work, and when something went wrong, they ultimately made it right. Every other repair they performed was done well--I'd trust my vehicle to make a cross-country trip based on their work. What I struggle with is being told not to return. I hope the conversation I had with Van and Sam opens the door to reconsider that. Because if we can't return for service, it naturally affects future business decisions--including purchasing our next vehicle, which we had planned to do through Priority. I choose businesses based on relationships. When people are honest, stand by their word, and treat customers fairly, they earn my loyalty. Sam, Van, and Logan have earned that trust. If they recommend a repair, I believe them. But relationships go both ways--and right now, that's uncertain. My wife and I are combat veterans, and I served 22 years in the Navy. When we drive from Bent Mountain to Peter's Creek Road, that's not convenience--that's trust. Over 11 years, we've had consistently positive experiences. That matters. Yes, there was a 10-minute stretch where emotions got the better of everyone. We own our part in that. But it doesn't erase over a decade of good interactions. I apologized sincerely. I acknowledged their professionalism. I even asked that my confidence in Logan be passed along to him. What I hope for now is simple: that this can be seen as a bad moment--not the end of a long-standing relationship. From what I was told, there may still be an opportunity for us to return for standard service, just not major repairs given the age of my truck. That seems like a reasonable middle ground. So now, the ball is in their court. In the meantime, I may have to look elsewhere--but I'd much rather not. I don't want to drive to Christiansburg for service when I've had a trusted shop closer to home. Surely this isn't the end. To be continued... read more

1/5 Stars - Predatory, Incompetent, and Harassing I made a formal test drive appointment for a specific car and drove over 30 miles to get there. My partner had called earlier to check on it and was promised a callback -that never came. We called a second time while en route--again, promised a call back, again ignored. (Nick and Ryan, do better.) It wasn't until we were two miles away and called a third time that they casually admitted, "Oh yeah, we sold that... but we can show you others." They knowingly scheduled an appointment for a vehicle they didn't have and let us drive 60 miles round-trip just to pull a classic bait-and-switch. To make matters worse, the vehicle is still listed as available on their website, and they won't stop spamming my phone with texts, emails, and calls. STOP. I am terminally ill and dying. My time and energy are finite, and this dealership wasted both without a second thought just to lure me onto their lot. Their level of disrespect, fake inventory tactics, and total lack of basic human decency is appalling. Do not waste your life dealing with a dealership this dishonest and does not value your time. read more

BEWARE! This business uses deceptive pricing. When you book an appointment online, you're shown a price that appears to be what you'll pay. After I dropped off my car, I received a call saying the cost for the exact same services I had booked online was more than 30% higher--an increase of several hundred dollars. When I asked Sam how customers are supposed to know they'll actually be paying so much more than the advertised price, his response was, "That's why we call you." That told me this isn't an isolated mistake--it's simply how they do business. He then offered to remove some of the recommended services to "get the labor down," while warning me I'd have to come back later to have them done. If those services are truly necessary, why are they suddenly optional? The entire process felt misleading and lacked any transparency. What was even more disappointing was the complete lack of concern for the customer experience. There was no attempt to make things right--just an "oh well" attitude, even after I explained that I was leaving without having the work done because the price was so different from what THEY quoted online. I had been disappointed with previous visits but decided to give them one last chance. That was a mistake. I left without the service and will gladly take my business to a shop that is upfront and honest about pricing. Update: When I went to pick up my vehicle without having the services done due to clearly deceptive business practices, the manager, Van, was there. Sam had told me Van had "heard the whole conversation," yet no one apologized or attempted to address the situation. It was actually the complete opposite! Van stood there without introducing himself as the manager or apologizing. Then, unbelievably, as we were standing behind the yellow line at the service desk, one of their employees struck my husband with the side mirror of a vehicle being moved through the shop--right in front of the manager. No apology. Barely an acknowledgment. They should review their security footage if there's any question about what happened. This could have been YOUR car! Between the misleading pricing, poor customer service, and complete lack of accountability, I would NOT recommend this business if you care about your car or wallet! There are plenty of repair shops that value honesty, transparency, and customer safety. I highly suggest taking your vehicle to one of them instead! read more

Larry Dunn people. Just go see him. Dealing with him is 10 stars. The rest of the place.....meh.

Once again needed and oil change for my car. Once again connected to an offshore person that was very difficult to understand. Once again was told it would be over a month if I did not want to drop it off. I do not have anyone to pick me up and I live 45 minutes from the dealership. Never saw a dealership that put it customers last. Priority you should do better. Disappointed AGAIN!! read more

I found a 2012 Honda Pilot on the Priority Honda of Roanoke's website before it had pics of the vehicle on their website and contacted them about the vehicle on Nov 3, 2025. I have been contacted by a member in the Internet Department who informed me they just got the vehicle in, and it was going through the inspection process. We set an appointment for Nov 7, 2025. We were contacted by the Sales Manager on Nov 6, 2025, saying the vehicle hadn't been through their inspection yet and would not be ready on the 7th for our appointment. I contacted the Sales Manager on the 7th to make sure the vehicle wasn't ready for our appointment. The manager informed me that it has gone through the inspection and is waiting on parts, but it still isn't available to look at. And he will contact me when it is ready. On Nov 11, 2025, I received an email saying the vehicle was ready to be looked at. I contacted the Sales Manager about the vehicle, and one of the Reps got back with me. He informed me that the part came in later than expected, and the vehicle still wasn't ready. He told me he would keep me updated, and I told him if it was ready the next day (Nov 12, 2025), we could come look at it. I reached out about the vehicle again on Nov 17, 2025, and was informed that the vehicle was sold. They replied, "Hey, unfortunately, that vehicle sold before it ever hit the lot. Someone else was really on top of that and filled paperwork out as it was being prepped." So I would take my business somewhere else because if a dealership can't keep their word about having you come look at a vehicle, they probably won't keep their word about the vehicle you plan to buy. read more

I've never had one fully decent experience at Priority Honda. Buying my car was absolutely horrible (they kept saying the finance guy was almost ready but it took 8 hours), for my first oil change they said the shuttle was on the way when it was never coming, and today I had a tire rotation and now my low tire light is on. I hate going to Priority it makes me cry. read more

I can't say enough thanks to Larry and Jeffrey with their help when my parents bought a new SUV. They went above and beyond for them! im a little late with a review. I just wanted to say how amazing those 2 are! I've had nothing but great experiences from Priority Honda and Jeff in the last 3 years. read more

I recently paid for tire rotation to find out that they didn't make sure that it was enough air in my tires. When the tire pressure light got on, I checked the air pressure, and each tire had low 20s psi instead of 30-32 psi!! I was blessed to carry a manual digital air pressure in my trunk. Why should you pay for a service and then having to stop on the road to do my own service? Be safe and avoid Priority Honda Roanoke. read more

Went in for ignition switch and brakes. Installed ignition switch and problem was same. Took to independent- said it appears to not have been programmed. Tried to call 3 times to Priority Honda to talk to a manager and get this resolved. Had a moment so I stopped by. They showed concern and surprise but only added parts to the bill( likely unnecessary parts as I did not get those parts and it's still running). It's just when you turn the key it doesn't start so you have to do it again and again. Thought HONDA was better than this as far as service. Now at another Honda dealership waiting for the verdict. Was hoping I had found an honest one but don't think so. Wake up people! Priority Honda is charging steep amounts for what they do! read more

I always try to take my vehicle to its manufacture service center to get work done. With that being said, I brought my 2018 Accord with 67k miles to Priority to have it looked it. After being quoted roughly 1350 and being told it would fix the issue, I paid for the service only to find out later, it was misdiagnosed and now needs 4300 for a head gasket replacement. It isn't the money that's frustrating but rather the inability to accept responsibility for the mistake. I believe it's fair to transfer the misdiagnosed dollars toward the new repair and I would pay the remaining amount. After multiple days of calling and being told the service manager is "on lunch" or "off yesterday" I can never get a call back. Any time I want an update to my situation I have to go to them and stand in front of "Van" to get any update. I'm a very reasonable person, yet This service has no understanding of what reasonable is. I would stay far away. A side shop or mom and pop shop would be more equipped to deal with your car troubles. It is sad to see. Honda should hold this dealer to a higher standard before they lose their franchise along with other loyal Honda owners. read more

'll be honest. It did not go well. -I worked with Lisa to establish price and APR deal before even test driving. I was clear that I was interested in the cheaper of the 2 (same) Honda Odyssey Sports listed on your website and only wanted to test drive that one. She went to the manager and found out that that vehicle was actually in Chesapeake. She went back and forth with manager and came back to me after "some hard work" to tell me they understood the confusion and could give me the vehicle on the lot for the same price. I then test drove it. -We worked on my trade in price with a manager and established a deal there. As well as the 1.9 APR for 48 months. Ryan repeatedly focused on the monthly amount. I repeatedly explained that I was more concerned about the total price and APR. - Everything was set and then I discover that the total price is back up to $44,000. -At this point we have been there for over two hours. Ryan then explains that the dealership cannot give me the advertised and agreed upon price because they have to "buy down" the APR. and that he can either give me the vehicle for $42k with 3.9 or $44k with the 1.9. This is a sucky sales move. Not to mention I was clear with Tim on the phone before driving an hour that I wanted the 1.9 $40k vehicle. I was also clear with Lisa about the same. Ryan then slid this in at the last minute having me sign a paper and snatching it away and walking away before I could really look over it. I had to have Lisa call him back to her desk to look at it again and discover the discrepancy. He also came back and said that the vehicle in Chesapeake was a leased one with lots of miles. Again not what was advertised. See screen shots below. -I wasn't planning on posting this review online, but now that I have written it I feel others need to know. -Stating the dealership has to "buy down" APR when I already know Honda is providing the 1.9 APR to dealerships in order to move out the 24 model because the 25 models have already arrived is slimy. Not to mention we have already agreed upon price of the car and APR before I even test drove. The only thing that was left to debate was my travel-in value. read more

Trying to get my wife's car serviced. So we have an appointment at 7:15 am, drop it off the night before, told them my wife needed it by 4 pm to pack for a trip, and we call at 2 pm to hear it hasn't even been touched yet. Never had this issue when I go to a different dealer for my Subaru. Glad Priority doesn't own the Subaru dealership! Oh, and don't expect call backs when you leave a message. read more

My wife and I were looking to purchase a Ridgeline and decided to visit Priority Honda while we were in town visiting family. Everything seemed well in the beginning, but we first started having issues when trying to get answers about the engine warranty disclaimers. We were fed different info from two employees on whether or not we had to bring the truck to this location for oil changes to stay under warranty. Got further clarification from the manager a week or so later and from reading further into the documentation we took home. The next big issue that arose was when the salesman, Quinn was going over features of the higher trim Ridgeline. He mentioned the truck bed had speakers in it. We thought this was a great feature to have for camping and the outdoors. Once we got the truck home and I looked into how to get the bed speakers to play. Well it turns out the truck doesn't come with speakers in the bed. That was for 2023 models. I feel like your job is to know your products. Especially the latest and greats versions that have been out for 6 months. So that was really disappointing. Manager reached out said it was a great learning opportunity for them. Fantastic... that doesn't fix anything. A couple weeks later after the purchase we get a call back from the finance department. Looks like they messed up the payments by putting the tax in the wrong fields. We had to redo some of the paperwork. I am worried what the rest of my days dealing with this place for the warranty will look like... who can I trust there? If you can, I would look elsewhere for a Honda. I would suggest Reggie Jackson Honda in Raleigh NC. Their sales and service department are absolutely top notch. read more

I had a 2:00 appointment for an oil change at Priority Honda today, with the acknowledgment that I'd wait at the dealership for the service to be completed. I arrived at 1:45. The gentleman who entered the appointment info and requested my signature to approve service got things off to a less than favorable start by calling me "dear" and asking if I would "sweetly" sign the screen. Like most women, I'm fine with my elders using those terms with me, but not with it coming from a service rep who's probably twenty years younger than I am. After an hour, I was sent this text message: "Hi [my first name], this is [name redacted out of respect for her privacy] at Priority Honda Roanoke. You can text me anytime at this number during your service visit. Prefer to call? (540) 304-6155 Track the status of your vehicle: https://c.xtime.com/vsHG_nz1Cw4A2C_nXX" I replied, "Could you please advise as to the status of my oil change and tire rotation? When I click the link above, it only shows "inspection pending." Thank you." This person replied, "Hey [my first name], it appears that yours is in the shop now. I'm just waiting to receive any updates/paperwork from him. I will be back in touch soon!" This provided zero information as to the progress of service. I then texted, "thank you." She replied, "No problem, enjoy the rest of your day!" Not only did this provide no info, it suggested she was doing me a favor (the infamous "no problem!" comeback), and the "enjoy the rest of your day!" signaled that she's done with me. Still, I had zero info as to the progress of any work. I then asked, "Any sort of progress status available?" She did not reply, so I added "Hello?" At 3:30, she copied, pasted, and re-sent her previous text: "Hey [my first name], it appears that yours is in the shop now. I'm just waiting to receive any updates/paperwork from him. I will be back in touch soon!" An hour and half had passed with no status, just brush-offs. I then texted, "The wait is unacceptable for a 2:00 appointment. I'm sure it's in the shop, but how much longer will it take? Your status messages tell me nothing. And I'd prefer not to be addressed as "hey [my first name]." She replied, "My apologies, Ms. [last name]. The 'Hey [first name] is how I usually reach out to my customers. I meant no disrespect." I'm not so old that I'm can't tolerate being addressed by my first name, but "hey, so-and-so" is unprofessional, particularly when no help is offered. I then replied, "I really just want to know when my car will be ready." One hour and 45 minutes had now passed. She texted, "And our typical wait time from start to end is about one to one and half hours. I am sending you a link after this with information from the technician. Please review the link and approve or decline the recommendations. After inspecting your vehicle, Priority Honda Roanoke recommends additional services be completed. To review the inspection and approve the recommendations, click: https://c.xtime.com/jGepMgpKPAcA2C_nXX" Anyone reading this would conclude that service was not yet underway, since approval or declining of services was needed in order to proceed. I walked out to the service area, and this person immediately said, "I told you I would send you a link to approve or decline services." Her attitude suggested I had no business talking to her. I told her that I wanted to take my car and go. She replied with a smirk, "But your car is ready!" I replied that she told me I still needed to approve or decline services, and she replied, "I declined them for you." She handed me a set of keys which I later learned were to another customer's car. I asked 3 times to see the service manager. The first time, she told me to wait in the lounge. After about 15 minutes of waiting in the lounge, I returned to the service desk, and she said, "I told you to wait in the lounge and I would call the manager after I finished with your paperwork." I returned to the lounge and waited another 10 minutes before she came to get me. I continued waiting for another 10 minutes or so in the service area. I spoke with the service manager privately in his office, and he assured me that he would discuss all of this with the employee after the department closed. The entire process took nearly 2 1/2 hours. I trust that he did speak with this employee, but nothing could compel me to return to Priority Honda (where I've bought two new cars). I would rather pay for an oil change at Jiffy Lube than suffer through anymore "free" service at Priority. Rock bottom customer service isn't worth it. read more

Greedy dealership forcing people to buy over price insurance. For example: catalytic converter insurance and paint protection insurance. Worth driving somewhere else. read more

We leased a car for my daughter and the lease was almost up. Priority Honda has called and emailed constantly encouraging us to trade the car for a new one - I assume used cars are in demand. We went to Honda when my daughter was home from college so that we could talk about the options. Our plan was to trade it and purchase a used car Honda had there. DC Peters, the used car manager, was so incredibly rude. He was condescending and acted as if we had not already talked to Priority Honda numerous times about our end of lease plans. Because he was so pompous and hateful, we did not continue to lease from Honda and we didn't buy from them. DC Peters was absolutely awful and we will never go to Priority again. read more

The service my daughter received does not warrant a 1 star rating. My daughter went to Priority Honda with a 717 credit score wanting to purchase a car with no down payment. She was working with Jacob Taylor on getting financed. She told him 3 times that she did not have the funds designated for a down payment. It was understood. After checking with banks for financing, the financing manager, DC, told Summer she will need a down payment of $1100 to get the car she picked out. Summer told him she doesn't have a down payment. He asked how much money did she have in her bank account. She said she had $500 in the bank. He went back and stayed gone for 15 or so minutes. He returned and told her she can put down $750 to get the car. My daughter said she didn't have the funds to a down payment. She said, I have a great credit score and the car costs $20,000 so I should ve able to leave with a car. So, DC started to yell at my daughter and was belittling her and trying his best to make her feel guilty about having him "waste" two hours trying to get her financing. He was trying to pressure her to spend the rest of her money in her account (meant for living expenses for the rest of the week) on the down payment and to put the remaining $250 on a credit card, which she didn't have. DC told her multiple times to sign up for a credit card for the down payment. My daughter was not going to budge because she told Jacob multiple times that she wasn't going to put a down payment. My daughter left the dealership and came home. DC called her back and said that he got her down payment down to $497. Since my wife and I heard everything DC did to our daughter while she was at the car dealership (she had us on video chat), we were disgusted that he had the audacity to call our daughter back after the horrible way he conducted himself while she was at the dealership. We want everyone who reads this review to be weary of DC and how he conducts business. He is not to be trusted because of the lack of integrity and values. read more

Disappointed that they no longer offer Free Inspections for cars bought from previous delaership. I've bought a total of 5 Hondas from Woodson/Priority, but may now take my buisness elsewhere? They made $20 on an Inspection but may have lost a customer? Bad business management. read more

I would never go here, my Nana just recently went there to get her car inspected and they cut her motor mount and failed her car and tried to make he pay to have it fixed among other things as well. I always never liked this place, now I see why. read more

im not sure if he's the finance manager or the manager in general. but i was in there trying to look at different options for a car and i had ended up not going with anything there and told them i wanted to leave. i then get told my rep would be going to get a manager and he did. (my rep did nothing wrong!!) after stating i didn't care to speak with a manager, he still came over and started talking very loudly about my finances and stated i won't find anything better etc. then proceeded to tell me "thank you for looking at me". sir if i didn't even wanna speak to you in the first place, what makes you think i want to look at you? very very rude and i want something done with him. His name was DC . i don't think a customer should EVER be talked to like that especially me being pregnant and young. i felt very disrespected and very uncomfortable. read more

Worst dealership in the area. They never return calls, they are rude with customers. I've made several calls and since they never called back, I went there. They were extremely rude. I could write a book about my bad experiences with them. We've purchased 6 cars from them and never again! read more

Ryan Pimlott was an excellent salesman. Made the process easy and quick. Loved working with him from start to finish!!! Definitely recommend him for anyone looking for a car and definitely for our next vehicle! read more

Great dealership! The staff is professional and courteous. Service was great. We will definitely be back!

Called Rick Woodson Honda at 2:07 PM on May 16, 2018. Was put on hold and sent to voicemail. Call was returned at 2:27PM I told the service Writer that I had the complete tire coverage and that something metallic about a half inch in diameter was sticking in the tread of my rear passenger side tire, Although, the PSI WAS REMAINING AT 38. She said get here by 3:00PM and we can take care of it today. I drove TO Rick Woodson Honda and arrived at 2:51PM. The service writer said what's your name and phone number, I'll check and see if your coverage is active At 3:17 the service writer said good you are covered we can replace your tire. I said thank you and went to the waiting room. At 4:22PM I noticed my 2014 Honda Touring Pilot being brought down from the lift. I went to the service counter and said I noticed my car being brought down. I'm ready. The service writer said NO, YOU ARE NOT READY. We have to make sure the tire is being paid for by the coverage. I said you told me it was covered around 3:15pm today and that you were replacing it. You told me I was covered by the tire Warranty. The service writer said the Service Manager wasn't going to replace it until he had the confirmation that a third party would pay. I said we have established that I do not have to pay for the tire and that I am covered. Please replace my tire. I should not have to wait here without a car because you are not sure about who's paying. You have told me repeatedly that I was covered and didn't have to pay. Please put the tire on my car. I have waited here over an hour and could have taken the shuttle home had you told me this was going to occur. I looked for the General Manager or Sales Manager neither were on the property. The only office personnel was the Internet Sales Manager, WHO TOLD ME SOMEONE SHOULD BE HELPING ME. In a few minutes the Service Manager came out to the waiting room. The service manager said we are removing your car from the bay and holding it in the parking lot until someone says they will pay. I said, that someone will never be me, right. The service writer said that's right another company has to pay for the replacement I said, So, why am I being punished. I paid for the warranty, I followed protocol, You've told me I'm covered and you made me wait for over an hour to tell me you are not willing to help me because your company might lose money. Then the Service Manager said Mr. Blankenship, Mr. Blankenship, you have to understand this is not Rick Woodson's policy it's your Insurance policy. I said well, if it's my Insurance policy why don't I have a claim number or a claim allowance. Who has filed the claim on my behalf, and how much was allotted for the repair. Most of all, who chose Rick Woodson to do the repairs without asking me. Who is an insurance underwriter with-in this building. Who has the Insurance license in this building? I never met or talked to a person identifying themselves as an insurance representative. The Service Manager said Mr. Blankenship you are being difficult. No one can have a civilized conversation with you. I said you have had my car for over an hour and done nothing to repair it. Now you are telling me that you are going to hold my vehicle until a third party will pay for repairs that have been promised in writing by Rick Woodson under an extended warranty agreement. The Service Manager raised his voice and said talk to me alone in my office, or not at all. And walked away. At 4:38PM The service writer said we can fix your car it will be ready in ten minutes or less. At 4:47PM my car was put back on the lift. It sat there until 5: 07 PM When the Service Manager came back into the waiting area to tell me I was being unreasonable and that he would not complete any service without payment. I said I have the warranty and it's been established. At 5:10Pm the service writer told me my car was ready and to sign the completion form. She then gave me the key and told me I could leave the tire was paid for by a third party. It took me over two hours to get a tire replaced under warranty at Rick Woodson Honda Under no circumstance should warranty claims be held or warranty customers wait for extensive amounts of time, for the DEALERSHIP to confirm payment for the warranty parts and work from a third party The relationship between the warranty holder and the DEALERSHIP is of NO relevance to the relationship between the life long customer and the DEALERSHIP. It is not, nor should it be, the responsibility of the warranty customer to assure that the DEALERSHIP is paid for warranty claims read more

I bought my car through Priority Honda, love the car but so far I've had two problems and each time I make an appointment and schedule services the car sits there ALL DAY. Yesterday I took my car in to get the AC recharged and my appointment was for 12, I arrived at 11:45 and was "first in line" and yet it took four hours before they called me and quoted me for $257. At 5:30pm I finally picked up my car, and ended up paying DOUBLE to recharge my AC as well as they charged me $276.00 for Labor because they had my car since 12:00. Terrible customer service, slow work, and the lady who called me started the phone call with "WHERE ARE YOU?" and didn't even tell me who she was or that she worked at Priority Honda. read more

Walked on to lot and said we want this car. Wrote them a check with no haggling. Getting extras we paid for up front has been a nightmare. And then they tried to charge us for things we had paid for. Sales, service and parts seem to have no communication or relation the each other. Sales associate clueless as to what she sold, parts does not notify when parts come in, and service didn't have us in their system. A real sh*t show. read more

Priority Honda is definitely NOT Woodson Honda. Dropped my car off the night prior for a scheduled appointment. Tried calling a service advisor to provide further details on something I wanted looked at. Never managed to get past the operator. Called three times and left messages for them to call me back, which they didn't do. I finally got a text message from one saying I could text her at any time, to which I replied, "Please give me a call." She did wind up calling me...2.5 hours later. Unlike when it was Woodson Honda, it seems that customer service is not a priority at Priority Honda. I highly doubt if I will ever take my car there again. read more

I had been a happy customer with Woodson Honda at least on the dealership side. Their service department had been going down hill the past few years. Today we took my husbands car to Priority Honda , I wish I could sing their praises but instead it was a reinforcement of how I don't see anyway I can purchase a car from them in the future. When you have to question IF a tire rotation was done OR they did not pay any attention to the ball bearings during the break job or the tire rotation . Perhaps they could have at least made sure there was no wiggle or rattle , but instead the reply was "oh we wouldn't check that" Their pricing quote for the repair was also higher than it should have been. read more

Stay away from this dealership as they have zero integrity!!!! I found a Honda Accord on-line and ask for the best price before waisting anyone's time and energy with a visit. After several emails I received a quote with a reduction of approximately $3000 from the sticker price. By the time I made it to the dealership ( had to wait until I was fully vaccinated) they still had 2 cars EXACTLY like the one I saw on-line. Same color, options, and price to the penny. However they waited until after I had waisted several hours test driving and looking at the car to tell me they could no longer honor that price but they would give me a whopping $750 off the price now just to be nice. Of course they used the semiconductor shortage as an excuse but that was going on when they quoted the previous price( they even mentioned it prior to the quote). This is unacceptable . While there may be a shortage of semiconductors there is no shortage of cars on their lot.......and now I see why. Take your business elsewhere if you believe in honesty and integrity. If they will treat you this way before purchasing a car there is no telling how you will be treated afterwards. read more

Sales department is good to deal with service department is horrible had my vehicle there 3 times for same repair still not repaired still has a check engine light same code and have had to pay for the repair last recommendation they gave me was take to a different dealership because they can figure out what is wrong so check engine light is still on and have not got any money back that I had to pay them for not repairing my vehicle read more

I'm beyond frustrated with the service department at Priority Honda. We brought a Honda Civic in for an oil leak. $115 to diagnose. Turns out it was a cam plug. So we proceed with replacing the cam plug for $285.56. Bring it home and it's still leaking. Bring it back and no diagnosis charge but they find a leaking oil pan gasket this time. That's an extra $325.36. So we put $610.92 into this car. And I just checked and it's still leaking oil. I would recommend staying away from this company all together and bring your vehicle to someone who is going to diagnose it right the first time and not keep guessing. read more

This was the best car buying experience I have ever had. A Aaron was honest on the phone and brought me in from 3 hours away. I was skeptical at first that they would stick to their price. He kept his word. I received a call from very polite and professional Julie as-well to thank me for my business. If I could I would bottle the customer service and sell it to other dealers. Everyone was very nice. The GM came out and thanked me for my business. I got a great deal and an awesome Honda. The other reviewers must have not dealt with Aaron. He's the new kid on the block but the future is bright for this young guy. Thank you for the awesome experience. Best, Ahmad read more

Took my used Honda there for some major repairs, and they fixed everything! However, as all dealerships do, they adding in extra general maintenance repairs I didn't ask for, but appreciate and agreed to it, to bump up the price. No problem there. The good thing is, they called me before making any repairs and discussed the prices with me. They held my car without an additional fees until my day off from work. Overall, I had a wonderful experience. Just ask all the appropriate questions to make sure everyone is on the same page, and you should be good. read more

This place is a rip-off. Shoddy work, poor attitude, and a complete lack of customer service. I own a 2005 Honda Civic, and I just moved to Roanoke from Chicago. I took the car in for an oil change after the road trip, only to have everything go wrong. First, they took 1 1/2 hr to change the oil and there was only one other person waiting. Then they forgot to put the engine oil cap on, which I only noticed once I got home. To their credit, they did call and tell me to bring the car in before I had a chance to call them. How can you forget to put the engine oil cap on? I've never had something like this happen. When I got there, they acted like it was my fault and they were doing me a favor by changing the oil again. This time the oil change was done in 5 minutes...clearly they didn't change the oil. I attempted to ask how it got done so fast and all I got as a response was its done here are your keys. They seem dishonest and display poor workmanship. Avoid this place like the plague. Jiffy Lube actually seems better than this place and that is crazy! read more

We had a wonderful experience at Woodson Honda!! I just bought a new 2018 Honda Odyssy and Love it. Everyone was so good to work with. Gray and Tammy are the best!! Great bunch of people to work with. I highly recommend Woodson Honda!! read more

I took my car in on May 21st for an appointment the following day in regards to my air conditioner. The first quote I received was $1200 to replace the compressor. I gave the go ahead and was informed that my car would be ready in two days. Four hours later I get a call that they had quoted me for the wrong part and the real price would be $2000. To make up for the misquote, they would throw in spark plug replacements. At this point, I'm told that my car will still be ready in two days. Two days pass and on the third day I get a call telling me that the compressor has been replaced but now the condenser is broken and my new total jumps to $3000. This was very upsetting. My car is 13 years old and if I'd known how much money I'd be putting into this old car, I probably would have chosen to just buy a new one. My wife bought a car from Priority Honda in November (from Doug) and we had a great experience. Unfortunately, I'd already agreed to pay $2000 for my old car and am being told it will be more. I am told I will receive a call when my car is ready. Several days go by and my car has been in the shop for a week which also means that I have not been able to go to work for a week. I get another call that the fans are dead and they need to be replaced which will take the total to $3,500. With no one calling me back, I go in person to talk to a manager. I talked with one of the managers and he said he would look into it and give me a call on Monday. I don't receive a phone call on Monday. On Tuesday I call and speak to a different manager. He looked into it but couldn't understand what I was getting charged for and why. He said they were short staffed and he would look into it at the end of his shift and give me a call the next day. By 5pm the next day, no one had called me. When I call, my contact had already left and I was connected with someone else who also struggled to figure out what was going on. He told me they would call me in the morning. The following morning I was called and told that the fans actually do work so I don't "Need" to have them replaced, but I probably should. This was confusing as I was receiving mixed signals about what my car needed and was already paying a lot more than I ever intended. I said I would call back after discussing the total with my wife. I called three hours later and got a voice mail where I left a message telling them to go ahead with the fans but that I would need a call back to confirm they received my message. Two days go by with no communication and when I finally got ahold of someone I am again told that they are short staffed but they would drop the price of the fans and get my car to me ASAP. The next day I again leave a voicemail after receiving no phone call. On June 4th, it took me, my wife and my mother in law all trying to call Priority Honda to get through. After two weeks and $3000 later, I finally got my car back on June 5th. They took $184 off as a "discount" for my trouble. My wife and I have both previously had great experiences with Priority Honda but after this, I will never bring my car back in and most certainly will never come here to buy a car. read more

I am reviewing the purchase experience. I was contacted by a sales rep promptly upon submission through an online auto buying service. In less time than in took to test drive the vehicle I was interested in at my local dealer, my salesperson had sent me a detailed quotation and trade-in offer that exceeded my expectations. After receiving offers from multiple local dealerships for the same vehicle, I gave my business to Woodson Honda. Their FIRST offer was so much better than ALL subsequent offers I gladly did business with this company. I was able to purchase a vehicle for even less than I had hoped to pay, which is a great day in my book. I consider myself an informed shopper, especially for such a major purchase. The team at Woodson Honda were very fair and transparent with all aspects of this transaction, which is more than I can say about the other three dealerships I tried to negotiate with. When the dealer closest to my home FINALLY agreed to sell me the same vehicle at the same cost, it was my pleasure to tell them "no thank you" and make the 2 hour drive to Roanoke. Keep Up The Good Work Woodson Honda! Sincerely, A Very Satisfied Customer read more

LOVE RICK WOODSON HONDA!!!!! I just bought a vehicle from them today. We arrived in the morning and based on their website had narrowed the options down to two. DC Peters was the man who helped us and he could not have been better. The entire process took a MUCH shorter amount of time than I expected. We have purchased from Duncan Honda and Covington over the years and Rick Woodson had the best prices and the best selection, and all of their workers were incredibly helpful. Will definitely go back to them in the future. read more

We were driving through the area when our tire light came on for the CR-V. (I hate that tire light! HATE IT.) We stopped, checked the tires. Nothing. We reset the tire sensor. Came back on. Of course, we still had 5 hours of driving to do, so we were in a panic. We drove in to Priority Honda Roanoke and the service department saw us right away. Miracle! It turns out that the change in weather from where we live to Roanoke was enough that it affected the tire sensors. (Did I mention I HATE the tire sensors? Don't you?) The service department added air, reset the sensors, and we were back on the road in 20 minutes. No charge. Now, I know that this seems like a small thing, and you ask, "Why wouldn't they do this?", but nowadays, small kindnesses and courtesies are rare, and it set our minds at ease. It was a good business act and good customer service. So, thank you to the Service Department at Priority Honda Roanoke. We appreciate you and recommend you! read more