They are a well known established foreign makes Service and…read moremaintenance center in the Roanoke area. Extremely friendly and go out of their way towards providing the best and knowledgeable service. I have both my BMW and Porsche worked on there over the years.

Took my car in for an oil change, inspection and a general once over. They were very nice and did…read morethe work they promised. Car was ready earlier than expected. I will be using them again!

They figured out in a couple of hours what another dealer who had my car for two days couldn't…read more Patti the service advisor was great as was the parts department. They offer a shuttle service and I appreciated the ride back. I also appreciated they didn't try to take advantage and sucker me into repairs I don't need

Came from 3 and a half hours away to look and test drive a few pre-owned vehicles I was interested…read morein. Dealt with Thomas at first and he was fine until I went to test drive the 3rd vehicle and pretty much told me that I couldn't test drive it off the lot. After asking around, I was told that wasn't a rule and I felt lied to. Also found out that the vehicle I came specifically for was going into Service and was told it would be impossible for me to test drive it at all. When I told Thomas I didn't want to deal with him anymore after that, I got with Bryan Staggs who I had previously talked to before coming. I informed him how I felt lied to from Thomas and he apologized for it, told me I could have test drove the vehicle I originally came for just I couldn't leave the lot because it was undergoing a safety concern in service. Which made more sense and glad he informed me of this. Bryan also tried his best to work some numbers for me for another vehicle I was really interested in but unfortunately we couldn't get the numbers in the price range I was trying to stay in and I had to walk away. Regardless Bryan was super helpful from the time he contacted me over the phone, sent me more pictures/video of the truck, and the entire interaction with him physically! Talking with Bryan felt like talking with a long time friend! If you are dealing with Haley Toyota of Roanoke, I recommend getting with Bryan! Don't do business with Thomas!

They say it's not what you do when everything is going well that counts--but what you do when…read morethings don't go as planned. This is still an ongoing situation, but I'm hopeful that, in time, relationships can be repaired and we can move forward. To start with the positive: Sam, the service manager, went out of his way to get me in for a state inspection. It wasn't urgent for them, but it was for me--especially after being reminded by Floyd County PD that driving with an expired inspection (mine had lapsed since August) wasn't acceptable. I called Priority because they've always taken great care of our Odyssey. They got me in quickly and handled the inspection, oil change, front brakes, and tire rotation--excellent work as always. During that visit, they also identified two oil leaks and a couple of non-urgent issues we planned to address later. Two weeks ago, however, the driver-side caliper seized, so we decided to fix everything at once. The repairs were completed, but on the drive home, I noticed oil leaking and smoke from it burning underneath the vehicle. By the time I got home, the leak was worse than before, and I had to add oil just to stabilize it. I brought it back in the following week. They found that the oil pan had cracked around the bolts, with a piece broken off. Their initial solution was for us to pay for a full replacement. That led to a disagreement--emotions got high, tempers flared. I'll be the first to admit it wasn't my best moment, nor my wife's. Eventually, we reached a resolution: they would replace the oil pan and complete the repair at no charge. However, we were also told not to bring our vehicles back. That part didn't sit right with me. I don't like burning bridges. As a former leader, I understand that management has to protect their team and stand by their technicians. From that standpoint, I respect the overall manager--they're doing exactly what a good manager should do. When I picked up the truck, I spoke with Van and Sam. I apologized for my part in how things escalated. I also made it clear that we never questioned Logan's ability. Out of multiple repairs, one didn't go as planned--that happens. Even the best technicians miss sometimes. I've turned wrenches myself; I know no one is perfect. My frustration came from expectations. Priority Honda has always operated at a high standard, and that's why I bring my vehicles there. When something didn't align with that standard, it stood out. At the same time, I understand they're running a business. Costs are up everywhere, and margins are tight. No shop has unlimited flexibility to absorb unexpected issues. What matters to me is this: Logan, Sam, and Van are solid professionals. They communicate well, they stand behind their work, and when something went wrong, they ultimately made it right. Every other repair they performed was done well--I'd trust my vehicle to make a cross-country trip based on their work. What I struggle with is being told not to return. I hope the conversation I had with Van and Sam opens the door to reconsider that. Because if we can't return for service, it naturally affects future business decisions--including purchasing our next vehicle, which we had planned to do through Priority. I choose businesses based on relationships. When people are honest, stand by their word, and treat customers fairly, they earn my loyalty. Sam, Van, and Logan have earned that trust. If they recommend a repair, I believe them. But relationships go both ways--and right now, that's uncertain. My wife and I are combat veterans, and I served 22 years in the Navy. When we drive from Bent Mountain to Peter's Creek Road, that's not convenience--that's trust. Over 11 years, we've had consistently positive experiences. That matters. Yes, there was a 10-minute stretch where emotions got the better of everyone. We own our part in that. But it doesn't erase over a decade of good interactions. I apologized sincerely. I acknowledged their professionalism. I even asked that my confidence in Logan be passed along to him. What I hope for now is simple: that this can be seen as a bad moment--not the end of a long-standing relationship. From what I was told, there may still be an opportunity for us to return for standard service, just not major repairs given the age of my truck. That seems like a reasonable middle ground. So now, the ball is in their court. In the meantime, I may have to look elsewhere--but I'd much rather not. I don't want to drive to Christiansburg for service when I've had a trusted shop closer to home. Surely this isn't the end. To be continued...

1/5 Stars - Predatory, Incompetent, and Harassing…read more I made a formal test drive appointment for a specific car and drove over 30 miles to get there. My partner had called earlier to check on it and was promised a callback -that never came. We called a second time while en route--again, promised a call back, again ignored. (Nick and Ryan, do better.) It wasn't until we were two miles away and called a third time that they casually admitted, "Oh yeah, we sold that... but we can show you others." They knowingly scheduled an appointment for a vehicle they didn't have and let us drive 60 miles round-trip just to pull a classic bait-and-switch. To make matters worse, the vehicle is still listed as available on their website, and they won't stop spamming my phone with texts, emails, and calls. STOP. I am terminally ill and dying. My time and energy are finite, and this dealership wasted both without a second thought just to lure me onto their lot. Their level of disrespect, fake inventory tactics, and total lack of basic human decency is appalling. Do not waste your life dealing with a dealership this dishonest and does not value your time.

The people that work in service just lie to you and they do not know anything about vehicles, they…read morejust do whatever and say whatever to get you out the door, this the best part they didn't fix the problem and on paper it looks like they replaced parts that they didn't replace. Don't ask for a customer courtesy car unless you bought a Lincoln. You will be wasting your time. I wish I had never gone for repairs here not only am I out a car I paid out of pocket for a rental, a trained technician should have been able to repair my car in 1 day max, it's going on a month and they refuse to listen to what customers are saying about their cars to help identify the problem. My advice is stay away unless you have deep pockets.

I had horrible experience with Magic ford I bought a dash cam from this dealership I had installed…read moreit I got vechicle back the dealership didn't even how to work it that's when red flags started popping up I paid 1400 dollars I m answering there response in another link of course I know you can't bring up video which it didn't have I was misled and pressured in the meeting I had with Penny Burch Gm I felt I was in court with me having PTSD it was hard to defend myself Josh the parts man lied to me when he told me I gave him the parts number I knew I was I quick sand I felt like was misled and pressure the other two people that was in the meeting they wouldn't even look at me they looked like people just saying things which was not true those people do want to admit the treatment they did to me they are set not giving my money I given a lot of business to ford in

Very disappointed with my experience at this dealership's service department. I dropped off my van…read moreon Tuesday and was never told there was a 2-3 day backlog before they would even begin looking at new drop-offs. After not receiving any updates, I had to stop in on Thursday because no one returned my calls. At that point I was told my van was supposedly second on the list to be worked on Friday, yet I still received no call or update. I ended up stopping by again because getting anyone to return a phone call seems nearly impossible, and they're closed weekends. Poor communication has been the biggest issue. I understand they recently bought out the previous dealership and may be going through changes, but customers should still be kept informed. Saying the phones aren't working isn't an acceptable excuse when calls are apparently being answered and messages are being taken. A simple update would have gone a long way. This has been one of the most frustrating customer service experiences I've had, and based on this experience I would not return.

We had an appointment for a state inspection on June 23, 2026 @ 930am. The truck was not ready…read moreuntil 11:30am. It took two hours for a state inspection. This time frame is not acceptable. We were not pleased at all with the slow service. The receptionist at the service desk however showed excellent customer service.

Updating my original 1 star review to 4 stars…read more My original review came after a frustrating experience involving the engine recall on my 2023 Nissan Rogue, confusion surrounding the warranty coverage, and ongoing issues with my infotainment system and a dashboard rattle that had existed for years. To make matters worse, multiple Nissan dealerships in California, Oregon, and Virginia either couldn't fix the problems or simply dismissed them by saying, "they all do that." After my concerns were escalated, Jim Wise, Director of Fixed Operations at Southern Team Nissan, personally got involved. He took the time to review the situation, listened to my concerns, and worked to make things right. That level of involvement was appreciated, especially after spending years trying to get these issues addressed without success. Southern Team Nissan updated the software in my infotainment system and removed portions of the upper dashboard to diagnose and address the rattle. So far, the results have been positive. The backup camera and stereo are functioning properly, and the dashboard rattle that had been driving me crazy appears to be gone. Time will tell, but the vehicle is performing the way it should right now. I also appreciate that Southern Team Nissan did not charge me diagnostic fees or repair costs for addressing these concerns. While I still believe the original situation could have been handled much better, I think it's important to recognize when someone takes ownership of a problem and genuinely tries to resolve it. Throughout all of this, my Rogue itself has otherwise been a reliable vehicle. My frustrations were never really about the vehicle as much as they were about getting longstanding concerns taken seriously and receiving consistent information. In the end, Jim Wise and the team at Southern Team Nissan succeeded where several other Nissan dealerships had fallen short. Because of that, I'm updating my review from 1 star to 4 stars. The original experience was not deserving of 5 stars, but the effort, professionalism, and willingness to make things right absolutely deserve recognition.

Apparently first team is now Southern Team. There are no signs showing where the parts department…read moreis from outside so a nice staff walked me over and rang the bell. Parts were quick and friendly. I did have a large and long box to take out and all of the staff watched me struggle opening the door. Online ordering was easy and I would use it again

Everyone working there wore a mask and the waiting area was set up for social distancing. Everyone…read moreis always nice, while making sure that the car needs.

Purchased my vehicle from First Team, 2019 Subaru CrossTrek and I love it. They have been handling…read moremy service on the vehicle from the first oil change and then I had a recall and now the second only change these people are great. I highly recommend using there service department. The service staff seems very knowledgeable with what they sell and they always seem like they want to help there customers.