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    Neo39

    4.8 (148 reviews)
    Closed 12:00 pm - 8:00 PM
    Updated 1 month ago

    Neo39 Photos

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    Dave H.

    Very cool but hidden in basement sneaks and street clothing store. They have a lot of hip New balance shoes as well as all the major brands, some obscure new cool brands as well. Plenty of caps and tees. Friendly helpful service too. Follow the stairs down into this cool shop.

    My daughter walking through the store.
    Sierra R.

    This place has great selection in Vans, Adidas, Birkenstocks, and Uggs. A lot of shoe stores now a days are corporate owned and this place is small business owned. I'm a huge supporter of small businesses and I like that they're around to keep it going. They were previously Neo 39, now they're just Neo Pasadena. I love that the aesthetics of the place change. They even added roses to represent Pasadena. The way the shoes and gear is lined up doesn't make you feel overwhelmed with trying to look for the type of shoes you want. There's a guy name Rei and he's super helpful. He definitely knows what he's talking about when it comes to shoes. I will definitely be coming back here for all my sneaker needs. The place is located underneath the T-Mobile store, so make a sharp left and the store will be down the stairs.

    Michelle L.

    When it comes to kick a$$ customer service, it's NEO Pasadena FTW! I'd mistakenly purchased a pair of Birkenstocks in the wrong size from another retailer days before vacation, so when I arrived at NEO this afternoon, Sabrina (from NEO's sales team) found me anxiously scouring NEO's selection to make sure I found the perfect pair. She took the time to help me find just the right fit and color, and shared what I could expect from my new Birks as I break them in. When I noticed a TEENY imperfection in the sole of one of the shoes, Sabrina quickly offered me a discount. I was sold! It's clear that NEO stands behind their products (their selection of shoes and brands is legit) -- and I will definitely be back! If you need a new pair of kicks or two, this amazing team will not steer you wrong.

    Heather M.

    Rei is amazing. Very knowledgeable and friendly. Always helps me out. I purchased Jordan's with him.

    Great shoe spot in Pasadena.
    Peter S.

    Either you know or you don't know. That should be their motto. No this isn't Foot Locker. No it's not "easy" to find. No it's not huge. Either you get it or you don't. For those of us who do, we love this place for all the right reasons. Need kicks? This is your spot.

    Claire W.

    Lori was really helpful . I love shopping here and I always make sure to come back . They located underground but it looks really cool Once you're in. They have limited and exclusive releases that other stores don't have .Make sure to check them out !!!

    Never came back in 30 minutes.
    Andres E.

    I normally cant go to old town Pasadena during the week or weekend because I'm working and it's really chaotic on weekends but I have the week off. So I decided to go this morning around 11:45 and buy some shoes. I get there at 11:45 and I see a sign that says "Will be back in 30 minutes sorry for the inconvenience." So I wait and wait and still nothing. I have to put more money in the parking meter. I decided to wait for 30 minutes. 12:15 comes along and still no one shows up. I decide to wait some more and yet no one shows up. I waited until 12:30. I will never come to this store again and will not recommend it to anyone.

    Joe B.

    Great low-key shoe store with a friendly-no-pressure staff. They had a nice selection I haven't seen at many other shoe store's in LA. I had to drive 20 miles to get here but it was worth. I went all over town looking for black on black converse. I should have just came here first..

    Yeezy taught me

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    5 years ago

    I almost fell on the stairs...i did not see the sign. I was really scared...i will definitely NOT coming back to this place anymore..

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    5 years ago

    Peter was dope , the place looks closed but go in and check it out, they have select pieces and hood customer service! Dope!

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    Ask the Community - Neo39

    Do you guys buy shoes from customers or just sell to customers?

    Hi Ivan, Thank you for reaching out! Unfortunately, we do not purchase shoes from customers. We're… Read more

    Do you have converse men's 10.5 size?

    Hi Sayo, Thank you for reaching out! Was there a particular color or style of Converse that you… Read more

    View All 3 Questions

    Review Highlights - Neo39

    Simon over at Neo was helpful in picking out shoes and was knowledgeable in all things shoe related.

    Mentioned in 40 reviews

    Read more highlights

    Neo39 - shoes - Updated May 2026

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