This place has great selection in Vans, Adidas, Birkenstocks, and Uggs. A lot of shoe stores now a days are corporate owned and this place is small business owned. I'm a huge supporter of small businesses and I like that they're around to keep it going. They were previously Neo 39, now they're just Neo Pasadena. I love that the aesthetics of the place change. They even added roses to represent Pasadena. The way the shoes and gear is lined up doesn't make you feel overwhelmed with trying to look for the type of shoes you want. There's a guy name Rei and he's super helpful. He definitely knows what he's talking about when it comes to shoes. I will definitely be coming back here for all my sneaker needs. The place is located underneath the T-Mobile store, so make a sharp left and the store will be down the stairs. read more

Neo39 - My daughter walking through the store. - Shoe Stores Near Me - Pasadena, California

Great business! Supporting local artisans and the Dena community! The have offerings from pop art to high end sneakers. Owners were very friendly and helpful, while also allowing me time to explore the store. The hats I purchased were from local Wolf Customs who have been using their platform to provide resources to those impacted by the Eaton Fire (Altadena). The hat pictured is a custom brown corduroy cap ($45). read more

Neo39 - Wolf Customs and Entrance - Shoe Stores Near Me - Pasadena, California

"This must be the Place" Just stopped in to check out three new location DOWNSTAIRS so make sure to go down there and they some really cool and one off stuff, I highly recommend this spot for your sneaker and street luxury brand cloths. read more

Neo39 - Shoe Stores Near Me - Pasadena, California

Nice vibe! Store is down the stairs and in a cozy location lots of local merch and kind owners!! :) read more

Neo39 - Shoe Stores Near Me - Pasadena, California

I found two pairs of cute, supportive sneakers. While I was deciding between them, I'm told there's a 40% off sale. Yes, I take them both now! Fun thing is that the store were in the middle of doing a kick off event transitioning the store to include affordable retro clothes and streetwear. They had a fun dj and even offered us free pizza. While the store is trendy it's a mellow welcoming atmosphere without high pressure sales or pretentious people. Shout out to James being patient with all my shoe questions and telling me about the discount. Bonus points - it's a independent bipoc owned shop. read more

Very cool but hidden in basement sneaks and street clothing store. They have a lot of hip New balance shoes as well as all the major brands, some obscure new cool brands as well. Plenty of caps and tees. Friendly helpful service too. Follow the stairs down into this cool shop. read more

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Shout out to peter!!! Great customer service.. My first time here @ Neo Pasadena. And it was a great experience. Coming here again. "Highly recommend it to anyone!! Locals or not locals!! I'm definitely coming back!! read more

I was a long time customer of Neo 39 in my Air Jordan hoarding days. Moses the owner knew me by name and I would make weekly stops to Old Town Pasadena... This new location is a bit tricky to find and I knew what I was looking for. The foldout metal sign for NEO on the street is easily missed by the brightness that is the T-Mobile store. It's so bright, that it is distracting... So if you cannot find it, just look for the T-Mobile store and look for the stairs leading down towards the left side of the entrance. It's smaller, waay smaller than the old Neo 39 space. It definitely looks more curated. With the more limited footwear behind the counter on display. They have a decent selection of Nike and Adidas. Other brands are also represented. There are some apparel and a few accessories for sale. Long gone is the clutter that was the old store... It's definitely a different vibe at this new space. A lot of brown, a lot of wood. It's a clean design. It's just a hard store to find even being familiar with the area and where to expect the store to be. read more

Came here today looking for a specific color of shoe, after going everywhere to look for a NMD in a bush tone I thought why not give this place a try. I've purchased shoes here before and was extremely impressed with their service and selection. I had the same quality experience I did the first time I shopped here! I'm so happy they had exactly what I was looking for! This store is always stocked with all the freshest sneakers! It's like they know what people are looking for! It's tuff to have a consistently good experience for me but this place is everything you need in a shoe store! And their prices are still the best in town! I won't be thinking of shopping anywhere else for sneakers! Don't sleep on this place it's a true gem! read more

When it comes to kick a$$ customer service, it's NEO Pasadena FTW! I'd mistakenly purchased a pair of Birkenstocks in the wrong size from another retailer days before vacation, so when I arrived at NEO this afternoon, Sabrina (from NEO's sales team) found me anxiously scouring NEO's selection to make sure I found the perfect pair. She took the time to help me find just the right fit and color, and shared what I could expect from my new Birks as I break them in. When I noticed a TEENY imperfection in the sole of one of the shoes, Sabrina quickly offered me a discount. I was sold! It's clear that NEO stands behind their products (their selection of shoes and brands is legit) -- and I will definitely be back! If you need a new pair of kicks or two, this amazing team will not steer you wrong. read more

Neo39 - Shoe Stores Near Me - Pasadena, California

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Rei is amazing. Very knowledgeable and friendly. Always helps me out. I purchased Jordan's with him. read more

Neo39 - Shoe Stores Near Me - Pasadena, California

I almost fell on the stairs...i did not see the sign. I was really scared...i will definitely NOT coming back to this place anymore..

This spot has such a good vibe. From the apparel that they sell, to the customer service; everything is excellent. The employees engage with customers and talk fashion/streetwear collabs as well as sneaker culture. It's been around for years and they still continue to provide quality drip and a dope experience. read more

Lori was really helpful . I love shopping here and I always make sure to come back . They located underground but it looks really cool Once you're in. They have limited and exclusive releases that other stores don't have .Make sure to check them out !!! read more

Neo39 - Shoe Stores Near Me - Pasadena, California

Either you know or you don't know. That should be their motto. No this isn't Foot Locker. No it's not "easy" to find. No it's not huge. Either you get it or you don't. For those of us who do, we love this place for all the right reasons. Need kicks? This is your spot. read more

Neo39 - Great shoe spot in Pasadena. - Shoe Stores Near Me - Pasadena, California

Bruh most times this store has exactly the kind of unique shoe I search for when I need new fly sneaks. I like Adidas, usually the skateboard low tops, and I can get those most places. What I like about Neos is that I can get a color that is not easily found, like a peach-pink or a navy blue gummed sole. I appreciate that I can rely on this store to excite me about finding the show I want. For all you Vans fans, there's plenty of cool patterns and colors including these ones made of felt that I would die for if they were my style. Cool spot! Glad they have an online shop too, cause I live so far away. Peace y'all! read more

I normally cant go to old town Pasadena during the week or weekend because I'm working and it's really chaotic on weekends but I have the week off. So I decided to go this morning around 11:45 and buy some shoes. I get there at 11:45 and I see a sign that says "Will be back in 30 minutes sorry for the inconvenience." So I wait and wait and still nothing. I have to put more money in the parking meter. I decided to wait for 30 minutes. 12:15 comes along and still no one shows up. I decide to wait some more and yet no one shows up. I waited until 12:30. I will never come to this store again and will not recommend it to anyone. read more

Neo39 - Never came back in 30 minutes. - Shoe Stores Near Me - Pasadena, California

Rad sneaker store kinda hidden amidst the hustle and bustle of Colorado Blvd. Sure, you have to walk down a few steps into a basement of sorts, but once you're down there you'll be rewarded with a great selection of Chuck 70s, adidas, Birks, etc, plus the best customer service. Definitely worth a stop when you're in the area. read more

Haven't been to this store in awhile. They are now located underground. Didn't come in looking for something in particular, but ended up buying some new vans and ultraboosts. Jessica with the curly hair is super sweet. She was helpful and patient with me even though I asked to try on a bunch of shoes in different sizes. read more

Staff is great & very knowledgeable. Store is aesthetically pleasing very modern and unique. Shoe selection is great, not what you usually see in mall stores. Exclusive drops seen. read more

This place is awesome! My family and I have been coming to NEO for years. I'm a little bummed that they no longer have the bigger store, but the boutique is just as awesome! Love the interior! It's very dope! If you are looking for limited editions, this is the place! They have everything you need from sneakers, UGGS, MCM, etc. You name it, they got it! Shout out to all the workers for keeping me and my family FRESH. Would definitely recommend!!! read more

*THIS IS A REVIEW FOR AN ONLINE PURCHASE* I placed an order though their online store for a pair of triple white ultra boosts (grade school size for my girl), and I received the shoes in one mailing day. Shipping was not only fast, but it was also free. I was super happy to find a pair of boosts so late after they dropped, and the purchase was real easy. I would, without question, do business with NEO again. read more

Neo39 - Yeezy taught me - Shoe Stores Near Me - Pasadena, California

The guy on the phone is REALLY RUDE. He should consider taking a bus to a community college to take classes in customer service. I am sure there are many people who feel the same way. It was a pleasure writing this review. Have a wonderful rest of your day! read more

This place is great, first time there was not pressured into buying anything, very friendly and helpful, and prices were great. Ended up buying 2 pairs of shoes, would definitely come back and recommend this place to friends read more

Peter was dope , the place looks closed but go in and check it out, they have select pieces and hood customer service! Dope!

Come here for the first time yesterday and was surprised with all the new and dope shoes they carried! Rei was very helpful and made sure we got exactly what we needed! For sure coming back again! read more

Neo39 - This place is dope! My new goto place for hottest clothes and shoes!! - Shoe Stores Near Me - Pasadena, California

This yelp review is long overdue. I've been coming here since before they moved downstairs. NEO continues to have the best selection of footwear in town from sneakers and sandals for all ages. They have competitive prices and friendly staff who are helpful each time my husband and I come in. Check them out! read more

Lorena (Lorey) was so helpful when we were looking for blundstones. What a doll! She was so patient and so helpful. Definitely coming back. This spot is so amazing and so clean! read more

Neo39 - Lorey (Lorena) helped us pick up some BEAUTIFUL blundstones! She was so patient and so helpful. Definitely coming back! - Shoe Stores Near Me - Pasadena, California

This place is so awesome. Super stylish and great collection of shoes! A must go to shop place for ur kicks read more

Neo39 - This place is so niceeeee - Shoe Stores Near Me - Pasadena, California

Kicks and always good Service, Simon looked out for me finding a size ASAP. I'll keep coming back. read more

Love Neo! I recommend this place to anyone looking for some on trend sneakers. Located downstairs next to the T-mobile on Colorado Blvd., it's definitely worth checking out. Great atmosphere, freaking awesome shoe selection, and fun staff. Sabrina helped me the last time I went in and we ended up talking for an hour! Love her! She's super knowledgable, personable, and sure to make you smile. Definitely a repeat customer. read more

Like an old school record store, they have a cool environment. Traditional and non-traditional selections. Everyone was helpful & courteous. Shout out to Peter! read more

NEO relocated to a basement, right next to T- Mobile. At first it was a little hard to find, Google maps was making me take a back alley way. Anyways, the reason for the three stars is because their selections in shoes decreased and their new location even though it looks nice, the store is half the size that it use to be. I was recently there the day Nike released the Air Jordan XII "Wool" I was surprised they had them because Nike had sold out and the line for them was not long at all. I will be keeping an eye out for other shoes that are hard to get, maybe I can get them from NEO. read more

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Came to Neo Pasadena today and the store was awesome! cool vibes and great customer service! They have a great selection of shoes, the best sneaker store in Pasadena, Also joined the New Vip Program, Luis was a lot of help really cool guy, helped me find everything that I needed . I ended up leaving with a few great items, some items were sold out at other sneaker stores but NEO had them and they have a great new UGG selection as well, I left with quite a few pairs, From Uggs, to some Jordans and Adida's ultra boost that I couldn't find anywhere else. Definitely coming back and highly recommend this spot to anyone and everyone :) read more

Neo39 - Shoe Stores Near Me - Pasadena, California

Such a great selection of shoes and amazing staff! Lori was super helpful and made my shopping experience not only welcoming, but made sure I was happy with my selection. I definitely will be coming back! read more

Although my previous experiences with the new location were poor, I can definitely appreciate when a business is willing to grow together with their community. I was given the opportunity to shop at the store again and had a much better experience. Luis and Eddie ensured that I got the experience they want all customers to feel and it was nothing short of amazing. I hope that this unwavering customer service will carry out through the rest of the staff. I won't be hesitant to shop at NEO anymore. They usually have some kind of sale going and is one of the few shops that get really good shoes. Hoping to spend more money at NEO in the months to come. read more

This place is the truth. Just ran into Simon and Luis who hooked it up. They use to be above ground but I love the underground vibe here. They're able to focus on the customer, deliver kicks that no one else has and provide great customer. I will definitely be back. Sometimes you gotta go underground to know the truth. I will definitely be back. read more

Neo39 - Amazing set up underground. Definitely feels like you're apart of a club - Shoe Stores Near Me - Pasadena, California

Seriously rad little sneaker shop with a large selection stylish, sensible shoes and some great clothing to boot! Customer service is incredible as well, I'll definitely be coming back! read more

Neo39 - Shoe Stores Near Me - Pasadena, California

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Every time I come to the LA area I make sure to head to neo and I end up picking up a pair of unique shoes at least once a year. I normally find the hard to find adidas here. They also have a good online selection. read more

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I had a similarly rude experience at this place. The fat guy with the facial hair was rude and seemed uptight. I asked a few questions are we responded with an attitude. If it was not for the kind girl who helped me with my shoes, I would have cursed him out. Advise to management - listen to your customers because we pay to keep the light on. If you are too weak to contain your emotions, don't work in customer service. Toodles! read more