1. Liccardi Ford

    1. Liccardi Ford

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    Watchung, NJ

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    Liccardi Ford

    1.9 (93 reviews)
    Open 9:00 am - 9:00 pm

    Services - Liccardi Ford

    Routine automotive maintenance

    Liccardi Ford Photos

    Nearby Special Offers

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    5.0
    (2 reviews)
    Car Dealers
    3.0
    (21 reviews)
    Oil Change Stations
    4.0
    (1 review)
    Roadside Assistance
    Responds in about 2 hrs
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    Purchased Certified 2021 Aviator Nov 2024 with 26,286 miles - Dec 2024 mileage 26,626 needed new battery. Dealer is 44 mins away. Covered under warranty. April 2025 A/C Leak discovered and repaired by local dealer. Mileage 27, 523. - Out of pocket deductible Left 2 voice msgs with CPO Mgr Mr Ventura ' no return call CPO rigorous inspection didnt detect battery and A/C Leak. May received this msg in Lincoln way app. Remote features disabled to preserve battery life Called Lincoln concierge was told car needed to be driven, sit to long. I drove day before. Regardless I needed to drive car to reconnect modem/router until it resets. Lincoln way app trying to connect. What did Liccardi certify...???

    Avoid Liccardi Ford. They listed a car at $26,599, then quoted me over $32K out the door. When I asked if there was any wiggle room, I was told to "just say I couldn't afford it." The manager even laughed when I pointed out it was overpriced. Total bait-and-switch, shady dealership.

    If I could rate zero stars, I would. Drove 1 hour 45 minutes in December to look at a used car. Called ahead to verify that car was still available, and made an appointment to see it later that day. Called again to notify them of running behind, and confirmed arrival time. Upon arrival, was told "car is offsite" and waited 30 minutes for the car to arrive, despite their knowing we were due to arrive. Did the test drive and was ready to purchase. This is when Liccardi showed their true colors. First, I asked about the Ford Blue Advantage certification and if I'd be able to return the car without penalty within 14 days per this certification. The manager, Sulo told me no, that although the car had this certification, that they'd "opted out" of the right to return. In addition, the price suddenly shot up an unanticipated $2700+. I have attached pictures of the online listing, Liccardi documentation fee as listed online, history report and the cost as they wrote it on a piece of paper. When I asked about the "etch" fee, they replied that NJ State law required the car to have the VIN etched on glass (which is a lie). Since this car had a few previous owners, it had already been etched. If you look at their math, the tax amount doesn't even make sense. I offered to meet them partway with an additional $1000. They did not take it, and I dodged a bullet. I felt so gross when I left their dealership, they are dishonest people. I purchased the same car, at a lower price with less miles at Mini of the Main Line in Bala Cynwyd, PA who were honestly, amazing. Believe the reviews who write that Liccardi is a bait and switch operation, because they are.

    Theresa H.

    Giving this business 1 Star is being very generous. I was actively searching for a 2020 Ford Explorer and found one I really liked on auto trader. It had a price listed there. When I got to the dealer, I looked and the car and loved it but the price was 6k more then what autotrader had it listed as. I told the very nice salesman, Sulo that this was not in my budget. He really tried to work it but could not. We ended on he said he would call me at 9am the next day so we could discuss other options. No call, I received an email from an internet manager thanking me for coming in and if I had any questions. I wrote back saying I loved that car but out of budget and was hoping someone could send me some cars available that would work for the amount of money I could spend. I then get a call from a manager named Michael, extremely rude, asked "what do you want from us" I mean I want to buy a car lol but no one is sending anything. Are there no cars that fit in my budget for what I'm looking for? He insisted he would send me some. Still to this minute (2-3 days later) nothing Bottom line--- absolutely avoid this place at all costs. I purchased the exact same car at Fullerton ford in Somerville for the price in my budget yesterday and had an absolutely wonderful experience. Don't stress yourself with this place!!!

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    They are great on service and help you save money. I definitely recommend them. They service your car right.

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    Page 1 of 3

    Ask the Community - Liccardi Ford

    Review Highlights - Liccardi Ford

    So I went to Liccardi late Friday night and Scott Lyon was the one who handled my transaction.

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    Liccardi Ford

    Liccardi Ford

    1.9
    (85 reviews)

    From the minute I walked into Liccardi Ford and met with Michelle in the showroom to meeting up…read morewith Jim, who's one of the sales managers to finalize my purchase, it was the easiest car buying experience I've ever had in all the years of buying cars. I went for a certified used Ford Escape and couldn't be happier. I bought the Escape about 2 months ago and waited a bit before posting a review. From start to finish everyone at Liccardi were more than helpful and the Escape is a great SUV. No one pressured me like other dealers I've dealt with and I got a great price. Thank you to all the folks at Liccardi.

    UPDATE 5/6: The Wagoneer we purchased had an issue with the key, it was not updated and the basic…read moreservices were not done to it (air filter, oil) prior to us purchasing it - it was handled and we appreciate that, but now after the truck had to go back for the 3rd time to get the update it started making a noise when you turn and the vibration from 8 to 4cyl is very very noticeable. We have been waiting almost 2 weeks for the car to be able to go in to get looked at and for a loaner car. We have had the car for a little over a month now and at this point I am extremely concerned that the car we purchased for our family was not properly looked over, inspected and any issues fixed before we purchased it. 3/23 - Had a great experience at Liccardi Ford with Maikel H! Professional, friendly and just the best experience! Thank you so much!!

    VIP Honda

    VIP Honda

    2.2
    (115 reviews)

    I'm a Honda owner. Was in town, but leaving for home in another state. My tire light came on so I…read moredrove my CRV up to the service dock, and explained my situation. Sam, the service tech, hooked me up right away. He cheerfully engaged me in conversation while filling up my tires, then sent me on my way. Great service!

    I brought a vehicle to Route 22 Honda in Plainfield for a pre-purchase inspection, which cost $229…read more+ tax. I was shocked to learn that this fee did not include pulling diagnostic trouble codes from the vehicle. When I asked about getting the codes read, I was told there would be an additional $100 "discounted fee" just to pull them -- something that takes about 10-15 minutes and is often done for free at places like Advance Auto or offered as part of an inspection at many other shops. When I questioned the charge, my service advisor simply responded, "This is the way we do business." That was the extent of the explanation. I then asked to speak with the service department supervisor, who refused to come out of his office to speak with me at all. In the end, I used my own code reader and pulled the codes myself in about 9 minutes -- saving myself $100 and confirming how unreasonable the charge was. Between the inflated pricing, refusal to explain policies, and poor customer service from management, I do not feel this dealership offers good value or transparency. I will not be returning, and I recommend others shop around before trusting them with inspections or repairs.

    Liccardi Ford - car_dealers - Updated July 2026

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