From the minute I walked into Liccardi Ford and met with Michelle in the showroom to meeting up with Jim, who's one of the sales managers to finalize my purchase, it was the easiest car buying experience I've ever had in all the years of buying cars. I went for a certified used Ford Escape and couldn't be happier. I bought the Escape about 2 months ago and waited a bit before posting a review. From start to finish everyone at Liccardi were more than helpful and the Escape is a great SUV. No one pressured me like other dealers I've dealt with and I got a great price. Thank you to all the folks at Liccardi. read more

UPDATE 5/6: The Wagoneer we purchased had an issue with the key, it was not updated and the basic services were not done to it (air filter, oil) prior to us purchasing it - it was handled and we appreciate that, but now after the truck had to go back for the 3rd time to get the update it started making a noise when you turn and the vibration from 8 to 4cyl is very very noticeable. We have been waiting almost 2 weeks for the car to be able to go in to get looked at and for a loaner car. We have had the car for a little over a month now and at this point I am extremely concerned that the car we purchased for our family was not properly looked over, inspected and any issues fixed before we purchased it. 3/23 - Had a great experience at Liccardi Ford with Maikel H! Professional, friendly and just the best experience! Thank you so much!! read more

Misleading Pricing and Disappointing Experience I visited Liccardi Ford after seeing a vehicle listed online at a fair price. After driving over an hour to see it in person, I was shocked to find that the actual price was over $6,000 higher than what was advertised. They added hidden fees and markups that were not disclosed anywhere on the listing. This kind of bait-and-switch pricing is incredibly frustrating and a waste of time. I understand dealerships need to make money, but transparency is key -- and this felt misleading at best, dishonest at worst. If you're considering buying here, be sure to ask for the full breakdown in writing before making the trip. Based on my experience, I'll be taking my business elsewhere. read more

Liccardi Ford - Online price - Car Dealers Near Me - Watchung, New Jersey

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Would give 0 stars if I could. Over 3 weeks after trading in a vehicle they have not paid it off yet so now I am getting late fees. You contact them & come up with all kinds of excuses and get nasty on the phone. STAY FAR AWAY FROM THIS DEALER!! read more

I would give them no starts if I could. zero communication. Going on 60 days now with no registration or title. I can't ever get a phone call back from anyone there and ive called 30 plus times now and left messages. I've never met people in sales so afraid of a phone call. Managers are cowards, salesman are uneducated and rude. The only positive thing about them are the ladies that answer the phone. read more

Liccardi Ford - Car Dealers Near Me - Watchung, New Jersey

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Oil leak 2 weeks after I bought the car After that I was hell in earth with this dealer read more

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Friend took his car there, they charged $250 diagnostic fee, told him he needed $1700 of battery, alternator, serpentine belt ... except they also admitted a whole huge floor of 30 mechanics "actually didn't run diagnostics bc couldn't open the car bc it was dead". Amazingly the tow driver he called to get it out of this den of thieves opened the car, started it, drove it onto his truck, and let it run all the way to a competent mechanic ... guess the battery, alternator, and (actually brand-new) serpentine belt were ok after all read more

Dealing with the service dept here yesterday and today was one of the MOST EXASPERATING EXPERIENCES of my life! I have leased and bought cars from this dealership but never again. I had my car serviced yesterday and today and it is still not done! This is not a big job. I had a recall and an oil change and they could not seem to get it together. What is going on there? They just tell you whatever they think you want to hear and don't care about anything else. They lie about times and don't listen to what you need. I had problems here before but gave them another chance. They failed miserably. Never ever going here again. BEWARE AND STAY AWAY. read more

came in with check engine light 3000$ dollars later check engine light still on and they want more money been 3 times do not go here

I brought my car to get the 2 front tires moved to the back, and the 2 back tires replaced. They were pushing me to buy 4 new tires, but I just wanted 2 new ones. After leaving my car for 4 hours at the appointment, they told me that they didn't order the tires, and asked me to come back a couple of days later. I scheduled a 2nd appointment that day. This time, when I showed up, they told me they forgot to get the tires AGAIN. They offered an apology, but weren't able to rush it. I had to leave for vacation that night, so I had no other options at that point. I left it with them to fix while I was gone. I got back from vacation today and went to the lot to check on my car....the back tire, which was totally fine other than low tread, is now completely flat, most likely from something in their yard. read more

Longtime customer. Never going back to the service department. Avoid Ruben in particular. I made a service appointment at Liccardi to get my Ford Explorer's mirror fixed before a 1,500 mile road trip that was coming up in a couple weeks. I made sure to write in the service appointment request that there was a deadline for this repair to be completed. The ford explorer has massive blindspots and is dangerous to drive without a mirror. In the past, I always worked with Danny, who has always done a decent job. This time I got Ruben as my service rep. I had never worked with him before. Ruben showed no sense of urgency to get the repairs done before the deadline. He told me that while they had appointment slots open on Thursday, that was the day they catch up on the backlog of vehicles, so I should wait for an appointment until the following Tuesday. I foolishly listened to his advice, which meant that my car was not even looked at until the following Wednesday. Ruben calls me up Thursday morning and tells me they need to replace the whole mirror (which was false, only the motor needed to be replaced), that it will be over $1000 (which is a ripoff, these mirrors are like $200, and take minutes to change), and asks me if I want an estimate for the work. I responded that I would pay the (exorbitant) price so long as the work was completed on time. Ruben says he understands. I go to pick up the car, and sure enough the mirror is still broken. I call Ruben the next day (Friday), and he says they have delayed so long they can no longer get the mirror in time, and then they will need to paint it (which is false, you can swap the painted panel from the old mirror to the new one). I then explained to Ruben that you could simply swap the motor instead of the whole mirror. He looks at some diagrams and agrees that it can be done, they can have the part by Monday, and they will do the repair for the cost of the part! Finally I thought I was getting somewhere. Ruben says he will call Monday when the part comes in. By 12pm on Monday, (the day before my trip) I still hadn't heard from Ruben. I called Liccardi, and find out it's his day off. I left a voicemail with Danny letting him know how outraged I was by the the service I received. I never heard back, and never got an apology of any kind. I will never forget how Ruben gaslit me about the repairs to the car. I may never buy a Ford again. I was able to stabilize the mirror with some super glue. The repair held for 1,500 miles and is still going strong. Thanks for nothing Ruben! read more

this dealership is awful! they are misleading and arrogant. we were told a price over the phone and were promised that price multiple times. when asking for a breakdown of the price to be sent over email we were promised and never got it because they were misleading us on the price breakdown. we wasted 4 hours driving there and back to be treated like idiots. the general manager we spoke to was arrogant and interrupted me every chance he got. stay away! read more

The reviews do describe this dealership correctly, I see an advertisement price on auto trader, which the dealer had the transit truck I was interested in, it was advertised $52,965, spoke to Tony and the general manager, what a joke, and a waste of time, they wanted $5000 over msrp, scam, dont advertise a fake prices, and bait and switch, read more

Service department is very disorganized . Many mistakes. Need to bring my transit van in 4 times just to get tire replacements right. Seems to be high turnover - service advisors apparently don't last long. read more

If I could give negative stars I would!!!! Purchased a Ford Explorer, the drivers side heated seat was broken during delivery and a few other issues. Our salesman Terrance stated he would make an appt with service to have it fixed. He did not, so we ended up having to speak with Mike D the manager who wrote down all the complaints and scheduled our appt. He assured us they would look at it and take care of it all. The dealership has had our car going on 2 weeks now, not 1 issue has been taken care of. When I finally got in touch with service they told me they were attempting to have the repairs paid for thru the extn warranty company. One has nothing to do with the other, the issues were there from the beginning. These issues were there from the beginning, not a new found issue. Oh and before we dropped it off the check engine light came on, that is NOT fixed either. The dealership has had my vehicle longer than I have since date of purchase and nothing is rectified. This dealership is by far the SHADIEST and most DECEITFUL!!! List of employees who are not helpful or live up to their title: Mike D (Manager) Terrance (Salesman) Harold (Service) Next phone call is going to be to my attorney...perhaps then something will get resolved. Do yourself a favor DO NOT GO TO THIS DEALERSHIP FOR ANYTHING unless you want/need to raise your blood pressure. read more

After reviewing the used inventory on their website, I found my daughter a white 2016 Honda Civic EXT... Made our way down, my daughter was already pre-approved thru her credit union so no need to have the dealership run her credit... Met Tony the sales guy, nice enough guy... Test drove the car, my daughter was fine with it... Then the sit down begins... Where the sheet comes out with the 4 squares (biggest dealer scam of all) where they break up the price of the car (price on the lot, not online) your financing, trade if any and so on... Price on the car is 17,500, online 13,990... Mind you the price online has fluctuated 15,559 in Jan to now 13,990... Tony writes down the 13,990, the online dept's 995.and prep 495... Apparently the online dept doesn't get paid unless a car is sold was my response, nor would they prep the used cars unless you pay for it... We went back and forward until Mike was brought in to close the deal... Now we offered 13,000 for the car, tax we understand, Motor Vehicle ok, but when a "doc fee" of 498, window etching 298 and so on comes on... We understand we're dealing with a sleazy practice that has no place in this business... I thought window etching went out in the 90s or are we still paying for undercoating too or hows about the gas in the tank? We reached the point where we got very close to my daughter number, but we asked for a minute and my daughter said, "I'm not buying a car from these people, they're douchebags" I wasn't arguing her point she had every right... Buyer beware, watch those fees, doc fee shouldn't go beyond $75 consult a lawyer on that if I'm mistaken... If you're a woman, I feel for you... They'll take advantage is my opinion... My daughter bought a car that day, the experience was much better and the bullshit was at a minimum... Hope this helps someone out there... read more

Liccardi Ford - Advertised Prices on CarFax - Car Dealers Near Me - Watchung, New Jersey

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We attempted to purchase a 66k expedition max. The call takers said "yup the truck is here and quoted the msrp as the sales price." When pressed to send a contract the dealership proceeded to add a 3k market adjusted price for low inventory. The manager Mike said wouldn't you sell your house for the most the market will pay? I wished Mike a Merry Christmas and simply declined to pay above MSRP on a new car. Mike wished us a happy holiday by hanging up abruptly. Clearly Licardi has forgotten it's important to value their customers. My wife and I went to another Ford dealership in Essex County. Got $1,500 off MSRP, $200 floor mats added in for free, and treated with respect. The other dealership said it's simply wrong to upcharge people of new cars. read more

Salesmanship, got a raw deal on a lease from the sales manager. He didn't give me the car I requested, gave me the lower priced model and charged me the higher priced model. read more

I purchased a car from here at the end of February. It was financed with my name but for some reason they messed up the registration in my sons name even though he had nothing to do with the purchase. It has been three months and they still have not resolved this. The service here is horrific and extremely lazy. I would never buy a car from here as they are not reliable. Stay away if you want just basic customer service as this place can not perform the very basic of tasks. read more

Honestly, never had a better experience with a car salesman. (My wife said the same thing). Danny "aka Chevy", I appreciate your help, and straight forward ness with making the process of purchasing my F-150 as well as the rest of your co workers and finance guys. Thank you. read more

Idk where to start! Such a bad place! I bought a 2019 f150 with 41k miles on it! Bought it outright, and 2 weeks late the A/c isnt working! And the radio wouldnt update! When i bring ot back for my plate they tell me i need a new compressor. It took them 3 months and many trips and hours away from my job and home (an hour away) when it came to the radio the told me they would take care of it! Now fast forward months late, i need a 1200$ part for my radio and other issues are happening! Ive tried calling them, and like always no phone call back! Real nice way to treat your costomers! Take their money and dont wanna take care of them! When i bought my truck i did the extended warrenty. The set it up through a 3rd party warrenty company, not through ford! This company is only good through larccaridi! Ive asked many times for them to switch it and they wont be bothered! So now where there is issues i have ti pay 100% out of my pocket, and wait for another compant to reimburse me! Such a bad bad place to deal with, such a shame, i will never go back to this place, and i will alway talk so bad about this place! I dont know where to even start with how many call ive put into this place, and no calls returned! Now ill get them where it hurts! Go To ALL AMERICAN FORD!!!!! read more

BUYER Beware - Horrible customer service, sold me a vehicle that had a ton of issues and refused to provide me with the inspection records. I am left to fix all the issues out of pocket. The only way anyone at the dealership would speak to me about my issues was to drive down there ( 45 minutes away) and be there in person. No Valet Key, Bald Tires , Transmission issues. read more

Another Bait and switch-inquired about a car we saw online. Exchanged emails back and forth, made an appointment and we planned to make the hour and a half trip to see it. My husband had been in contact with Leslie up until a few hours before our appointment. We travel all the way there and was told the car just sold. Meanwhile Leslie hid in her office playing on her cell phone the whole time and had pawned us off on another salesperson probably so she didn't have to explain her lies. They did show us another car we had asked about but she knew the main one we were coming to see. No real apologies and wasted over 3 hours of our time. I read other reviews of bait and switch here. BEWARE! read more

I tried to deal with Earl at this dealership on a used car. They listed one price on carfax and then raised it $1000 on the lot after I showed up, saying it was their advertising fee. They also tried to add in window etching and other fees and wouldnt negotiate these BS fees at all. In fact, it took them over 6 hours to get back to me and even tell me they wouldnt negotiate. I dont appreciate a bait and switch. I dont appreciate a lack of follow up. Stay away from these jokers! They are not on the level! read more

The listed price of the truck on car gurus is 88999 while the actual price of the vehicle was 98k. So from the beginning I was turned off but tried to work a deal. After they came back with the first offer I asked to leave but since they had my keys from assessing my trade in they wouldn't let me leave. I went 40 mins out of my way to go look at the car and was trying to beat traffic but they didn't want to give me my keys back. They wouldn't get close to the listed price so I decided to pass and finally was able to leave. I tired again to work a deal out with the salesman via text and asked to get closer to the listed prices as in the ad but they wouldn't do it so I told him no thank you. Then the salesman became a keyboard warrior and decides he wants to start making comments as if I don't have the money to buy the car. This place is all around shady and just looking to make a quick buck. So glad I didn't get this truck from them. I understand the current market but these are shady tactics. Stay away. read more

Liccardi Ford - This is the way they will talk to you if you turn them down. - Car Dealers Near Me - Watchung, New Jersey

If no stars were an option that would be my choice. If you are looking to be a satisfied, and receive prompt service do not come here. BUYER BEWARE. We bought parts back in AUGUST 2021 (after spending over 3k attempting to get the problem fixed with no outcome) and have now just learned after SEVERAL attempts to get ahold of the manager that our order (along with 7 others as stated by parts manager) will not received. It's ridiculous the way that customers are being treated. Their motto of "being here to help you by going over every option clearly, and will work hard to find the right plan for you." could not be more wrong with the current hired "specialist". Do yourself a favor and avoid the deception. We have wasted our valuable money and time and were mistreated. Liccardi needs to upgrade their staff for people who will represent their company name with pride and respect. read more

BUYERS BEWARE!!! So i made a appointment (03/12/22) to see the 2016 GMC Denali stock # F14816 priced at $36,990 . I get there & speak to the sales man explain to him I'm approved thru my credit union with a 2.8 apr & he sets me up to test drive the truck , i test drive & come back n inspect the truck & find something's that broken & bad tires & a few misc items that i was willing to deal with. I go inside to talk to the guys about everything n talk numbers , so this is where my issue stems from , truck is priced at $36,990 , i understand taxes, dmv fee's , document fee's. So sales man calls the sales manager to sit down with me n negotiate prices so they break it down n they add the above + $3000 for tires & back window repairs not including broken center console & charging area scratched beyond repaired & they tact on another $2000 " No Finance fee " since I'm not using them to finance which i find to be weird but i explained to them I'll take it as is if they drop the $3000 fee & i would finance with them as long as they got me a 3%/3.5% apr n they still said no cause they were up side down on the truck because they paid $47,000 which to me isn't the buyers problem or put it for sale at the price you really wanna sell it for , so basically i tried negotiating in there favor 3 times n both sales managers didn't care & Supposedly GM said there's nothing to go cause there losing. These guys are scammers & if you gonna buy from them don't be approved outside there banks cause they gonna tact on an extra $5000 in " there fee's ". I'm also taking this up with the better business Bureau cause i don't think this a proper sales tactic. read more

Terrible experience from start to finish. LIARS. IMPOSSIBLE TO GET IN TOUCH With. They give you the run around. They have to talk to 5 different people to get one answer. Very rude. When they hire someone they must have a requirement to just be rude to customers. I will not come back nor will I ever send someone there. Bad experience read more

Went into on Friday around noon and out within a short time with my brand-new Ford F150 Hybrid Lariat! Absolutely love it! The service was great, and I can't thank our sales rep, Terrence Devlin, enough for being so knowledgeable and patient. Terrence made the entire process seamless! Definitely glad I decided to go to Liccardi! read more

Agreed different price and tried to sell higher later - We met the Sales guy Earle James and negotiated on a Mustang and we both agreed at a price and said we would come back the next day. When we went the next day, Earle was quoting a higher price than what he agreed on and we wanted to see his manager, Gino Marfuggi showed up. Gino kept arguing, shouting and later literally yelling over the high price over and over without listening to our side of the conversation. Very rude and arrogant. No value given to the customer and no room for customer service. read more

Had a Great experience here. No BS just a great deal and a great truck. My salesman Tommy was great to work with. I highly recommend this place. Ask for Tommy and I'm sure you'll be glad you did ! read more

Thank you Liccardi I owe you one! By the truck not being available I found a nicer one at a much nicer (and honest) dealership. Keep up the good work! read more

Bought a new Ford F-150 Gino and the Liccardi team made the buying process very easy from start to finish

The worst dealer ever they took my car on August 31 they still have my car and told me the is not going to be checked for another 3 to 4 weeks more because they only have two transmission tech. The best part is the supervisor said by the way I will be going to charge you too because it not under warranty anymore. Great service department. Every. read more

If I could choose no stars I would. Awful dealership. I offered the sticker price and that was not good enough for them. They first tried to get me to pay for etching and $3000 for reconditioning, meaning pay for what they went through to certify the vehicle. I told them I was not going to pay it, I just want to pay the full sticker price and be done. They said that was unacceptable and that the lowest they could do was $1700 on top of the sticker price. What a scam. These are the hard facts, no exaggeration. Their extended warrant was so over priced as well, which is why I passed on that too. It was much more than what Ford offered. So glad I walked away. I then read the reviews and wanted to kick myself for not reading about them before I traveled 1.5 hrs. to test drive and then back a second time to purchase it, which did not transpire. They are not on the up and up. They advertised a lower price to get you in and then hit you for more bogus charges. Horrible experience. Slimy care salesmen. read more

I traded in my Hyundai and leased a Ford Escape through Liccardi Ford. My sales experience was OK and I was able to walk away with a new car. Unfortunately, they do not tell you until you are with Finance that they charge an additional % for using a credit card. If you need your car serviced, like I did after just 2 months, go to another Ford Dealership and not this one. Do not go here! I cannot describe the level of poor service, poor communication, and disorganization. My car has needed service now for over a month, I left it with them for 7 hours and when I called to follow up, I was told that it needed a part. It took more than the one day I was told it would take to get the part (It took 1 week) and the appointment I made with them to have the car fixed somehow disappeared from their calendar. I now have to wait two more weeks. I will not be going back for service here or back to them after my lease is up. read more

We were in touch on a Thursday for a specific vehicle for sale. Friday the sales person, Lisa, confirmed our appointment. We texted her and she replied ok that she would see us on Saturday at 11 am. We drove 70 miles to the dealership. Arrived and were told that someone put a deposit on that vehicle yesterday. I was absolutely angry. I tried to talk to the "manager". He never stood up, introduced himself or anything. He spoke down to me because I was upset and told us to leave. I am contacting the Ford Corporation and filing a formal complaint for bait and switch techniques, as well as the usual attitude I get for most managers at any Ford dealership. I will never walk into this dealership again. All customers deserve more respect than that. stay away! Amazing how all of their reviews, even on their own website, are terrible. How does Ford keep this dealership in business??? read more

Worst car dealership I have ever been to in NJ. Bought a 2014 Raptor with one owner on the CarFax that crapped out less than a month after I drove it off these clowns' lot. Engine is shot, not even 1,000 miles put on it, bought with a little over 92k miles. They did not offer to do anything about the situation because the vehicle was sold as is. I am now stuck with a brick until I can pay the $10k to replace the engine from my local mechanic btw. They did not offer any type of assistance or help with the situation. To make matters absolutely worse, they call me about a month after the whole fiasco, about 2 months after purchase to let me know that my plates are finally in. Yes, for a whole month after they were informed that the truck was a brick, and a whole month after the temporary registration expired that I can go pick up my plates. If only there was a running motor vehicle to put them on! Do not buy anything here. read more

Buyer Beware! If I could post zero stars I would. I saw a car I was interested in posted online for what I felt was a good price. I drove an hour to test drive it and was interested in purchasing it. The salesperson went in to speak to the Finance Manager and came out with a piece of paper listing final price to take it off the lot. It was a lot higher than their advertised price. It showed how they came up with this price. They added a $1600 reconditioning fee, and $995.00 for me to pay their internet advertising fee. There may have been other charges, but I lost interest after seeing this rip-off. I don't even know what the reconditioning fee is for because all four tires were about 80% worn and one tire had very low pressure, as shown on the dash. Also, the brake assist light was on indicating it needed service. The cherry on top was the insultingly low price they offered for my trade-in. This isn't a matter of me thinking my car is worth more than it is, because two other dealerships offered me three times the trade-in value Licardi would pay. You may ask why I didn't buy the car at one of the other dealerships. The cars were fine, the price was a little higher than I expected, but not terrible, it's just that they weren't the right car for me. Since I'm not under pressure to purchase a car, I will continue to search for the right one. I can tell you with certainty it will NOT be purchased from Licardi Ford. read more

Epitome of "slimey car dealers". Their website shows you a price, and you can confirm it on the phone but when you show up to buy the car they add 20k for markup. The salesman were even bragging loudly about much they could mark cars up and still get people to buy. Dishonest and unfriendly. Don't buy here read more