L'Industrie Pizzeria is a highly celebrated, contemporary slice shop located in the Williamsburg…read moreneighborhood of Brooklyn. Founded in 2017 by Massimo Laveglia, a native of Pistoia in Tuscany, it successfully bridges the gap between classic New York City slice shop culture and traditional Italian artisan craftsmanship. The pizzeria has transitioned from a neighborhood hidden gem into a massive viral sensation, earning the prestigious title of Pizza Today's 2026 Pizzeria of the Year.
They open at 12:00, and in anticipation of a long line like we witnessed on our pizza day #1, we showed up at 11:15, and no one was there. (The workers were bustling inside, but no customers lining up yet.) We walked around the neighborhood, which was quiet with gorgeous weather - sunny, 60's, and breezy, - with Spanish banter between neighbors, and a few leaves blowing around.
We got back at 11:30 and there were three people in line, then us, and 15 minutes later, it was around the block. The doors open, you order, pay, and wait for your name to be called. Then you go to pizza heaven.
This was some of the best pizza we ever had!
(It is right up there with Uncle Rico's Pizza in Fort Myers, who always comes in 1st, 2nd, or 3rd at the national competition.)
We got four slices -
New Yorker - A bold, meaty combination of savory pepperoni and spicy sausage, balanced by the creamy richness of ricotta and the tangy sweetness of the tomato sauce. The crisp, lightly charred crust provides a satisfying crunch beneath the generous, gooey layer of cheese and toppings.
L'Industrie - The salty, delicate prosciutto di Parma contrasts beautifully with the cool, buttery creaminess of the burrata, creating a rich yet refined balance of flavors. The thin, crisp crust provides a delicate crunch that offsets the silky cheese and tender, almost melt-in-your-mouth prosciutto.
Pork Pepperoni - A classic, deeply savory slice with rich tomato sauce, melted mozzarella, and pepperoni delivering a concentrated pork flavor with a pleasantly salty, spiced finish. The pepperoni adds a slightly crisp, oily bite against the stretchy cheese and thin, crisp-bottomed crust.
Spicy Salami - The soppressata brings a robust, peppery heat and a rich, cured-meat savoriness, while the mozzarella softens the spice and the Parmigiano adds a sharp, nutty depth. Fresh basil lends an aromatic lift, contrasting with the crisp crust and the slightly chewy, oily salami.
For the pizza geeks -
L'Industrie first cold ferments the dough for 72 hours. Instead of using a single commercial flour, they blend seven to eight different flours. This hybrid mix combines premium Italian imported Caputo "00" flour for tenderness and extensibility, mixed with high-protein American bread flour (like King Arthur) and local whole wheat flours for texture, strength, and flavor depth.
They use live wild yeast for a complex, slightly nutty flavor profile and visual micro-blistering that you don't get from standard commercial yeast. After a long, cold cure in the refrigerator, the dough is brought to room temperature, and shaped carefully by hand.
In pure Italian fashion, the sauce is incredibly simple and completely uncooked before hitting the pie. It is made strictly from Bianco DiNapoli Whole Peeled Tomatoes. These organic California-grown heritage tomatoes are highly prized by top chefs for their natural sweetness and low acidity. There is just a bit of sea salt to brighten the tomato flavor.
L'Industrie does not use dried oregano, garlic powder, black pepper, sugar, or heavy spices in their base sauce. They allow the natural, bright sweetness of the crushed tomato to cut through the rich fats of the cheese and toppings.
The shop relies on restraint and high-caliber, locally sourced or imported ingredients. They utilize high-quality, low-moisture mozzarella shredded in-house, but they apply it with extreme restraint. This prevents the slice from becoming greasy or weighed down, maintaining a pristine ratio of dough, sauce, and cheese.