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    I'm donut ?

    4.1 (319 reviews)
    ModerateDonuts
    Closed 10:00 am - 10:00 pm

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    Oishii box
    Scott S.

    Was in the city for an in office day and decided to investigate the neighborhood near our new office. Happened upon I'm Donut which I had heard about. It was busy but efficient inside and I ordered the Oshie box of 2 specialty donuts to bring home. They were pricy but awesome. I would come back here again as the donut quos d uniqueness is top notch.

    Original ($3.98)
    Megan L.

    Organized ordering through the form. $12 is steep for their special donuts + Original ($3.98): chewier, less sweet sweet, and way smaller than American donuts (7/10)

    Menu as of May 2026
    Angela Y.

    This donut place has been on my list for a little while, we finally made it !!! I just want to try every single one of them! You grab a clipboard to order, and just check off whichever ones you want to get and go up to the register to check out! We got 6 different ones to try, their donuts are very light and fluffy!! We love the filled ones more than the plain ones!! If you love matcha, definitely get the matcha cream filled one!! All the ones we tried were so good that we got them again the following weekend! Next time if you are near time square and craving for sweet, definitely try this Japanese donut spot! You will not disappoint!

    Chan N.

    This donut shop was right downstairs where I was staying. I didn't know anything about it but wanted something sweet. Walking in you are greeted with friendly faces. Then they ask you to fill out a form for your order. Inside was bright and you can see all the baking behind the counter. I ordered the original donut and the Strawberry donut. I also got the lavender yuzu drink. The strawberry donut was delicious. Fresh fruit on top and inside. Filled was a light custard. The original was nice and soft. The drink was good as well. Nice sweet treat in the city.

    Pamela F.

    We got the I'm donut chocolate, chocolate shell, Zaku zaku, caramel espresso cream, matcha cream and a strawberry matcha latte. All of the donuts were well balanced in flavor and soft and fluffy. Service was quick! Ambiance was definitely modern and was an experience! Should try!

    Tangerine royal milk tea, pb&j, original
    Emily C.

    It lives up to all the hype. Donuts are soft and pillowy, and are fried. The filled ones are delicious and have just the right ratio of filling to bread. I will say it's a bit messy to eat so grab your napkins. The store is very cute and right off of Times Square. Order on a sheet before entering! Original - simple, taste of the dough itself is chewy Pb&j - love the filling flavor, pb is sweet like Reese's Tangerine royal milk tea - seasonal, unique flavoring, tea forward with a hint of citrus

    The original  The chocolate  Glazed
    Kaivona P.

    Oh my Word! I was casually walking by when I saw a huge crowd walk out..I was intrigued...is this a donut factory? Welppp I walked in and my life is forever changed. These donuts are PILLOWY SOFT! The flavors are subtle yet powerful both at the same time. Just Wow! Incredible If you think your basic for simply ordering the glazed well prepare for your world to be rocked . In total $22 for 3 donuts and a matcha. Considering I paid $17 around the corner for a mediocre chocolate chip cookie and a smaller matcha...this is well worth it . No regrets and I'm guaranteed to do it again Genuinely the best donut I've EVER had . It's really indescribable . You have to try for yourself.

    Alex M.

    I was walking back from a restaurant for my lunch break and I came across "I'm donut?" in Times Square. I coworker had mentioned the place in the past, so I decided to give it a go. The shop has a great aesthetic, and the employee who helped me was friendly and welcoming. I kept it simple and ordered two glazed donuts. I'm not a hard man to please, but these donuts were incredible. Light and fluffy and glazed to perfection, much like how I'm glazing this place in my review haha. The only downside is the price. At $4.98 for a glazed donut, it's definitely on the expensive side. Maybe that's just the Times Square premium, but after taking my first bite, I had zero regrets. These donuts were absolutely off the chain.

    Nama donut
    Michelle O.

    Their original Nama donut is good. Nice slight crunch in the crust, soft, chewy center. Not too sweet. I really like it. Matcha donut is $2 more expensive, at $5.95. Similar to the original donut but more strong bittersweet taste due to the matcha. Matcha powder generously coats the donut. I wouldn't get this next time as it's expensive but it's enjoyable.

    matcha cream
    Ashlee L.

    Been seeing this place all over my tiktok, so I had to try it while I was in nyc! It was my first time trying a brioche donut too, so I was really excited! We went at a super awkward time tho, around 6:30pm right before a dinner reservation we had, so we only got 1 donut to try. A bunch were already sold out by the time we got there, but luckily they still had the matcha cream one because that was one I wanted to try :) We actually ended up eating it the next morning, but oh my god was it good. We refrigerated it so it was nice and cold, the matcha flavor was so strong, the donut was so chewy and fluffy and surprisingly not too sweet. It was literal perfection. I can't even imagine how good it would've tasted fresh. But despite how good it was, I'm not sure that I can justify an $11 donut...... Nonetheless, I still really want to go back to try some of the other flavors and especially their savory donut sandos. I've never had a savory donut sando and it sounds divine. There is no seating inside, so you're going to have to stand around outside to eat it if you want to eat it right away!

    custard donut
    Michelle L.

    Yummy donuts! What can I say... I love a good donut. These are really yummy- the dough itself isn't very sweet and are quite airy/fluffy, closer to a yeast donut. We tried the chocolate donut (not filled) and the custard donut. Both were tasty but I definitely preferred the filled donut. The chocolate had a rather mild chocolate flavor- similar to a chocolate cake you would get at an asian bakery. I wished it was glazed or had more sugar because it was rather lacking in flavor in general. A little on the pricey side, quick service though! I love donuts in general and would probably still eat both again. Overall, I would recommend!

    Kathryn T.

    Beautiful donuts that are not too sweet. This place is more of a grab and go and the donuts have the quality of being not too sweet with different varieties including savory. They aren't the most doughy versions but if you want to mix it up from the Times Square chains, it's a good option. No seating but the staff was nice and quick to work through the order.

    Aditi R.

    3.5! We went in to try this place now that the social media buzz surrounding this has plateaued. And no lines - yay! Upon entering, the ordering system is weird because there's one person manning the order placement - in one section. Upon placing and paying, we must wait and collect from another section. It felt weird because the signage or the placement did not make any of this apparent. The donut itself (we got the matcha one) is soft and fluffy. However, the prices make no sense to me - one donut was $6. The fancier ones went up to $11-$12 for one donut.

    Lemon donut

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    Dough

    Dough

    4.1
    (1.7k reviews)
    1.3 mi
    $$

    Most amazing donut I've ever had! I am not a dessert person and neither do I indulge in unhealthy…read moreeating very often. But I had a craving one morning for some sugar and 'Dough' was on my way. I walked in and realized one of their donuts was going to at least spread out for over 2 days for me. The flavors looked so delicious. I decided to go for 'Toasted Coconut'. Amazing nutmeg-y finish and I have to say I love the yeastiness of the donut - did not feel like straight up sugar, but felt like a complex cake/bread - the sourness did come through. The donut has body and texture. My donut world has changed from now on. If I encounter donut people, I will definitely recommend this place. And maybe next year try one of their other amazing flavors. It did cost me $6.80 but I'm telling you these are gigantic - one for 2 people I'd say. The place is simple, cute and clean - standard NYC modern shop. So not much to report here.

    I had a taste for some sweets while I was in the city enjoying all of the sportsmanship and energy…read morethat FIFA World Cup was bringing, so I stopped by DOUGH at Rockefeller Center. It's a small shop, but it wasn't crowded, so I was able to see all of the flavors they had. The Hibiscus is what put them on the map, so I had to try that. Just so you know, I don't have any pictures of it because I ate it immediately! Don't judge me. 5/5 I also had the strawberry shortcake. Very fresh, nice texture, soft throughout. I reminded me of a strawberry crunch cake without the cake taste. I like donuts to taste like donuts despite the name and flavors. 5/5 I swear y'all I wanted the blueberry lemon with the oat crumble, but I had to get outta there before I ate another thing. I promised myself I would get it when I came back! Dough has delicious donuts that are thoughtfully crafted. Check them out. They have SIX locations throughout New York. Til we eat again....

    Photos
    Cannoli cream with pistachio - perfection.
    Cannoli cream with pistachio - perfection.
    Groucho never looked so good
    Groucho never looked so good
    Dough

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    Peter Pan Donut & Pastry Shop

    Peter Pan Donut & Pastry Shop

    4.4
    (1.8k reviews)
    2.8 mi
    $$

    Hot tip: Place an online order for pick up. Less lines, faster service…read more Of course after doing my typical research on Yelp for places to visit while in NY recently, I came across Peter Pan. That quickly went in the list of places I had to go to. I'm so glad I did. I went on a Sunday around 10:30am. There was definitely a crowd but it was minimal and organized chaos in a way. I did get the chocolate cake and original glazed with a sugar rise and a few donut holes. Everything was great. I could taste a little oil from being fried, but that's just my preference. Some people are ok with that. But let's talk about that sugar rise donut! Sugar rise was my favorite! When I bite into any donut covered in granulated sugar it better coat my lips like my chapstick. That sugar just sat on my lips as if it was just meant to be there. The staff were amazing. They were working hard getting orders taken and putting orders out. The interior was quaint and clean. Bottled water for $1 is a major win in my book! So thank you for that. Seating is limited. It's tiny in there. Great spot! Hit them up!

    Peter Pan Donut & Pastry Shop is a classic old-school donut spot in Greenpoint, Brooklyn, renowned…read morefor its freshly made donuts, including favorites like Honey Dipped, Red Velvet, and Boston Cream. The shop has a retro vibe reminiscent of a 1950s diner, offering a wide range of pastries, sandwiches, and breakfast options, making it a beloved local fixture for over 60 years. During a visit to Greenpoint, Brooklyn, I decided to explore the local food scene. As I researched, this donut shop kept coming up as a top favorite among locals. My daughter and I stepped inside, and it was buzzing with activity. The place had a nostalgic feel, and it's a cash-only establishment. There are so many donuts to choose from, but my daughter went with a Red Velvet, while I opted for a Sugar Raise--a classic sugar donut because it was my first time here and I wanted something simple. The donuts were decent. The Sugar Raise wasn't extraordinary, but it was fresh. I gave my daughter's Red Velvet a try, but it didn't quite hit the mark; instead of a subtle cocoa-vanilla flavor, it was pretty heavy on the chocolate. The service was friendly, and I'm glad we took the chance to visit this longstanding bakery, which has been around for more than six decades.

    Photos
    Jelly donut
    Jelly donut
    BEC on a flat
    BEC on a flat
    Outside

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    Outside
    Messy Donuts

    Messy Donuts

    4.9
    (8 reviews)
    0.7 mi

    These mini donuts are unreal. I could use these for snack during work hours, except I don't work…read morearound here, so that's a disappointment. Anyways, one order of the mini donuts, they are super customizable and if you need help picking and choosing flavors and toppings, the staff member can provide suggestions and pairings. I got the Ube and Pistachio and they both taste great, especially when they're freshly made and warm. I've also tried the Strawberry Covered Chocolates and those strawberries were massive. The problem with massive strawberries is eating them. If I had a knife, I could cut them into smaller pieces as eating them on a skewer stick got really messy. Also the strawberry itself overpowered any of the chocolate taste, so it didn't balance well in terms of taste. For sure favored the milk chocolate over the dark chocolate.

    Such a great spot to grab fresh dessert! The items taste as good as they look and even though it's…read morea small stand, there are so many flavors. I opted for the mini donuts with strawberry and ube flavors with sprinkle and snowy milk as the toppings. I also added fresh strawberries - and did I mention that the donuts are made fresh? All of that for just $13. I loved the mochi texture of these treats and I am looking forward to trying to new flavors next time! I was also eyeing the croffles because they looked almost like ice creams. You can get these to go or if you'd like to eat as you roam around, the owner will put them in a paper boat/container for you. She was so patient and makes all of her treats fresh it seems. Can't wait to come back to try the croffles!

    Photos
    Left: Ube Mini Donuts; Right: Pistachio Mini Donuts
    Left: Ube Mini Donuts; Right: Pistachio Mini Donuts
    Left: Dark Chocolate Strawberry Covered Chocolates; Right: Milk Chocolate Strawberry Covered Chocolates
    Left: Dark Chocolate Strawberry Covered Chocolates; Right: Milk Chocolate Strawberry Covered Chocolates
    Messy Donuts

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    Caroline's Donuts

    Caroline's Donuts

    4.2
    (62 reviews)
    2.2 mi
    $$

    For so long, the Upper East Side was in desperate need of a really good donut shop. I'm not talking…read moreabout Dunkin, although there's a time and place for that. I'm talking about an establishment that makes high-quality gourmet treats. As you can imagine, I was thrilled to see this one opening in the neighborhood last year. I have been to Caroline's several times since it opened its doors to the public. I've tried a few of their items, including the glazed twist, Boston creme, coffee donut, and strawberry filled. The glaze twist is one of my favorites. It's wonderfully sweet while not cloying, and I especially enjoy topping it with the Bon Mama berry jam I have at home. The Boston creme is truly made with love. It's sufficiently stuffed with creme and topped with a thick layer of chocolate ganache - the expensive stuff! The coffee donut is also delicious. Of everything I've tried, the strawberry filled was my favorite. You can tell their strawberry compote is homemade and not too sweet. The dough is light and fluffy and generously coated with granulated sugar. What a treat!

    Another one bites the dust in the neighborhood. They are out of business. This small donut shop…read moreoffered a selection of handcrafted donuts which were tasty, from plain glazed to filled of different flavors. Yet, at $5 a donut on average it was a bit pricey for this area. I went there a few times to try it out but I could not justify paying that much.

    Photos
    Inside
    Inside
    Caroline's Donuts
    Caroline's Donuts

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    I'm donut ? - donuts - Updated August 2026

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