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    First Watch

    4.0 (114 reviews)
    Open 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Outdoor seating
    Good for groups

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    Recommended Reviews - First Watch

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    SIgnage
    Ward D.

    A great place to eat in Hixson First Watch is a popular restaurant chain that specializes in delicious breakfast, brunch, and lunch options. It was founded in 1983 in Pacific Grove, California, and has since expanded its presence across the United States. Today, it boasts a considerable number of locations, with over 400 restaurants spread across the country. This reach allows customers to find a First Watch whether they're in a bustling city or a suburban neighborhood. I have visited at least 6 locations in 3 states. One of the standout features of First Watch is its focus on health-conscious options. The menu includes a variety of nutritious choices, such as egg-white omelets, fresh fruit bowls, and whole-grain pancakes just to name a few. This particular location is right of Hwy 153 in Hixson. It shares the building and the parking lot with other shops. Parking can be a challenging due to the popularity of the restaurant. We arrived with a large group for breakfast. It was very busy and the restaurant is one of the smaller size First Watches that I have visited. They seated many smaller groups before us. A table with a large party cleared and the manager did an absolutely wonderful job of seating us as quickly as possible, even offering options of seating us at 2 smaller tables to get us seated faster. Now I have been to several of these restaurants but this one was the best service I have ever had at any of them. Our waiter, Blake, absolutely made our entire day. He was at our table constantly making sure throughout the meal that all of our large party was taken care of from when we first sat down to when we paid our bills. The food came out quickly and was delicious. Overall, it was a wonderful experience that I highly recommend for anyone visiting the Hixson area and wanting great food, in a nice place with awesome service.

    Modern Croque Madame & Corned Beef Hash with Whipped Eggs
    Elizabeth M.

    We always enjoy our visits and have learned several of the ins and outs of the First Watch menu. Unfortunately, one of their biggest issues is the freshness of their fruit. Understanding the difference between good and rotting produce is essential to a quality experience. I have ordered fruit in the past and noticed some would be rotten or starting to rot. This lead me to avoiding anything with "fresh" fruit when visiting First Watch. Fruit is a bit more delicate then a good deal of other types of produce and requires quicker turnaround. Utilizing better product standards and processes can help with this. Would like to see First Watch come up with a better plan for their produce and educate their staff to understand the difference. Everything else, as usual, was delicious and delightful. *Note: Ask for fresh fruit or just plain out avoid it.

    Market Veggie Scramble
    Sara L.

    Met a friend before work this morning here since I'm in town for the week. We enjoyed a hearty, healthier breakfast in the outside patio area before 9 am so the summer heat wouldn't get to us yet. She enjoyed blueberry pancakes that are a seasonal special and I enjoyed a scramble of eggs, potato's, spinach, peppers, and goat cheese with a HUGE side of carrot cake pancakes. Pretty much ate for the day. DEFINITELY will be back!

    Scrambled eggs, bacon, potatoes and gf toast
    Kirsten K.

    Busy little place with reason! Broad menu and delicious options! The only thing that wasn't fantastic was the gluten free toast, but the rest was delicious!

    Bacado A.m. Superfoods Bowl

    Such kind servers and delicious brunch food. The Bacado was good and not too salty or greasy. The strawberry jam that came with the toast was a good in between of tart and sweet but a bit too sweet for my preference. The A.M Superfoods bowl was tasty. The coconut chia pudding was a good amount of coconut flavor but not too overpowering or sickeningly sweet. The almond butter toast was delicious and simple but the toast kind of got stale over time, so make sure to eat that when it's immediately served. The ambiance was cute and comfortable. However, the service is crazy because of the long lines. Make sure to do the online waitlist first before you arrive because you need to then check in in-person.

    Half the indoor dining, the other half is half this size.
    Allison C.

    Another Florida restaurant we used to frequent every weekend. I was excited to see a First Watch open in Hixson but worried it wouldn't last. I was wrong, they are always packed! We made a point to go one morning when we were up early enough to beat the crowd. This particular location is much smaller than what I'm used to, so I can imagine they go on a wait fairly quickly. Prices are around $10+ a plate, but you do get a ton of food for that amount. Everything is made fresh so feel free to add or omit any of the ingredients. The location is clean and staff is extremely friendly. The kitchen is open so you'll have a view for the whole meal. I'd love to make this a monthly stop if we're up early enough!

    Over easy egg, NOT

    Seated at 1024 am and food arrived at 1119 am, coffee burnt. Poor service. Whole Grain Toast

    Million Dollar bacon
    Denise H.

    My eldest son and I ate brunch here Sunday, June 9th, 2019. We started with the Million Dollar bacon. The bacon is cooked with a sweet glaze and a slight spice. It was interesting. I'm in the 'Crispy Bacon' club, so while the flavor was unique, the chewy texture was meh for me...my son's only comment was the name of the dish had delusions of grandeur. My son chose the Trifecta, with chicken sausage. He said this was his first experience with cheese that added no flavor to the eggs and syrup that wasn't sweet, however he like the sausage. I had the Frittata Rustica. It was a vegetable frittata with a crispy slice of baggett and greens tossed in a lemony dressing. The salad was "trendy" but didn't add anything to the dish but the frittata was delish! My son liked it as well. The food is pricey, so we were glad we had a coupon.

    Custard Lemon Ricotta Pancakes
    Bil M.

    I ate here two or three times on my recent trip to Chattanooga. Maybe it's Covid, but I don't understand why this place is not jampacked every morning. The food is amazing, and something that you'd expect from a much larger city. The lemon ricotta pancakes were perfectly cooked, fluffy and crispy. I couldn't get enough of them.

    First time coming to Firstwatch and it was very yummy! The warm maple syrup was to die for!!

    This was my first time going to first watch. The staff were so nice and welcoming. Especially the hostess!! Loved her! But what I loved more was the warm maple syrup. It was to die for! Oh and the food was good too!

    Half 1/2 Sandwiches and 1/2 salad Monterey Club

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    Photo of Pekes C.
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    4 years ago

    Clean place great service food is good skillets are great don't hesitate to visit this place

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    Jennifer G.

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    4 years ago

    No alcohol, but great lunch specials and prices. Fast and friendly service. Parking lot gets full!

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    3 years ago

    First Watch is a great breakfast or lunch restaurant! Service is always amazing! Abby was a great server!

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    4 years ago

    Breakfast or Lunch are great options. Their whole grain toast is great. If you really want to splurge Lemon Ricotta pancakes are amazing.

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    3 years ago

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    Hanna F.

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    3 years ago

    Make sure you eat well before going there. Between arrival at the restaurant until food was on the table took almost 2 hours!

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    7 years ago

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    5 years ago

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    Hanna F.

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    7 years ago

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    8 years ago

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    3 years ago

    Great place for Breakfast or Lunch. Server was excellent and took great care of our party. Would highly recommend it,

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    8 years ago

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    7 years ago

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    4 years ago

    By food mixtures are awesome. Menu is a bit pricey but worth it. Very attentive service

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    Jennifer G.

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    8 years ago

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    7 years ago

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    4 years ago

    Best eggs Benedict with salmon and bacon I have had in a long time. Drive 45 min for it. Server was awesome and very attentive.

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    4 years ago

    You would think a place that does only breakfast would at least know what a poached egg is....

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    5 years ago

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    Page 2 of 3

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    Milk & Honey

    Milk & Honey

    4.4
    (1k reviews)
    5.7 mi
    $$

    sweetest, friendliest service, great food, especially the waffles! cutest ambiance! definitely…read morerecommend.

    Milk & Honey absolutely lived up to the hype. We went for breakfast, and despite the fact that they…read moredon't take reservations, we didn't have to wait at all which already felt like a small miracle. Our server Katie was fantastic. Since it was our first visit and everything on the menu spoke to us, she helped steer us in the right direction. I ended up ordering the pistachio croissant, and honestly... I'd go back for that alone. It was warm, huge by croissant standards, and absolutely heavenly. I even grabbed another one to take home because Future Me deserved a little happiness too. We also tried the raspberry lemon danish, which was a delicious combo, but the pistachio croissant stole the show without breaking a sweat. We started with the poutine, and while it wasn't the traditional version I've had before, it was incredible. Instead of cheese curds blocks, it came with pulled pork and melted cheese, and somehow it just worked. Comfort food with a little Southern flair. For breakfast, we had the ham and cheese omelet with breakfast potatoes. It was exactly what you want it to be--classic, satisfying, and impossible to regret if that's your usual order. I also tried the Liquid Gold juice. Their juice selection is impressive, but I may have accidentally found my forever order on the first try. It was so refreshing, with just a hint of ginger. For a hot drink, I highly recommend the London fog. I'm not usually a tea fan but if you don't want coffee, this is an excellent option. Before we left, we picked up some of their salted caramels to go, and they make the perfect little gift... assuming you have enough self-control not to eat them all in the car. The vibe here is upscale southern diner. One of the signs on the wall said, "All are welcome, but you need to act right," and honestly, that's the kind of life advice we could all use. I also really appreciated that parking was free. In Chattanooga these days it's hard finding a place where you don't have to scan a QR code, download an app, and pay to park just to eat. Great food, great atmosphere, great service. Milk & Honey is absolutely worth a visit...and if you're debating the pistachio croissant, stop debating and just order it. Your only regret will be not getting a second one.

    Photos
    Selection of their hot sauces
    Selection of their hot sauces
    Lemon raspberry danish
    Lemon raspberry danish
    BLAT and bloody mary

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    BLAT and bloody mary
    The Hatter Cafe

    The Hatter Cafe

    4.3
    (104 reviews)
    42.7 mi

    We love The Hatter, and have eaten at this whimsical little restaurant several times and absolutely…read moreloved it! However, I recently reserved The Hatter for my great granddaughter birthday. The staff was NOT trained for a tea party, which is ironic. We had reservations for 3 adults and one child....we waited over 30 minutes to get served. They brought out water and never asked if we wanted our tea. We got our tiers, but they still didn't bring out tea, we had to ask for it. The food on the tiers were not good...like a biscuit with no jam. I had to ask for small plates and we had to pour our own tea. All in all, a disappointing tea party after our 2 hour drive! My granddaughter is only 2, so she had a good, special time, and for that I praise the ambience of this cute restaurant! But since the restaurant is an Alice and Wonderland place, the staff should be trained to hold an equally magical tea party!! PS. When we got the bill, they had over charged us by 42.00. Remember, before you tip, they add a tip too! The manager did correct our card for their mistake. Sorry, The Hatter, we were very disappointed. A tea party at an Alice and Wonderland restaurant should be MAD and crazy special!

    Outstanding service, decor, ambience, etc. Great food, coffee, and tea at a very reasonable price…read more The service was prompt and friendly, and the gift shop had a multitude of treasures. If you're traveling anywhere near Mentone/DeSoto State Park, this is a place you don't want to miss.

    Photos
    Just another favorite spot of mine!
    Just another favorite spot of mine!
    Avocado egg toast
    Avocado egg toast
    One of the doors into the café

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    One of the doors into the café

    First Watch - breakfast_brunch - Updated August 2026

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