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If you're looking to support a Black-owned business in Pasadena, now's your time to visit Bad Ash Bakes. I'm pretty sure this place has gone viral on social media, and yes, it's worth the hype. Bad Ash offers classic favorites like chocolate chip cookies and twists on classics like matcha cinnamon rolls and cornbread cookies. Their baked goods are delicious and I absolutely love that they're not too sweet. My mom said she would definitely order the cornbread blueberry loaf again. This place has limited seating, and the only downside is that it gets pretty warm in here. Idk if the AC wasn't working or if it was all the body heat because of how many people were there (it's a really popular spot).
I came here on a Thursday morning, at around 8:30am so that I would be able to get one of those viral cinnamon rolls I keep seeing on social media. Ashley was the cashier in charge: she was fast, efficient and kind. The gentleman manning the dispatching counter was also very professional and within minutes I was outside enjoying my cinnamon roll. The hype is real, they come out warm and they're super fresh. I grew up eating the cinnamon rolls from any Cinnabon location in any random mall, and I believe this one mimics the good points of that one a fair bit. It also has its own twist and particular flavor. I like that there's enough glazing to enjoy the cinnamon roll but not too much that it becomes overwhelming. 10/10. Highly recommended.
I've been dying to try out this spot ever since discovering Ashley when she would sell her cookies online / text to order. She's a true talent with exceptional presentation and her consistency is off the charts. With that being said, I was a little disappointed with the cookies. I ordered red velvet, matcha, and chocolate chip. Somehow the first two tasted almost the same. I appreciated that they weren't too sweet, as that is my preference.. however the designated cookie "flavor" was lacking. I did taste some cocoa from the red velvet but there wasn't even really a lingering after taste. For $4 a pop, I had expected some more punch. BUT.. I loved that the cookies looked almost identical - hence the consistency. They were super fresh and soft but still held their shape. The chocolate chip was a different story. The chocolate obviously came through and was identifiable. The cookies tasted like a brown butter base.. not sure if that's what is used, but that's kind of the flavor that came through for me. The matcha cinnamon roll was delightful, but leaned more towards the cinnamon side for sure. Despite the vibrant green color, the matcha flavor was fairly subtle. As a matcha and pastry lover, again, I expected more. For $8, it was a generous size. I ate it the following day and it was still fresh. I did heat it up for about 15 seconds just so it could be extra gooey and soft. I appreciated that it wasn't drenched in frosting! For it being Fourth of July, the staff was very focused and friendly. They have their system down and handled the crowd well. I was maybe one of the first 15 people there that morning and I observed them to be quite efficient - getting customers in and out within a few mins. I didn't order any drinks because they seemed pretty pricy to me ($8.3 for a latte and $11 for a double matcha), but I did notice the bar staff seemed a little behind on drinks. Nothing really stood out to me after looking at other peoples drinks, but I'm sure they're decent. They did look pretty small. There's no designated lot, so you should plan to park on the street.. there are various parking streets available. It's not big inside --- there's a couch that's split into about 3 small sections, a tiny wooden bar at the window with 2 seats, and then 2 sets of outdoor tables. I would visit again, but I'd probably try the regular cinnamon roll or a tres leches. Side note: I love how Ashley has never tried to conform to other people's styles -- she has amazing creations and is always looking to improve and offer seasonal items. I really admire her passion and skill. Her hard work does not go unnoticed! True bakery she has curated is absolutely stunning as well.
I've had Badash on my radar for quite a while, and now that they're open on Sundays, I finally got the chance to indulge in their cinnamon rolls. I arrived by 10am, and even then, the line was already spilling out the door, but it moved quickly. The space is cozy and intimate, yet they've managed to carve out a comfortable spot for a few to sit and savor their treats right there. I went for the classic cinnamon roll, no frills, just pure goodness. It was nice sized, soft, with just the right amount of sweetness for a balanced bite.
Stopped by on a Sunday around 9:30am, ordered around 9:50. Order at the cash register in the very inside, wait for your name to be called with your order. I agree with another reviewer upon first glance, it would probably be faster to have an employee dedicated to a customer as they make their selection, but I think the space and single register are limiting factors. Got the s'mores brownie ($7) and peach cinnamon roll ($11). Peach cinny didn't have a price tag in the case, but yeesh for $11 it better change my life! The roll was warm, and slathered in icing and had a generous amount of peaches. It tasted a little overproofed, but was still very pillow and soft. It did not change my life, was good but $11 (from the base price of ~$8) felt steep. S'mores brownie was good, very big slab of brownie topped with half an inch of torched marshmallow. If you can, I'd recommend heating this up in a toaster. It's a moist, and dense brownie, bits of chocolate chips throughout. The marshmallow is definitely a liability, sticking to anything it comes in contact with! Two couches, couple indoor and couple outdoor tables. Not a conducive space to stay a while in, especially since it's usually packed with customers. I saw the owner (Ashley aka @sobadash_) in the back with her employees, which is mad respect for her! I've followed her on TikTok for a few years, through her private chefing, bakery opening and on. Overall, the pricing reflects her brand and I respect it.
I have been wanting to try this place for months and I finally got to give it a try last Thursday. I went around 11 and found parking with no line. I was speechless. I thought it was the perfect day! I got the classic cinnamon roll and cookies(smores, toffee chocolate chip, chocolate chip, brown sugar, red velvet, peanut butter, and cornbread) The classic cinnamon roll was light and not too sweet. It wasn't anything spectacular. The cookies all were soft and had crispy edges which I love. The flavors were a little lacking. You had to really no what the cookies are to taste the flavors. The cookies weren't too sweet but wish there was a strong flavor in all of them. The peanut butter one was a bit stronger so the ones that were next to it all got a bit of the peanut butter taste too. If there is no line then I might try again but don't think I would wait for it.
I saw this place on TikTok and just had to try the s'mores brownie. I heard this place usually gets really busy but thankfully when I went it wasn't too bad. I got the s'mores brownie, banana bread, classic cinnamon roll, a toffee cookie, and a strawberry matcha. They were all so good and the s'mores brownie did not disappoint. It was delicious the first bite but it does get a little heavy if you keep eating it so maybe share it with someone. I will say the match was okay and I wouldn't get it again. The workers were nice and they got my order out really fast. I will definitely come back for the sweet treats especially the s'mores cookie next!
This is a 5 star bakery, no notes!! Finally got to try this place after driving by during their soft opening last year and seeing the longest line, in the rain, before driving off. Today (Saturday) I was prepared for the wait, but to my surprise the line moved quickly. Waited maybe 20 minutes in line, ordered, then before I could sit down my order was ready - including a very warm cinnamon roll! We ordered two specials - the banana pudding cheesecake and peach cobbler cinnamon roll. Also got a s'mores cookie from the regular menu. The banana pudding cheesecake... where do I start? This was my favorite thing. Silky smooth cheesecake, topped with the BEST banana pudding I've ever had (sorry grandma...). Those classic vanilla wafer cookies were on top, but the crust was something special. I don't know how they make it, but it was unique and delicious. The classic cinnamon roll was ranked one of the best in LA county by The Infatuation. I haven't tried many, but it's definitely amazing. It was served warmed with the peach cobbler topping. Both specials were super indulgent. The s'mores cookie is more balanced, perfectly sweetened in my opinion. A very, very thin cookie with crispy edges. I liked it. We paid about $20 for the two speciality items and the cookie. Worth every penny. The bakery is fairly small, with seating for maybe 6-8 inside and 4 outside. It's beautifully decorated. You'll be able to pass the entire display bedore ordering. Order at the register and they'll call you when it's ready. Again, the wait was short. If you order a drink, it'll be longer. We found street parking for 2 hours on the next block on Colorado. Parking right in front is 1 hour. Parking on Garfield is just 30 minutes.
Came here for the cinnamon rolls and they didn't disappoint! The banana pudding was surprisingly good too. Took a star off because the matcha was just okay for the price. But I did like the pastries. The place is pretty small and doesn't have a lot of tables. It's mainly street parking too.
I finally made it out to Pasadena. YAYYY :) There was a line out the door, but it moved fairly quickly. Parking: There is street parking available nearby, as well as several parking structures within walking distance. Parking was relatively convenient, although availability may vary depending on how busy the area is. Ordering Process: You don't place your order until you reach the cashier, which I thought was a bit unusual. I would have preferred a system where an employee boxes the items you select before you get to the register. The cashier would often have to call out to the staff which item signs needed to be removed as items sold out in real time. This made the process feel a bit disorganized. By the time I reached the cashier, several items that had been displayed when I first arrived were already sold out. It was disappointing to get excited about certain items only to find out they were no longer available when it was finally my turn to order. Food: I ended up getting a variety of cookies, and they were all delicious. I was especially hoping to try the banana bread, but unfortunately it sold out before I could order. Seating: Seating is very limited. While waiting in line, customers end up standing very close to those who are eating because there isn't much space inside. The layout can feel a bit crowded during busy times. Overall: Despite the crowded space and somewhat frustrating ordering process, the baked goods were excellent and worth the visit. I would definitely return, but I'd recommend arriving early if there's a specific item you want to try.
Visited LA on a business trip and this was the first place requested to stop it by my coworkers. After we landed, we literally went straight from the rental car place to here. I never heard of this place before, but apparently it is all the rave on TikTok. It's located in Pasadena and we parked on the street. We went on a Sunday so there wasn't really a line, but there was a steady flow of people coming in and out while we were there. Between the three of us, we did get a lot of stuff just to try we literally got about everything except for the refrigerated sweet and nobody got a cake slice but we did get a few of the loaves which were similar to me. I really like the concept of yesterday's cookies because they were still perfectly fine and at a discounted price I think $2 vs $4. Between the 3 of us we spent about $70 on 5 cookies, 2 cinnamon rolls , 1 brownie, 4 loaf slices. Everything was pretty tasty however, the lemon loaf had a strange aftertaste that we just couldn't put our finger on what it was so I would skip that one next time, but the cinnamon roll was really good and the toffee chocolate chip cookie was my favorite. The banana bread loaf also surprise me because I'm usually not a fan of bananas, but this one was good. The staff were OK and helpful if you asked a question, but they kinda seemed more into their conversations with each other versus engaging with people without it being prompted. It wasn't bad but it just didn't feel connected or like they were happy we were there because we actually sat inside to enjoy our pastries. Like my coworker had mentioned hey we came straight off the plane here and as we ate there wasn't any did y'all enjoy everything? Thank you for coming, which one was your favorite? How did you hear about us? It could be a generational thing or a regional thing (I'm from Tennessee) so I don't know. Definitely support and give them a try when you're in the area.
Finally got to try Badash Bakes! I think it's worth the hype but definitely a bit pricier than I would have liked. There were plenty of napkins and utensils for you to grab. I liked that I got a real paper bag instead of just the pastries handed loose to me. Very small space with only a table or two really to sit inside. It wasn't too crowded and the line was moderately long. There was enough pastries still available. I do wish there was more seating so you could get a drink and enjoy the sweets.
So so good! Finally got to try this spot and definitely will be coming back! The cookies are so thin and yummy! Not pictured is the cinnamon roll because it was gone so quick! Would come back for the matcha cinnamon roll. Rest of my group got the banana bread and loved it as well! Street parking Limited seating out front and inside
3 months ago
Arrived early on a weekday and there was no line! The service was efficient and the staff were helpful and friendly. I ordered the cinnamon roll, the s'mores cookie and the cornbread cookie. All were super tasty! My husband said it was probably one of the best cinnamon rolls he has ever had! read more
I had a really nice experience and will definitely be back when craving a sweet. The case has a good variety of cookies, breads/loafs (banana nuts, coffee cake, etc.) brownies, and some other baked goods. I went for the cinnamon roll and was soooo pleased. Great texture and ratio of filling and frosting. Also got a cold brew. Service was quick and kind. Can't wait to go back. read more
7 months ago
5 months ago
My boyfriend and I love coming and trying new pastries, we tried the red velvet cake and it was so good! The iced vanilla latte is so yummy as well. We tried the s'mores brownie today and it was probably our second favorite, first being the s'mores cookie. We've tried about half the menu now, probably our favorite bakery close by. Until next time! We also usually go in the morning during the week, weekends tend to get busy. Service is always great, you can also order online. read more
5 months ago
I love Bad Ash Bakes. The aesthetics are sooo cute and trendy, everything feels super intentional and the whole space is really clean and organized, which I appreciate. Yes, the line can get long, but it moves fast and it's honestly worth it. I come as often as I can and will happily make the 45-minute drive for their pastries. I've actually been supporting Ashley's baking for years (just as a customer - she definitely doesn't know me). I first bought cookies from her about six years ago when she was baking out of her house, then from her ghost kitchen, and now her full bakery. Watching her grow through her pastries and social media has been so fun. She truly seems like such a gem, and I'll absolutely keep supporting her. If you go, my must try item is absolutely the s'mores cookie and pair it with a strawberry iced matcha latte! read more
I have not had a chance to visit the location or experience the service so this is strictly a review based on the cinnamon roll. My sister grabbed me one of these and in full disclosure, I forgot about it for a few days but I still wanted to try it. It was stored in its original box container as well. Honestly, I can't wait to try this fresh. It really reheated well and it was insanely delicious and I've seen some reviews about them being chewy and everyone has their preference and I loved it!!! The chewiness and the balance of cinnamon/sweetness was spot on. Ignore the little black top, I warmed it up in a panini press and it was touching the glaze. This is one of the best cinnamon rolls I've ever had. It was flat but I don't judge a roll by its cover. Eat the thing and let the flavor do the talking. I'll be revisiting Badash soon and will be eating it fresh and updating the review. read more
9 months ago
9 months ago
I saw this bakery trending on Instagram and had to try it with my friend who lives in Pasadena. It's a very, very cute spot with tons of beautifully baked goods -- everything looked amazing, and yes, I took a lot of photos. You browse first, then order at the register, which was a little tricky since we wanted to try several things and had to remember all the names instead of just pointing. The coffee was yummy, and the pastries were good, though nothing outstanding. Service was nice, and the location is great. Overall, I'm glad we got to try this new business and see how busy they already are! read more
I've been waiting to cross this place off my list and finally got the chance! I was in town for the holidays and saw that Badash was open on Christmas Eve so I made it a mission to get there a little before opening, in hopes for a short line. I arrived around 7:50am and was third in line. They opened at 8am. As we filtered inside, the line was out the door. It was quite confusing as the pastry case is to the right, near the entrance and the register is in the back left corner. So you would think that you'd go through the case to pick out what you want and then pay, but they had us in a line, going diagonally across the entire bakery, to pay first, then wait for the order to be packed. The bakery itself is small, with a big couch against the wall on the left side and a couple bar seats at one of the windows. If they want us to pay first, I suggest getting rid of that couch, place stanchions along the left wall to indicate line formation, and create some flow and waiting space for people to wait for their orders. If the two ladies in front of me didn't know what they were doing, I think we all would've been a bit lost. Because it was my first time and I was feeding 8 adults back at home, I ordered an array of goodies, totaling $170 (ouch). I was hyped for their matcha cinnamon rolls, cookies and banana pudding. I also ordered a couple of their tiramisu loaf slices, banana bread loaf slices and matcha blondies. I saw that they had white chocolate macadamia cookies (MY FABE) so I ordered half a dozen of those and then a mixed dozen of others. To be honest, I wasn't as impressed as I thought I'd be. The matcha cinnamon roll wasn't as fluffy and didn't really taste like matcha. It was also $7 for the size... pretty steep tbh. My favorite was the banana pudding, portion was perfect for the price. The cookies... I was especially excited for these because you don't find white chocolate macadamia often, however, these were the biggest disappointment. Although there seems to be whole macadamia nuts in the cookies, I could barely taste/feel the flavor and texture of the white chocolate chips. The red velvet cookies were bland. The toffee chocolate ones were probably my favorite, due to the fact that there were tiny toffee bits throughout the cookie. $4 per cookie is a lot for the thinness and lack of flavor. They also stacked six cookies on top of each other in the box which needed extra delicate handling because they were so thin. The loaf slices were just ok too. Overall, overhyped and a little overpriced. The staff and service were decent. The lady at the register was patient and warm. Everyone else seemed tired and bleak. No smiles or excitement when handing me my two large bags. I was also excited to see the owner there, however she seemed out of it, maybe tired and stressed? Understandable. For next time, I'd like to try a cake slice and a drink/coffee, but not dying to return. read more
8 months ago
The matcha cinnamon roll was so soft and fluffy with such an authentic matcha flavor in the frosting and melt in your mouth texture! Still want to try the cookies and banana pudding! Everything is kinda pricey but not strange considering it's in Pasadena... The London fog was just okay but it's also not their signature it was just too cold for an iced matcha not much seating... and much smaller space than anticipated but the service was really good and everyone was super sweet! Cute inside nonetheless I will be back to try more things! read more
8 months ago
1 year ago
we love to support family businesses!! i saw the bakery on social media and the baked goods caught my eye! especially the matcha cinnamon roll!! be prepared to wait, my friends and i waited in line for 30-40 min and when we got in, we waited an additional 15 mins to get our pastries and matcha drinks! I didn't mind, since it was a weekend and expected :) here's what we got: matcha cinnamon roll: 5/5 tbh I'm biased and love cinnamon rolls! the matcha flavor is hinted since I feel like the cinnamon is a stronger flavor profile! red velvet cake: 3/5 it was good! I how it wasn't too sweet! Smores cookie: 3/5 it was fun to try! a little bit too sweet for me, but it was worth a try!! matcha latte: 3/5 Strawberry matcha latte: 2/5 overall! I'd say if you're in the area and have time, stop by!! inside is very cute and staff was very kind! read more
Found this place on tiktok, it's smaller in person than I expected with not a ton of seating. The seating that is available is very low to the ground so it's not exactly practical for eating or staying long at all. I came wanting to try the matcha cinnamon roll only to be disappointed because it had not been warmed and was cold. The strawberry banana matcha was surprisingly very good as they make their own strawberry milk with real strawberries. Everything was good but I was a bit disappointed compared to how it was portrayed online. If someone I knew wanted to come here again I would try a couple more things but not sure that I would seek it out again on my own. read more
It was busy when I walked in mid morning. The staff are friendly and helpful from the moment you step inside. They have indoor and outdoor seating to enjoy your treats or drinks. I ordered a 6 box of cookies (s'mores, toffee chocolate chip, matcha, cornbread, oatmeal raisin, & brown sugar), matcha brownie, matcha cinnamon roll, coffee cake, lemon loaf slice, & banana bread slice. The cookies are fantastic! They are all evenly sized and the flavors are delicious- I love the variety. The matcha brownie was moist and the matcha flavor strong- this was my favorite matcha item there. The matcha cinnamon roll was big and the frosting was delicious- heated up this is delicious. The banana bread slice was everything you want from a banana bread- super moist and chunks of banana. The lemon loaf slice had all the citrus flavor in frosting part, I felt the loaf part was mild and needed more. I ordered a banana strawberry matcha - the strawberry banana flavor blends beautifully, but I think it takes over the matcha flavor. Parking- meter street parking read more
Got a whole spread because I couldn't narrow down what I wanted - from brownies to cookies, banana pudding to matcha. I loved ALMOST everything. My favorites were the s'mores cookie and the cinnamon roll. I didn't like the Matcha brownie, it gave cake pop and I don't like that texture. The banana pudding was a bit too sweet for me, but my boyfriend devoured it. The strawberry matcha wasn't strawberry enough for me. The employees were all patient and affable. It made it easy to order a bunch without feeling like a burden. There are a few seats inside, along with a couple outside. There's a bunch of street parking near by. read more
8 months ago
My friend brought me a sweet potato pie to go. It was very delicious! I wish I ordered two! read more
1 year ago
I was excited to try this Black-owned bakery and made the early drive to Pasadena. Parking was a hassle due to an event so the options were either pay for a closer lot for $5 or pay less and walk farther lol. The space itself is super cute with good music, and luckily there wasn't much of a line when we arrived. I also kept trying to ask questions in social media due to seeing the morning and afternoon menu but no one was responding... just liking comments. There was no FAQ page or anything so it was frustrating since I didn't want to drive that far and not get everything I want. But we were able to get most of all we wanted: 7 cookies, a matcha drink, a brownie, and a cinnamon roll. The oatmeal raisin, s'mores, and chocolate chip were decent, but the matcha, brown sugar, and cornbread cookies all oddly tasted the same and lacked flavor. It definitely had me questioning if I was sick and just couldn't taste anything but we both felt the same. The brownie was very rich and a great size for the price, the cinnamon roll was a surprise hit, and the matcha drink was decent. Glad I tried it, but I wouldn't go out of my way again. read more
I had seen all the hype on Instagram about this place and decided to give it a try on a Friday around lunch time. I was hoping there wouldn't be a line, but there was. I ended up waiting 20 minutes to order. Matcha Cinnamon Roll: definitely the star of the show. It was a great balance of matcha and cinnamon. I do wish the presentation of these was better. Mine seemed to be falling apart. Brownie: thick, moist, and delicious. I would get it again. Red velvet and matcha cookies: again not super strong and thin but still moist. Wish I had tried more. The inside of the store is aesthetically pleasing, however because it's so small there's barely any space to sit and lounge. There were so many people in line and sitting waiting for their orders that I we were all crammed together in the waiting area. The ladies taking orders were really nice and helpful with all of my questions. read more
This is a small little coffee shop located in Pasadena. There were people in line at all times, you can tell how popular this place is. I needed to try their matcha and I will say it's good, the sugar free vanilla syrup made it a bit too sweet for me so I will order without it next time. Their baked goods all look so delicious! I didn't try any but definitely will next time I'm here. read more
I have never been more excited to brag about my visit to the famous Badash Bakery. I saw the beginnings of this bakery on TikTok watching the owner Ashley plan her first bakery she was a personal chef who also sold cookies online and grew a cult following on social media. She had a soft opening and the magic began her social media took off and her videos went viral. My daughter surprised me with a visit on my birthday and It was a nice ride to Badash Bakes located in Pasadena California on a busy street with parking out front and a convenient parking garage across the street. When I say this place is hot it's an understatement the lines are long packed with people and as the lines moved along I felt a chill relaxing vibe. My daughter and I were impressed immediately upon entering there are comfy couches and rows of cookies cakes, banana pudding, regular cinnamon rolls & matcha cinnamon rolls, banana pudding, matcha lattes including strawberry matcha lattes. I say hello to Ashley who was packing orders with her mom and an amazing staff making drinks and restocking deserts. You tell the cashier what you would like and pay then the order is filled while you watch and wait my order was perfectly wrapped in her signature containers and bags nothing was crushed when I unwrapped them. I ordered one of every cookie available a cinnamon roll, banana pudding chocolate cake & red velvet cake and a strawberry matcha latte. We took a few pics and headed home. Here's my thoughts on what I bought. Strawberry Matcha Latte Earthy and creamy not too sweet it was just right very good and only the second time that I've tried matcha I'm glad I chose strawberry. 8/10 Cookies. Cornbread 9/10 unique and tasty. Oatmeal Raisin 10/10 Double Chocolate 9/10 Red Velvet 8/10 Chocolate Chip Toffee 10/10 Chocolate chip 10/0 Brown sugar 10/10 Smores my favorite 20/10 Matcha 8/10 White Chocolate Chip Macadamia 10/10 All the cookies were fresh buttery and delicious. Banana Pudding The pudding was creamy with a fresh banana flavor soft cookies and fresh whipped cream I loved it. 20/10 Cinnamon Roll Buttery and tender with just the right amount of cinnamon and a decadent cream cheese frosting it was delicious. 20/10 Chocolate Cake Tender and rich and the white buttercream was so good. 10/10 Carrot Cake Dense and rich topped with creamy frosting it was very good. 10/10 Both cakes tasted even better the next day at room temperature. I highly recommend you go visit Badash Bakery she's a young entrepreneur making a mark on the Bakery game in Pasadena it's worth the drive and wait in line and now she's officially opened her doors to the bakery adding much more to her menu. I'm going back to try her famous Matcha Cinnamon Rolls, Smores Brownies and Banana Bread. This was a sweet birthday treat to remember. Until next time. Just me Shawn C. read more
My friend & I were so excited to try Badash Bakes because we've heard so many good things! We had a strawberry matcha which was soooo good- been dreaming about it. Matcha cookie which I loved! Cornbread cookie which my friend loved. We tried the matcha cinnamon roll- not our fave but we're not cinnamon roll people. We also tried the banana pudding & that was good too. We would definitely go back. I wish there was more space to sit inside without feeling crowded but hopefully in the future she'll be able to expand with all the success she has. read more
10 months ago
Instagram brought me here and everything was delicious as advertised. I tried the regular cinnamon roll, matcha cinnamon roll, double matcha, cookies, brownie, and tres leche cake. read more
9 months ago
I originally stopped by to grab cinnamon rolls (original and matcha) and lemon loaf to bring to a girlfriend's hangout on a rainy day. I returned a few days later with my nephew and he tried the chocolate chip cookies and I again tried the cinnamon rolls (when I brought them to my friends to try I don't get a chance to indulge). When I glanced over to ask my nephew for a nibble of his cookie he had already consumed the chocolate chip cookie in what felt like 5 seconds flat, he kept commented on how he loved the fact that the cookie was crisp on the edge but soft in the center. Just today he asked when we could return to try more of the cookies, so looks like a return visit is in our Google Calendar. read more
3 months ago
Came to try the cinnamon rolls and they were delicious! Not overly sweet like the cinnamon bun chain but you can taste the freshness of them being baked that day . I always love seeing what limited time item they have baking in the menu each month. The inside is a little small so it can get crowded during the peak hours/days but still worth visiting! read more
I first came across Ashley's bakery on TikTok when she was in the process of building it. Despite me not knowing her personally, I have been very honored to see it turn into a flourishing business. I went to the grand opening to try it for the first time because I have been DYING to try the lemon loaf since I saw her make it on TikTok. Have to say I was not let down. It was so fragrant and flavorful. The same can be said about the red velvet cake and both regular and matcha cinnamon rolls. They are some of the best I've ever had. The s'mores cookie WOW. If you're the type of person that likes desserts that are not too sweet and full of flavor, definitely check this place out. Service: Ashley and her staff were so welcoming. She walked down the line of people waiting and personally thanked them for coming out. She also happened to pack my order and I noticed she was triple checking and counting every item to make sure it was correct. She greeted me when giving me my order and offered napkins and spoons. It's not everyday that you see the owner of a bakery working behind the counters, packing orders, and being so involved with her staff and customers. Overall, I waited 45 min-1hr. Mind you, I arrived 30 minutes prior to the bakery opening because there was a line. Line moved pretty fast as soon as the doors opened (about 15 minutes). I noticed some people were waiting longer but that was because they ordered several drinks and I did not so please keep in mind that if you order drinks you might be waiting a little longer. Parking (because we're in LA and this is important): her shop is on a busy street right across the fogo de chao and H&M. There is no free parking but plenty of structures and meters available. read more
Disappointing. I waited over two hours in line and then finally got inside ordered my 2 cinnamon rolls and then had to wait another 15 mins for my order. The bakery itself is cute and clean but it's very warm in there and uncomfortable. There's not allot of space to stand and wait. The couches they have are super cute but not practical they are low to the ground and not suited for allot of people. The cinnamon rolls were so bad. The frosting was sour and grainy and very watery. They also raised the prices 2 days ago so they are now $6 each instead of $5. They are not "elegant" and definitely not service with "love" No one there seems happy to be there or gracious and welcoming. If we are waiting 2 hours at the very minimum a smile and a friendly demeanor would be so nice. Overall not worth it for me. Pasadena has plenty of other bakery options. read more
I really like the day old cookies for $2. That's a great way to taste all the cookies. We purchased the matcha, chocolate chip, & smore day old cookies. They were good. The matcha had a light flavor. But really moist. We got two toffee cookies, a cornbread cookie, & oatmeal cookie ($3.70 each). I liked the cornbread cookie. It was a light cornbread flavor. It reminded me of the holiday season, like how people go crazy for pumpkin spice anything. I wish it had a little more to it though. I think this would be a great holiday cookie to add to their rotation if it had a little something special to it. The brownie was delicious ($5). It was my favorite. Very moist and tasted like real chocolate was used. I would drive back for this and the toffee cookie. The last thing we had was the cinnamon roll ($6). This was delicious. You can taste the cinnamon swirls. It was soft and buttery. Pure bliss. Better than cinna-bun. Our total cost with tax + tip was under $40. It was worth the sweet treat splurge. We even made our own little charcuterie plates of sweets with what we got once we got home. The service was ok. It was our first time there. So I didn't know we were supposed to pay first and then go pick up our order. Maybe there's a sign stating that, but we didn't notice due to the fact the place was full of customers. So an employee came off a little rude directing us where to go. But the place is really cute. It's small and has sitting inside and outside. I recommend trying them out if you have a sweet tooth like me. read more
1 year ago
We waited for 1.5 hours to order on a Saturday. After we ordered we waited about 10 minutes to retrieve our order we got an iced matcha latte with vanilla and chai latte which were good. For the dessert we ordered a matcha cinnamon roll, red velvet cookie, toffee cookie, and matcha cookie. We were disappointed, the cookies nor cinnamon roll was worth the wait. There is not flavor depth in any of the cookies. It was extremely hot in the bakery as if there is no ventilation. read more
I did not go to this store in person to get this, someone brought it to me. I have been watching the opening, hype and long lines from this store in the past few weeks and as much as I wanted to try them, I did not want to wait in the long lines. I would like to think I am a cookie connoisseur. I know how I like my cookies. Not to thick, but not too crispy. These were thin like I like and could have used maybe 1 more minute for the perfect texture. But I really liked them! The toffee one was surprisingly good! We split the coffee cake. It was okay. Nothing extraordinary but maybe with coffee would be wonderful. We also split the cinnamon roll. I liked it. But I do like my cinnamon rolls really big and fluffy with icing that is set. Which some may think is a bit much and decadent. This was perfectly normal size. The icing was a little runny so it isn't my favorite but all together perfectly fine. The 5 stars go to the cookies. I liked them a lot and would go back for more and now need to try the other flavors. I just wouldn't wait in an hour long line for them. I do wish them the best and hope they stay in the neighborhood! Love supporting small, passionate businesses! read more
Been DYING to try this place! Wanted to try it out on a random Tuesday but they were closed. Luckily we were able to come back another time and just made it in before they closed. Even so closed to closing they had a line out the door. It was such a nice trip though. Staff were extremely friendly and welcoming. Everything we ordered was great. I thought the edges of the brownie were kind of dry so i got a bit sad but when you get closer to the center it's actually quite enjoyable. The best thing i ordered was the banana cream pudding. I would go back and wait in line just for that. The matcha cinnamon roll was nice too and super softt but i could settle for just the plain cinnamon roll. Everything was great though. Cant wait to come back to try more. read more
1 month ago
Badash Bakery is bringing serious sugar and soul to Pasadena--and I'm here for it! I waited in line for an hour (basically long enough to question all my life choices), but once inside, the process was smooth. You pass by a glorious lineup of baked goods before ordering, which is either helpful or dangerous depending on your self-control (mine? Nonexistent). I tried both the classic and matcha cinnamon rolls--pillowy, flavorful, and definitely indulgent. The cookies? I got six. Every. Single. One. Was a hit. Crispy edges, gooey centers, and big, bold flavors. These cookies don't mess around. I also grabbed the cinnamon roll latte, which tasted like a warm, sugary hug--though a little too sweet for me. That brings me to a small note: overall, their offerings do lean on the sweeter side. My personal taste skews toward those "Asian dessert" vibes--light, subtle, not-too-sweet--but if you do have a sweet tooth, you'll be in heaven here. They're still in their soft opening phase, and I'm sure some things will evolve with time. But all in all? A solid bakery with standout items and a lot of potential. I'll definitely be back to try more... maybe with a latte that's just a little less enthusiastic about syrup. read more
1 year ago
I'm a cookie girlie so I was extremely curious about this place especially after lots of exposure via TikTok. Also I love to support a Black woman owned business. So I went on a Friday after some errands. I arrived a little after 3:30 but parking was easy and lucky. I found a spot right in front. I got in line around 3:40ish and ordered around 4:05. Got my stuff by 4:10ish. So very very quick and efficient. The water cooler was empty outside but it was cooling down already. I like the thought though for those who I imagine got a water bottle earlier in the day when it was hot. Lots of content creators around (likely due to Ashley's big presence and the recent interactions). An employee did recognize a couple behind me (I think they had been there the day before) and offered to save them a matcha cinnamon roll. (I hoped it wasn't the last one cause that would've upset me but luckily it wasn't and I still got mine). The cookies were soooo good. I got a brown sugar, white chocolate macadamia nut, cornbread, matcha, and red velvet. Every single one was soft and perfectly chewy. Exactlyyyyy how I like my cookies. I also got a matcha latte and a matcha cinnamon roll. Both were very matcha forward and good quality. I saw the barista make the latte (the correct way) and it was delicious. Also the matcha icing on the cinnamon roll was super lucious and not grainy at all. Also I got all of this for like $36. Talk about affordable especially in LA. It was basically closing time so they were out of the toffee chocolate chip and the regular cinnamon roll that I wanted to try. Not surprised. BUT I will be back for both of them!!! Also, Ashley's super sweet mom also slipped a double chocolate chip cookie in my bag which was so nice. My bf loved it and basically inhaled it. Can't wait to come back!!! read more
1 year ago
Excited to be able to try! Stood in line for about 45- minutes to an hour. The inside is very welcoming and cute. I would recommend trying either cinnamon rolls. It was her first week opening so i will extend grace. read more
1 month ago
8 months ago
A friend and I were out one afternoon and somehow we ventured over into Pasadena we were both craving something sweet, I googled black owned desserts near me and Badash popped up so we headed over. Cute ambiance, service could have been better with the young lady checking us out but the other young lady who gave us our dessert made up for it. She was nice and friendly. I ordered a reg cinnamon roll and my friend ordered cookies(not sure which kind) I really enjoyed my roll. If I'm back in Pasadena I'd probably stop in but I doubt if I go out of my way to go back. read more
The cookies here are all buttery and rich, just with different flavors. I especially liked the matcha cookie--it had a nice balance and wasn't overly sweet. The s'mores cookie was a bit too sweet for me because of the marshmallow, but some might enjoy that extra indulgence. The brownie was dense and fudgy; personally, I prefer a lighter texture, but that's just a preference. Service was quick, and it's a nice bakery to grab a treat from when you're in the area. read more
What a great bakery. Plenty of flavor options of cookies and other pastries. Coffee bar had lots too. I ended up with a cinnamon roll and a coffee. Roll was soft and gooey, just like I like! I can't wait try other treats here. read more
More info about Badash Bakes
247 E Colorado Blvd
Pasadena, CA 91101
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(747) 315-9808
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http://badashbakes.com
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Ask the Community - Badash Bakes
Are the matcha cinnamon rolls only available on weekend days?
I believe they are available daily until they are sold out.
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Badash Bakes - bakeries - Updated August 2026
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