I am so thankful for this place. I went here to get a phone for my elderly mom in November 2022. She had been an AT&T customer via her landline with the same phone number since 1972. The young woman who helped me was so understanding and did not try to sell me extra things, and really listened to what my needs were. I walked away with the perfect first cell phone for my mom, which allowed her to talk easily to her friends from her lonely new care home (she was bedridden and couldn't use her hands), and to talk to me every night, from her same old phone number. When I went back a few months later with my mom's phone and death certificate in hand, a different young woman helped me. She was equally understanding, helpful, and human. And the first young woman was there, and remembered me! She asked how the phone had worked for my mom, and gave me her sweet condolences. Ultimately, the staff (including the wonderful male supervisor) give me a less bureaucratic and salesey experience than I ever imagined at AT&T. Everything was resolved by the time I left from my last visit there, and I could tell that the process of closing the account was complicated for the AT&T staff. When I mentioned this to the supervisor, he said "This is not as complicated as what you're going through." Amazing service! I do not have AT&T for my own cell phone, and they did not try to talk me into it... but I am tempted if it means that I get to work with the people who work at this store. read more

Richard was awesome. He was busy, but he took a moment to find out if I needed something I could help me with quickly before moving on to other customers. As I walked in, I wasn't familiar with the location of the products and he directed me and showed me what they had in stock and said that they're starting to phase out the sort of things that I need but give me advice on how to get around that problem. My wife and I've been coming here for our AT&T service, which we never have problems with and love the customer service and the people so thank you for being there for us. read more

AT&T Store - Mobile Phones Near Me - El Cerrito, California

in the past I had soso experiences here but yesterday a young lady helped me. she fixed my phone was super knowledgeable and helpful and went over my bill and upgrade options. She was the only one working an should get a promotion. I wish I remembered her name but she had a star pimple patch and brown hair I remember that. read more

The employees at this store are extremely rude and not helpful at all. I've experienced this the last several times I've gone in.

Worst service ever! almost two months waiting for the att technician to come install a new wifi service in zip code 94806. I contacted the manager of the store located at 94530 area, he keeps promising to find a tech to dispatch to my location, every time I contact him, but still waiting! According to Google, the only two options for my zip code are att and Xfinity, and for some silly reason both providers keep dragging the installation. I know for sure that hardware is not the issue, since I witnessed: 1. a fiber contractor replacing the fiber line run, from the street junction box to the house. 2. a cable company replacing RG6 cable, from street junction box to the house. ATT and Comcast Xfinity are the worst, for sure. Where is the option to give them -minus stars at? read more

Came in because I lost my phone and needed to get a new one activated with my SIM -- pretty urgent situation. Waited for almost two hours while staff walked around doing who knows what. By the time someone finally acknowledged me, they informed me they were closing soon and I'd have to come back another day. They hadn't even started looking into my account. No apology, no attempt to at least get the process started. Just showed me the door. Completely useless when it actually matters. read more

The staff at this location is terribly rude and unhelpful. I have come in on multiple occasions and have been met with hostility on every visit. ATT messed up my lines and accidentally paid off a phone that I did not want to pay off, when I came in to get help the manager "CJ" assisted me and was condescending and sarcastic the whole time. He admitted ATT made a mistake, but kept explaining highly complex backend concepts and getting angry that I didn't immediately understand. The entire staff is terrible, especially the manager, and the woman with the gage earrings. Jalil is the only employee that has good customer service and is nice during every visit. read more

AT&T absolutely SUCKS!! We have been trying to get them to help us resolve a problem with our new APPLE IPHONE for 4 days now (10+ hours) and still haven't been helped. They don't know anything at the store and keep calling for help while you sit there. Then, after 90 min. they give you a card to call customer service! They then try to sell you AT&T Fiber. Oh sure, we definitely would pay even more to them and turn our internet over to them?!!! Avoid avoid avoid!! Then we recd a bill with extra charges. So we feel completely ripped off. read more

Just went to a different AT&T store to validate what this AT&T store was telling me. This one told me that they could not replace my screen protector for some bullshit. I went to a different AT&T store and they said they could replace it. I don't need the replacement anymore because I called AT&T customer service and they're shipping me a new one. The manager straight lied to my face and the woman working there has the nastiest attitude. If you don't believe me, just look at their yelp score rating. They will lie to you and scam you before they help you. I hope you guys find a real career. read more

They literally just threw me out of the store because I wanted to look at a phone and I told them I wasn't going to change to AT&T. I've never in my life had that happen at a cell phone store. read more

Terrible service and didn't make any effort to help me get a new phone, just rude associates overall. They were assisting other people while ignoring me purposely. After two hours of wait time I decided to go to another store. read more

I just had a great experience here. Christine who help me with my issue was amazing. I was really surprised. I think it's just her nature. There is always that one employee who does amazing customer support. Innate. She tried to fix my problem and not give up. Called some number on the phone since their system isn't working on my account. I was actually at Pinole. They told me to go to corporate store. So I went to Richmond. No help there. But they did try and not like Christine in El Cerrito Plaza location. I was really impressed. There were two issues. The second issue was the discount and I told here it's ok. I will do that later. Issue one was my main concern. She said she will fix both issue. Look her up. The one in Richmond is ok too in their defense. But just your typical average customer service. But the one in El Cerrito, Christine was on another level. She did cs above and beyond. Rare this days to see one. I got her business card. In short, she just knows her job really well. The ins and outs. She will try to find solution. Great experience. read more

Just helped by Hoon and his manager. Both were very healpfil amd pelaaajt and respectful of me my time and my needs. They were texhnologicall sippprtife and not trying to oversell me. Not trying to sell more. Not to give me the best bang for my buck. I'll go back to them with future needs. read more

Went here to grab a dual quick charger and a lightning cord, I was there in and out, which was awesome! Staff was accommodating and extremely helpful. He did offer wifi plans for me but I didn't have time, so he was courteous enough to take the hint and wasn't pushy, which I really appreciate. The store is well-lit, organized: easy to find everything you need, check out was quick too! Since it was located in a plaza, parking could be a little bit challenging but that's everywhere anyway, so no worries about that. read more

Great customer service! Representative was very polite and pleasant! She helped me trade in my phones in less than 20 minutes. Thank you Angelina for your help! read more

After going to multiple stores including Pinole AT&T, I was finally able to find a Retail Sales Consultant named Kristian who was able to solve my multiple technical issues including 1) updating from iPhone 11 to a 12, 2) transferring data, 3) and resetting an older iPhone 6 making important work data assessable which even the Comcast store was unable to do. read more

If you live in the greater El Cerrito area, avoid ATT cell phone service at all costs. Everyone other cell company has been able to replace a Sims card in ~ 10 minutes. ATT during troubleshooting, destroyed the card. It then took 29 hours spread over 5 days of active caring to get them to fix it. They were not only incompetent but they disconnected from me on 3 different occasions, said they would call back, but lied. Therefore, I needed to repeat the same time intensive troubleshooting steps with each new person. Altho one person promised me that there would be some compensation for having to waste 29 hours (some of that was being on hold), that person disconnected me, and the next person offered me zero (0) compensation. In fairness, there is nothing wrong with the original pricing, the coverage or the phones, but this is totally beyond acceptable. read more

I had an appointment at 11am today 12/15/2021 and we did not get help until 11:40am. I will say Hoon was amazing when he came in to help us. We were frustrated and so was a gentleman whom was complaining to the manager while this other female agent chatted up the security guard instead of helping. Theyre clearly understaffed and have an agent more interested in the security guard then her job while other agents are working their butt off. In management wants to know shes wearing a blur crewneck sweater and black chucks. Hoon quickly helped us and made our wait worth it thankfully. read more

I should qualify this by saying this STORE is a pretty good, 4-star store. The problem is they are inextricably tied to AT&T - and THERE'S your problem. I had a reasonable, everyday thing to take care of - there was a death in the family, so the decedent needed to be removed from all the phone accounts and the survivor added to the accounts.. Easy, right? You would be wrong. After calling AT&T Customer Service from our home and finding out the 4-digit code used to identify the decedent account holder was lost forever, I was advised to go into an AT&T store with the death certificate and have the accounts transferred there. Chaos ensued-and I have to say, not entirely the fault of the AT&T store. Our customer service rep was intrepid and persistent. As it ended up, she was forced to call the same AT&T Customer Service Center that advised me to go into their store. Our rep spoke perfect English- the reps for AT&T on the phone, not so much. Our rep, talking on the PHONE, mind you, (mind you, one of the main reasons AT&T is in business in the first place), could not be understood by the representatives on the phone, either bad connections, or the level of English of the CSR's at the corporate level, who knows, but our rep had to repeat herself up to four times to be understood! Even the manager of the store wandered by and tried to find somebody to yell at to get things moving along, but between repeating herself (up to 4 times) and being on hold, it took 2.5 hours to transfer a cell phone account and a Uverse account. yah. underwhelmed - totally. And just for the well-informed - accounts DO NOT get transferred. In the end, they completely close the old account and completely open a new account - so if there were any automatic payments authorized users, etc..the whole process has to be re-entered into the now, new account. It turns out there IS NO SUCH THING as an account transfer in the AT&T World. It would be nice to have known this, uh, while I was in the store and not the day after when I signed into the accounts. So when all is said and done, I thought the CSR in this store gave us pretty stellar service. The fact that the store had to rely on AT&T Customer Service at a corporate level is a real bummer. You would think since phone communications are their business, they would ensure everyone could be understood, crystal clear, but this is unfortunately not the case. Even when store management tried to get involved, there was nothing they could do to cover for the shoddy customer service at the corporate level. The fact that AT&T thinks it is okay to keep a senior citizen, who has paid into AT&T easily over 50 years, in their store for 2.5 hours to not transfer service into their name is a crime. Get it together, AT&T. read more

Do not trust this shop. They sold me a plan and sign me up on a 6X more expensive plan. They sold me a phone that supposes to be unlocked and it's lock. It has been 6 months my account is still screwed up. I wonder this is the same with every ATT shop. read more

Crappy business ,, crappy service I tried to cancel the business , they put me on Hold and then pretend they could not hear me after waiting for almost 45 minutes ,, then put me back on hold .. Is is a mafia,, I will never do business with them in my entire life ,,,, bunch of thieves read more

I would give a zero star if I could. Im writing in regards to your employee Shekinah D. First of all I waited an hour in the wait line for them to tell me the phone I wanted was not in stock. When I got called in This employee was completely unprofessional, she gave me attitude a couple of times, the store didn't even have the phone I wanted so I agreed to buy the phone for delivery. She mixed up her wording and knowledge repeatedly and was not giving me straight up information. I tried to be patient but in the end I wanted to just stop the order and order it myself online. She bullied me into buying the phone with her telling me that it was already locked into my account. Then she proceeded to the payment where she didn't ask if I wanted to pay in full or in quotes. She chose monthly without my consent and then told me I couldn't change the option. In the end I didn't get what I wanted at all. She also swiped my card once and then asked for it again and took it to the back. I just wanted to know if that Is that normal protocol? I've never had that happen before at an ATT store. I feel played. Also I wanted to suggest that if people are going to wait an hour or more to get a phone at least ask what phone they want before they commit to waiting. read more

*Wanted to post again from my main account: On Friday 3/11/2022 I came into the El Cerrito AT&T location to have my new phone activated. The phone activation system was not cooperating that day and the kind gentleman helping me, Dennis, was cool under pressure and kept me informed the entire time. He was very patient, kind and answered all my questions! I have always gone to this location and consistently receive top quality service. Thank you Dennis for all your help!! :) What a great addition to this wonderful team! read more

Christine is helpful & competent. Mgr Olli is useless, incompetent, has no customer relations skills. Just wrong for the job.

A T & T is a "frogger" away from Quickly's. (constant stream of cars. nice people do stop to let u cross. found out there's a pay kiosk at the entrance and one at the rear. took the opportunity to take care of my cell bill. (had parking space already). store gets 4 stores for accessibilty, the poor parking situation leaves it at 3.5 read more

Was going to give 5 stars when assisting paying a bill, but when I was inquiring about another ATT service, he (Ali- the manager) was not willing to help find the account. This account was cancelled, but ATT is still charging me. He was unwillng to help resolve the issue. read more

I was in this store today store representative is lupe she is so nice and helpful and hard working

Worst store ever, they have employees who are either walking around and doing absolutely nothing while there's so many customers simply waiting to be helped! How does this make any sense? I'm sitting, while a customer behind me has fallen asleep and started snoring because he's been waiting so long! Avoid this store at all costs, rude employees especially some young guy with curly hair, do these people even know what customer service means...? read more

AT&T Store - Not kidding about the guy sleeping because the wait is so long, ridiculous store and customer service! - Mobile Phones Near Me - El Cerrito, California

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Under staffed and incompetent service. Wasted time sitting for long time and they can't even help with the things read more

Hey Berto---- I hope you got my gift the other day!!! Thanks so much for helping a girl out in a big bind, and I'll never forget how you helped me to have usage of a phone during a mini-crisis with my BB. Mr Serrano is a fabulous employee and this store is quite lucky to have someone with a big heart and excellent customer service! This is a super busy branch, so don't say nobody ever warned ya.... Hats off! read more

On Friday 3/11/2022 I came into the El Cerrito AT&T location to have my new phone activated. The phone activation system was not cooperating that day and the kind gentleman helping me, Dennis, was cool under pressure and kept me informed the entire time. He was very patient, kind and answered all my questions! I have always gone to this location and consistently receive top quality service. Thank you Dennis for all your help!! :) What a great addition to this wonderful team! read more

Nice people I was greeted right away. I made an appt online to speed the process and they were on point with that. Came in for an upgrade bc I'm about 50yrs overdue plus my current phone is literally falling apart. I was looking forward to an upgrade, however, I was advised by the gentleman to wait a few more months since Apple will be dropping brand new phones. I truly appreciate his honesty. Needless to say, someone else probably would've kept their mouth shut & went right along with giving me the soon to be old news iphone. He even attempted to fix my phone but some screws are either missing or broken.. he did manage to fix my home button which was not working at all before walking in there.. So thank you!! See you guys in a few months. read more

Shout out to the staff at this store on iPhone 4 release Tuesday. You'd think they'd all be running around like headless chickens. Everyone was calm, collected and professional. Omar was fantastic and very helpful with setting up our new iPhone 4s and renewed service. read more

I called to set up my internet, and they set up my activation date for one week later (even though I already had their modem delivered earlier). Following that, the power adapter sent was broken, and the modem wouldn't connect to their broadband. So they had to send another technician out a week later to install a new modem. Ridiculous, 2 weeks just to get internet, and they are the only provider in my apartment. read more

Bobby the customer representative that was supposed to help me was unprofessional by texting and using his personal phone. He seemed to lack the knowledge of the AT&T app and was not able to help me. As we were sorting out our issue with my phone, instead of asking for help from someone knowledgeable within the store, he said he's going on "his break"... Okay.. let's speak to store representative then. The store manager Martina took 20min to come out from the back to assist me. The lack of training and knowledge within the store did not meet the expectations I have for a company such as AT&T. The overall service was bad and would not recommend this location. read more

AT&T Store - Customer representative scrolling the web on the clock - Mobile Phones Near Me - El Cerrito, California

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Helping my International friends obtain buying a SIM card for their cellphone. read more

AT&T Store - Talk to a Rep so, you can be assisted with your AT&T needs. - Mobile Phones Near Me - El Cerrito, California

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They recently moved to a larger space within the El Cerrito Shopping Plaza - and are now across the way from Starbucks. I've visited 2x now and both times, as soon as you step inside you are greeted by someone who takes down your name / number and queues you up. Weeknight visit - I barely had a chance to poke around with the iphone 4s before my name was called. Weekend visit I had time to go wait in a 7 person long Starbuck's line before my name was called. Still, I appreciate the orderliness of it all. Almost everyone I've encountered has been very pleasant and knowledgeable in the crappiness of AT&T. And that's the reality of it - the staff is friendly, they are working hard, they wear blue Cal t-shirts (Go Bears), but ultimately they are selling a service that has pretty horrible reception in big chunks of the Bay Area, and where there's always this loophole to eat up your hard earned money. (Those of you have spent any time studying your bill know what I mean.) Bottom line - if you're still with AT&T, then this shop is alright and the folks here will quickly help you out (once you get through the line that is!) read more

Very poor service at this store. I have been there three times. I have been having trouble with my AT&T cell phone service. The phone line was of little help and didn't solve the problem. First time I went in they put in a new sim card and said that it would solve all of the problems. It didn't. I went to apple and got the phone checked (hardware and software) and they said that the problem was not with the phone so it had to be the AT&T service. On my third time there when I told the person what was going on she said "It is not AT&T and there is nothing that we can do." read more

Christine was able to cut through the "red tape" and my inability to understand why my Internet service was about to be cut off, and did so patiently and professionally, even when she was put on hold by other AT&T entities in her relentless search for the cause and a solution. I'm 75 years old and far from tech savvy. Christine talked patiently and kindly with, not to, this frightened dinosaur, and I left the store almost an hour after I arrived knowing that my AT&T auto-pay Internet service is now secure. Being pretty reserved, I'm sorry that I wasn't able to articulate the full extent of my tremendous gratitude, not just for the help with my problem, but for the gracious and totally professional way she worked with me. AT&T; you're lucky to have her, and I'm really lucky she was there to work with me. read more

Very rude employees!! I came in the store and there were about 3 customers. I've never been to a AT&T store and I didn't know the requirements of purchasing a phone. As soon as I came in the store I wasn't greeted by anyone. The security guard looked like he was ready to clock out any minute. And the workers were all sitting down chatting it up. One male worker asked me "What would you like today" and I have bad eyesight so I looked at a middle aged lady because I thought it was her speaking because she was directly in front of him and she goes "I think he's talking to you not me" in a very rude/snarky way. I didn't get a chance to get her name I just left. Please stop hiring these bully/rude no customer service having people!! And I'm sure she was some type of lead just sitting down and had the nerves to act as if I interrupted her conversation by simply looking at her. read more