I read the reviews on his location before coming, but thought I should see for myself- plus this was the location that had the watch color combo I wanted. Bad move- would have been easier to order online. Two and a half hours later I'm sitting waiting another three hours to see a tech. Customer service needs to be pro-active. Knowing we had already gone onto the second watch and it still wasn't working they should have booked tech an hour and half earlier than they did- like they said they were going to do. I had to ask more than 6 times to be added to the docket before they actually added me to the schedule for a tech. They are clearly not empowered here to take care of the customer and are not confident in being able to fix problems. More than three times I was encouraged to go home and Get it fixed later... really? Drop that kind of doe and go home with something that doesn't work? read more

Walked in five minutes after opening. Told what I was looking for was on counter three tables in. Four sales people in gaggle at door talking to each other. After a few minutes asked if anybody could help me. Rudely told by Apple guy near me someone would show up when it was my turn. As I never pulled a number or anything how was I expected to know the Apple system or where to sign in. Sales lady shows up. She could not answer half of my questions without going off and finding another sales person. The questions were Apple compatibility of MS Office. I figured they would have that info at their fingertips as I would expect it comes up a lot. Finally got the data from a long term worker. My decision: I'm not buying about three thousand dollars worth of Apple due to the shopping experience and what I would expect to go through if I ever needed to have it worked on. read more

Don't bother trying to call the store unless you have more than 15 minutes to wait on hold.

I made the mistake of purchasing an apple giftcard as I thought it would put money on my apple pay, when in reality it went onto my apple account balance and I could only spend it on apple products. Though I lost this money for good when a lovely employee got someone from the itunes department to un-redeem my gift card. All in all I would say this employee really helped me out and understood my situation. Dont know about others experiences but this worker really helped me out. read more

This is probably the most inadequate Apple Store I have ever been too. Being from the Silicon Valley I would expect apple to have a well rounded group of stores around the nation but the Brandon location really made me think different. Every single worker in this location specializes I think in sending you to a new direction and they speak to you as if you are swine. I will never return to this location. read more

Poor customer service. I had an appointment and was told to wait for a technician. After about 45mins of waiting and inquiring with an employee what was the hold up. Another employee told me that the only employee trained to work on computers had been on lunch for 45 mins and would not cone back for another 30 mins. Thus, I had to wait a total of an hour & half for service with a scheduled appointment. Highly upset! read more

I received a call from you guys claiming that you are Apple and that my Apple ID account as blocked. I am reporting you to apple. There no zero other wise i wouldn't even have given a 1 star. This is Spam read more

From the minute we walked into the store, the service was great. Someone immediately asked if we needed help and put our name in the queue. A few minutes later someone came out looking for us. We told him that we wanted a new iPhone for my wife. He helped us pick out the correct one then turned us over to another person who swapped the Sim card and did the initial set up. While it was downloading all the data, another person installed the glass screen cover and case and took our payment information. Everyone was professional, respectful, and friendly. It was a great experience overall. read more

I have used Apple products and shopped at stores all over Florida, Georgia, Washington DC and Southern California. This one was worst. Staff were not knowledgeable on products and did everything possible to discourage me from using my Apple Care to fix an iPhone. Never had this experience previously and traveling five times (+400 miles) for poor service was too much. Last time, I drove an additional 17 miles to International Mall in St Petersburg and got service plus adequate information to buy new iPhone. This was more of what I had come to expect at an Apple Store. read more

My I Mac was damaged in a lightning storm. Would not boot all the way up. Made appointment over phone. 7 days later my wife takes it in to be fixed. Guy tells her the only thing they can do is erase the hard drive and reload the software erasing my data. That was not an option. Was directed to a place that could retrieve my data for a mere 300-500 dollars, my expense. Then bring it back. I took it to a local mom and pop company and had it back in a day just like it was never damaged and all for 75.00...never again.....Looks like I wasted money on the extended warrenty... read more

Shout out to Russell for helping me diagnose my phone that couldn't connect to the Internet when I left my house. He was very helpful and left a lot of informative things behind, very helpful and to the point read more

The Brandon location is smaller than most stores. they cater mostly to MacBook, iPhone and iPod customers. Last I checked they only had one Mac Pro machine on showcase. The staff is very friendly, though at peak times you may have to put forth some effort to get someone's attention. It can get chaotic at peak times. Since I'm a regular customer, many of the employees know me by name, and are familiar with my computing situation. I've attended some of their training sessions which were of moderate utility. Genius Bar service usually has a short wait, and I was happy with the repair turnaround time. the best thing is how willing the employees are to learn with you and share their tips and tricks with you. read more

Compared to other Apple stores I've been to, this one has had the best service so far. George the technician did a great job helping troubleshoot a software issue with my new phone. read more

Sux. They can't anticipate wait times so they tell you just to walk in and when you get here they tell you they are only taking appointments. What a waste of time and gas. Especially since I'm not local. read more

Great customer service!!!! Very helpful Genius Bar team at this location. Highly recommend!!!!

Pathetic, so called repair service and absolute SCAM! Brought in an iPad with a screen that wouldn't come on, but you could hear it that it was working. The "technician" that spoke with me said there is nothing they can do but sell me a new one. Yet, the "specialist" Didn't Even Attempt TO TURN ON THE IPad. Im assuming he has a chip in his forehead that allows him to run diagnostics on technical devices. Of course the new iPad that they were willing to sell to me was low in stock, to be exact, I had so much luck that day because they had only 1 in stock. I said I'll have to think about it since I do not have an immediate need for a new iPad. The man with the diagnostic super powers continued to pressure me into a purchase and when I declined he asked me to sing in to my Apple account so he can remove the broken iPad of my account, AND DEMANDED THAT I TURNOVER THE BROKEN DEVICE TO HIM!!! I said "NO" and walked out! I left the mall and went straight to the local cell/iPad repair shop and my IPad was fixed in 5 seconds for FREE! The screen need it to be tighten! With that said, it's seems the guy's diagnostic powers have run out. That store is a joke and I'd never do business with them again!!! read more

I had to return an iMac to the Apple store in Brandon. Every time I go in they are kind and helpful. They were pretty busy when I was initially in the store earlier and I was kind of disappointed with the service but they replaced my Mac no questions ask. I ran into some other issues in the store and Xena, hopefully I spelled that right, went out of her way to make me happy. This Apple store has been good to me and I owe them props for it. read more

Don't ever think you will be able to walk in and get a simple question answered. Once you get an appointment which is usually 1-2 days the service is average, they seem to always be overwhelmed and undermanned. We have had 7 appointments for different products, each time the reps seem like they have worked all day and wish they worked at some tech startup. The worst visit was actually when we had a manager and we were the guinea pig for her to learn the new scanner and system it took over two hours. It's sad to watch a company with such a rich customer base not be able to provide great customer experience or customer service. read more

Great product line but it's always difficult to get customer service. Genius appointments typically run behind but you can't beat the products. read more

Always helpful and quick. I hung onto my old silver keys MacBook Pro for a long time and they always hooked me up at no cost. My kid peed on the floor once and they were cool about it. Always a frat selection of accessories. Great location. Helpful and knowledgeable staff. read more

Excellent customer service. As with all Apple Store locations, make an appointment. You will get better service, wait less time, and be sure that there are technicians in house that are available to help with YOUR specific issue. If you're there to buy stuff, you'll have no trouble finding a knowledgeable salesperson to get you set up. Highest accolades. read more

I took my iMac in for repairs through Apple Care. Everyone was so nice and the manager, Marshall, took care of everything. I will never buy a PC again. The level of care was amazing. I did wait 10 minutes or so for my first appointment and there was some waiting for the repair, but the manager more than made up for any issues I had. I am very pleased with the whole experience. Great customer service! read more

A shout out to all to look up Sebastian at the Brandon Apple store. I walked in Monday morning a frazzled mess after Sunday's lightening storm with a direct hit to my house. Fried electronics everywhere. ( Mother Nature doesn't play nicely sometimes! ) I walked out a happy camper... A stressful day made so much better by a really sympathetic person - not a Big Box robot.. Thank you again, Sebastian. I had a good day buying a new Smart TV! I am a new Apple user ( and a bit of a Luddite ). I have had great customer service at this store before ( HI, Gretchen! ) and I know I will return. Keep up the great work! Hopefully, I won't be back into the store for the same reason. But I will definitely look for you, Sebastian, when I next need maybe a new Apple anything!!!! Welcome to Florida. And take care!. read more

Aweful service and when I complained about the system the manager told me it better if I not come to the store and purchase online

I'm a fan of the Apple Stores. I frequent the one in International Plaza, but for some reason I feel compelled to come to this one to see if they have different stuff. Sounds silly since both are Apple Stores, but there are subtle differences in their accessories stock. Every time we buy Apple stuff, we spend a fortune in accessories. For my MacBook Air I found a really nice leather sleeve that the International Mall store didn't have in stock. So that made the trip from Tampa worth it! read more

I can't say enough about their customer service. It was a Thursday that my Macbook Pro stopped turning on, so I set up an appointment at the Genius bar that same day. I was early, so as I was waiting I took a seat, er stool, and felt welcomed and well looked after by the employees there. Everything was super positive and light where it could have been headaches and chaos. Once at the Genius Bar the guy who helped me out was amazing-- I work from my computer and so I needed it as soon as possible-- and he worked it out for me to have it back within a day and a half. I think it's typically 3-5 days. Completely fantastic. So impressed, all around. read more

6/8/11 For a company that prides itself in customer satisfaction, the Brandon store falls short - very short in customer service. First of all it is just chaotic and under staffed. I was told to grab someone with a blue shirt. When I did just that, his response was "What, am I the only one with a blue shirt?" Very rude and not very helpful. I would be glad to wait in line, but where is the line? I will not be in any hurry to return to the Brandon store. read more

Very Very helpful staff. Drew and John helped me a lot with buying my iPhone SE and setting up my phone. I will definitely come back here again. read more

I had a wonderful experience today buying my sport I watch from a gentalmen named Calvin! He made my shopping experience fantastic! If your at the Brandon mall Iapple store ask for him! He will teach you everything you need to know about your new Apple Watch and help you get all set up! Seriously phenomenal! read more

Apple support is a JOKE!! After 3 tries to get some sort of help and 1.5 hours I still don't have a phone that can be repaired with a new battery. Seems that the batteries are on backorder and no time frame as to when they will be getting any. If a new phone is in my future you can bet that it WON'T be APPLE.!!! read more

Terrible customer service! The manager refuses to listen to you as a customer. Only to pretend and act like it didn't happen. Had to call apple support after three bad experiences at this store. I had special notes in my apple care+ account to replace my phone without a charge and they refused not to and then tried to charge me $105 for the service. I had to argue with the manager three times to check the notes on my account. After the third time he then gave the order only repair my device which that was done poorly as well. The glass is not inside the casing it is lifted slightly above the aluminum casing. I do not feel comfortable speaking to management at this store ever again. In fact I probably won't have the desire to walk in there due to these experiences. read more

Make an appointment! I'm glad that the employees know their stuff for once. It's refreshing going in there with an issue and it can be resolved. Love it! read more

This place is always packed! Sometimes it can be difficult to get someone's attention. The people who work Genius Bar are great! My only complaint is that it is always freezing cold in the store... read more

The lack of professionalism I have experienced here is just appalling. I dropped my device off for a repair and the technician said he would have it done by the end of the day. Two days later I called them to see what was going on and the technician said it would be done by the end of the day. The next afternoon I called again and they still hadn't even touched it, and said it likely wouldn't be done for another couple days. Just ridiculous- don't tell a customer that a repair will be done by the end of the day and then not follow through. The employees (not geniuses, because clearly they aren't) do not know how to manage expectations properly and make promises they cannot keep in the hopes that the next time you call, it'll be someone else answering the phone and then they don't have to deal with you. Save your time and money and visit the Apple store in the International Mall. I will be sending an email to corporate outlining my experience here with the names of all the technicians that made undue promises. read more

Poor management! Super slooooow service and there's a lot of employee just doing nothing while costumers are waiting forever!!!! Worst worst worst! Shame on you Apple brandon! read more

Apple Brandon Store customer service line redirected me to India. I don't think the guy even listened to me. Automation is great, once you perfect it. This sucked worse than dealing with Siri. Now yelp is telling me my review is too short. read more

Great service! Thank you Walter for helping my son get his phone back working again. Spent much time on phone w customer service. They were great but person to person was very helpful! read more

I visited the store with my daughter who was having issues with her iPad. When I mentioned that I was also having trouble with mine opening pages randomly and enlarging and then closing on its own he suggested I make an appointment also. We live in Brooksville so it's over an hour away. I didn't think there would be anything available, but there was an availability in a couple of hours. We shopped and went back and after running diagnostics on the software and testing the hardware, I got a new iPad. I was so surprised that here was no hassle, no charge and no blame! Theo, the manager, was my technician and I could not have asked for a more pleasant and professional technician. Thank you, read more

Very Professional, friendly and curious. Had a Touch Bar appointment for my MacBook Pro 2017 had sticky keys after I spilled a drink on my keyboard, DJ gave me all the options I needed as well as cleaning the keys for free. Best customer service I've had at an Apple Store. read more

Went there to see the new MacBook Pros. There were none. Service person said, well, they were opening so many stores around the world they ran out. Come back in four or five weeks. Really? Also, the store looked like a dump -- empty tables with wires here and there and nothing else -- like a sold-out flea market! I have the feeling that this could ever happen under Steve Jobs. I have owned Mac produces for over thirty years and am a stock holder. I'm worried. Apple, get your act together. MCR read more