I work at an office across from this Apple store so when my brand new, less than 3 week old computer's keyboard stopped working, I headed over. Though there weren't any open appointments, when they heard the problem, they fit me in. After trying a myriad of things to fix the problem, they recommended I just ask for a replacement computer... from Best Buy, where I'd purchased it. Okay, fair enough. I went to Best Buy and they told me that as I was 7 days over the 15 day return allowance, I couldn't get a new computer. They then made me wait for 15 minutes for someone to see me and, once I told them what the Apple guys had already tried, shrugged his shoulders and tell me they'd have to send it away "for repairs" for 2-3 weeks!! I decided to try my luck at the Apple store once more. After little explanation (they remembered me from the day before, apparently the problem my Air had was a weird one), they just gave me a brand new computer and took the faulty one off my hands. They also issued me a 'receipt' for the new computer so that in the future, if anything goes wrong, they can treat it as any computer they directly sold. I cannot tell you how happy I was not to have to go 2-3 weeks without my primary work (and home) computer. 5 stars for general awesomeness and a special thank you to Jake Elwood and Chris Law who were rockstars. Apple already had me but they just solidified my resolve not to buy apple products from other retailers, even for a slight discount. read more

This is a review for Frank and Nico who's the most patient and hard working people in all the apple stores in the Bay Area, in my experience. If you want your shit resolved, go to them. They give great customer service even if you have a little attitude. I've had the worse experience with Apple stores that I literally have had a broken phone since October bc they couldn't figure out if I have apple care or not WHEN THE WHOLE TIME I DID and after multiple calls and store visits and telling them I have apple care, even T-Mobile letting them know, I just gave up and accepted the fact that I'll have a broken phone. I just now got this resolved SINCE OCTOBER 2018 and it's almost the end of year. To the apple store in Berkeley, recognize these two people and let corporate know. read more

New Apple store is so pretty I don't know why but the building really brightens up 4th street. read more

An Apple Store in Berkeley! Whoo hoo hooray! I wish I could have been in line for the grand opening and had gotten one of the t-shirts they were giving away in October. Having this store certainly had breathed in some new life into Fourth Street! It is one level, about the same size of the Apple Store in the Union Square shopping district. I did pay a visit shortly after the opening on a weekday, which is the best way to go to the Apple Store. No crowds! Alas, still no iPhone 4S. I was just visiting and seeing if there were any accessories for my iPad 2, I was looking for a backcover. Unfortunately, they were none. Just the magnetic front cover and the usual cases. I was told by one of the associates that they no longer carried a backcover for the iPads because many of the customers had problems with them. Wow, Apple actually listens to their customers. Okay, that is totally way cool with me. Well, when college reconvenes back in session in a few weeks, when I can in between classes and other duties, I will pay a visit for Genius help and otherwise when I can at this Apple Store. read more

I had a piece of an audio jack break and get stuck in my MacBook. After several failed attempts at fishing it out I decided to drop in and get my IO board replaced. After stopping by here trying to get a drop in appointment and finding out they were fully booked for a week I decided to make a appointment online. Leo was the rep who worked with me. He was really helpful, even taking some time to try and fish the broken piece out himself before recommending a replacement part. I dropped off my MacBook for repairs, and I got a call later that day saying it was fixed. That was damn fast. I didn't even have to go a day without my computer before it was fixed. read more

Don't understand what all the complaints are about. I booked an online appointment for the Genius Bar and was seen immediately. The guy answered my million questions and got me sorted out. I left happy. Also, my dad walked in without having an appointment and one of the guys squeezed him in. He left happy. It's in a foo-foo area of Berkeley so you don't have to worry about losing your finger and your iPhone 5. You'll leave happy. read more

Great deal for trading in my poor old iphone 6, and friendly, capable, knowledgeable staff. I was a tough convert to Apple, but I'm sold. The security guard was a bit of a pill, but everybody else very nice. read more

I was super impressed with Eric who helped me trade in my old phone for a new one _and_ got all my things transferred. I didn't have all the necessary information, so he very graciously undid everything so my old phone would be usable while I waited on the other info. I came back a couple of hours later and he helped me out and worked through his lunch break. When I got passed to another employee, he was super helpful as well. While it took a while to get everything taken care of, Apple kicked ass. And when I turned on my new phone for the first time, everything was there. I love it. The good: showed up, reserved a phone on the spot, waited five minutes and was seen. The bad: Apple customers can get reallly aggressive. Be prepared to stand your ground if someone tries to swoop in steal your time/your representative. read more

TL;DR: If you plan to go to this store you "should make an appointment first," as one staff member helpfully told me after waiting over an hour for service they said only have a wait time of 25 minutes. Once I actually got service, the employee was very sweet. However, that was only after an absolutely absurd check in process and wait time. I would give the staff member who helped me six stars, but this review is about the store. ------- Long Version: (Times are approximate, +/- five minutes) I walked in at 5:45pm yesterday with the intention of trading in several devices to then use the credit to purchase an iPad Air. At check-in, they said my wait would be 20-35 minutes. At 6:35, a staff member came over to tell me I couldn't sit at the table I was at because it was for the genius bar appointments only. There were at least three open tables, and zero seating in the rest of the store. He then pulled up my check-in and added a note about the table I was at because the staff "wouldn't be able to find me" in the no man's land between genius bar and the demo unit tables. At 6:50, I went and found a staff member to ask what my wait time might be because it was now more than double (almost triple) the original estimate. The gentleman could not find me in the system, but said that sometimes meant a staff member had been assigned to me and just hadn't found me yet on the store floor. After he walked away to check, another staff member (I believe the original lady who checked me in) said "walk-ins are just like that sometimes" and that I "should make an appointment next time." After a few more minutes sitting at the table, a woman who I presume was a manager or supervisor came over to assure me they hadn't forgotten me but it would be another 15-20 minutes because there were two people ahead of me. Fortunately, this time the estimate was true. At 7:10 a very kind gentleman came and helped me through the process. They even had the exact iPad model I wanted in stock, so I was able to walk out with that instead of having to buy it online and wait another week to receive it. However, I did not walk out of the store with my business complete until 7:50. I take ownership of 20 minutes of that time due to confusion and inattention on my own part, however 7:30 is still absurd. The most outrageous part for me though, is the lack of communication. I am incredibly angry to have lost my entire evening to this. My plans yesterday were fluid. Had they told me it would be over an hour wait, I could very easily have gone to get dinner and come back. But, because I had to wait an hour and a half to even START my transaction, I had to cancel all other plans I had last night. I admittedly do not know what might have caused this. Maybe it requires a specialized/genius bar technician to process trade ins. Maybe it's covid precautions, as several businesses have moved to appointment only to control customer flow (however they typically have this posted at the door, and do not offer walk-ins at all.) Maybe the system glitched and lost my place in the queue. Maybe I got put in a lower priority queue for non-purchase customers since I forgot to mention I wanted to buy an iPad at the door. Hell, maybe their sales tactic is to starve and exhaust their customers so that they can take advantage of their clouded judgement. I know I am most certainly wondering whether the upgrade was worth all of this, and that I will likely never purchase another apple product. I was already one foot out the door due to poor service at other stores and the prohibitive costs, but this experience has pretty much sealed the deal for me. Regardless of the reasons though, don't come here without an appointment, since "walk-ins are just like that sometimes." read more

Not a pleasant experience. A guy name SAM was extremely rude. Straight up told us there is nothing he could help me with my computer although the same problem was encountered by my friends with their computers and they were helped here at the same location. There is a way to tell your clients that appointments were fully booked. But the way he answered had RUDENESS written all over it. It was early during the day to at least have a smile on face when you first greet your customers but this guy had zero customer service skills with very insensitive and unapproachable personality. Very DISAPPOINTED!!! read more

Went to this Apple Store looking for a new apple phone case and was quickly greeted By a young Man named will. He asked me if I needed help and assisted Me. Very pleasant and really made me feel important. The service was way above all , made me feel like I was in Nordstrom ! Thank you for the outstanding service Will! read more

HORRIBLE, I AM NOT GOING TO USE ANY APPLE STUFF AFTER THIS PHONE. wow. notice how most of the five star reviews for this apple store is about it being pretty. the service here is absolute trash. I scheduled a genius bar appointment at 11 and i arrived at 11 sharp. tried to get someone's attention, got deferred because he was busy. Then finally got someone to help me at 11:20. The person checking me in told me that they had already cancelled my appointment because I didn't check in at 11(because nobody were there to help me). That person was impolite, arrogant, and condescending. I didn't bother to get his name because I was just too heated at that time. That person told me to come back at 7, which was the next available genius bar appointment time. I wanted to argue with them but I had something else right after, so I had to leave. Way to screw up my schedule for today apple. read more

We tried stopping by here last night, and was quickly reminded why we never go to Apple stores. Customer service here is a joke. Every person we interacted with was completely unhelpful, and one was condescending and dismissive. We happened to be in the area, and had a lightning cable that was frayed near the end. We bring it in, and they direct us to this "check in person." Had to wait a couple minutes for him to get to us since he was helping troubleshoot someone else's problem. He quickly and curtly told us that we'd have to buy another cable, said that I had "voided [my] warranty" because the inner cable was showing. I tried to ask how it voided the warranty, since the outer rubber casing had just worn away from the usual wear and tear over time. But all he would tell me is that because the inner wire was showing, it was void. Really dismissive and unfriendly. I felt like I was being accused if deliberately damaging the cable and voiding the warranty. Could not give any other explanation other than the inner wire being exposed. We tried asking to talk to a manager with another employee, but he just called over some girl who in my honest opinion was probably just another sales person. All she did was ask about what feedback they could pass on to their coworker, and how it's better to buy cables with Apple because "it's made of different metals." It's like all they know how to do is regurgitate canned responses taught to them by an employee handbook. read more

I was told at another store that I would need to pay $700 and upgrade to an iPhone 8 to avoid my phone not connecting to cellular data. Went here for a second opinion and they were on top of it, gave me a loaner phone, sent mine to apple for a free of charge repair! Also super nice guys. Y'all saved me $700 thanks! read more

Anyone expecting to replace your battery at Apple/4th St.? Good luck! I tried making an appointment. All booked for 7 days. I tried taking them at their word, that they would call me at 8 the next morning to make an appointment . They called............but all appointment meets were booked. They said I can go online and make my appointment that way, but couldn't tell me at what time of day the calendar for the following week would be released...forcing customers to be glued to their phones until Apple chooses to release their appointment calendar. What BS! Can anyone recommend another good phone? Thinking about Android. read more

Tom, the manager of this store, has terrible customer service skills. I had an appointment, which I arrived on time for, then discovered they could not honor it, there being 1-2 people ahead of me. When I let Tom know this was not okay -- I had rearranged my schedule to make this appt -- he was rude. He did not want to listen to what I had to say, told me to wait at the corner of a table, did not ask what I was interested in, or point me to any products to check out while I was waiting. In contrast, Kira, the specialist who ended up helping me was excellent, and I thank her for her service. The problem with this store is that they take the customer for granted. As if the staff deserves flexibility, and customer, none. read more

They're very nice but not efficient. Came in on April 24th to diagnose my phone. Was told it was an LCD issue with the new iPhone X's. The guy told me I could come in any time within the next five days to just drop it off. I came in the next day and the woman doing schedules told me I wasn't in the system and would have to once again to the diagnostics. Wait time? 2 hours. They don't seem to realize that people have working schedules and coming out to the Apple store takes time. They completely wasted my time. read more

The workers here suck, I had an appointment which took forever for them to get to me then when they finally started working with me he moved on to other costumers while he was suppose to be working with me. It's like what is the point of making an appointment? read more

So I took my watch in to get repaired and the day I was suppose to get it returned. One of the sales associates called me at 4:45 pm to tell me due to COVID that they will be shut down. This is understandable but instead of shipping me the item like to my home. I still do not have my watch I have been with out my watch for almost 4 months. Today they have the audacity to call me and say "if I really need it" they can arrange shipping. Like if I really didn't pay 500 dollars for this watch for them to have at the repair place or store the entire time. Honestly I just want my money back for the watch. I don't even want it as stressful as it has been like this was really wrong. Super disappointed in Apple. This is worst thing ever. Like I don't get why just ship it to my house I mean it's at the manufacture they have my apple account and email address, phone number. I get there is global pandemic but the mail has been running fine, UPS, FEDEx has been working through this to ensure people get what they need (which i appreciate greatly). Like I know what I say doesn't not matter because I'm one person and one monkey doesn't stop one show. Just sucks that I pay all this money for these products and they tell you expect the best. But when something goes wrong instead of fixing the problem the treat you as if your money does not matter to them. ( which I get I might have spent 2,000 dollars on Apple products. Meanwhile it's a multimillion dollar company). At this point in time I can't do anything but wait till July and hopefully I can sell it because honestly I had it 30 days out of the 5 months read more

Love to shop here or just come in to browse when I'm in Berkeley...I've done a few exchanges here when I had issues with my Beats, they were very helpful and efficient...the store is always busy best to make an appointment drop ins most likely won't happen but if you just have questions there's always someone around to answer your needs... read more

Apple 4th Street - Mobile Phones Near Me - Berkeley, California

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Just a little hard to find the first visit, but really right next to the freeway. I like the store layout. Excellent service today. My Macbook Pro power cord went out, and the employee (didn't get his name...) fixed everything. read more

Awesome service! Charmayne Young from Genius bar us the best! Thanks for your help! Grigory read more

Apple's customer service basically blows. You show up at their store, two hours before closing, with a dying iPhone. They tell you that they can't help you today. You call the number for the other nearby Apple store, in Emeryville. It connects you to a computerized voice that insists it can answer natural language questions. Of course, it can't. You have a simple question, are there any appointments today in Emeryville? The automated voice can't help you. After about five minutes of back-and-forth with the automated voice, it connects you to a live person. That live person insists that she cannot answer the simple question about whether appointments are available without taking down your serial number etc., a bunch of bullshit. Steve Jobs used to say the great thing about Apple was "it just works. ". Well, Apple's customer service just doesn't. read more

We stopped by apple today, but the customer services was very poor. It's early in the day and we were greeted with serious and in condescending manner. read more

Worst customer service at genius bar. I Had an appointment for genius bar. They just make you sit at the appointment time and you have to pray someone shows up. :( read more

my husband and I went in today to learn more about laptops and watches. After waiting forever--maybe 20 minutes--a man came up to us, asked me if I were me, and introduced himself as Steven (Chu, I found out later, is his last name). Steven was GREAT. He answered all our questions, brought up things we hadn't thought about (MacBook Pro has a fan, but MacBook Air is lighter and has the new power connector; he advised me to get a different kind of watch and for some very specific reasons--and none of his suggestions were more expensive). When he couldn't answer a question, he got someone else to help him and quickly returned. I had told him we buy Apple because of the customer service; Steven was an archetype of the great human individual face of Apple's customer service. I ordered a watch; my husband, Mr. Cautious who didn't want a watch yet, will buy a new laptop from them next week. Sure, we were thinking about buying this stuff anyway, but Steven helped us commit the money. And now Mr. Cautious, having done more research, also craves a watch. Steven Chu rocks. He made Apple worth the wait. read more

For all MAC repair issues, take your computer here. Don't bother with any other place. Not to disrespect local businesses, but I was about to pay $550 for a solution that wouldn't have even solved my problem from a local business that just wasn't able to run a comprehensive diagnostic. This guy named Collin really helped me out! He was fantastic. Be sure to make an appointment ahead of time. If needed just drop in. read more

Shameful service! Unknowledgeable staff! I stopped by the store today to purchase an iPhone as a gift. Plus: the manager was very friendly and kept eyes on the customers. Minus: that's the reason why I gave the store one star. The girl who helped me with the whole purchase was lack of professional knowledge. She asked me which cell phone the recipient is using. When I told her it's a Huawei phone, her reaction was " I have never heard of it!" "No one in this store is trained about other brands' products!" Then she started even googling Huawei phones on a Mac . Jesus, first of all, it needs only a sim card to activate an iPhone! It's all about the size of the SIM card! Well, you don't need to know other brands products but u work with Apple products, not aware of other brands on the market? It's just even common knowledge! What are the requirements when Apple hires their employees? What kind of basic training for the staffs do they have? Meanwhile, she was not very enthusiastic to give more information about the products. Another female staff who was chatting with her didn't look very friendly either. I don't know if i was a bit unlucky today or this is the way how Apple store works in US. If I was not leaving for Europe tomorrow, I wouldn't have bought the iPhone there! So i definitely won't come back to this store! Unprofessional! read more

Wow, this has got to be one of the worst customer service experiences I have ever come across at an Apple store. The two men who asked for help from today were standoff-ish and were answering my questions in such a way where they were trying to get rid of me. It wasn't even busy in the store. Anyway, they gave me different information than what I had asked for on the phone regarding the recycle program. They were not any help at all. Seriously need to fire everybody in there and replace them with knowledgeable and enthusiastic workers. read more

dropped my phone off for a battery replacement and returned at the time i was told, for an hour they strung me along in 10 minute increments saying my phone would be ready in ten minutes. an hour later when my phone is brought to me the screen is cracked. the same person that i dropped off my phone to returned it to me, and i asked why my screen was cracked because i did not give him my phone with a cracked screen. and i told him i watched him fill out the section reporting the condition of my phone, and nowhere did he write that i had a cracked screen. he said that a technician came back down with my phone and asked if he had written down that my phone had a cracked screen...what?? i signed off on the ipad for the work being done and for the condition of my phone, and now after leaving my hands and going into the back of the store an employee wants to bring it back out and make sure that it was noted that my screen was cracked? ridiculous. the employee continued to try and gaslight me that i gave him a cracked screen to begin with. i have applecare, if i had a cracked screen i would have had that replaced FOR FREE at the same time as my free battery replacement. i have no reason to lie when the repair would be free. this is a warning to people who do not have apple care and would have to pay out of pocket for a screen replacement due to their employee dropping it. i called apple customer service and they are sending me a brand new phone, as they also saw that the work order made zero mention of a cracked screen. this is my second awful experience at this store, y'all suck, you don't value peoples time, and have zero accountability. read more

Horrible customer service from a sales associate and then store manager. We went to buy 2 laptops for our kids and wanted to take advantage of the special education pricing. Manager said we must produce a college acceptance letter to get that deal but other stores and associates were selling them. He was so rude about it. We left store and bought our laptops online and got the education pricing with the free beats headphones and my kids received them the next day. Forget the store. Buy online. read more

Staff has attitude problem and is not trying to make it right by the customer. Sure, Apple has great products that sell themselves (so no need to gush over their products here as that is independent from the store), but some of those kids don't seem to realize that some have played on a Apple II when those kids were not even conceived. So yeah, if you try to impress "by running some diagnostic" that may not be the best approach. Also, if the website says there is a replacement program, but geez, your MacBook is excluded coz at the time it was announced "the footnote/fine print applies", that's like saying we have equal rights for everyone, except when you want them, geez, dunno what happened to them. Tim are you reading this? read more

In the past you had to wait long long time for technical help. Nowadays I think they are getting better about it. We are here for my son's Apple Camp for kids and they know what they are doing . This is our second year at summer camp in Apple. read more

Apple 4th Street - Mobile Phones Near Me - Berkeley, California

The customer service here is terrible. The coordination between the phone services, the carrier, and the store is very confusing. I wasted my entire afternoon trying to get a new phone, which I was told would take 15 minutes, because there were various hold ups between the online service person and carrier. Apple, shape up. read more

I'd really like to give a huge thanks to the specialist who helped me out--her name was Dani--and the store manager--his name was Oliver. They really took care of me when I drove from Daly City in rush hour traffic to pick up a reservation for a specific iPhone 7. It turned out that the reservation went through even though it wasn't supposed to because Apple's online reservation system failed to check if I was eligible to do this. When I expressed my frustration they were cooperative and were willing to help me out to my satisfaction. In the end since I was so satisfied with their exceptional customer service, I walked out with a phone I wasn't primarily considering but was okay with. Thanks again Dani & Oliver! read more

Made an appointment to replace my i6s battery a week ago. Got here today and was told to wait for a technician so they could order the part and tell me when to come back. Now I'm sitting here waiting for someone to tell me when to come back, Rude people with attitude too. Wasted a good chunk of my day! And now I have to come back! Fuck this place. read more

The COVID-19 Safety Protocol procedures in place at this location, don't seem to be taken seriously. The review prior to mine must have been another location. Outside- Some security dude does take your temp outside. But, the social distancing of 6' was clearly not enforced and people stood helter skelter, some with masks aside. Inside- The female concierge was eating snacks out of a chip bag- popping them into her mouth under her mask. She had come out the back room with them, and spoke to the manager while eating them and proceeded to walk through the store while eating. I complained of Mandated SAFETY PROTOCOL for Covid-19 to my genius tech, who strongly agreed and went to speak to the manager seated at the back counter, who proceeded to DO NOTHING. The maintenance woman was definitely NOT cleaning surfaces with whatevery solution spray she was carring. Just a light handed wipe down with a non-disposable cloth while she looked distractedly the other way. I did Not see anyone cleaning devices, but there were boxes of wipes of tables. I didn't see anyone using them except myself. I cleaned my own device- the tech also didn't offer to clean it after he inspected it. Social distancing of 6' was Not observed outside in the wait area, nor inside consistently. People just shopped where they wanted. I had to move out the way multiple times, even though there were clear paths avoiding me. Compared to the Warby Parker store, apple is a fail. read more

Time to update my long overdue review for the place I have a love hate relationship with. The experience you get at the Apple Store is (unsurprisingly) based on how slow the business is going. During the times I've been when it's busy (like on Friday afternoons or weekends), you'll be waiting forever. At least you'll get seen even when you don't have an appointment (happened to me many times), but you'll for sure wait hours. And be ready to be ignored. However on times when it's pretty quiet, employees are hella efficient and friendly to you. The most recent time I went in to pick up an online order. I was probably in and out in less than two minutes and left with a smile. And so I can't knock this Apple Store for being what it is: in the flow of business. I've had generally positive experiences here, more than most Apple stores. However you're better off going when it's down time. Shop well and prosper,? read more

I am a little surprised to see the low ratings for this Apple Store. I came in for a Genius appointment to see if they could fix my iPhone which decided to randomly stop working. The staff who checked me in for my appointment was really friendly and even started the diagnostic process early so that when the Genius showed up all the notes were already in the system and they could quickly figure out what needed to be done. I ended up having to get a new phone since they couldn't fix the problem and the whole process was hassle-free. The employee who actually handled my case was also really friendly and efficient. I wish all retailers operated like this. I would really recommend making an appointment. Some people who came for walk-ins were told the wait time was over an hour. Make an appointment and you should be good to go! read more

Still no word from Apple or Total Wireless. Buyer beware, seriously. This doesn't look good for either company. Please don't sell phones you're not going to support. Apple and Total Wireless....are you listening? You can still fix this. You know what to do. Do the right thing. Thanks. read more