I've been to this iStore twice now, both times with appointments and both times with charming, seamless service. The geniuses at the Genius Bar were courteous, prompt - and funny! That's never required but it is a bonus. Also both times I have been here there has been at least one person helping an octogenarian recover their gmail/Comcast/not mac.com email password. That is not an Apple problem; it is, however, really nice. Seriously, I'm never, never setting foot in the Bay Street Apple Store[1] ever, ever again. [1] Never, never, ever, ever. http://www.yelp.com/biz/apple-store-emeryville#hrid:aoPbbQY96TSJsCd9pYuNSQ read more

I came here twice, once to get my water damage diagnosis and the next time in dire need of help after a non-Apple-certified repair shop completely damaged my laptop in their attempt to fix it. That's a different story though. The first time the guy who gave me the diagnosis was very friendly and suggested that I actually go to another repair shop for a cheaper price, which I did but probably wasn't worth it. Of course they charged me the $755 flat repair fee, but to me that is fair for the damage that the other repair store (M.A.C.) did to it. My logic board wasn't working anymore and M.A.C. suggested that I just "live with it" because it cost thousands to repair, while Apple was willing to repair everything and put it back together good as new for $755. The second time I came here the nice man at the genius bar, his name was Wayne, listened carefully to my predicament and stayed with me and my dad while we worked out our options. Wayne was very patient with us, answering all of my dad's clarifying questions and he seemed genuinely concerned; he only left us when we asked for some time to think about what we needed to do (buy a new laptop, or repair the old one). Even then he came back when he saw that we were ready. Thank you so much Wayne for helping us :) For all those people complaining about waiting forever for an appointment. Both times I didn't have an appointment and all I did was show up at the front door before they opened. Just be friendly and they can fit you in right away or under 30 minutes. read more

This store used to be good and has gone downhill in the past few years. 1. They used to let customers use the restroom they have in back and still do 2. I bought iPhone X - would not let me use restroom. They say go across the street. This is not being customer friendly. 3. Went back in for some help. Staff not helpful at all 4. For a company making so much money - you need to invest more in service and customer relations. read more

I had scheduled an appt for 12 noon and was promptly greeted upon walking in. I was then asked to have a seat by the genius bar for the next avail genius--Travis. I told him that my brand new iPhone 5 was not functioning -- calls sounded staticy. He called my phone and knew how to troubleshoot it right away -- the receiver was defective. He asked if I had 10-15 minutes so that he can switch out the part. Here's the catch, the part would of cost $59 if it wasn't within the 14 days policy. However i was a lucky one who caught the problem right away. I gladly handed it over. 15 minutes later the phone was ready and functioning as it should. Thank you Travis for a job well done. read more

Worst Apple experience ever, just to try and pick up a new charger. The front greeter was incredibly rude and quite a jerk, to say it nicely. I will go out of my way to shop at a different Apple Store in the future. read more

I have an older MacBook Pro. The power cord started to fray and no longer worked. I went to the Emeryville store to buy a replacement. They had none in stock and suggested I call the 4th st. store. I did. The staff are always so nice at this store. This time, an employee told me they were sold out as well, but that she had one laying around that she could give me. What?? Seriously! Overall, the customer service at this store is always excellent. If they can save you money by referring you elsewhere, they will. As a result, I am more inclined to buy my new products from them. Thanks, 4th st! read more

It's been a rollercoaster of a week trying to buy our new laptop. First we tried to go to the Bay Street store, and it was closed for the week(!). Then we tried to order online and use the Barclaycard financing, and got jerked around for four days (seriously, a total nightmare). Finally we came to the 4th St. store at our wits' end, and now in a rush to get the new computer before an international trip. Eboni, the manager, was really as good as it gets. She was sweet as could be, totally understanding of our frustration, and willing to do literally anything she could to hook us up and make us feel better (and leave happy customers). She seriously saved the day, and I am so very grateful. 5 stars for Eboni and the two other friendly, helpful employees we talked to. I'll definitely be going back to this location. Thank you Eboni!! read more

I bought a phone at this store about a month ago. I went to the store to ask a few questions on a rainy weekday - they were not very busy. First I was told there would be 30 minute wait. Then someone came to me after about 5 minutes. He told me to contact Apple on line but I said that I wanted someone to show me a few things face to face. He said they were only there to sell products and not to answer questions. He would only answer one question in an unfriendly way. So much for customer service! read more

Had a very good experience at the Genius Bar today. Checked in early and was able to be seated without and appointment. I was going in to get my software updated. I recently inherited the black MacBook. I was first seen by Sam who was the concierge who took me right away. After, Wayne sat me down and started asking me what if like to have done today. You can tell these guys really care. Apple does a good job training their employees to provide the best customer service. After, I got all my computer back and it's performing great. Thanks for the phenomenal service 4th street! read more

Apple 4th Street - Mobile Phones Near Me - Berkeley, California

Like any other Apple store, they sell all the basics. I specifically came here for their Genius Bar though because it looks like my hard drive is giving out. They were really helpful. But the help took forever. I arrived at the time of my appointment but because the Genius Bar was so busy, I wasn't helped until 20min later. I think they should get more staff on Genius Bar because even the guy who was helping me felt overwhelmed trying to fix two computers at once. He even apologized for trying to help another customer at the same time as he helped me. But I guess this Apple store is the closest so I'll just have to put up with the service or maybe start going to Emeryville. read more

While I was just browsing and didn't come out of the store with anything - I appreciated the great customer service. The greeter did his job well - said hello and found a sales associate to answer my questions. The sales associate was great...very patient with me and answered all my questions about MacBooks and the iPads. He wasn't pushy at all to make a sale and told me to come back to make a purchase when I was ready. He even tried to help me troubleshoot an issue I was having with my new iPhone. Next time I buy an Apple product, I will definitely come back here. read more

Do not come here, they do not know what they are doing. Horrible customer service. I have never been to an Apple store where the service is this shitty. They just told me they couldn't help me, they never asked if I had apple care or for my information they just said they could not help me because they were closing soon. Why are they open until a certain time if they won't help people until that time. Absolutely terrible service. read more

Chris is a genius. He helped me get upgraded to 10.6.8 without prescribing a disc drive replacement. Saved me $150! Making the jump to Mountain Lion from there was as easy as 1, 2, 3--which Chris made sure to tell me about as well. The Fourth Street neighborhood made a great afternoon walk while leaving my macbook to update--didn't even trip about it maybe getting stolen. read more

Just bought an iPad and it was such an easy-going experience thanks to Terry. She patiently showed me all the accessories and helped me get the best package for my needs. She able to help me find out some answers to questions I had about my iPhone. Thanks Terry! read more

Great service! They helped my girlfriend and I return an iMac under a unique situation, and then buy a new MacBook. Then, as we evaluated our options, when they weren't sure of an answer to our question they got the answer immediately. They also didn't try to up sell us to higher priced models, instead recommending what they thought was best for our situation. read more

Was playing music at a party on NYE, someone knocked over my iPod classic 160GB, hard drive started skipping, music's over and the party stopped :( I made an appt for today to see about getting it repaired, fully expecting to have to cough up some serious cheese because Apple repairs are not cheap. (and also expecting pretty terrible service based off of these reviews). I was right on time for my appt and within two or three minutes I was working with a rep. He spent about one minute and diagnosed that, 'yep' my hard drive was skipping and was one step away from a crash. He checked and I was 12 days out of warranty! Any other store would have been thrilled to make me buy a new one, but the rep (didn't ever catch his name and only his employee number is on the receipt) took the opportunity to make one very happy customer and give me a replacement on the house! Let the good karma and the good music continue! Either this store is really hit and miss or there are a lot of picky folks out there. Way to go Apple! Oh yeah, and the whole experience took less than 10 mins! read more

I'd been waiting for a good weekend (in stock, in funds, in patience) to replace my slowly dying iPhone 5. But after getting one look at the Sunday-after-Black-Friday afternoon crowd in the store, I almost turned around and left. That said, the longest I had to wait was to talk to the guy who made the reservations. Within a few minutes, I'd been assisted by a very helpful, chatty staff member who traded in my old iPhone 5, set me up with a brand new iPhone 6, and sent me on my way in only about 30 minutes. The ONLY thing I wish he would have told me, especially since he knew I'd just moved to California, was that California charges sales tax on the MSRP, not on the contract price of the phone. It took a long time (and some after-the-fact Googling) to figure out why I'd wound up paying so much sales tax. It might be common knowledge by now to CA residents, but after all the Bay Area sticker shock I've experienced so far, this was still significant enough to notice. And I know it's in the fine print on the agreement I signed, but if they're going to verbally paraphrase the agreement to expedite the process, they should mention that, too. Still, I had a very positive experience and I'm a little surprised at all the negativity on here. And next time, I was informed, I can bring my puppy into the store. :) read more

I phoned because I thought I needed a connector between my laptop and dvd writer but I wasn't sure; I struggle with all things electronic. The man I spoke with was patient, asked me a number of questions to determine if that was indeed what I needed, and then suggested I could buy it via phone and pick it up ready to go at the store the same day. It was a pleasant and efficient interaction, not at all what I had feared after reading many reviews of Apple 4th Street. read more

I will not go back!!! I arrived at what I thought was the genius bar but alas it was more like the MORON BAR! Moron was not helpful, did not agree with what I thought my computer issue was (battery issue), and would not even try another one to see if it would work. I also had products to return and the moron did not WA t to take them back. He told me I should mail them back! Complete waste of my time and NO Customer service....sadly my experience at the Corday Madera store was not any better. read more

Called to make appt and got run around on phone snd then endless waiting for someone to pick up. Then went to store and i couldnt buy freaking accessory because supposedly they couldnt fit me in, So Ridiculous. Apple teally starting to turn me OFF!! read more

Several days ago my iPad died. Dead. Nothing. So, long story short. Went online to make an appointment in Emeryville -- my closest Apple Store. For whatever reason failed in that attempt so took the iPad in. Won't bore you with details, but no help whatsoever. Ended up going home, going back online and making an appointment in Walnut Creek. After a two day wait, went in, talked to Alex who was very friendly and knowledgeable, but talked about older iPads and battery life. Not too encouraging. But suggested going through the options. After about an hour of being hooked up to his Mac Book the iPad came back to life and is working fine now. Happy he was patient and told me that would be necessary. Happy ending. read more

Been here twice with an appointment each time. The 1st time I waited 90 minuets after my appointment time to meet w someone. I'm sitting here now 40 minuets past my appointment time to see someone. So what's the point of making an appointment? read more

Mike the manager and Greg the former manager have went above and beyond on more then one occasion to give me great customer support. Thank yuo so much for standing behind your products and helping me. read more

Just easy as pie to get my power adapter replaced and yes it's great to have applecare without burning your pockets. I didn't have appointments so i just walked in and got my stuff in less than ten minutes. Well 4th street is a cool place to walk / cafes plus ample parking behind Peet's coffee in case you want to save some cents. read more

Really bad customer service!!! Went in for my genius bar appointment and they just told me to wait until someone comes over and so I did. Only one person came to help over even though there was line and so of course I "missed" my appointment and had to reschedule. Didn't help at all and only told me to "come earlier" next time. Maybe next time have more people to aid with such a line. read more

We were greeted immediately and were helped right away. Ken helped us and answered so many questions. I love Apple because their staff is fully trained. read more

I picked up my new iPhone, explained to the person who brought it to me that I was familiar with idevices but had never had a phone, asked him specifically about the sim card and where and how to use it. He answered my questions, pointed out on a nearby model where it would go, described how small it was. Not until I got home did I find out that a sim card was needed to activate the device. I called the store and found out that they actually had blank sim cards that they could have given me. Apple promises: "With Personal Setup, we'll have your new Apple product up and running before you leave the store." For all the good the Apple associate was I could have had the phone sent to my house. Is this the level of in-store training we've heard about recently or do they hire people who just don't care? read more

Great location! Staff here are always friendly and full of wits and info. Jeff and nick were so helpful and armed us with a ton of information of options for our next steps with Apple products. Thanks guys! read more

No very good services at all been in the store now for three hour somehow got skip and had to start the hold process of waiting again. The manager told me they text me I show her my phone and she saw they did not text me. She didn't tell me sorry or anything but told me I have to wait some more. What the hell Im a veteran. read more

Wow! I honestly don't understand all the negative reviews here! I have had nothing but wonderful service at this location and though it can be difficult at times to park on 4th Street it's not their fault. Whenever I've had a problem with either my iPhone or iPad (rare I must say) I've made an appointment on-line (no, I don't call them), gone in at the appointed time, been helped efficiently and respectfully by the staff and left without issue. No problems for me whatsoever at this Apple location. read more

sales person just standing there and not even proactive to ask if customer needing help, had an apppointment but got told to line up to be assisted. The help at genius bar was not very helpful,got very defensive when I asked about getting my iphone 6 battery switch.So overall nothing got done even with the appointment. I am never coming back here and most likely switching to another phone cuz this whole mac sucks read more

1) Apple product issue and 2) Apple Store service issue: 1) Apple Products going downhill? After many years of strong service and products, I have experienced two major hardware issues. I purchased my MacBook Pro (13-inch, 2019, 4 TBT3) on Jun 25, 2019. The first computer breakdown required a complete replacement of my motherboard within 6 months of purchase on December 8th, 2019. Now, within the pandemic, I am having to cover the cost of the replacement of the display. My display started having horizontal striations across the whole surface in June. I did not make it into the store until August 19th, 2020, today, because of pandemic issues. I now have to pay for the repair of $578+tax (work order estimate at this point, so could be more or less). I don't understand how Apple, in this moment when they are doing so well, can't take care of their core costumers. I have purchased over 5 personal Apple computers over my short lifetime, and now have questions about the product quality and service in a way I have never had to before. I have lost 4 total weeks of work time and income, 3 weeks in December and 1 week now. This is not acceptable. 2) The store manager, Frank Turple?, was not willing to offer anything other than the rote response of you must pay for your repair. Sorry that your laptop is not working. There is no care related to the two major breakdowns and no addressing the fact that these things are happening during a pandemic when my computer is so necessary for work. On another note, I have tried to call the store after returning home to exchange my credit card on file and the store transferred me to general customer care, that person said I should not have been transferred and tried calling the store directly back. Over 30 minutes no one answered the phone when he called 2x. He logged a complaint on my behalf and sent me to billing who can't help me and is now trying to call the store again. So another hour of my time is spent on this wormhole, as well as two additional Apple employees when the store is clearly full of many employees who seem to be less than busy when I was there. It used to be that I encouraged all the people I knew to buy Apple. These days I am thinking we should all save our money and wait for Apple to get their shit together. Especially since they are now the first company to ever reach 2 TRILLION DOLLARS! read more

Still the greatest store around, the best staff and you got to get ready for the holidays. Make sure you at make reservations for the Genius Bar at least five days ahead. read more

Horrible service Store Manager Martha is rude and agressive she will: ATTACK YOU instead of listen REPEAT policies as a robot TAKE IT personal WON"T help you Please don't buy BEATS is just expensive GARBAGE after 6 months of very little use the went straight to the GARBAGE $299.00 . My big mistake buying such of poor desing product . PLEASE SHARE IF YOU HAD SAME EXPERIENCE read more

Went in because I had a problem with my MacBook Air. Only had computer for a short time but they said the logic board went out. $750 dollars later I thought it was kind of fishy when four other people had the same problem but no board was covered. They just send you to a store in Berkley. If that many people have problems with their logic boards, then it is an Apple problem but the general public have to pay the price. A $750.00 price, not including if you want your data backed up...and who doesn't want their data? Sounds like an expensive money maker for computers that have already been purchased. read more

This Apple Store location is my favorite by far. I usually walk in and it never feels too crowded. I walk in today for a quick small purchase-iPhone case-and I was in and out in under 5 minutes. Thanks to -I believe his name was Eric - who helped me get what I came in for. Hassle free and lighting fast is the experience that I like to have while at all Apple stores!! read more

I was very badly attended, they lost my registration for an hour waiting to find my record and my phone! I do not recommend, I'm super disappointed with the Apple Stor. read more

Went into Apple and was greeted by Ken. Needed to exchange Apple X for an unlock model. Took less than 15 min and was in and out. Awesome customer service! We will be coming back for the HomePods. He let us listen to Diana Ross on them and they rock! Thanks Ken! read more

I had to visit the genius bar... Nothing makes you feel more dumb then having to ask for help after numerous google inquiries proved fruitless. I made my appointment and walked in with my tail between my legs. Kelsey was great. She never made me feel silly or dumb. She has a great bedside manor and has a way of making you feel and know it will all be ok. And then BAM... 10-15 minutes later it was all fixed. With a smile. THANKS KELSEY!!! read more

Just wanting to get a iPhone 5c battery replaced should be a seamless, straightforward process, right! Wrong. No replacement batteries are kept in the store. You have to make an appointment with an Apple Care tech to 'check your phone,' after which a battery is ordered. Then you need an appointment to have it installed . The problem is you can never get through to Apple Care. Hold times are beyond 5 minutes... on 3 attempts. Message to Apple Management: This is *NOT* world class support. This is: 1. Answer customer call within 3 minutes, and at least tell customer what expected hold time is. 2. Battery replacement should be offered as a drop-in service to all customers. 3. Apple has billions of free cash on hand. H I R E. M O R E. P E O P L E. read more