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Whole-ly Rollers

4.4 (44 reviews)
InexpensiveBakeries
Closed • 7:00 am - 3:00 pm

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Pravash M.

Taking a walk on a covid work lunch break is good but one on the way to Whole-ly Rollers bakery is great! Locally owned SWAM business steeped in faith and sweet carb goodness. They're best known for their dinner rolls and cinnamon buns made from same dough recipe. I've said it before and I'll say it again: legit bakeries are my happy place. Love the yeast infused aroma along with browsing glass cases full of artisan goodies. Covid precautions limit full shop entry which thwarts browsing but chatting with owner, Mrs Brenda, is super for your soul, though she's understandably reserved from a ton of convo in the pandemic climate. She's born/raised in GB and is record holder for hs girl's b-ball career points scored. Selection was semi-depleted (a good thing for business) but I managed to score 2 cinnamon buns ($5), 6 "small" cookies ($3), and 2 brownies ($5). Buns were very good, though I probably prefer Bee & the Biscuit's better. Icing on the side was a nice touch. My kids and I enjoyed the soft, fresh baked chocolate chip and oatmeal raisin varieties. Crispy cookie people may complain (we can't be friends, j/k). Fyi, they're probably 3-4" in diameter, definitely bigger than chips 'ahoy. Brownies were large, big enough to cut into 6 total good sized pieces for my entire clan to sample and enjoy. Soft, moist and cake like. Though pretty good, I wouldn't make a special trip just for these. Ghiradelli box from Costco is on par quality-wise and significantly cheaper. All in all, another local bakery I look forward to visiting more in the near future!

Maria G.

OMG... Carb heaven! Only going for the cinnamon roll, I whined up getting 1 dozen of the rolls, 7 up cake, cookies, and that cinnamon roll!! The yeast roll is so soft and fresh with a little sweetness. And if you don't watch it you will find yourself eating the whole bag before you get home. 7-up pound cake - I could of sworn my auntie said she invented that recipe but at 5 years old you believe in anything! But this cake was soooo good! Just like what I remembered my aunts homemade cake. Cinnamon roll - is a yeasty kind, for me similar to how the rolls are but with cinnamon on it. The icing is separate which was cool for me because it helped to control the amount you want like that helps any when your eating bad SMH. You can't go wrong with this bakery.

Cinnamon rolls Dinner rolls Coconut custard  Brownies
Kathryn M.

I've been here many years ago when it was still brand new. Our neighbors were telling me how good their dinner rolls and cinnamon buns are, so on a Saturday afternoon I stopped by to check out what they had. The smell alone that hits your nose would knock you off your feet! As I walked around the corner to the bakery case I saw the cinnamon buns! They looked amazing! I bought 3 of them for $7. They had plenty of other goodies such as 7-up cake, brownies, coconut custard and cookies. The cinnamon rolls were amazing! They were perfectly made. It didn't have any icing on top, which in hindsight is a good idea. It really didn't need it. Side note: Evidently they make cupcakes as well but only as a preorder. I was Yelping a bakery for cupcakes for my son's birthday and it came up as the address to this bakery. I noticed a sign on the window when I came in today. I'd love to try their cupcakes as well. Great bakery. Very friendly employees. Can't wait to come back!!

Maria C.

Loving the vibe in here. Well I didn't try the all the rave about yeast rolls. I thought I ordered a pack... Well I tried the coconut custard pie and the assortment of cookies. The coconut custard pie was not good at all. I could taste what I think was canned milk... no bueno. And the cost was crazy high! Now the cookies, all three of them were delicious. I loved the vibe and energy in the room. Everyone seemed excited about the grand opening. I haven't returned, but I do plan on giving them another try. On this day the sweet potato pies sold out and there was at least a 45 minute wait for more. They gladly accept cash or credit cards. I am unsure if any other payment methods are accepted. The shop is located in a Farmer's Market, therefore parking is limited. But I'd recommend you give this place a try. There are other shops inside of this shop unless they were only present for the grand opening. Nevertheless, there is another bakery in the Chesapeake area. Have fun and enjoy life :)

Mini pies!
Leelynn B.

First, I just want to say congratulations on the opening of your second location in Norfolk! (Church Street guys, go visit!) and allowing some of my coworkers to welcome you and try some amazing goodies. Second of all, everything that I tried from Whole-ly Rollers was absolutely amazing, and I'm going to need to take my own trip down to Church Street and see how everything looks like. The cookies are just amazing. We all tried to share pieces of two whole cookies... We should have gotten more honestly. Definitely amazing. The apple pie that I tried was ridiculously amazing, and totally satisfied my cravings for apple pie without making me completely full! I highly, HIGHLY recommend going to check out both of their locations, whichever is more convenient for you. I'm close-ish to both, so I'll have to check out both. Awesome job!

Pies, Coconut pies, sweet potato pie, cookies
Monica A.

Early Saturday morning Mr Wonderful dragged me out to pick up his car that was repairs and sitting at the dealer. Driving on 64S near Indian river exit I spied with my lil eye, a white work van with the company logo..ROLLS!! I quickly Google them and find they are located just too convenient for me. I drop him off, run to MP ISLAND grocery for my dried sorrell, and hightail it to WHOLLY ROLLERS. I took notice that they close at 3p, for heaven sake I only had 5 hrs to get there!!! Immediately I'm greeted with a cheery hello, and omg the scents of fresh baked rolls, pound cakes, cookies and cinnamon rolls. Bread pudding was still in the oven baking and I will be back to purchase one very very soon. The rolls accompanied us to a friends house for dinner and they were a big hit. With the homemade meal. The yeast rolls were gently warmed in the oven for 10 minutes ,just enough time to warm them and and allow real butter to melt thru. They are brushed with sweet cream butter so you really dont even need anything additional. The cinnamon rolls we enjoyed with coffee they were fresh and just the right cinnamon, icing on the side was excellent also so that I can control the amount of sugar I intake. For the remainder of the roll I chose not to use it and still totally enjoyed my cinnamon roll breakfast. My next trip will include a bread pudding. This place is a must go,

Texas-sized cinnamon rolls
Josephine R.

My husband took me to theWHOLE-LY ROLLER's Bakery on yesterday....OMG... this is the BEST bakery in 757!! I consider myself a pound cake connoisseur..... this is the best pound cake, that I've ever had in my life!!.. and I have had a lot of pound cake in my life (growing up in south) This pound cake was out of this world ....The Pound cake should have been called Holy Moly pound cake!!! Come Tuesday, I will be ordering a whole pound cake. The coconut pie was amazing... reminds me of my mom and grandmother coconut pie. Cannot wait to ship my sister a coconut pie in Ohio.. she loves coconut pie. We also bought a dozen of the yeast rolls , which was delicious with my morning coffee. Thanks to Fred ! For introducing my husband to this wonderful Bakery! I wish, I could give this Bakery 10 stars for being so darn delicious.. And the customer service, we receive on yesterday was stellar!!! THANK YOU WHOLE-LY ROLLERS for delicious homemade baked goods!!

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4 months ago

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6 years ago

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2 years ago

Excellent cinnamon rolls and customer service with a smile first thing in the morning!

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8 years ago

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3 years ago

Go early & get the rolls! These yeast rolls are mouth watering and go great with dinner or by themselves! You won't regret it!

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8 years ago

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3 years ago

We got the cinnamon rolls the other day and they were outstanding. Highly recommend. Can't wait to try the rolls next.

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12 years ago

Mmmm Mmmm Mmmm.... Make you want kick yo moma in her teeth or dentures. What ever the case may be.

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Whole-ly Rollers - bakeries - Updated May 2026

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