Valentine Sweets

4.3 (246 reviews)

InexpensivePatisserie/Cake Shop, Custom Cakes, Cupcakes

Closed • 7:00 am - 4:00 pm

Updated 2 months ago

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Valentine Sweets - Armenian Coffee. Yummy!!! And as a bonus it came in a cup with my name initial in Armenian. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Organic Vegan Sticky Buns - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Menu - hard to read - Patisserie/Cake Shop Near Me - Pasadena, California

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Valentine Sweets - Blueberry lemon cupcake - inside - Patisserie/Cake Shop Near Me - Pasadena, California

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Elizabeth M.

Sweets without the worry of artificial or harmful ingredients. Honestly, I feel so happy knowing I'm eating desert and also serving my family sweets that won't harm them. This is my cupcake go to spot and custom cake spot! I am so GLAD I found you Valentine! I also ordered my husband's birthday cake for this weekend and it was exactly what I wanted in design and flavor thank you for your service! My cake was lemon lavendar which is my absolute favorite!! Also Armenian owned so you know it's going to be made with love ! Yay!

Note: this location hasn't closed (as of Feb 2026), just sharing space with Art Lunch. Ordered a cake for my wife's birthday here, with sugar-free monkfruit frosting. It was made exactly as ordered, and tasted great--the monkfruit sweetener in the frosting was smooth with no aftertaste. Would certainly order from them again.

Nikki B.

Valentine Sweets started as a home bakery during the COVID lockdowns. This all-organic bakery offers gluten free, keto, vegan, and regular cakes, cookies, & lattes. I was in the area and popped in to check it out. The pastry case is lined with an array of delicious goodies - all beckoning you to stay for a bite. The gal behind the counter was friendly and asked if she could be of assistance. Everything looked delicious. I was tempted to get a variety to go but was on my way to meet up with a friend, so I asked for the Organic Chocolate Chip Cookie, which was voted best Vegan & Gluten Free Cookie. The cookie was soft & chewy. It had a nice flavor but was different than the standard chocolate chip cookies that I am used to. I'd like to come back and try their cupcakes and one of their specialty lattes, which are flavored with Monin syrup.

Honey lavendar (left) and Matcha rose (right) cupcakes - preferred the matcha rose

Alice Y.

Quick update after trying more items on a Sunday at 12:30 pm. The cashier service was good and so was the atmosphere. A cupcake, savory pastry, and plain iced coffee was around $20 after tax and tip. While the items were on the pricy side, all three tasted great. I only had a sip of the coffee, but it was strong and good. The Blueberry Lemon Cupcake was served on a cloud plate that matched the frosting decoration. So cute! I can never wait long enough for it to come to room temp, but the cake was moist with a subtle lemon flavor. I was pleasantly surprised by the liquid blueberry core. It could have had more blueberry flavor though. On the plus side, the frosting was creamy and not too sweet. Our Shepherd's Pie Pierogi was served warm. The bread was soft with a slightly crisp exterior. Inside, the umami mashed potato and peas jived with the spiced ground beef. The filling had enough moisture. The only things I didn't like were the samples we tried for the matcha and earl grey tea cakes. They were rather dry and doughy, and light in flavor.

Danielle K.

HOLY DESSERTS BATMAN!! This place is ADORABLE! Not a ton of room to hang out - its more of a pick up and go place - but its very sweet inside. All the desserts look fantastic and so pretty. They have teacakes i want to try and some gluten free options. I got the matcha rose cupcake, clearly homemade, and my husband got the gf cookies n cream. Both were the perfect balance of sweetness. There was a good amount of icing - a complement not overwhelming to the cake. I got matcha to drink which was a little watery but i cant wait to come back and get more cupcakes and other things!! The woman behind the counter was also very nice. A great local business to support!

Lisa C.

Didn't try any baked good so the reviews are just for the dirty matcha latte I ordered. Service was slow, there was only one person taking orders, ringing them up, and making the drinks. I did see a help wanted sign though, so hopefully they're hiring more help. The drink with tip and it milk substitute came out to a whOpppping $10! That's a little absurd price point wise for me. The matcha tasted of good quality. And the decor was cute with a few indoor seating. Unfortunately I don't think I'll be back, but perhaps their baked treats are worth trying

Although this was the most beautiful cake decorating service, the cake was dry & even the filling was just not good. I ordered strawberry & cream there was just jam & no cream in sight, I expected a delicious cake for almost $250 I've had plenty of gluten free cake, this was 0/10 taste wise. Decoration was perfect though. Truly a BEAUTIFUL cake but dry & not sweet, when you cut it, it fell apart bc of the way it was made. Holes were poked through the cake layers side ways to fill jam in instead of a layer of cake, then jam etc. cake was dry and the jam wasn't good & there was no cream w/jam, I ordered strawb& cream which was extra$. I have a wheat allergy so I chose to give this place a try for a GF cake. Very beautiful cake but one of the most terrible tasting ones

Gabby K.

Wow valentines sweets was a vibe. I haven't been in the downtown Pasadena area in a cool minute so I'm not sure if this place is new or not, but it def was new to me. Valentines sweets was warm and inviting but what really drew me in was the cute pastel colors and the tea cakes. It's not often that I see tea cakes so I was pretty excited to give them a try. I landed on the lemon poppy tea cake and we also grabbed the blueberry lemon cupcake and lavender honey cupcake. The choosing was actually pretty easy because of the staff, they were beyond helpful and friendly going over whats popular, what's a favorite and all the different varieties they offer like gluten free, vegan and etc. as we checked out I almost noticed the very impressive drink variety they offered from canned kombucha to gut friendly sodas to matcha lattes to created coffees, you had a bunch to choose from. I absolutely loved the cupcakes, they were super flavorful and unique. The lavender honey was light airy and fresh with the lavender. The blueberry lemon was tart and sweet and very flavorful. Sadly my tea cake was on the dry end and lack some flavor. But this wouldn't keep me away from Valentines sweets, I def look forward to trying some other sweets and drinks next time!

Janney A.

I'm so sad & disappointed with this place. I stopped by during the week because Dots had closed for the day. It was a little hard to find, but I made it! I walked in and loved their set up. I did notice it smelled a bit funky. I'm still not sure what it was or have a clue of what it could be. There were only 3 people sitting at tables. It's a small location, but it's cute. The guy who helped me was nice. I asked him to give me all the "vanilla" cupcakes that were left (5). They weren't vanilla, but he said it pretty much tasted like it. They were organic keto I want to say something champagne. My total was $35. I was a bit surprised, but at the same time I wasn't. Usually what it is at Dots and these were organic keto ones so it made sense they were $$. Fast forward to coming home....my fam ate 3 & said they were okay. I didn't eat mine so I decided to have it for breakfast with coffee the next day. As soon as I took my first bite I got sad. It was hard....like hard hard. Usually cupcakes I buy at other places still taste pretty good & don't get hard by the next morning. I had 2 left and had to throw them away. :( I don't think I'll be coming back for more. But if you do go....I recommend you eat them right away & maybe they'll be good.

So to start... I did not get the cake I ordered. It was difficult to get in touch with them, I got gaslit, and then got denied a refund! It was somehow a very stressful experience. I cannot and do not recommend. If you're too busy to fulfill an order, don't take it!! :( I texted their # to place a custom birthday cake order for my friend's party. They didn't respond so I had to call. I was told they could do a 3-4 inch heart shaped cake with Victorian decorations on the phone. I placed the online order and sent 2 photos from their IG page to reference, as requested. I wrote in the order verbatim: "I would like a Victorian Style decoration. I really like these 2, but you can be creative and come up with your own design. The colors, black, pink, red, and white are preferred, but you don't have to use all of them. Cherries are also fine." After more difficulty trying to get in touch with them, I spoke to the decorator. She told me she could do black, white, pink, or red. She said this size cake doesn't come in heart shape so we agreed on round. (One of the reference photos shows a heart cake in this size!) She said it was a small cake so she could not do as much detail as the reference photos. I said as long as it was still a Victorian design that is fine. As you can see, the cake is Dark Brown with basic Beige piping. I could have purchased a cake that looks exactly like this same-day at a grocery store. My friend said it looks like a $10 cake from Von's. I was so embarrassed. She refused to take any pictures with it and we didn't even want to look at it, so we left it in the box. I had to make it up to her by buying her another cake elsewhere, that turned out beautiful and was easy to order. When I sent the bakery a pic of the cake, noting how different it is from my order, and requesting a refund, they argued with me! They acted like I didn't know what I ordered, started dismissing me and said "if you wanted all pink you could ask for it." They refused to address that I did not order a Brown and Beige cake with basic piping and no Victorian design. Then they ghosted me! Save your $67 ($45 cake $22 delivery). Many of my friends are gluten and/or dairy free who were curious about this bakery will not consider spending their money here now that they know this. Same for my restriction-free friends. The experience was unprofessional, rude, and disorganized. I'm truly very sad I could not give my friend the cake I requested and promised her. It's very embarrassing. I should not have had to pay for a cake so drastically different from what I ordered. I deserve a refund. And if my desired colors and piping were more money, I should have been quoted for that.

Margaret C.

People working there are very friendly and will always welcome you with a smile. They answered all my questions. I appreciate so much that they use organic coffee, organic milk, organic flour, etc. Not many people are aware but conventional food is full of pesticides, heavy metals, artificial flavors, mold, etc. It's so hard to find the bakery who uses organic products and I'm so glad they do. Everything I tried was delicious and full of flavor and not at all dry like others said. I think for most people it's hard to make this transition but you have to pay more for high quality products; otherwise, you'd have to pay much more for your medical bills later! Highly recommend them :)

Shaji K.

Tempting bakery in the heart of the city with an interesting selection of confectioneries. Friday late afternoon, still plenty left behind the counter. Hard to choose what to get with the significant options, eventually settling on the Lemon Poppy Cupcake ($6). Was able to take the cupcake outside in their lone table outdoors to enjoy. Cake itself is nice, even flavor and moist throughout. The icing was dense/hard, easily separating from the rest of the cake. Icing was also proportionally too sweet compared to the balanced cake. Not a bad spot at all but pricey for an okay cupcake. Cookies looked pretty good...

Ghalya M.

Order everything. You won't regret it. Seriously everything, especially the birthday cake latte and lemon tea cake. The people who run this place are passionate about the products they sell and it is evident on every sip and bite. Teacakes are a bit on the pricey side but you can taste the quality. Service has always been phenomenal.

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Victoria T.

3 years ago

We ordered a custom 6" heart shaped lavender lemon birthday cake (we added our own figurine in the picture) and it was a big hit! Everyone loved it. You can't see it well in the photo, but there were sparkles on the cake as well. We'll definitely be return customers! read more

Valentine Sweets - Heart Shaped Lavender Lemon Cake - Patisserie/Cake Shop Near Me - Pasadena, California

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Natalie E.

Elite 24

4 years ago

Where do I even begin... I ordered a cake from them for my birthday & requested the picture I will attach. I just needed it for 4 people. They told me in order to do a 6 inch it would cost 150?! So I settled for a 4 inch because it's still reasonable & 50 dollars. The cake was SO tiny, not like the picture I showed. The handwriting needs a LOT of work. Even my friends laughed & said you got ripped off from how small it was for 50 dollars. For the actual taste I chose matcha & rose which was absolutely disgusting & no hints of rose in it, my friends can all attest to that. Overall, I'm giving this place an extra star ONLY because their actual matcha is good. Other than that, I wouldn't recommend ordering your cake from here. I was incredibly disappointed and embarrassed. read more

Valentine Sweets - Cake I asked for - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Cake I got. - Patisserie/Cake Shop Near Me - Pasadena, California

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Grace N.

2 years ago

I ordered a strawberry gluten free CAKE with strawberry filling for my husband's bday. I seriously don't know where all the good reviews came from. The cake was Super Dry and the frosting was thick and tasted like shortening. I tried to leave the cake at a room temperature in hopes that the frosting would soften but nope. The cake also was not strawberry cake as I called back to make sure that it was and when I picked it up. I was assured that it was. Also the filling g was only strawberry jam and had no strawberries at all. The cake was sooooo dry!!!! I only tried this place because Patti Cakes closed down. Definitely not worth $100!! read more

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Jeremy S.

Elite 16

174

1628

4 years ago

Pros -delicious lavender lemon gluten free cupcake -the strawberry cream gluten free cupcake is good Cons -expensive at $6 a cupcake -parking is annoying as it's old town Pasadena -I called and asked if they had cookies and cream and they said they did but when I drove far and arrived they said they didn't read more

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Monica G.

Elite 26

1768

2462

382

4 years ago

Very sweet owner but I can't get past the fact that the tiny tea cookie is 4.50 and the very small cupcakes are 6.50. We tried different flavors and they were all dense and on the dry side except the lavender lemon which makes me assume that the rest were several days old. I also asked for a candle and they charge for them which sucks since I am paying way too much for these cupcakes and the candle is super basic and probably worth 5 cents. read more

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Yvonne Y.

Elite 24

306

416

1154

3 years ago

I dropped in after dinner at Noodle St. and noticed this quaint dessert & Cafe. I noticed their cupcakes, tea cakes & cookies displayed once you walk in. Left of the cases on shelves are cute Eastern European cards, what looked like nestled Russian dolls but they were squeaky toys and other interesting items. as soon as one customer was done with her order I asked to try a sample of their organic tea cake. ohhh delicious matcha tea flavor. I selected one ginger & a lavender to go. The tea cakes are so flavorful sweet but not overly too sweet and delicious with hot brewed tea. I noticed a sign that said perogies. not your typical perogie. see picture. i bought what the had left one cabbage & potato. wonderful little Cafe. definitely will visit again when I'm in Pasadena again. read more

Valentine Sweets - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - perogies heats up nicely - Patisserie/Cake Shop Near Me - Pasadena, California

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Piro G.

3 years ago

I really hate leaving bad Yelp reviews, especially for small businesses and only do so if I truly had a horrible experience. I would not recommend ordering a custom cake here if you have a specific vision for a cake. The decorating doesn't seem to be done by a professional. The cake I ordered seemed simple and I provided an exact image of one of the cakes that I wanted. I see the cake that I ordered posted on their Instagram story the day before pickup and notice that it looks like the Wish version of the cake that I showed them. I asked for flowers border on the cake and they just layered it with white frosting that looked nothing like flowers. On the second cake I ordered, I asked them to write "congratulations" but they had "congratulation". As soon as I saw it on Instagram, I contacted them to change it if possible. I was already severely disappointed at that point. Also, the edges of the cake had ridges and they created mine completely flat and I was supposed to have small dots on the top, but I felt like that was too much to ask for changes at that point. they need to pay attention to the details of the image provided. I show up and it's not done which I don't mind staying extra for for them to fix. But when they presented it to me, the cake looked like it was already melting. It looked like it was just sitting out until someone could come and redecorate. I understand that it's organic ingredients and it's more prone to melting. But I didn't expect to take home an already melted cake. The small cake wasn't staying in place and was sliding all over the place because it was melting so quickly. Please be realistic with your customers when it comes to creating custom cakes. If you can't replicate the design of the request cake, be honest. I would've been open to modifications. I order a lot of custom cakes and have never been this dissatisfied. I honestly would have never left this review if a member of their staff apologized for their carelessness. I'm only leaving this review so others aren't disappointed. read more

Valentine Sweets - The cake I asked for. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - The cakes that they created - Patisserie/Cake Shop Near Me - Pasadena, California

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Jordan B.

3 years ago

I can't say enough good things about this place! I last minute ordered a very specific cake and they really came through for me. Not only are the really responsive with great customer service, but the cakes are super cute and yummy! 10/10 recommend. read more

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Stephanie H.

2 years ago

Beautiful and delicious custom birthday cake! We had an egg-free chocolate cake with raspberry. We ordered 5 days ahead and all went smoothly. It is a cute cafe, and looks like a great place to stop for a pastry as well, though I was just stopping in to grab the cake. read more

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Courtney Y.

Elite 24

2 years ago

They were unfortunately out of the tea cakes when I came to the bakery, even early in the day. My friend enjoyed the vegan cupcakes I got for her instead though (matcha and lemon lavender). 4 stars because they were insanely expensive, $6 per cupcake and they were pretty small (more expensive than Sprinkles and much smaller). read more

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Stephanie N.

Elite 24

229

157

196

4 years ago

My little brother's birthday was this past week and he recently has had to go on a specific diet (vegan and gluten-free). Finding a local bakery that could accommodate his diet was very hard until I found this bakery! I called in the morning and spoke with one of the workers who were very welcoming to answering my questions and providing the flavors of the day. In the afternoon we picked up a box of 6 cupcakes and quickly paid. We were out in less than 2 minutes. I am gluten-free as well so I was very excited to try them. They were all cookies and cream and after the first bite both me and my brother were hooked! I wish I would have gotten a photo because they were all decorated so beautifully but they were gone before I had the chance. The specialty cupcakes were $6 each. I would highly recommend coming here, staff is friendly and the cupcakes are delicious! read more

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Tatiana B.

3 years ago

So glad I found this gem! Best vegan deserts and great place to order your custom cakes read more

Valentine Sweets - Custom chocolate cake with raspberry filling and vanilla icing - Patisserie/Cake Shop Near Me - Pasadena, California

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Sssuper G.

2 years ago

My experience was not good. Go to photos and scroll to the last page. Owner forced me to swipe that I received my order before he would show me the food he was giving me. I would never have agreed to accept what he gave me. read more

Valentine Sweets - I will never return for custom cake cookies organic order catering - Patisserie/Cake Shop Near Me - Pasadena, California

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MonBean B.

3 years ago

We stopped by just walking down the street and it looked really cute from outside. We ordered a plain brownie, matcha tea cake, and an orange loaf. I've never tried a tea cake like this before and it was super yummy (especially if you like matcha). We also ordered two lattes, salted caramel and vanilla honey, and they were good. They allow milk substitutions so we got them with almond. The subtle details in this cafe are so sweet (literally, haha)! The heart straws were the best. The person who helped us was super sweet and very patient as it took us a bit to decide and people behind us needed a lot of help with the menu. I would like to add it is a bit pricey ($30 for what we got), but given the location it makes sense why. We were also happy to support a woman owned business. I'm glad we accidentally stumbled upon this place and decided to give it a try. read more

Valentine Sweets - Matcha Teacake Orange Loaf Brownies - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Vanilla Honey Latte Salted Caramel Latte - Patisserie/Cake Shop Near Me - Pasadena, California

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Andrew R.

4 years ago

First, I'm gonna be proud to be the 69th review. Because I'm a grown child. I was in downtown Pasadena after Monsterpalooza. And no, that's not referencing a gigantic dook I took, though every once in a while I think they're worthy of that title. It was a horror-themed convention. And I was wandering with my friends and walked by this sweet shop that said it had vegan offerings. So my tummy tit said, "yes plz" and I went right in. The person in the shop was super cool. Suggested I tried the tea cakes. I did the lemon poppyseed one and an orange cupcake. First off, yeah I did take a picture of that Monsterpalooza because quite frankly how often do you drop one that's so long it snakes out the bowl. I mean... how often do you take pictures of yourself at a monster themed convention. Yeah... Second, the cupcake was de-licious! OMG WOW! I highly recommend everyone try it. It made my night. The teacake was pretty good, too. No complaints there. Soft, good icing flavor. But that orange cupcake was some serious heaven. If you're ever in Pasadena, stop here and pick up the orange cupcakes and try some of the other sweets, too. And if you see a restroom sign somewhere in Pasadena that says, "out of order," perhaps there's a chance it's the result of a nearby Monsterpalooza. Left by... not... me? Is it too late to blame my dog for it? read more

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Carene M.

4 years ago

I have been enjoying Valentine Sweets' delicious tea cakes for nearly a year now, having first tried them before they had their physical location in Pasadena. The amount of love, care, and attention to detail put into each tea cake was palpable and I became a repeat customer. From family events to holidays to our opening night of the Griffith Park Free Shakespeare Festival, I always knew I could count on Valentine Sweets' tea cakes to be a crowd pleaser. In the short time that Valentine Sweets has been open in Pasadena, I have already visited three times. The cafe itself is warm and inviting and includes a number of gift items, drinks, and healthy snacks for purchase. I dined in and people watched through the window on a quiet afternoon. The booth seats are comfortable and my favorite shade of green :) I have yet to try everything on their menu, but can share that my favorite tea cakes are the earl grey & rose, lavender, matcha, chamomile, and Thai tea. I have tried them all however, and would be happy with any flavor. I loved the iced lavender latte and the hot rose latte and am looking forward to trying more drinks. I love supporting an Armenian woman-owned, organic, and local business that also frequently donates to wonderful causes. All Angelenos need to come through! read more

Valentine Sweets - Matcha and Chamomile tea cakes. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Valentine Sweets Shop - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Corner booth view. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Gift section. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Rose Latte, and Matcha and Chamomile tea cakes. - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Chamomile tea cakes. - Patisserie/Cake Shop Near Me - Pasadena, California

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M. D.

4 years ago

I visited the T-Mobile next door for work and stopped by for a coffee today. The americano was so good, for sure helped me get through the day. The Tea Cakes that they have are great, my team loved them. This place sells a damn good coffee but their customer experience is unmatched, in an coffee era where everything is commercial and rushed this place slows down the interaction and takes the local coffee shop experience to the next level! Employees are awesome here didn't get her name but this is the second time I come and another guy helped me last time but both provided and awesome customer experience! read more

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Sabrina K.

3 years ago

My absolute favorite bakery! I so appreciate a bakery that values organic and vegan sweets. I always have to stop here whenever I'm in Pasadena. My best treat are the tea cakes!! read more

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Pixel B.

4 years ago

Original coffee with high quality pastries. Recommend. They have gluten free stuff too. read more

Valentine Sweets - Rose Latte - Patisserie/Cake Shop Near Me - Pasadena, California

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Chelle Y.

2 years ago

Since their opening the quality and service have gone downhill. Gone is the sweet gal who helped us and has been replaced by salty workers who act like we're bothering them. Thanks for ruining my afternoon. Then they have the nerve to hand us a screen with a 50% tip option! The prices are outrageous but as someone who chases organic, I'm used to that and willing to pay the premium. I am this shop's target audience in every way. But what I don't tolerate is sh*tty service coupled with exorbitant tip expectations and mediocre food. We won't be coming here anymore. read more

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Lucy S.

3 years ago

One of the best bakeries I've ever been to. Judging by the photo you can tell how much my nephew loved it. We love getting their cakes (super Moist and the frosting is to die for), brownies, cupcakes, and Persian pastries. I especially appreciate the coffee - must try lavender latte. This place is reliably good and has a little something for everyone (especially if you're vegan). 10/10 100% recommended! read more

Valentine Sweets - Cake Bites - Patisserie/Cake Shop Near Me - Pasadena, California

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Josh F.

4 years ago

They may look pretty but these cupcakes are dense while somehow managing to be very dry with a slippery buttery cream. The refrigerator does more harm than good when sitting in the store. Let those cakes breathe!! These were stale, indestructible cupcakes. read more

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Emilia D.

Elite 23

425

4 years ago

Love this place it is pricey! But that's not a bad thing cause then you're less likely to overeat. I tried all the flavors when I ordered for an event once and I like the gingerbread flavor cake the most. They have good lattes as well, staff is friendly. Parking is paid around that area so try to walk there or use public transit read more

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Christy Y.

4 years ago

I would like to follow up on my last review. Vardan from Valentine Sweets contacted me personally and explained to me what went wrong with my order and how they will make changes to improve on future orders. This particular bakery omits the use of shortening in their frosting so it doesn't hold its shape as well, but considering the fact that this bakery makes a point to use organic and healthy ingredients in their baked goods, it is something that I understand and is willing sacrifice for. Vardan will also make sure that customers are instructed to send design requests to a specific phone number/email so there will not be any mistakes made. The miscommunication last time was due to the fact that I was instructed to send my design request through an instagram DM instead. I am glad that Vardan reached out to me so kindly and I wish the bakery success in the future! read more

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Lonny M.

2 years ago

Last night we celebrated our daughter's 26th birthday. We're not a cake family, as most of us are gluten intolerant. I decided to do cupcakes as each person can have exactly the dessert they want. I made an order for pick-up for 6 different cupcakes (maybe 2 were the same). The order was made 'online' and after payment the responding email let me know when the treats would be in production. I did not receive that email until after I called the next day (1 hour before we were to pick them up). I was then told I'll get that going. Minutes later I received an update that the cupcakes were being prepared and I could pick them up at the designated time. I asked my wife to go get them and that's where everything went sideways. Our order was not there waiting for her. She was told to go ahead and pick out the ones she wanted. As I was the one who made the order, only I and the baker knew. She randomly pick out cupcakes and at that point no-one got what they were expecting. I do not blame anyone except the store for its shoddy customer service. Of the 6, 2 were eaten, 2 were thrown away as no one could eat it. And 2 sit in our fridge waiting for someone to lose a bet and try one. Never going back #DontOrderHereOnline read more

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Star S.

2 years ago

I come here occasionally, the food and drinks are so so good and the workers/owner are awesome!! read more

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Alyssa F.

3 years ago

If you don't pay attention you might walk right by Valentine Sweets so keep your eyes open because it is amazing! All of the sweets and pastries are amazing and get made fresh everyday. The staff and owner are incredibly sweet and you can tell they truly care about the product they put out. read more

Valentine Sweets - Pastries - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Menu - Patisserie/Cake Shop Near Me - Pasadena, California

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Nooneh A.

4 years ago

Without a doubt the most delicious desserts I've ever had!!! Not to mention it is a literal heaven for vegans The inside is also so beautifully designed, you'll never want to leave! The owner is one of the kindest and most talent women I've ever met, I have been purchasing her tea cakes for years now and I can never get enough!! Absolutely in love with everything about Valentine Sweets read more

Valentine Sweets - The most delicious vegan tea cakes!!! - Patisserie/Cake Shop Near Me - Pasadena, California

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Mer D.

3 years ago

Amazing sweet and goods, amazing coffee, cute gifts. Will defiantly be coming back and bringing people here. I should also add that this place is woman owned, organic, with lots of great vegan options. read more

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Vanessa C.

3 years ago

My son has a bunch of good allergies and it very difficult to find cupcakes for him. I decided to try valentine's sweets and I was not disappointed. I bought some vegan gluten-free cupcakes and cookies. They were delicious! The cookies and cream cupcake was so good! And the chocolate chip cookie was delicious. I am so happy I found a bakery that has cakes, cupcakes, and cookies my son can have. And the customer service was great! read more

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Noah Z.

2 years ago

If you want to feel racially profile or pressured to order as upon arrival this is the place. Blonde lady not sure if owner or not, she is clearly not from European or Asian (Russia) decent. (Me Mexican descent) she feels like she has to come around the counter and stand right next to me as we view the cupcakes and other items they sell and continues to give us looks the whole time we were there. Very rude and UNPROFESSIONAL from a lady working at a little bakery. I guess she must get kicks out of that. read more

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Lusine V.

4 years ago

Going into Valentine sweets is so fun and a total vibe. You automatically feel comforted by all the details around you. Also love how it is Armenian owned, forever has my support! My favorite drink is the iced salted caramel latte. The heart shaped straw melted my heart, I'm a sucker for a cute little touch. Made me day. The tea cakes are delish!! My favorite tea cake is the baklava flavor, a must try! Can not wait to go back. read more

Valentine Sweets - Iced Salted caramel latte - Patisserie/Cake Shop Near Me - Pasadena, California

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Armine D.

475

4 years ago

Delicious, clean and really delicious! I wish I could all the bakery offers. I really love the fact that ALL INGRIDIENTS are organic and high quality. I drive from the Valley a few times a week to go taste their fresh teacakes: my fave earlgrey rose teacakes and my favorite lemon lavender cupcake. I love combining these yummies with my keto latte or lavender cloud latte. The cafe ambience is full of positive vibes and I love the design and colors of ot too! I ordered matcharose organic cake for my birthday and it was beyond my expectations and my guests as well! Really, the fact that they offer Gluten free, keto, vegan wide variety options, is what I love as well! read more

Valentine Sweets - Lavender Lemon Cupcake - Patisserie/Cake Shop Near Me - Pasadena, California

Valentine Sweets - Lavender Latte - Patisserie/Cake Shop Near Me - Pasadena, California

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Janine C.

2 years ago

Found this last minute and they made my custom order happen! It was the most beautiful cake ive ever seen! And they did better than what i had in mind. Had a little miscommunication issue but they made it happen and did everything perfectly! Thanks so much you made us very happy and will forever be a customer! read more

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Justin L.

4 years ago

Came in on a Thursday evening wanting something to satisfy my sweet tooth. When I walked in the gentleman came from the back and asked what I was looking to get. He directed me to the tea cakes which he also allowed me to sample several flavors. In the end I ended up with a birthday cake tea cake and it was delicious. It definitely satisfied my sweet tooth and I'll be coming back to try their cupcakes next! read more

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Nicole G.

2 years ago

Beautiful cupcakes! Gorgeous scenery, perfect for hanging out or study dates! The barista with blonde hair is super sweet and lovely. Definitely would recommend! read more

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Anissa M.

3 years ago

The cutest bakery ! They were able to do a last minute cake order for me and did amazing on it thank you so much ! read more

Valentine Sweets - The cutest bakery ! They were able to do a last minute cake order for me and did amazing on it thank you so much ! - Patisserie/Cake Shop Near Me - Pasadena, California

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Gracie A.

168

280

4 years ago

Such a sweet, gluten-free surprise in the middle of Old Town Pasadena. I tried the gf lemon poppy cupcake and the Persian loves cupcake and let me yelp you, it hit the spot right after dinner. Definitely must stop in when you are in Pasadena read more

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Husna R.

4 years ago

I found Valentine Sweets in early 2021 & I'm so glad I did. I am always looking for vegan treats since I don't consume dairy and the tea cakes here are absolutely delicious. They aren't too sweet which I love & are great with tea or coffee. My favorite flavor is orange creamsicle read more

Valentine Sweets - Tea Cakes - Patisserie/Cake Shop Near Me - Pasadena, California

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Aren V.

185

114

141

4 years ago

I just had my self the most amazing organic chocolate chip cookie . Perfectly soft not to soft not to hard when you bite in to it . It has hint of salty flavor which takes you over the top of Deliciousness . I wish I lived closer I would come here for my morning coffee and a pastry . read more

Valentine Sweets - Amazing chocolate chip cookie from Valentine sweets In Pasadena ca - Patisserie/Cake Shop Near Me - Pasadena, California

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Page 3 of 7

88 E Colorado Blvd
Pasadena, CA 91105
Directions
(310) 747-4777
Call Now
Order Takeout or Delivery
Start Order
Visit Website
https://www.valentinesweets.com

Full menu

Hours

What time does Valentine Sweets open?

Valentine Sweets opens at 7:00 AM on Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

What time does Valentine Sweets close?

Valentine Sweets is closed on Monday.Valentine Sweets closes at 4:00 PM on Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

Mon ClosedTue-Sun 7:00 AM - 4:00 PM

Payment methods

Does Valentine Sweets take credit cards?

Yes, Valentine Sweets takes credit cards.

Food & Alcohol

Does Valentine Sweets have catering options?

Yes, Valentine Sweets does have catering options.

Outdoor Amenities

Does Valentine Sweets have bike parking?

Yes, Valentine Sweets has bike parking.

Does Valentine Sweets have parking?

Yes, Valentine Sweets has parking options. Garage Parking, Private Lot Parking

Other Amenities

Is Valentine Sweets wheelchair accessible?

Yes, Valentine Sweets is wheelchair accessible.

From the Business

Specialties

Valentine Sweets is bakery offering Gluten Free Cakes, Vegan Cakes, Regular Cakes with Straus GrassFed Butter, Keto cupcakes, Keto cakes, keto cookies, gluten free cookies We use the best ingredients We use Almond Flour in Gluten free Cakes & Cupcakes, Keto Cupcakes, Keto Cakes & keto cookies. We use Avocado oil in our cakes vs Canola oil, soy, corn used by most bakeries. We use Organic sustainably harvested Palm Shortening vs soy/canola ones used by most bakeries. We use Straus Pasture Raised Organic Butter for our regular Cakes and Cupcakes. Our organic Gluten Free Cakes, organic Vegan Cakes, organic Gluten Free and Vegan Cakes, Regular Cakes with Straus Grassfed Butter are the best in Southern California and You can enjoy them without worrying about pesticides, herbicides and other chemicals used in processing of nuts, seeds and Fruits. Our Gluten Free and Vegan Cupcakes are all organic as well. We have Organic Keto Cupcakes and Organic Keto Cakes. We offer the best lattes in town with organic coffee and organic milk. Our Birthday Cake Latte is super yummy, as well as our Lavender, Caramel and Pasadena Famous Rose Latte. We use Stumptown Brand Organic Line Coffee and Gavat Brand organic Armenian / middle eastern Coffee Our Organic Chocolate Chip Cookie has been voted as the best vegan and Gluten free chocolate Cookie using Organic Almond Flour, Coconut Sugar in our Chocolate Chip Cookie. Order Wedding cakes, Birthday cakes & more

History

Established in 2020.

Our Bakery and Cafe was started as a home bakery during Covid lockdowns, for the purpose of providing friends and family healthier options Then I started getting requests, which transformed into orders soon. I have developed 15 flavors of our mouthwatering Teacakes.

Valentine Sweets Reviews in Other Languages

Spanish
1 Review

Ask the Community - Valentine Sweets

What percentage of your menu is certified organic? Gluten-free options?

We're ordering our wedding cake from them and on the phone they said "most" of their ingredients are organic. If you go to their website, you can see which items are gluten-free and which are keto, vegan, etc. It's clearly stated on the site.

View question details

How can we order? How do we get delivery?

Www.valentinesweets.com or call 310-747-4777

View question details

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really good their breakfast croissant was amazing and a good size. i also tired their matcha latte…read moreand was very good too!

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13 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

A V.

3 years ago

Just go somewhere else. I spent $150 on a birthday cake just for it to be laughed and mocked by the front of house baristas AND for it not to be the flavor I PAID for. I guess my black heart cake didn't fit into their pretty life aesthetic cakes they only design.I wish I could give this place negative to zero stars. I spoke to the manager but was still unhappy about the refund amount they gave me as they never called me back to settle the issue or settle on a refund amount. I asked for a vegan red velvet cake with strawberry filling and I did not get that at all . They gave me vanilla cake that was burnt on the edges with strawberry jammy stuff that seeped into the inside of the cake which made it mushy and basically unedible. This was my birthday present and it was a disaster. When I spoke to the manager they gave me the sorry excuse saying they don't make vegan red velvet since the food dye isn't vegan. Then why have it on the website as an option? I have had vegan red velvet before made without food dye and hello it's 2023 they make vegan food dye. I was up charged so much and they didn't even give a recipe or invoice to what the decorations/add ons along with the price for exactly what was being done. I was a loyal customer to this place until now . Save your money and go somewhere else . They just love to ridiculously charge and price their items so they can so spend it at the restaurant No Comment next door , they're always posting about it on their Instagram, it's a bad look. Here's a tip: Separate your personal life from your business and maybe retrain your staff not to laugh at cakes designed by your own bakery. I'm getting scam vibes from this business. read more

Ani C.

4 years ago

Very literally every special occasion, Valentine Sweets is there! I'm so happy for the amazing family that opened up such a beautiful shop and cafe. I'd been enjoying the best tea cakes I've literally ever had in my life before they got the store, and I'm so excited to see what more flavors and creations come. My recommendations is to get the variety box of tea cakes. Try them all and see which ones stick with you the most. My personal top 3 are the lavender, rose, chamomile, and a bonus is the lemon poppy. My husband absolutely loves the chocolate. Recently, I've been loving the Keto spice cookie - just wow!! So yummy and full of flavor. I'm very strict on what my toddler eats and I'm more than comfortable for her to eat here because everything is organic and it's such a cute kid-friendly place. Coming here or ordering such beautiful sweets will never disappoint! I love ordering birthday boxes with names spelled out in the cookies. read more

Elizabeth K.

4 years ago

My family had the opportunity to enjoy some of the pleasures of Old Town Pasadena this month and one place we absolutely loved and will visit again when we are in town, is Valentine Sweets! I was drawn in by the cute factor (the store lures you in), but then found out that tea cakes are something I really like. The gingerbread and the baklava cakes were perfect with my latte! We also brought home a small loaf of bread that we made into the most delicious French toast the next day. If you haven't checked this place out, I recommend it! It just makes the whole Old Town experience that much more enjoyable. I am so excited that they offer so many vegan options as well, and I plan on bringing my best friend there soon, as she is always looking for vegan baked goods! And I can't forget to mention the cuteness of the store and the other fabulous items for purchase. What a great little local business. Looking forward to future visits! read more

Armen M.

534

4 years ago

I have been a huge fan of these tea cakes for a while now and so glad that there's a beautiful physical cafe to have them in. It really makes my drive to Pasadena even more worth it. There is something special about the tea cakes, both texture and flavor. My all time favorite is the lemon one. However, they all provide a unique gastronomic experience. I've tried all of them and I do not have one that I don't like to be honest. But, I must talk about this vegan challah. I was so lucky to arrive earlier and get one straight out of the baker's oven and had to purchase one for later. Make some time for a date with yourself or a friend and treat yourself to this new business in old town Pasadena. The staff is friendly and the creative genius behind the bakery may also be there to greet you. read more

Mash S.

1 year ago

As someone with an autoimmune disease, finding treats that align with my dietary needs has always been a challenge. Valentine Sweets' keto vanilla cake has been my go-to, and I honestly can't tell the difference from regular cakes--it's just as delicious! It means the world to me to be able to enjoy sweets without compromising my health, and it's even more special to blend in during parties and celebrations. The flavor, texture, and care that goes into every bite make it a perfect choice for anyone looking for indulgence that's both delicious and mindful of dietary restrictions. Highly recommend read more

Mailyn M.

4 years ago

I've been an OG follower for a while so when I finally saw they opened up a cute little shop I screen shot it on my phone as a reminder to go check it out. I finally did and wow what a cute little shop!!! The tea cakes were something I wanted to try. I got half a dozen of almost all the flavors and wow oh wow these tea cakes are exactly what you see they taste so good. The customer service was amazing so nice in there very relaxing I loved it and can't wait to try more things soon. Please check it out and support this small business it won't disappoint! read more

Mineh M.

2 years ago

This bakery is a gem! They offer an impressive selection of baked goods, including vegan and gluten-free options, alongside delicious teacakes and cupcakes, as well as some savory goods. The coffee is top-notch too. Whether you have dietary restrictions or just love great coffee and treats, this place has something for everyone. Highly recommend, staff and owners are always very nice and provide great service! read more

A P.

2 years ago

Horrible unethical owner. Will never come here again. If you are picking up, do not let him force you to swipe that you received the order before you actually see it. Make him give you the order first and if the food is 2 cupcakes when you expected a whole bag of food, then do not take it. If you don't take it you will not be charged. read more

Aris G.

3 years ago

Valentine Sweets was really enjoyable. Came here a couple times & they had delicious food and drinks. They have organic, gluten free and vegan options. They have a fun ambiance as well, so definitely a go-to spot for writing while enjoying café and bakery goodies. A+ read more

Rebecca S.

4 years ago

Best tea cakes! And amazing coffee. The owner is a gem and makes you feel right at home. I found my new favorite coffee spot! All things made from Organic ingredients. read more

diana m.

3 years ago

They have the best cakes, cupcakes, tea cakes and brownies. Always fresh and delicious.

Scott P.

3 years ago

Love organic sweets!!! Everything should be organic these days!!!! Keep doing great!!!

Mark M.

4 years ago

Finally a decent vegan chocolate chip cookie!

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Valentine Sweets

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Payment methods

Food & Alcohol

Outdoor Amenities

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Delight Pastry

Patisserie Too

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13 Valentine Sweets reviews that are not currently recommended

Why does Yelp recommend reviews?

13 reviews that are not currently recommended

Valentine Sweets - cakeshop - Updated May 2026

Best of Pasadena

People found Valentine Sweets by searching for…

Trending Searches in Pasadena, CA

Browse Nearby

Browse Brands

Related Searches in Pasadena, CA

Browse Articles

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