Valentine Sweets
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Valentine Sweets started as a home bakery during the COVID lockdowns. This all-organic bakery offers gluten free, keto, vegan, and regular cakes, cookies, & lattes. I was in the area and popped in to check it out. The pastry case is lined with an array of delicious goodies - all beckoning you to stay for a bite. The gal behind the counter was friendly and asked if she could be of assistance. Everything looked delicious. I was tempted to get a variety to go but was on my way to meet up with a friend, so I asked for the Organic Chocolate Chip Cookie, which was voted best Vegan & Gluten Free Cookie. The cookie was soft & chewy. It had a nice flavor but was different than the standard chocolate chip cookies that I am used to. I'd like to come back and try their cupcakes and one of their specialty lattes, which are flavored with Monin syrup.
Sweets without the worry of artificial or harmful ingredients. Honestly, I feel so happy knowing I'm eating desert and also serving my family sweets that won't harm them. This is my cupcake go to spot and custom cake spot! I am so GLAD I found you Valentine! I also ordered my husband's birthday cake for this weekend and it was exactly what I wanted in design and flavor thank you for your service! My cake was lemon lavendar which is my absolute favorite!! Also Armenian owned so you know it's going to be made with love ! Yay!
Note: this location hasn't closed (as of Feb 2026), just sharing space with Art Lunch. Ordered a cake for my wife's birthday here, with sugar-free monkfruit frosting. It was made exactly as ordered, and tasted great--the monkfruit sweetener in the frosting was smooth with no aftertaste. Would certainly order from them again.
Quick update after trying more items on a Sunday at 12:30 pm. The cashier service was good and so was the atmosphere. A cupcake, savory pastry, and plain iced coffee was around $20 after tax and tip. While the items were on the pricy side, all three tasted great. I only had a sip of the coffee, but it was strong and good. The Blueberry Lemon Cupcake was served on a cloud plate that matched the frosting decoration. So cute! I can never wait long enough for it to come to room temp, but the cake was moist with a subtle lemon flavor. I was pleasantly surprised by the liquid blueberry core. It could have had more blueberry flavor though. On the plus side, the frosting was creamy and not too sweet. Our Shepherd's Pie Pierogi was served warm. The bread was soft with a slightly crisp exterior. Inside, the umami mashed potato and peas jived with the spiced ground beef. The filling had enough moisture. The only things I didn't like were the samples we tried for the matcha and earl grey tea cakes. They were rather dry and doughy, and light in flavor.
HOLY DESSERTS BATMAN!! This place is ADORABLE! Not a ton of room to hang out - its more of a pick up and go place - but its very sweet inside. All the desserts look fantastic and so pretty. They have teacakes i want to try and some gluten free options. I got the matcha rose cupcake, clearly homemade, and my husband got the gf cookies n cream. Both were the perfect balance of sweetness. There was a good amount of icing - a complement not overwhelming to the cake. I got matcha to drink which was a little watery but i cant wait to come back and get more cupcakes and other things!! The woman behind the counter was also very nice. A great local business to support!
Didn't try any baked good so the reviews are just for the dirty matcha latte I ordered. Service was slow, there was only one person taking orders, ringing them up, and making the drinks. I did see a help wanted sign though, so hopefully they're hiring more help. The drink with tip and it milk substitute came out to a whOpppping $10! That's a little absurd price point wise for me. The matcha tasted of good quality. And the decor was cute with a few indoor seating. Unfortunately I don't think I'll be back, but perhaps their baked treats are worth trying
Wow valentines sweets was a vibe. I haven't been in the downtown Pasadena area in a cool minute so I'm not sure if this place is new or not, but it def was new to me. Valentines sweets was warm and inviting but what really drew me in was the cute pastel colors and the tea cakes. It's not often that I see tea cakes so I was pretty excited to give them a try. I landed on the lemon poppy tea cake and we also grabbed the blueberry lemon cupcake and lavender honey cupcake. The choosing was actually pretty easy because of the staff, they were beyond helpful and friendly going over whats popular, what's a favorite and all the different varieties they offer like gluten free, vegan and etc. as we checked out I almost noticed the very impressive drink variety they offered from canned kombucha to gut friendly sodas to matcha lattes to created coffees, you had a bunch to choose from. I absolutely loved the cupcakes, they were super flavorful and unique. The lavender honey was light airy and fresh with the lavender. The blueberry lemon was tart and sweet and very flavorful. Sadly my tea cake was on the dry end and lack some flavor. But this wouldn't keep me away from Valentines sweets, I def look forward to trying some other sweets and drinks next time!
I'm so sad & disappointed with this place. I stopped by during the week because Dots had closed for the day. It was a little hard to find, but I made it! I walked in and loved their set up. I did notice it smelled a bit funky. I'm still not sure what it was or have a clue of what it could be. There were only 3 people sitting at tables. It's a small location, but it's cute. The guy who helped me was nice. I asked him to give me all the "vanilla" cupcakes that were left (5). They weren't vanilla, but he said it pretty much tasted like it. They were organic keto I want to say something champagne. My total was $35. I was a bit surprised, but at the same time I wasn't. Usually what it is at Dots and these were organic keto ones so it made sense they were $$. Fast forward to coming home....my fam ate 3 & said they were okay. I didn't eat mine so I decided to have it for breakfast with coffee the next day. As soon as I took my first bite I got sad. It was hard....like hard hard. Usually cupcakes I buy at other places still taste pretty good & don't get hard by the next morning. I had 2 left and had to throw them away. :( I don't think I'll be coming back for more. But if you do go....I recommend you eat them right away & maybe they'll be good.
Although this was the most beautiful cake decorating service, the cake was dry & even the filling was just not good. I ordered strawberry & cream there was just jam & no cream in sight, I expected a delicious cake for almost $250 I've had plenty of gluten free cake, this was 0/10 taste wise. Decoration was perfect though. Truly a BEAUTIFUL cake but dry & not sweet, when you cut it, it fell apart bc of the way it was made. Holes were poked through the cake layers side ways to fill jam in instead of a layer of cake, then jam etc. cake was dry and the jam wasn't good & there was no cream w/jam, I ordered strawb& cream which was extra$. I have a wheat allergy so I chose to give this place a try for a GF cake. Very beautiful cake but one of the most terrible tasting ones
People working there are very friendly and will always welcome you with a smile. They answered all my questions. I appreciate so much that they use organic coffee, organic milk, organic flour, etc. Not many people are aware but conventional food is full of pesticides, heavy metals, artificial flavors, mold, etc. It's so hard to find the bakery who uses organic products and I'm so glad they do. Everything I tried was delicious and full of flavor and not at all dry like others said. I think for most people it's hard to make this transition but you have to pay more for high quality products; otherwise, you'd have to pay much more for your medical bills later! Highly recommend them :)
Tempting bakery in the heart of the city with an interesting selection of confectioneries. Friday late afternoon, still plenty left behind the counter. Hard to choose what to get with the significant options, eventually settling on the Lemon Poppy Cupcake ($6). Was able to take the cupcake outside in their lone table outdoors to enjoy. Cake itself is nice, even flavor and moist throughout. The icing was dense/hard, easily separating from the rest of the cake. Icing was also proportionally too sweet compared to the balanced cake. Not a bad spot at all but pricey for an okay cupcake. Cookies looked pretty good...
Order everything. You won't regret it. Seriously everything, especially the birthday cake latte and lemon tea cake. The people who run this place are passionate about the products they sell and it is evident on every sip and bite. Teacakes are a bit on the pricey side but you can taste the quality. Service has always been phenomenal.
The teacakes here are a work of art and taste good. I was a bit taken back at how pricey they are. A box of 7 cost me almost $40. They do have a happy hour deal one hour prior to closing time: buy one, get one free. I would definitely take advantage of the offer. The cakes were a bit dry by the time we brought them out to enjoy for dinner. I wonder if there is a way to preserve them or if they are best right out of the oven. They do offer other sweets as well, cookies, cupcakes, etc., some of which are both gluten-free and vegan. The teacakes themselves are only vegan.
Such a cute bakery, and the owner is super sweet. She was messaging me helping me pick out an order and any needed changes. So cute, and vegan options. I would defy recommend. The tea cakes are my favorite they're very different but super aromatic and flavorful. The density is much different than the traditional cake or cupcake. However the cupcake and frosting was also to die for! I didn't try the cookies because my husband scarfed them down lol so I'm sure they were amazing as well! read more
4 years ago
Food- Lemon Lavender cupcake had a sweet lemon center with a light fragrant lavender frosting on top, it was the perfect snack! Snickers cupcake had a tough frosting to cut through but the sweetness was not overwhelming! Cappuccino was served in a very unique sky blue and clouds mug, pretty standard taste. Salted Caramel Latte served in a pretty pink mug, it was light, frothy and packed with flavor in each sip! Service- I had a great experience with whom I believe is the owner or manager. She was kind and welcoming as soon as I walked in and checked in with me very often. Ambiance- I love how cute the inside of this place is, it's honestly the reason why I stopped and walked inside. Music is not too loud and the lights have a pinkish purple glow inside. Booth seats against the wall are super comfortable! This might be my newest study spot or late night spot to recharge! read more
4 years ago
This is an adorable little bakery at the edge of Old Town Pasadena. The tea cakes are what called out to me. These little cakes are so cute! The flavor of each cakes comes through. Although a couple of them seemed to still have a raw flour taste. The cakes aren't too sweet which is how I prefer desserts. I'll be back to try their gluten free selections since I do better on a gluten free diet but just had to give the tea cakes a try first. read more
2 years ago
The custom cake was disappointing. It was tiny, but i assumed it would still be very tasty. Sadly it was not, the cake was not moist at all. Very dense, and clearly old. It was not fresh whatsoever, the frosting overpowered the whole cake. I payed extra for the custard and it was the tiniest amount with a ton of frosting inside! Not only that but the decoration was lousy. As if you counted how many sprinkles you were going to put on the cake. I wish i checked the reviews because it seems that so many people are not happy with how you're making cakes. As for the service, it was poor. Very difficult to get in touch with you. read more
4 years ago
We stopped by just walking down the street and it looked really cute from outside. We ordered a plain brownie, matcha tea cake, and an orange loaf. I've never tried a tea cake like this before and it was super yummy (especially if you like matcha). We also ordered two lattes, salted caramel and vanilla honey, and they were good. They allow milk substitutions so we got them with almond. The subtle details in this cafe are so sweet (literally, haha)! The heart straws were the best. The person who helped us was super sweet and very patient as it took us a bit to decide and people behind us needed a lot of help with the menu. I would like to add it is a bit pricey ($30 for what we got), but given the location it makes sense why. We were also happy to support a woman owned business. I'm glad we accidentally stumbled upon this place and decided to give it a try. read more
1 year ago
5 years ago
I used to work in Old Town, and it's the closest place for a Boiling Point near me lol, so afterwards, my friends and I wanted to do some last minute shopping for the holidays and also wanted a little treat!! We saw the balloons in the front and figured it was new, so we walked in to see what it was about! I wish I had taken pictures of the decor because it was so cute and clean! I loved their bigger square tables, I could totally see myself studying there and having some snacks and coffee! We didn't know exactly what to go for, but the workers there told us that the baklava tea cakes were their favorite, so OF COURSE, I had to get them LOL. I got baklava, matcha, lemon poppy, and earl grey/rose tea cakes. I also ordered a cappuccino with whole milk (they do offer oat, soy, etc. options!) The tea cakes are hearty and go GREAT with hot coffee!!!!! Oh my gosh, I had one while I was walking around, and then had to come back for more LOL. When I got home I literally ate 4 more and now, this morning, as I'm writing this, I ate another 2 LOL. All 4 flavors that I got were extremely delicious, my favorites were definitely that Lemon Poppy, I love the texture of the poppy seeds and the lemon is sooo gooooodddd, the baklava for sure, it's great because it's not super sweet like the pastry itself, and the matcha!!!! The Earl Grey is light in flavor, it's not bad what so ever, I just reaaallly like the Lemon compared to it LOL They also had a savory menu and other goodies in the store, I will for sure try the hallah next time (I haven't had this in years!!!!) it was so beautifully braided!!!! All in all, I will definitely be back for some more of those tea cakes and more goodies!!!! Their team was and I'm sure is, extremely sweet and kind! So I really appreciated that coming into their space!!! If you made it this far, THANKS FOR READING Y'ALL read more
3 years ago
I needed to find a place to do all vegan cupcakes and a cake for my brother's wedding and Valentine's delivered! The staff was friendly in person and on the phone and it was easy to place my large order online. I ordered all vegan cupcakes for the guests and a small cake just from my brother and his wife. They even made sure to make one nut free/vegan cupcake option which was awesome as I did have a guest with a nut allergy. Everything was ready on time (actually earlier) on the day I had scheduled to pick up and everything was carefully and neatly in boxes to make it easy for transport. This was a small simple backyard wedding and they made the cake look so cute and simple and they even put the little roses on top which was the perfect touch. HIGHLY RECOMMEND! read more
Cutest freaken tea cakes in all of LA!!!! New shop alert and trust me you won't be disappointed! I'm a chocola-holic so the chocolate tea cake hit home run in my book. I wish I took a pic of the green tea one too before everyone inhaled it...loll. I also had an iced caramel latte. Ill be back for more & ready to take more pics but this was a quick preview with a warning of potential addiction...hahaa you'll thank me later. P.s. their packaging makes it a perfect holiday gift idea read more
5 years ago
My favorite place to get cookies from. This organic, vegan friendly shop will become your go to bakery once you try it. I order their cookies for every occasion. Whether I want vegan, gluten free or keto cookies, Valentines never disappoints. My childhood favorite desert (pryannik) reimagined! Also the place is super cute and the friendly staff is a bonus! Also if you're looking for unique little gifts for any occasion, they got it! read more
3 years ago
I really like this place. I had looked them up online ahead of time, and going in to the bakery confirmed the quality of desserts I was looking for. The matcha cupcake had more than enough frosting, good amount of flavor, and didn't feel overly sugary. The cupcakes are $6 each, so it is a little steep, but at least I know that I was getting my money's worth. read more
They have gluten free options! I tried the vanilla cupcake with lavender topping. It wasn't knock your socks off good but I'm grateful for the GFree option. Nice place to study, do work or meet up with a friend. I didn't get the greatest service but it wasn't bad. read more
5 years ago
Such an adorable bakery and the tea cakes are phenomenal. As a type one diabetic I'm often careful of what sweets I eat because they are often packed with crazy amounts of sugar. The tea cakes are a perfect balance and melt in your mouth when enjoyed with coffee or tea. Recently I also tried their cloud cake and vegan raisin challah and I mean everything they make is delicious! Also, I found out that the date shake is not something ordered often...BIG MISTAKE! It's so yummy so don't forget to try their drinks! read more
3 years ago
2 years ago
3 years ago
I had to get a birthday cake for some friends who were both lactose intolerant and had egg allergies. A friend recommended Valentines. The people took my order and I got the can't the next day with a $5 discount to boot! Tastes wonderful and my friends loved it too. If you're parking be careful though. Pasadena cops are quick to ticket. I saw someone getting a parking ticket. read more
If you need to please absolutely every tastebud at your party, then venture no further than Valentine Sweets! Vardan was so awesome to work with and delivered such an outstanding cake that it was the star of our small wedding reception. Exactly as a proper cake should be the talk of the day. We had the Lemon Lavender Cake, and they use all Organic ingredients and even Vegan and Gluten Free! It was decorated with beautifully chosen fresh flowers, and just felt so elegant and the flavors were memorable. Everyone asked who made the cake, and we even had the faintest delightful aroma of lavender just wash back across your pallet. Do yourself a favor today and stop in and try a cupcake, tea cake, or even a full cake to take home and just get lost in. read more
3 years ago
3 years ago
It was a beautiful delicious cake. The owner was very kind and helpful. This was for my moms birthday and I wanted a crystal cake. They executed the design perfectly. I will start ordering all my family's birthday cakes here. The taste was amazing as well. Very moist cake. I got the lemon poppy with lemon filling. Thank you ! read more
4 years ago
3 years ago
Delightful service and delicious tea cakes! Bright and cheery, clean and comfortable with good music! Enjoy! read more
3 years ago
3 years ago
GORGEOUS CAKES AND PASTRIES!! I seriously love this bakery and will be ordering from them again. They care about their community and really are passionate about what they do. The best pastries and cakes ever read more
4 years ago
I was looking for a bakery to make a smash cake for my 1-year-old daughter and a regular cake for the guests attending the party. My husband has celiac disease so I also needed to get a cake made that would be gluten-free, delicious, and beautiful. The ingredients are top-notch and all organic. Marianne and her crew came through with two beautiful and tasty cakes. Everyone there is so lovely. My friend who attended our daughter's birthday loved the cake and design that she ordered herself for her own birthday and they were able to accommodate it last minute. Great experience, and I highly recommend it. read more
4 years ago
I have nothing but wonderful things to say about Valentine Sweets Bakery, including their amazing service! They brought my vision to life of a beautiful, classy and delicious gender reveal cake (pictures included in this review). Not only was the exterior perfect, the interior looked perfect and tasted even better (classic vanilla flavor). The strawberry cream cupcakes were also so cute and moist/ flavorful. I look forward to using Valentine Sweets for all of my dessert needs moving forward! read more
We got two cupcakes and two pastries. I'll give it stars for the presentation. But that's it... it really taste like dirt. The texture of the cupcake was soggy. The pastries were gross and dry... the flavor was meh. it was overpriced (I believe $6 per cupcake) and I totally regret coming here read more
3 years ago
I stumbled upon Valentine Sweets while walking around Colorado looking for treats, and am I glad I did!! Loved pretty much everything about it - the welcoming and warm decor, the helpful and friendly service and of course the all organic and mostly dairy-free and gluten-free treats. There are also vegan, keto-friendly, sugar-free treats available. The price points for their bake goods is also better than most other bakeries that offer organic & diet-friendly goods. I came home with a pierogi with potato filling and the matcha rose cupcake. The cupcake was not only delicious but the flavors were evenly balanced between matcha and rose and with the right amount of sweetness and filling. The texture of the bread on the pierogi was also perfect and the filling flavorful. I will 100% be coming back to try more, especially their tea cakes. read more
3 years ago
That lavender cupcake is in a league all of its own! Thank you Valentine Sweets for the birthday cupcakes and samples! I love you guys!! Until next time!! read more
3 years ago
The GF cupcakes and GF cakes are dry. Make sure you order a GF cake/cupcake with a filling to add much needed moisture. The cake was pretty, though. read more
4 years ago
Soooo grateful for a place like this where we can get something for everyone in our family to accommodate our various dietary needs. Also fabulous this place uses organic ingredients!!! The cupcakes are good, maybe not the most incredible ever but when you're GF or Keto, you're just happy to get to play along! No problems finishing our goods. I will say the chocolate raspberry latte was veryyyyy rich/thick for my taste. I couldn't power through but took it home and added more steamed milk for my next day's latte. My husband's keto latte was surprisingly good! More than happy to keep supporting this place. Super cute and again, so inclusive to dietary needs. Yay! read more
4 years ago
I hate leaving negative reviews but I just have to say that I paid $18 for 3 cupcakes that I couldn't eat. I actually bought these cupcakes for my husband and so. My son spit it back out after one bite. They look real cute and pretty at the store but once u take a bite it's a different story. These don't taste like cupcakes at all. Just no! read more
3 years ago
This was my 3rd custom cake order from Valentine Sweet and my favorite one so far. Chocolate cake, chocolate filling, salted caramel buttercream with a perfect Hello Kitty design and color scheme. I love that they use organic ingredients, Euro style Straus butter, etc. I also use them for mini cupcakes for school parties and like that they have keto, gluten-free, and other special dietary offerings. Best bakery in Pasadena. read more
4 years ago
Okay the bestttttttt bakery ever!!!! Everything is DELICIOUS. Drinks are incredible. Cakes are gorgeous and yummy. The vibes of the bakery are perfect. They are known for the tea cakes which are sooo awesome, but really everything is so good!! Super beautiful treats to take to a friends house or just enjoy yourself. Clean and high quality ingredients. Overall so pleased!!! read more
4 years ago
I finally had the chance to order a cake from this bakery for my son's first birthday and let me tell you, it did not disappoint! Not only was it absolutely delicious (we got the lemon blueberry) but it was exactly how I had envisioned it! I also ordered a dozen tea cakes and they were a huge hit with our friends who were on lent! Thank you so much!! read more
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Ask the Community - Valentine Sweets
What percentage of your menu is certified organic? Gluten-free options?
We're ordering our wedding cake from them and on the phone they said "most" of their ingredients are organic. If you go to their website, you can see which items are gluten-free and which are keto, vegan, etc. It's clearly stated on the site.
How can we order? How do we get delivery?
Www.valentinesweets.com or call 310-747-4777
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