I was looking to buy a Seiko watch from an authorized dealer in the South Bay and decided to go with this location of The Diamond Ring Co. in Milpitas, and I'm really glad I did. Ahmed helped me out and was incredibly attentive throughout the whole process. I'm pretty particular about the watch that I'm getting this time, and wanted to try on a bunch of different ones to compare the dial sizes and Seiko silhouettes before deciding. Ahmed was more than happy to bring out everything I wanted to try. They didn't have the exact watch I was looking for in stock, so Ahmed helped me place an order and it came in about 3 weeks later. When I went back to pick it up, the watch was perfect, and everyone was also more than happy to resize the bracelet a few times until I got the fit just right, which I really appreciated. Afnan helped me take care of the warranty paperwork too, so the whole pickup process was very pleasant. The price was also really good and definitely competitive with what I was seeing elsewhere. It made the decision to buy from an authorized dealer, and this store specifically, an easy one. Everyone I interacted with was friendly, helpful, and knowledgeable. Overall, just a really nice experience from start to finish. Couldn't be happier with the watch and would definitely recommend this store. read more

My experience with the Diamond ring was an amazing experience. I was really nervous at first but I was greeted by Isaq. He showed me great compassion and was very patient with my indecisiveness. I showed him a ring for inspiration and we were able to help me create a beautifully custom ring below. This wouldn't have been able to be done with him. His follow up during the process was amazing. They have CAD designs of the ring before they have their jewelers start designing the ring, so you have full control of how the ring looks. I made a couple of changes during this process and they were patient with me and showed me the changes on new CAD designs. After 6 weeks (they will be able to make the ring earlier but I wasn't in a rush), Isaq let me know the ring was ready for pick up. They showed me the certificate and was able to get me this beautiful box with a light in it (nice touch). I can't wait for my girlfriend to see this ring. If you need help crafting a perfect ring come to The Diamond Ring Co. read more

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Stopped by to browse some rings because I was thinking about upgrading mine, and I had a fantastic experience. I was assisted by a very attentive and knowledgeable gentleman named Isaac who made the whole process easy and enjoyable. He took the time to answer my questions, showed me several great options, and never made me feel rushed or pressured. I highly recommend asking for Isaac. He's friendly, professional, and truly goes above and beyond to help you find exactly what you're looking for. Plus, he works hard to make sure you get a great deal. Go see him and you won't be disappointed! Thank you! read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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best jewelry store in Bay Area I was looking for a ring Ahmed and levin helped me allot they are very patience and knowledgeable I buy a ring and bracelet they have very good prices highly recommended I am going to come back for sure next month for my wedding bands read more

One of the worst customer experiences we've ever had. We purchased a watch from this jewelry store, and it had issues from the very beginning. On the day of purchase, the manager clearly stated that if there were any problems, it would be handled without any issue, which is why we felt confident moving forward with the sale. When the problem actually arose, the situation completely changed. The manager was never available, and suddenly everything became a "final sale", using a seal that was poorly placed and clearly used to take advantage of the customer. No repair, replacement, or solution was ever offered, which is all we were requesting. Instead, we were told to contact another place to repair the watch, completely avoiding responsibility for a defective product they sold. The watch was physically left at the store, with two employees present, and we have video evidence proving this. Despite that, when my husband later followed up, the manager stated that "there is no watch there," denying that the item was ever under their custody. To avoid damaging his credit, my husband was forced to pay the balance, while the watch simply disappeared. The case is currently in an active dispute with the bank due to defective merchandise and the store's mishandling of the situation. The final response from management was essentially: "do whatever you want." This experience shows a complete lack of ethics, accountability, and professionalism. I do not recommend this place under any circumstances. read more

The Diamond Ring - Milpitas - Jewelry Near Me - Milpitas, California

Dennis, Ahmed, and Muhammad made the entire experience so seamless and easy. They had many suggestions to cater what I was looking for to surprise my wife and boy was she more than surprised. She was so impressed, excited, and jumping up and down with tears of joy and shock it was all worth it. Great selection and they customized the rings as I requested. Super impressed with them. read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

Ahmed and Aracelie were great with handling our purchase. Great customer service. Thank you!

We were on the hunt for a pair of wedding rings and we had the absolute best luck coming to The Diamond Ring Co. Isaq & Aracelie did an incredible job at helping us find the right rings. You could say we put them through the "ringer"! We got a huge discount because of Black Friday, but also because we bought as a pair! They also came with insurance and one free sizing! Absolutely recommend them for any of your jewelry needs! read more

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The customer service here is amazing! Came in for a chain and kevin was kind enough to help me. His demeanor was kind and welcoming. I needed a reference for chain size and he even put it on for me to help give me a visual to make my final decision! The extra mile in this shop is unmatched. Isaq was also super helpful! Introduced himself, with a polite manner, and came right in and hit me with a deal under asking price! I cant believe i havent come to shop sooner. If youre ever in the area, looking for good service, kind communication, and people willing to go the extra mile, pop in here. I promise you wont regret it! read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Isaq and Aracelie were a pleasure to work with and very honest. They have a lot of knowledge with watches and offer great prices! Awesome customer service! read more

The Diamond Ring - Tissot PRX Powermatic 80 - Jewelry Near Me - Milpitas, California

Buying a diamond ring is a big deal; emotionally, financially, and in the "please don't let me pick the wrong one" sense. I had been wanting to upgrade and thankfully, we had Isaq, who somehow managed to guide us through the whole process with equal parts expertise, kindness, and the patience of a saint. From the moment we walked in, Isaq made us feel completely at ease. He listened to what I wanted, asked thoughtful questions, and never once made me feel rushed. He explained everything clearly, celebrated the little "wow" moments with us, and even laughed with me when I started overthinking like I was choosing a ring for the Queen of England. What I appreciated most was how personal he made the experience. He didn't treat me like a transaction. He treated me like someone making a meaningful choice. And he matched my excitement every step of the way. Honestly, by the time I picked the ring, I felt like we'd been on a tiny emotional journey together. The ring is stunning, but the service from Isaq is what truly made this special. If you want someone who's knowledgeable, warm, and able to handle your indecisiveness with grace and humor, go see him. He turned what could've been a stressful day into a genuinely joyful one. AND he also helped my sister upgraded hers!!! read more

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Isaq and Aracelie were perfect. I would highly recommend them. They know the details which is why I would go back to them.

I would like to thank Ahmed and Isaq from The Diamond Ring for helping me pick the perfect ring for my wife. They were very professional, patient, and provided detailed information throughout the process. Their help made the experience easy and enjoyable. I truly appreciate the excellent service! I would like to thank Ahmed and Isaq from The Diamond Ring for helping me pick the perfect ring for my wife. They were very professional, patient, and provided detailed information throughout the process. Their help made the experience easy and enjoyable. I truly appreciate the excellent service! read more

The Diamond Ring - Ring - Jewelry Near Me - Milpitas, California

I came in looking to reset my ring. Kevin was able to find the exact setting I was looking for. After a few weeks, I received a call stating my setting was in. I came in a few days later to get my ring set and it was done same day. My ring looks beautiful and I'm happy I decided to come here! read more

The Diamond Ring - Engagement Ring - Jewelry Near Me - Milpitas, California

Kevin and his manager were very patient with me and my family through the whole jewelry purchase. They gave us the best price we could find and clearly explained all protection and after purchase options. They also showed us the diamond test and the microscopic diamond ID which gave us confidence. On top of that they took the time to explain how the diamond market works. I would definitely recommend this store to friends and family in the Bay Area. read more

Everything as always was great the customer service and friendly atmosphere makes shopping here easy and prices are good no pressure Thanks Aracelie and Ahmed read more

The Diamond Ring - Another addition to the collection - Jewelry Near Me - Milpitas, California

Dennis and Kevin were very helpful and welcoming we are looking forward to coming back again!

Great experience with The Diamond Ring Co. They helped expedite the process and made it easy to find a beautiful ring. Isaq was a great salesman, and Araceli helped speed everything up. I really appreciate their help and excellent service. read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Finally bought a beautiful wedding set for my better half, she's going be so happy when I proposed to her. I wanna thank Aracelie and Ahmed for helping me choose the right ring for my future wife. Great service great people if you come here, please talk to Aracelie and Ahmed to help you choose the right ring . Very happy on their service. read more

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Best place for rings and diamonds, got a very nice ring for my girlfriend and also had a good experience. Definitely recommend coming here for jewelry. Massive thanks to Isaq for helping me get the ring. read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Dennis took great care of my fiancé while choosing my ring. He helped him find exactly what he was looking for and made the process smooth. I also had a great experience meeting him for the engraving -- professional, helpful, and easy to work with. 10/10 service, and I'm in love with my ring! read more

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Amazing experience 10 out of 10. Will definitely come back! Isaq and Aracelie helped me out tremendously and always treat you with respect and courtesy. On top of that this location has a beautiful display and variety of jewelry. Amazing! read more

The Diamond Ring - Beautiful selection of jewelry at this location! I was serviced by Isaq and he got the job done efficiently! Thank you! - Jewelry Near Me - Milpitas, California

I had 5 star experience at the diamond ring co. Isaac and Dennis were awesome and knowledgeable, they helped us to the get the best price for the beautiful ring. Highly recommend! read more

The Diamond Ring - Stunning ring - Jewelry Near Me - Milpitas, California

Had a very great experience with the diamond ring co Dennis Ahmed and Aracelie helped me find beautiful bangles and very beautiful Rolex they are very friendly I am very pleased with there service they have a very great deals going on highly recommend to visit them they treat everyone like there family and provide there customer with the best possible deals in the Bay Area they have good quality and new designs they also have nice promotions for financing surely I am gonna visit them again soon read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Do not buy your ring or any jewelry from here. The people who work here are super dishonest. Jewelry is meant for happy occasions and this place basically ruined my entire engagement. I bought my fiancés engagement ring from here. We picked something from the display. I was charged for it and they said they'll order in his size. The sales person at the time was nice and said they'll Let me hold onto the display ring in the meantime calling it a loaner. just in case the ring doesn't get here in time for the party. Everything seemed fine. When the ring came in, I was obviously excited . It was a completely different ring. The color was black we ordered a grey one .My fiancé didn't want a black engagement ring and that wasn't what I ordered. I had the loaner in hand to compare the two . See the photo. The manager of the store apologized and said that the grey ring may have been discontinued and the supplier just sends the next option since she's simply entering in a skew to order . I was sad as the engagement was nearing, she said let me try to order again. If it's discontinued we'll give you a REFUND. As she should. Several weeks passed and I didn't get the ring. I went into the store and said at this point I've purchased a new ring from another establishment . I gave back the loaner, and they refused to give me a refund . How can a store refuse a refund when they never provided me with the thing I purchased in the first place . I ordered a ring. You didn't give me the ring. I need my refund. Do NOT SHOP HERE. It will ruin your whole experience for your engagement birthday or whatever occasion. They're dishonest. The rings are just being ordered from some wear-house , they have no clue about their inventory. There's nothing personal here. Do not shop here. They are also lying to my credit card company and said I have the loaner when I handed it to them! I have an audio recording because they have been so unprofe Update : Now someone who I never spoke to named Sajid is lying on my post. Don't be misled. The woman who manages the milipitas location told me she's going to reorder the ring because It was an entirely different color. And if the same thing happened she'd give me a refund. No one told me at the time of purchase that my ring can go from silver to black and that I have to be okay with it. No one disclosed any of that to me. I simply needed a different sized ring. This store is also falsely telling chase credit card that I never returned the loaner ring. My credit card would refund me because as a consumer I'm protected from things like this. But this shady store is lying to the credit card and saying i never returned the ring. But jokes on them. I have an audio and video recording in the store returning it and asking staff for a receipt of some kind to confirm it's been returned and the staff lied to me and said they'll email me something . they don't have any receipt to print so she'll send me an email . Never got the email. But I was smart enough to record the conversations after 3-4 visits to this sketchy store. Don't get your jewelry from here. Go to a REAL jeweler read more

The Diamond Ring - I ordered Grey, when I came to pick it up, the store gave me the black one. And won't give me a refund! - Jewelry Near Me - Milpitas, California

Ahmed and Shah are awesome and going home with amazing rings of my choice and a great deal Love to shop here. read more

i have a great experience shopping here , came earlier bought 2 Rolex and this time we were just browsing but found this beautiful ring. huge thanks to isaq and Kevin read more

The Diamond Ring - Beautiful ring - Jewelry Near Me - Milpitas, California

This place us a joke. They say 70% off the whole store but its a lie! A 1.5ct lab grown engagement ring was priced was at 8k. After the "70% off" it goes down the the original price all lab grown diamonds are (around 2k) SCAM! Also read the other 1 star reviews, seems like this store is just all around FAKE. If you negotiate at the lowest number possible they will approve it just so they get your money. Be careful. read more

I bought a diamond Cartier bracelet from Diamond Ring Co., expecting luxury quality and reliable service. After only a few wears, a metal piece fell off. When I brought it back to the store, I was told by Mohib that their warranty only covers diamonds--which makes absolutely no sense for a high-end piece. He claimed it was "wear and tear," even though I've only worn it 3-4 times a year, strictly for special occasions. He also mentioned that they've sold many of these Cartier diamond bracelets and has "never seen anything like this" before. So what does that mean--did I get sold a faulty one? This isn't the first issue I've had with this place. I've purchased rings and earrings here too, and every time I bring them in for cleaning, a diamond somehow gets "blasted off" and needs replacing. And when they do replace it, it's always with a slightly smaller one. For a store that claims to sell luxury items, the quality is POOR and the customer service is even WORSE. I do not recommend shopping here. Don't waste your money. read more

Horrible customer service and they lie about delivery dates when they promise it would be there by that day. (4 weeks) cause us stress during our engagement and never called us to tell us when the ring arrived. Which was 5 days later than the promised date. Went elsewhere and bought another ring which arrived in 2 days. Don't settle for these people. Don't give refunds when they fall short of the promises they make and decide to give attitude on top of that. Watch out for Dennis. Quick to make a sale and promise a dream but will fall short in every aspect possible. If I could give zero stars I would. Management is horrible whatever the ladies name is. Goes back on what they say and make it seem like we're the inconvenience when it's the other way around CLEARLY read more

Thank you for the pendent Isaq and Kevin, best price in town. I was really happy with the service and the high quality natural diamonds pendants. read more

The Diamond Ring - New pendent - Jewelry Near Me - Milpitas, California

I don't usually write reviews, but this jewelry shop gave me the best Black Friday discount I've ever gotten. My wife was so happy with the quality of the diamond I bought. All the employees were really helpful and made the whole experience easy. I honestly recommend this place to any friend. I live six hours away, but the drive was completely worth it. read more

My boyfriend and I visited this store twice recently and received excellent service each time. First time was to shop for engagement rings and the second time was to pick up our customized diamond ring. HUGE THANKS TO ISAQ for helping us get the PERFECT ring. We will return back here for more purchases. THANK YOU! read more

The Diamond Ring - Diamond Engagement Ring - Jewelry Near Me - Milpitas, California

Came in randomly for the day before Mother's Day and was able to walk out the same day with them resizing and really working out a price that was not only worth it but really appreciate!! visit Kevin & Ahmed they will work with you on a price that you won't be able to walk away from. definitely coming back here for future pieces. read more

special thanks to The Diamond Ring Company.... Specifically, Athomes and Aracelie for assisting in a fantastic Mother's Day gift! The purchase was beautiful and the service was excellent! read more

I stopped by here the weekend before Christmas per recommendation from my mom. I had a really good experience here. The salesman Isaq was friendly and helpful without being pushy, which I really appreciated. They had a great selection, and the quality of the pieces were quite nice. What stood out to me the most was how they were willing to work with me on the price. It's rare to find a place that's flexible and seems to genuinely care about making sure you leave happy. They beat Kay's Outlet with their steep holiday deals and threw in complementary cleaning & comparable services. Thank you for working towards a deal, Aracelie. I'll be back for sure when I'm shopping for something special again. read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Isaq was a pleasure to work with! Very accommodating and made sure everything was communicated to me especially in terms of the band that I wanted to rhodium plate and the options I had for it. The ring came back with a new set and resized earlier than expected. 5 stars for Isaq! read more

Amazing place Ahmed and Dennis really helped me out. Definitely come here if you want professional help and if these two ever get fired I will no longer be a customer. read more

The Diamond Ring - Jewelry Near Me - Milpitas, California

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Very happy with my experience at the Diamond Ring Co! I needed a specific Tacori ring fitted with a high quality diamond in time, and Isaak helped me pick out the diamond that was juuust right for the ring! Aracelie helped ensure everything went smoothly and even got the ring to the store in a rush as I was leaving on vacation and needed the ring ASAP to propose with! Everything went well, and the ring turned out BEAUTIFUL also! It is just slightly too big as I had to guess the size as to not ruin the surprise, and hoping they can help resize the band as well -- which basing off previous experience with both Aracelie and Isaak, im sure they will be happy to help! Highly recommend this store, you wont regret it ;) read more

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Kevin and Aracelie were very helpful and patient in picking out our wedding bands! Great price and service :)