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    Target Optical

    3.8 (52 reviews)
    Closed 9:00 am - 6:00 pm

    Services - Target Optical

    Eyewear fitting

    Eye exams

    Retinal imaging

    Target Optical Photos

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    Recommended Reviews - Target Optical

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    Reviews With Photos

    John S.

    Sheisty. I made an appointment here knowing exactly what my eye insurance covers. I fill out some paperwork and immediately I'm being forced to agree to a $20 charge for the exam. My insurance covers an eye exam with dilation so I'm expecting some type of explanation, but I got nothing. I keep my mouth shut, go through the exam and afterward start looking at frames. I will say this, the doctor was amazing. She was very polite and informative and took the time to show me photos of my eyes and explained the anatomy of the eye which was very interesting and helpful. If this review were for her alone it would be 5 stars. Anyway, I pick out a pair of frames and I have a coupon for free frames regardless of the price. I present the coupon and the lady attempts to enter it into the computer. She asks "do you use a computer often?" To which I respond "yes, daily for work." After a few moment she hits me with "ok your total is $199" Umm, what? Why? Absolutely no explanation of the charges or what I was getting. So I ask what the charges are for. Finally I get an explanation for the $20 exam charge: basically rather than dilating your eyes, they use a fancy machine but your insurance doesn't cover that machine, so it's $20. As for the remaining $179, she says "that's the costs of the lenses along with the blue light protection for when you're on a computer." How about giving me some options instead? How about NOT assuming that I want the more expensive lenses and add ons? It was only after I asked about the price that I got an option for cheaper lenses. My total now suddenly became $75 + the $20 for the exam. What I still don't understand is why the most basic lenses costs $75. Single vision lenses are a $10 copay with my insurance. Anti reflective coating is an additional $45 co pay. So how did we get to $75? "Well just look at your receipt" you may suggest. The issue is when she entered the coupon she didn't do it correctly so nothing on the receipt makes any sense. Nothing is itemized correctly and it's impossible to figure out what exactly I was charged for. Moral of the story is don't come here. Even if you're informed on what your benefits cover, you'll still have a hard time filtering through all their bullshit.

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    3 months ago

    Great service I just booked online and got a appt same day .My eye glasses were perfect .The dr and staff was great.I am def going back.

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    7 months ago

    Alice is so knowledgeable and helpful every time we go in. thank you for taking care of us!

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    10 months ago

    technician did not know how to measure pd correctly. He mixed up the numbers and caused me much extra expense and remake fee.

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    6 years ago

    Love these guys. Quick service, super friendly and very helpful when my new glasses came in and they were wrong.

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    Page 1 of 2

    Ask the Community - Target Optical

    Review Highlights - Target Optical

    Dr Riley and the staff at the Target Optical Center are all friendly and willing to help in any way they can.

    Mentioned in 7 reviews

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    EyeMagination

    EyeMagination

    4.8(74 reviews)
    9.1 mi
    $$$

    I hate wearing glasses. Truly. I just get them oily and have never had a comfortable pair. They…read morealways slip down my nose. So I primarily wear contacts. But, I truly needed a functional backup pair and started hunting around. I knew I'd be paying more for this pair since I've graduated now to progressive lenses. I didn't want to go back to Walmart or Costco or Target, because those glasses still cost a pretty penny and have never been a great fit. The last pair I got from Walmart a couple of years ago, no change in prescription, makes me woozy. Eyemagination had such great reviews here, I decided to check it out. And the instant I walked through the door, I was filled with confidence that this was the place. I was welcomed by Maureen and Stephen right away. After introductions and a nice chat, Eyemagination started to feel like an old-fashioned salon or barbershop, where you've been coming for years and it feels like family. I didn't realize what goes into a proper glasses fitting because, I guess I've never had one! You get your face measured. You get your dominant eye checked, spacing, all angles and nose bridge noted. They have gadgets. It's the closest thing you'll find to choosing the right wand from Ollivanders. I'm pretty sure my glasses chose me. The technicians are part artist, part clinician, part engineer and part designer. I was helped by Maureen, the lovely, twinkly-eyed, warm shop owner. Stephen also joined in, and was sharp, attentive, caring and impressive. The two make an excellent team and they found me a frame I would actually enjoy wearing. When I returned a week or so later to pick up the glasses and get a final fitting, both Maureen and another lovely lady whose name I am forgetting helped adjust things perfectly. Maureen really wants the glasses to fit and feel comfortable and watches you like a hawk to make sure you are truly happy with your selection. My prescription was challenging but she nailed it. My mom's sunglasses look fantastic and I'm sure her regular glasses will too when they're ready. The frame selection was super, even for the lower-priced options. Skip the zoo at Costco, Walmart or Target and swing over to this local business that has been knocking it out of the park for several decades. They are so warm and welcoming, you'll walk away wishing you needed a pair every year just to visit for the company and lovely conversation. Thank you fellow Yelpers! #ShopLocal There's plenty of room for power chairs / wheelchairs.

    They were great with my toddler when needing to try on glasses for the first time. Very clear on…read morethe plan, working with my child to see what will fit the best and very knowledgeable about how to fit and work with children who need glasses. This whole process was new for us so it was great to have someone easy to work with, ask questions and make sure we find the right fit.

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    EyeMagination
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    Target Optical - opticians - Updated September 2026

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