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    Strada

    3.4 (20 reviews)
    InexpensivePizza, Sandwiches
    Open 11:00 am - 9:00 pm

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    Build your own bowl: pesto sauce, chicken, broccoli, Parmesan
    Anna P.

    Strada is great option in Memorial Union for a hearty, quick, and delicious meal! I love doing build your own pasta. It's essentially chipotle but pasta if that makes sense lol. The noodles are cooked and ready to scoop when you order but they're never mushy and always taste fresh. My favorite to order is pesto cream sauce, chicken, and broccoli, but they have loads of options for sauce, proteins, and toppings. The portions are also HUGE so you definitely get the most for your money. I haven't tried the pizzas but they look great and my friends really enjoy them. The workers are mostly college students, always chill and friendly.

    Ali E.

    So just discovered they have a new truffle mac and cheese and it's amazing. The caramelized onions are the best. It's a special but I'm hoping they'll put it on as a permanent menu item. It's a great vegetarian option but I won't hate it if you add meatballs. I take back saying the pasta is not as exciting as the pizza. Hopefully they add some additional stellar pasta items. **Sorry for all the half eaten, ugly pictures; just can't wait to eat!

    Sarrut O.

    Hearth-fired pizza, flatbread piadinas, pasta or salad bowls made to order. Either pick one of their signature dishes or build your own. I did a build-your-own pizza. I didn't quite understand the piadinas as I was seeing it being made, but maybe next time. Build your own pizza was pretty easy. Steps are: 1. Select a Sauce 2. Pick A Protein 3. Choose Your Cheese 4. Add Toppings Cheese Pizza starts at $6.00, add a topping then it's $6.75. Want more than one, then it's $7.75 but up to 6 toppings. Anymore than 6 than it's and additional $0.75 per topping. So I told the cashier I wanted the build your own pizza and she asked how many toppings. I made the mistake of listing the toppings I wanted, but she just needed to know 1 topping or more than 6 so she can charge properly. So note: you pay for it before you make the pizza. So she ran my card and off to my creation I go. They didn't have any sauces, cheeses or any ingredients labeled, if so, it wasn't obvious or clear. Which took me a while because I didn't really know what I can order ahead of time. I figured maybe I can tell the ingredients or maybe they are labeled right at the window/sneeze guard. But that was not the case. I asked about their sauces and the one that caught my attention was "this one is the spiciest" - well of course I'm going for that. But just from visual (because it was hard to hear), I say there's a pesto, Parmesan, and classic marinara sauce in addition to the "one that is the spiciest." Next step: Select your protein. There was one item that was actually labeled, the tofurkey sausage. And thank you for making sure that was labeled ;) Other proteins weren't labeled but there were some that need to be. So I got pepperoni and "smoked" sausage (not the grounded clumps). For the rest of the toppings, I had banana peppers and mushrooms. I wanted to get up to 6 toppings so I can try the various ingredients they offered but I was already taking enough time asking what the item in the middle to the left was... Once I was down, they popped the pizza into this fiery pizza oven and before I knew it, my name was called. The pizza cooked a lot faster than the lines during the process (the line to order and the time to create your pizza). Overall, I liked my "masterpizza" - the made-to-order made it fresh. The crust is actually the size I prefer. Not too paper thin, like eating pizza toppings on a cracker but not thick where it feels like you're eating bread.

    water
    Ashleigh C.

    got the paste bowls and the bottom of the bowl was filled with water. the pasta was cold. the toppings were also cold and just uncooked vegetables. don't try the pasta...stick to the pizza.

    A delicious treat! A tortilla and noodles. Yummmm!
    Bret V.

    Yuuuuuum! What a tasty delicious treat Strada served me today! Noodles and a tortilla! can't get much better than that on a Sunday afternoon. I honestly would've rather had a turd sandwich than what I ate today. Don't go here you're welcome

    İt was not good place to visit , So sorry but it was my favorite pizza shop til now this year much worst :(
    Bunyamin E.

    I orderes build own pizza , it was late and all burned . Terrible experience . I took picture and showes kitchen staff never try again

    Tagliata Piadina: grilled steak, angel hair pasta, peppers, mushrooms, mozzarella, romaine, vodka sauce. Filling but pretty average taste!
    Alice D.

    If this were any other business, I'd probably give it three stars, but since it's on campus it definitely deserves four! Memorial Union has done a great job revamping the food options on campus, especially since they've put some emphasis on local foods (although I'm not sure if Strada serves local). A make-your-own pizza place with options for italian-syle burritos is a genius way to keep students coming in to fuel up before studying etc. They have a huge variety of options, with meat ranging from chicken to salami to steak and veggies varying from arugula to snow peas to mushrooms! And I must say, I'm absolutely thrilled by the fact that you can get angel hair spaghetti in your sandwich. Mind=blown. However, the ingredients aren't labeled, so it's hard to try to ask for what you want on a build-your-own. I also had issues with the wrap for the piadina... it honestly just tasted like flour. It would be awesome if the managers here could work on finding a tastier wrap that still has a stretchy texture to make the huge burrito-like sandwiches. I hope it gets better!

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    9 years ago

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    Wisconsin U.

    Thank you so much, Cleda!

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    1 month ago

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    2 years ago

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    5 years ago

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    9 years ago

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    Wisconsin U.

    Thank you! We now have the sauces labeled.

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    8 years ago

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    6 years ago

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    Wisconsin U.

    We are so sorry about this experience.

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    8 years ago

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    Your disappointment is completely understandable. We are so sorry.

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    6 years ago

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    8 years ago

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    Wisconsin U.

    Thank you, Raymond! We're glad you enjoyed the pizza.

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    7 years ago

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    Alimentari - Spicy Sopressata Sandwich

    Alimentari

    4.7(96 reviews)
    2.0 miDudgeon-Monroe

    While popping between nearby Colectivo and the adjacent park, we popped into Alimentari out of…read morecuriosity, and somehow left with a pre-made frozen dinner for the evening and a Spicy Soppressata sammy to enjoy alongside the lake mere feet away! While they seem to be known for their sandwiches, and for good reason, they have a lot of great artisanal items rooted in Italian cooking. This includes oils, wines, sauces, spices, treats and more. The "more" also includes fresh-made pasta, hand cut meats and cheeses, gelato and a few other absolutely delish items! Back to that sandwich...we were not hungry, but could not pass up a good sandwich, especially one freshly made on locally sourced and baked bread! The bread was the absolutely star of each bite, I mean...sheesh! The sandwich in full was great, and definitely worth the stop in on its own. The store itself is small, but mighty, and well laid out, stocked with all the goods, flows well, clean and in great condition. Service was stellar as well. We were greeted upon entry, checked on while browsing and chatted up while being rang out. Overall, solid spot for a ready-made meal, a special ingredient, a tasty sandwich, fresh pasta, charcuterie or just to wander around in!

    Holy smokes... I am going to have dreams about this sandwich. It is definitely top 3 sandwiches of…read moremy life and maybe the best ever. I had the prosciutto sandwich and my SO had the pastrami and both had nothing but good things to say as we ate. The prosciutto sandwich had balsamic that had just started to soak into the otherwise crunchy bread, with these big chunks of mozzarella and the freshest tomatoes and greens. Alimentari itself is this awesome little deli/grocer with both bagged pastas AND FRESH PASTA/antipasti available to buy, as well as all sorts of goods, breads, coffees, chocolates, beverages and a whole wine selection. Beware that there is no seating inside but definitely do not let this dissuade you from visiting.

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    Alimentari
    Alimentari - What's a boat day without turkey sando

    What's a boat day without turkey sando

    Alimentari

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    Hot Lunch - Classic 2.0

    Hot Lunch

    4.6(71 reviews)
    1.1 miTenney - Lapham

    5 stars because these sandwiches were stellar…read more I had the classic 2.0 with the addition of sweet pickled peppers and my SO had the turkey sandwich and we loved them both. The turkey was a hot sandwich while the classic was a cold. The location itself is small, feels like a hole in the wall bar with great cozy vibes. We were lucky enough to bike over on a nice day and so we sat in the outdoor space which is also small but got the job done before we were back on our bikes with happy bellies. We will definitely be revisiting so we can try more of the menu!

    I thoroughly enjoyed myself here, that being said, on par with some of the lower reviews - they did…read morerun out of the pork belly sando, they charge for everything extra, and service was pretty slow. But if you were open to just having a nice casual dinner in a retro easy place, this is it. My fiance and I went to meet up with some friends from out of town and from a list of places I wanted to try, they chose this one. Between the two of us, we spent about $60 for this meal, which I suppose now adays is on par with what you can get away with. We also left with half a sandwich because honestly, these guys are huge! -Hot Beef Sando with Cheese (extra): this was a massive sandwich, packed with flavor. The ah jus was on the side and needed for dunking. It hit the spot, was a messy affair, but was very good. The meat wasn't melt in your mouth, it was actually quite dry, but the mix of everything together and the dip made it good overall. - Chili Cup: well spiced, super small cup and charging a dollar for each addition of onion, cheese, and sour cream is murder. Pass on the fixings, the soup doesn't need it, but it's not something i'd get again as it wasn't knock out of the park good. -Homemade Orange Soda: this was great. I love the nostalgia of using Tang and it was more earthy because they put some spices in it. Overall, would get again. -Coleslaw was asian inspired and made well, especially with the mint on top. Be warned though, its the same slaw on the pulled chicken...which speaking of: -Pulled chicken sandwich: It's their meat americanized fusion version of a banh mi. I know they have a vegan one on their menu, but this one felt less like a sandwich. The spices weren't quite asian tho and was interesting with the slaw. I wouldn't say it was my favorite but I did eat a whole half. Happy nomming!

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    Hot Lunch
    Hot Lunch
    Hot Lunch

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    Casetta Kitchen and Counter - Vegetalian on focaccia bread

    Casetta Kitchen and Counter

    4.6(188 reviews)
    0.7 miCapitol
    $$

    Casetta Kitchen & Counter was exactly what I needed after a night out in Madison! I was visiting…read morefrom out of town and wanted something quick, easy, and delicious, so I searched Yelp and stumbled across Casetta. I'm so glad I did. I ordered the Italian sandwich, and it absolutely hit the spot. It was fresh, flavorful, loaded with quality ingredients, and honestly cured my hangover. Sometimes all you need is a really good sandwich, and Casetta delivered. The experience was made even better by the woman at the register. She was so sweet, welcoming, and genuinely friendly. Her kindness made the visit feel even more memorable and was the perfect start to my day. If you're visiting Madison or you're a local looking for an amazing lunch, I can't recommend Casetta Kitchen & Counter enough. Great food, quick service, and wonderful hospitality. I'll definitely be back the next time I'm in town!

    Casetta is one of those places where the food definitely lives up to the hype. The bread was fresh,…read moreimpressive, and probably one of the highlights of the meal. Everything tasted fresh and delicious. The atmosphere has an industrial-rustic feel, but the large kitchen right in the center of the space really makes it stand out. You can see a lot of the action happening while you wait, which adds to the experience. Service is quick and operates more like fast food: you order at the counter, then they bring your food out to your table. Just be prepared for a potentially long line depending on what time you go. As for the price, I'm not sure my particular order felt fully worth it. That said, I think I may have made the wrong choice. If I had gone with one of their more adventurous sandwiches, I probably would have felt like it was worth the challenge of dealing with Madison Street parking. Overall, Casetta is definitely worth trying. Everything is fresh, the bread is excellent, and I'd go back to give one of their more interesting sandwiches a shot.

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    Casetta Kitchen and Counter
    Casetta Kitchen and Counter - Paradigm on focaccia bread

    Paradigm on focaccia bread

    Casetta Kitchen and Counter - Exterior

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    Exterior

    Madison Sourdough - delicious carrot cake!

    Madison Sourdough

    4.4(417 reviews)
    1.5 miWilliamson - Marquette
    $$

    Madison sourdough made it to our list of places to visit by virtue of their morning buns, which I…read moreread about during my research for what to eat in the area. We stopped off on a Sunday morning before leaving Madison to head to the Dells. We were able to snag a parking spot on the street pretty much right out front of the place but I did notice that there seem to be a parking lot next-door. we were intimidated by the queue that had formed and was literally no exaggeration, "out the door". I wouldn't say that it moved quickly per se, but quick enough. The time spent on the queue is good for catching up on emails, some self reflection, or perusing the menus that they have stacked on the counter. We finally made it to the register. I ordered a ginger pistachio Matcha (iced of course, in this heat) and GF a banana something latte. The morning bun was fantastic. It almost reminds me of a cruffin. Maybe lighter? It wasn't overwhelming, it was flaky and delicate with a muffin-esque but lighter booty. A delightful breakfast snack. The matcha was out of this world. Such a unique and delicious flavor. It lasted two seconds. GF enjoyed her latte. It wasn't as sweet as I would have liked but for her, someone who doesn't like sweet coffee beverages, it was perfect. I can see why this place is so popular.

    I'm always on the hunt for a good bakery and couldn't pass up the chance to visit Madison…read moreSourdough! From creative baked goods to yummy breakfast plates, this is a great stop if you're craving some comfort food or a sweet treat. The interior was cute with a casual vibe- we saw plenty of guests catching up with friends over brunch and others getting some solo work done over coffee. You order at the front, and although it was very busy, things moved pretty quickly. We tried the biscuit breakfast sandwich and hot coffee. The bacon and eggs on the sandwich were perfectly cooked, and I loved that it came with jam to balance out the savory flavors and rich cheddar. The biscuit itself was tasty but dry- I think a generous pat of butter and a bit more jam would have done the trick. It came with a tangy arugula salad that lightened up the meal nicely. The coffee was on the watery side but had a good flavor. I do wish we'd picked up some pastries or bread for the road, as I tried some of their sourdough on a sandwich at another local restaurant and it was absolutely delicious. Overall, we had a good experience and I would definitely stop by to try more of the menu!

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    Madison Sourdough - Interior

    Interior

    Madison Sourdough - Bacon fig toast

    Bacon fig toast

    Madison Sourdough - Babka

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    Babka

    Strada - pizza - Updated September 2026

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