I was recently in the Crossroads Collective enjoying a date night. We'd had drinks. We'd had dinner. Scratch Ice Cream was the logical next step for dessert! They occupy a small corner of the Crossroads Collective Food Hall and while their options are small, they're mighty (in flavor). I got a scoop of the Door County brownie in a cup. My date got a scoop of the dirt cake in a cup. We switched half way through so that we each got half a scoop of each. I will mention, 'scoop' is deceptive. My scoop filled my entire cup. They're very generous with the scooping! The Door County brownie ice cream was chocolate ice cream with generous chunks of brownie, and, of course, Door County cherries. The dirt cake was chocolate ice cream with crushed oreos. They were both fantastic. The service was friendly and the prices are reasonable. Get to it! read more

Cost is high and flavors are always rotating. When you find something you like it's worth getting a scoop or two though! Service is a variety of UWM students that are always pleasant. Located on the edge of the Crossroads Collective. A fun desert after a tasty dinner but not necessarily with traveling for alone. read more

Sampled some ice cream here as part of a yelp event, friendly service and creamy ice cream! What more can you ask for?

Such a cute creamery tucked in the end corner of the Collective Eatery. Taste tested the vegan cotton candy but selected the "Cake Batter" flavor paired with a cake cone. Enjoyed the chocolate chip chunks. A cure for a rainy day. read more

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This place is adorable! It's a little food truck surrounded by other food trucks downtown. They were super friendly and let me get one scoop split between 2 flavors. I got door county cherry & dirt cake in a waffle cone. Yum!! read more

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This little ice-cream shop inside Crossroads Collective on Farwell carries my most favorite ice cream on this earth - Salted Caramel Waffle. I am truly obsessed, much to the protest of my tight pants. The ice cream has a gelato like quality with a crunchy waffle pieces. It has great mouthfeel and goes well with toppings such as chocolate chips, pb chips, blueberries or chocolate sauce! Do not sleep on this, get yoself some Scratch read more

Scratch Ice Cream - Salted Caramel waffle cone - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Alright Scratch, where have you been all my life?? I've been eyeing them up and hearing good things for awhile, so on a beautiful sunny evening, I decided it was time to give it a go. Not to mention, my husband couldn't be more obsessed with ice cream so he was in. Scratch Ice Cream is located inside of Crossroad Collective food hall on North Ave. There's hardly ever prime parking in this area, so just a heads up on that. They are only a small stand and tucked away in the corner but if you walk in on the back entrance, as we did, you'll run right into Scratch. In terms of covid and safety precautions, I give them a big thumbs up. The staff member was wearing a mask and gloves + there is a protectant clear plastic screen between workers and customers. This s'cream was so delicious and creamy. Large amounts of dairy don't sit well with me, which always bums be out because I'm an ice cream lover. That being said, a major piece of what drew me here was their vegan options. I went for the vegan caramel single scoop and oh my goodness was the flavor intense (in the best way). So smooth and with the same texture as dairy ice cream - you'd never know the difference! I also snuck a lick of my husband's chocolate dirt cake cone and wow. Just wow. Safe to say our ice cream needs were satisfied and that we will return! read more

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This ice cream is the best in Milwaukee in my opinion. I always grab a pint when I am in Outpost as well as when at the food truck park. Whiskey is my favorite flavor so far. The blackberry espresso something something fudge, also killer. 10/10 would recommend. Great job guys! read more

How have I not reviewed my favorite Milwaukee ice cream? I can't recall where or when I first tasted Scratch ice cream, but I remember it was the Salted Caramel Waffle Cone ice cream that made me a believer! Chocolate-covered pieces of waffle cone are mixed into their salted caramel ice cream. If you need more information, check your pulse. As I understand it, they started out making their ice cream in their aunt and uncle's "fro-yo" shop in Tosa. They've since grown to the point where they have their own production facility. I buy their ice cream atthe Crossroads Collective Food Hall, the Zocalo Food Truck Park, or the bigger local grocery chains. You know what else? I'm lactose intolerant. Yeah, but you better believe I will pop a Lactaid capsule to eat some Scratch ice Cream! In addition to the Salted Caramel, I've had the Door County Cherry, Mint Chip Brownie, Chocolate Brownie, Chocolate, Vanilla bean, and their Blueberry Cheesecake, which is a rare special offering that I hope becomes a regular flavor. Yesterday, I bought the Chocolate Chip (vanilla bean ice cream) Sandwich because every time I see it, I want it, but I don't want to push my limits and have a scoop AND an ice cream sandwich, so yesterday, just the sandwich. I shared it with a couple of friends because we also just ate a bunch of smoked BBQ. We all enjoyed it. The other big local hand-crafted ice cream company is very good and offers a lot more flavors, but there is something about the creamy texture of Scratch's hand-crafted ice cream that edges them up on top for me. Also, chocolate-covered waffle cone pieces FTW! If you didn't know, now you know. Go get some! read more

Scratch Ice Cream - Chocolate Chip Sandwich - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

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The ice cream was great! I got butter pecan which I loved. I really like that they list the allergen information on each flavor at the counter and there are vegan options! read more

We ordered the Quarantine package consisting of 6 pints of ice cream and 18 par baked cookies over the weekend. I was told they were delayed, but much to my surprise they delivered our ice cream and cookies today (well before I was expecting). The communication was great and I cannot wait to dig into our ice cream! We ordered two dirt cakes, cookies and cream, vanilla bean and cookie dough, cake batter, and chocolate brownie - with flavors like that how can you go wrong?! I've also heard great things about the Carmel waffle cone and friends have suggested using the cookies to make ice cream sandwiches! As a reminder, if you are ordering delivery, tip your driver! They are driving for less than minimum wage... Update: the cookies are amazing and so easy to bake (and I can't bake!). The ice cream is sooooo good! The chocolate in the dirt cake and the brownie one is so rich, creamy and decadent. The cookie dough flavor has so much yummy cookie dough too. Can't wait to go back for more!!! read more

Scratch Ice Cream - 6 pints of ice cream and cookies are in the back. Nicely packaged and great communication regarding delivery! - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Finally, an ice cream joint in my neighborhood! Scratch is all that and then some dolling out some of the most delicious ice cream one could ever want. Tucked in the back corner of Crossroads Collective Scratch will be our summertime (if it ever gets here) go to for some refreshing deliciousness! I've tried a few flavors but nothing quite does it like the oh so scrumptious Salted Caramel Waffle cone! We usually get a pint and split it! Oh so good and again in our neighborhood. A nice walk from the Riverwest area to the Eastside all enjoyed while watching this whole area grow! Cheers to Scratch you're the bomb! read more

Scratch Ice Cream - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

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Unassuming location shared with another restaurant. But impressive texture and flavor. Mint Chip and Chocolate Dirt Cheese complemented well. The mint really pops with brightness, quite smooth. The dirt is luxuriously rich. read more

I really wanted to try this place after reading the reviews. It was a good 25mins drive but we made it. I sampled a lot of their flavors and ended up with getting their salted caramel waffle flavor. It's like eating cold dessert. Their flavors felt like replicas for legit desserts. Salted caramel waffle felt like the most ice cream-ish flavor. Will definitely be back again. Good quality as well. This is what I want in an ice cream...to recognize I'm biting into some good dairy! read more

Scratch Ice Cream - Salted caramel waffle on a waffle cone - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Wow! We stopped in for a bite to eat and stayed for some small batch, Wisconsin dairy approved, ice cream. The portions are HUGE and they have some great flavors. We went with 3 (yup, 3)...traditional strawberry, cold brew & toffee, and a "lucky charms" type cereal ice cream. Each was outstanding and super creamy, not too sweet, and the perfect texture for a rich ice cream. The strawberry was spot on. The Cold Brew had just enough coffee flavor that it wasn't overpowering. And well, the lucky charms cereal one was just flat out awesome. Who doesn't love the great marshmallows in lucky charms?! read more

Scratch Ice Cream - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

One of my favorite ice cream spots in town. Love to pop into the Crossroads for a pint to take home!

Scratch is perfectly situated to fill a dessert-shaped void in the North Ave area. What's more perfect after a meal from your choice of restaurants than ice cream? And it's hard to mess up ice cream but Scratch still exceeds expectation. First, the flavor selection. There are always a handful of tried-and-trues like salty caramel and Door County cherry (the latter a go-to of mine) and a few more limited-run flavors. Yesterday's selection included a blueberry cheesecake flavor that was impressive with a nice tanginess to the cream cheese balanced by the blueberry ribbon. There is always at least one or two vegan flavors available. I have not sampled these yet but I probably should...for thoroughness. The scoops are not cheap but they're generous. I can rarely resist getting two flavors because I don't want to settle on just one. And I'll do it when I know I don't really NEED that much ice cream, but I'll eat it anyway and maybe even spoil my dinner. Hey, I'm an adult. Pints and cookie sandwiches are also available. Unlike the rest of Crossroads they're not on the Toast app for ordering. You have to go inside. This makes sense to me because their available flavors rotate. There is a hand sanitizer dispenser right by the door. I will make a stop at Crossroads just for ice cream. Again. Maybe this week. read more

You know in the movies when a woman is going through a break up and she eats a vat of ice cream and her own tears that she cried over said vat? I've always enjoyed ice cream but I'm the woman that cries into a family size bag of potato chips instead. Lately, my appreciation for Scratch ice cream is overriding my appreciation for that family size bag of potato chips. Milwaukeeans love to rave about that Purple Door ice cream. I've never gotten the hype. Is it just because they put booze in their ice cream? That's pretty Milwaukee after all. I'm here to tell with conviction and certainty that Scratch ice cream is leaps and bounds better than those Purple people. Scratch ice cream is homemade. Seriously. They have an ice cream with brownie chunks in it, homemade brownie chunks. OMG. It's fabulous. Scratch has an ice cream counter at Crossroads Collective. There are lots of different flavors here. And, seriously, do you know that that they'll combine two flavors of your choosing into a pint to take home. True story. Maybe don't cry into it. But, if you do it'll be years of joy at just how delicious the ice cream is. Yep. Probably. You can also purchase pints of Scratch at Beans & Barley and Groppi's. read more

Scratch Ice Cream - Dirt cake ice cream. Sooooo good! - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

ew... i can only speak from my experience with the Birthday Cake flavor ice cream... this is definitely NOT birthday flavor. minus 1 star for misleading name, minus 1 star for basic ingredients, & minus 1 star for customer un-satisfaction... let me break down what's inside this birthday cake ice cream: -vanilla ice cream -sprinkles -brownie bits -the end... so confused. no birthday flavor whatsoever. i know what birthday cake is supposed to taste like, and it usually has a sweet scent to it. however, this is pure all vanilla ice cream. something i can get at Pick&Save. I can buy a giant tub of vanilla ice cream at the store and put my own sprinkles on it--- because that's what youre buying at Scratch's... absolutely appalled, i threw this away and couldnt finish it read more

Scratch Ice Cream - birthday cake ice cream --- its a no for me - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Went here for the first time with a couple friends and got a pint of their Chocolate Brownie. The brownie bits kinda taste like those cosmic brownies we had as kids if yknow what that is. So good though that I went back a couple days later and got a pint of their Vanilla Cookie Dough. Oof that stuff is good and I don't typically even like cookie dough! Lemme tell ya this stuff is c r e a m y (well the first ingredient is also cream lol) and honestly beats so many other ice cream shops for me! It's in a cute area next to black cat alley and a cat cafe as well. read more

Scratch Ice Cream - a hand holding a cup of ice cream - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

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Get here and eat this ice cream right now. I don't even like ice cream and I want a second cone. This is the creamiest richest ice cream around. Friendly staff, superior product. Amazing!!! read more

Scratch Ice Cream - Salted caramel waffle cone - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

The ice cream counter is tucked in the back of a restaurant collective, loved popping over for dessert after enjoying some pasta. Yummy flavors. I loved my mint chocolate chip but was truly jealous of my husband's dirt cake. Also tested the cotton candy (VERY true to flavor) and door county cherry (delish) but had a really hard time choosing between the intriguing flavor selection. Their ice cream sandwiches were also super tempting. The cashier broke my husband's waffle cone while he was packing the ice cream into it and my husband wasn't upset but the man still insisted on making a whole new cone which I thought was so very kind. Also 1 scoop was a TON of ice cream, I couldn't even finish my cone which, to be clear, is very unusual for me. read more

Scratch Ice Cream - Dirt cake is rich chocolate with cake bits, mint chocolate chip has huge chocolate chunks - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

This is just 2 scoops of cotton candy that cost only 6 bucks. It's absolutely tasteful and highly recommend to come and try it read more

Scratch Ice Cream - Cotton candy ice cream. I cant believe this is just 2 scoops and cost only 6 bucks. Absolutely it tasteful. Highly recommend this place. - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Enjoyed the ice cream. Had coffee toffee ice cream per previous recommendation. Recommend to my friends. This weekend they had the east side festival. Good times. Ice cream hard to find because it is inside a "food hall" with other restaurants called collective eateries. Attached photos from outside of building. read more

Scratch Ice Cream - Scratch ice cream is in the back of this food hall. Enjoyed waffle cone! - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

Salted caramel waffle cone ice cream? A real Ameri-cone dream! Very tasty ice cream. Hand packed. Small batch. Fresh ingredients. Wisconsin dairy. I'll definitely be back to try the cone-wich (ice cream in between two waffle cone pieces). read more

Scratch Ice Cream - First time customer! - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

We drove to Milwaukee for dinner from Madison and were in the mood for some ice cream for dessert, and Scratch came up as the first result - we weren't disappointed! It's in a small food hall which was a very cool find that we'd love to check out the next time we're in Milwaukee. We ordered 2 scoops - the salted caramel and dirty cake in a dish and both were delicious! $6 for two scoops, and they were pretty big scoops. read more

Scratch Ice Cream - Dirt Cake and Salted Caramel Waffle Cone! - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

The presumed owners were working (a husband and wife) and they gave us the smallest bit of ice cream imaginable. We got about half a pint for $10 (2 bowls). If you want to waste your money, this is a perfect place for you. read more

My friend is a HUGE Scratch fan, so we made our way to the Crossroads Collective during this abnormally warm week in November. I was happy to see COVID precautions in place like masks, plastic protectants, and hand sanitizer. There were about 8 options available. Maybe I've been spoiling myself with a different ice cream vendor, but I was a bit disappointed in the lack of options. I had dirt dessert, and she had lemon blueberry. I enjoyed mine as did she. I'll be coming back! read more

Two visits in less than a week? Yes, and for a great reason - the Dirt Cake ice cream! Who knew that chocolate ice cream and oreos made such a delicious combination? However, I do believe that not just any chocolate ice cream will work; Scratch's has a dark-chocolate taste to it that really makes this ice cream so darn delicious. Why not 5 stars? It's missing a gummi worm. read more

#veganoption best vegan chocolate ice cream. that is all. really.... check it out :) read more

The cookie ice cream is sooo good! Vanilla ice cream tasted like actual vanilla rather than that fake stuff some places have. Highly recommend!! read more

Not only is the ice cream amazing, the customer service is warm and friendly. Lots of great selections!

I wish I could give Scratch more than 5 stars because they have the best ice cream in the city. Not only does Scratch have a spot in Crossroads Collective and are sold at various places around the city, but you can also have them at any of the events you're having! Let me just tell you, if you have Scratch at your wedding, people will actually really love your wedding! Scratch is all made in house, is sold in grocery stores and corner stores throughout the city, and tastes so fresh! Try their ice cream sandwiches or their Door County Cherry -- both will make you question how much ice cream you can eat without putting yourself at risk for a stomach ache (mine is 3 sandwiches, just sayin.) You can find them at Honey Pie, La Masa, Sendik's, Beans & Barley and more -- go to Crossroads or any of these places and try some of the most delicious ice cream around! read more

I scream for ice cream. Had a lot of choices they even have hemp ice cream. Had salted caramel waffle and cold brew and toffee. Both ice cream were creamy almost like custard. Yes, my fellow custard lover u will love this place. read more

Scratch Ice Cream - Cold brew and toffee - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

I love this local ice cream shop! Lately I've been into custard Over Ice cream but Scratch made me change my mind. I had the salted caramel with caramelized waffle bits. It was rich, smooth, and had a deep buttery caramel flavor. The waffle bits were perfect inside this decadent ice cream. I also had the Oreo ice cream and it was a classic. The combo of these two flavors were exactly what I was looking for. I will be a regular here for sure! read more

Big thumbs down. Terrible service. My ice cream was melted and icy. Wouldn't recommend it.

Don't let this ice cream truck (vintage trailer) pass you by. We tried this "scratch" ice cream at the Rock - Umbrella Bar food truck night in Greenfield. Thursday night with a DJ raising the umbrella. Back to the ice cream. Dig deep Milwaukee. $5 for a scoop an additional scoop $1.50 = massive ice cream. Final note it is "scratch ice cream" in this land of custard. read more

Scratch Ice Cream - Ice Cream & Frozen Yogurt Near Me - Milwaukee, Wisconsin

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I cannot stop talking about Scratch Ice Cream! Before seeing it in a grocery store a few months ago, I had always waited in a long line for ice cream that wasn't that great elsewhere in the city... We bought a few pints - Vanilla Cookie Dough and Dirt Cake (still my favorite,) but was intrigued to find out more about this ice cream company. Outside of the location below, they also have a stand at the Zocalo Food Truck Park in Walkers Point. The ice cream is sooo flavorful and hands down the best ice cream that I've ever had, and Milwaukee's best ice cream! Other favorite flavors (so far) include Door County Cherry, Vanilla Bean, Cold Brew and Toffee, and Salted Caramel Waffle Cone. read more

A small case of only a few flavors but this is what makes them special. Tucked away in Crossroads Collective, it's the perfect place to hit before you head out of the awesome food court, or to just stop by and get a treat only! My fave is cold brew and toffee, need I say more? Love that it's not overpowering or overly sweet and doesn't taste artificial since it's using real coffee beans. Looking forward to trying other flavors! read more

Usually this place is great but tonight was not it. The two people who I'm assuming own the shop were working and gave us the tinniest "one scoop" possible. For $11 it was not worth it. Ice cream was mediocre. read more