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Scratch Ice Cream

4.5 (51 reviews)

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Signage.
Ana T.

Such a cute creamery tucked in the end corner of the Collective Eatery. Taste tested the vegan cotton candy but selected the "Cake Batter" flavor paired with a cake cone. Enjoyed the chocolate chip chunks. A cure for a rainy day.

Door county cherry & dirt cake
Ashley S.

This place is adorable! It's a little food truck surrounded by other food trucks downtown. They were super friendly and let me get one scoop split between 2 flavors. I got door county cherry & dirt cake in a waffle cone. Yum!!

Salted Caramel waffle cone
Apurba B.

This little ice-cream shop inside Crossroads Collective on Farwell carries my most favorite ice cream on this earth - Salted Caramel Waffle. I am truly obsessed, much to the protest of my tight pants. The ice cream has a gelato like quality with a crunchy waffle pieces. It has great mouthfeel and goes well with toppings such as chocolate chips, pb chips, blueberries or chocolate sauce! Do not sleep on this, get yoself some Scratch

Jessica J.

Alright Scratch, where have you been all my life?? I've been eyeing them up and hearing good things for awhile, so on a beautiful sunny evening, I decided it was time to give it a go. Not to mention, my husband couldn't be more obsessed with ice cream so he was in. Scratch Ice Cream is located inside of Crossroad Collective food hall on North Ave. There's hardly ever prime parking in this area, so just a heads up on that. They are only a small stand and tucked away in the corner but if you walk in on the back entrance, as we did, you'll run right into Scratch. In terms of covid and safety precautions, I give them a big thumbs up. The staff member was wearing a mask and gloves + there is a protectant clear plastic screen between workers and customers. This s'cream was so delicious and creamy. Large amounts of dairy don't sit well with me, which always bums be out because I'm an ice cream lover. That being said, a major piece of what drew me here was their vegan options. I went for the vegan caramel single scoop and oh my goodness was the flavor intense (in the best way). So smooth and with the same texture as dairy ice cream - you'd never know the difference! I also snuck a lick of my husband's chocolate dirt cake cone and wow. Just wow. Safe to say our ice cream needs were satisfied and that we will return!

Chocolate Chip Sandwich
Rick R.

How have I not reviewed my favorite Milwaukee ice cream? I can't recall where or when I first tasted Scratch ice cream, but I remember it was the Salted Caramel Waffle Cone ice cream that made me a believer! Chocolate-covered pieces of waffle cone are mixed into their salted caramel ice cream. If you need more information, check your pulse. As I understand it, they started out making their ice cream in their aunt and uncle's "fro-yo" shop in Tosa. They've since grown to the point where they have their own production facility. I buy their ice cream atthe Crossroads Collective Food Hall, the Zocalo Food Truck Park, or the bigger local grocery chains. You know what else? I'm lactose intolerant. Yeah, but you better believe I will pop a Lactaid capsule to eat some Scratch ice Cream! In addition to the Salted Caramel, I've had the Door County Cherry, Mint Chip Brownie, Chocolate Brownie, Chocolate, Vanilla bean, and their Blueberry Cheesecake, which is a rare special offering that I hope becomes a regular flavor. Yesterday, I bought the Chocolate Chip (vanilla bean ice cream) Sandwich because every time I see it, I want it, but I don't want to push my limits and have a scoop AND an ice cream sandwich, so yesterday, just the sandwich. I shared it with a couple of friends because we also just ate a bunch of smoked BBQ. We all enjoyed it. The other big local hand-crafted ice cream company is very good and offers a lot more flavors, but there is something about the creamy texture of Scratch's hand-crafted ice cream that edges them up on top for me. Also, chocolate-covered waffle cone pieces FTW! If you didn't know, now you know. Go get some!

6 pints of ice cream and cookies are in the back. Nicely packaged and great communication regarding delivery!
Emily V.

We ordered the Quarantine package consisting of 6 pints of ice cream and 18 par baked cookies over the weekend. I was told they were delayed, but much to my surprise they delivered our ice cream and cookies today (well before I was expecting). The communication was great and I cannot wait to dig into our ice cream! We ordered two dirt cakes, cookies and cream, vanilla bean and cookie dough, cake batter, and chocolate brownie - with flavors like that how can you go wrong?! I've also heard great things about the Carmel waffle cone and friends have suggested using the cookies to make ice cream sandwiches! As a reminder, if you are ordering delivery, tip your driver! They are driving for less than minimum wage... Update: the cookies are amazing and so easy to bake (and I can't bake!). The ice cream is sooooo good! The chocolate in the dirt cake and the brownie one is so rich, creamy and decadent. The cookie dough flavor has so much yummy cookie dough too. Can't wait to go back for more!!!

Chadrick J.

Finally, an ice cream joint in my neighborhood! Scratch is all that and then some dolling out some of the most delicious ice cream one could ever want. Tucked in the back corner of Crossroads Collective Scratch will be our summertime (if it ever gets here) go to for some refreshing deliciousness! I've tried a few flavors but nothing quite does it like the oh so scrumptious Salted Caramel Waffle cone! We usually get a pint and split it! Oh so good and again in our neighborhood. A nice walk from the Riverwest area to the Eastside all enjoyed while watching this whole area grow! Cheers to Scratch you're the bomb!

Salted caramel waffle on a waffle cone
Aala S.

I really wanted to try this place after reading the reviews. It was a good 25mins drive but we made it. I sampled a lot of their flavors and ended up with getting their salted caramel waffle flavor. It's like eating cold dessert. Their flavors felt like replicas for legit desserts. Salted caramel waffle felt like the most ice cream-ish flavor. Will definitely be back again. Good quality as well. This is what I want in an ice cream...to recognize I'm biting into some good dairy!

Amir G.

Wow! We stopped in for a bite to eat and stayed for some small batch, Wisconsin dairy approved, ice cream. The portions are HUGE and they have some great flavors. We went with 3 (yup, 3)...traditional strawberry, cold brew & toffee, and a "lucky charms" type cereal ice cream. Each was outstanding and super creamy, not too sweet, and the perfect texture for a rich ice cream. The strawberry was spot on. The Cold Brew had just enough coffee flavor that it wasn't overpowering. And well, the lucky charms cereal one was just flat out awesome. Who doesn't love the great marshmallows in lucky charms?!

Dirt cake ice cream. Sooooo good!
Jessica G.

You know in the movies when a woman is going through a break up and she eats a vat of ice cream and her own tears that she cried over said vat? I've always enjoyed ice cream but I'm the woman that cries into a family size bag of potato chips instead. Lately, my appreciation for Scratch ice cream is overriding my appreciation for that family size bag of potato chips. Milwaukeeans love to rave about that Purple Door ice cream. I've never gotten the hype. Is it just because they put booze in their ice cream? That's pretty Milwaukee after all. I'm here to tell with conviction and certainty that Scratch ice cream is leaps and bounds better than those Purple people. Scratch ice cream is homemade. Seriously. They have an ice cream with brownie chunks in it, homemade brownie chunks. OMG. It's fabulous. Scratch has an ice cream counter at Crossroads Collective. There are lots of different flavors here. And, seriously, do you know that that they'll combine two flavors of your choosing into a pint to take home. True story. Maybe don't cry into it. But, if you do it'll be years of joy at just how delicious the ice cream is. Yep. Probably. You can also purchase pints of Scratch at Beans & Barley and Groppi's.

birthday cake ice cream --- its a no for me
David V.

ew... i can only speak from my experience with the Birthday Cake flavor ice cream... this is definitely NOT birthday flavor. minus 1 star for misleading name, minus 1 star for basic ingredients, & minus 1 star for customer un-satisfaction... let me break down what's inside this birthday cake ice cream: -vanilla ice cream -sprinkles -brownie bits -the end... so confused. no birthday flavor whatsoever. i know what birthday cake is supposed to taste like, and it usually has a sweet scent to it. however, this is pure all vanilla ice cream. something i can get at Pick&Save. I can buy a giant tub of vanilla ice cream at the store and put my own sprinkles on it--- because that's what youre buying at Scratch's... absolutely appalled, i threw this away and couldnt finish it

a hand holding a cup of ice cream
Christina R.

Went here for the first time with a couple friends and got a pint of their Chocolate Brownie. The brownie bits kinda taste like those cosmic brownies we had as kids if yknow what that is. So good though that I went back a couple days later and got a pint of their Vanilla Cookie Dough. Oof that stuff is good and I don't typically even like cookie dough! Lemme tell ya this stuff is c r e a m y (well the first ingredient is also cream lol) and honestly beats so many other ice cream shops for me! It's in a cute area next to black cat alley and a cat cafe as well.

Salted caramel waffle cone
Jennifer H.

Get here and eat this ice cream right now. I don't even like ice cream and I want a second cone. This is the creamiest richest ice cream around. Friendly staff, superior product. Amazing!!!

Dirt cake is rich chocolate with cake bits, mint chocolate chip has huge chocolate chunks

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2 years ago

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1 year ago

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2 years ago

Sampled some ice cream here as part of a yelp event, friendly service and creamy ice cream! What more can you ask for?

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2 years ago

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5 years ago

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6 years ago

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2 years ago

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6 years ago

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6 years ago

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7 years ago

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3 years ago

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2 years ago

One of my favorite ice cream spots in town. Love to pop into the Crossroads for a pint to take home!

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6 years ago

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6 years ago

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4 years ago

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4 years ago

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4 years ago

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4 years ago

Not only is the ice cream amazing, the customer service is warm and friendly. Lots of great selections!

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7 years ago

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7 years ago

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3 years ago

Big thumbs down. Terrible service. My ice cream was melted and icy. Wouldn't recommend it.

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Ask the Community - Scratch Ice Cream

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Wonderful ice cream! Reminds me of the song:…read more https://open.spotify.com/album/0MCdCyDsU56kEEl3alfxT6?si=TU2aOr_GSzqSnmUMzsRyCg This place is next-level. The ice cream is ridiculously smooth, rich, and packed with flavor--like you can tell right away this isn't your average scoop. Everything is handcrafted with high-quality ingredients, and they even rotate unique flavors that keep you coming back just to see what's new. From classics to wild combos (yes... whiskey ice cream is a thing), every bite hits. And let's talk portions... that "double scoop" is basically a challenge in disguise. No complaints though. The vibe is awesome too--laid back, creative, and full of energy. It feels like one of those spots you stumble into and immediately know it's gonna be a regular stop. Fast service too! Honestly, it felt like stepping into a Kangra Knova track-- "Take you up so high... into outer space" because that's exactly what this ice cream does

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Their frozen custard is really yummy. We got the original vanilla, it was next level, so creamy…read more Worth your money. Should've also gotten the burger and cheese curds but we were so full that day!

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Scratch Ice Cream - icecream - Updated May 2026

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