Let's not overthink things. Primo makes a very decent, hero, sub, hoagie, grinder, torpedo or whatever else you want to call it. The meat is stacked high and so is the price which is definitely a tradeoff I can live with in this shrinkflated world. I'm quite sure I could make the same thing myself for significantly less... the point is, I don't have to. Four solid stars. read more

Good quality sandwiches. Good sizes and ingredients seem solid, but not for cheap. $40 for their extra large sandwich seems steep to me. The food is good, the bread is awesome. And no complaints on service. Especially when ordering ahead. When comparing other food you can get for the same price, it makes me wonder. read more

The older lady at the counter is very rude! While I was patiently waiting for my order, she yelled at me and asked what I wanted. I was shocked! I said I am just waiting for my order! Also, I signed up for rewards and asked her how I can get my points and she snarked back saying I can't get it since the order was rung up already! This lady needs to be fired! She's so rude. read more

The biggest fumble in sandwich shop history. Somehow every time I come here it tastes worse, portions are smaller, and food is more expensive. This was the premier sandwich shop in the area for almost my entire life and it's sad that they've somehow ruined it. I keep coming back out of nostalgia but I'll never return after today. The fact that I made an account just to leave this review should tell you all you need to know. read more

Sandwiches are great, just as they are at every Primo's. This is the second time we placed a large lunch order, about 20 sandwiches. They were upset that we ordered so many sandwiches and gave the person picking them up a really hard time. That the heck? Happened twice now, we're done. Plenty of places that would thank us for an order like this. read more

I've gone to primos for years. I decided to get primos catering. We got the deluxe package (basically 4 whole hoagies). We called and confirmed multiple times the order prior to picking it up. We wanted to get Italian, turkey and cheese and chicken cutlet with no prosciutto. Again we confirmed this multiple times. We originally wanted to get the smaller tray that came with three whole sandwiches but our guest list expanded so we had to make our order a bit bigger. This was well 48 hours prior to picking up the tray. When my wife called, the woman was incredibly rude. Eventually we decided to just hang up and try again later hoping to get someone else. The second person we spoke with was quite sweet. They were accommodating but again we confirmed multiple times the sandwiches that we wanted. I went to pick it up on Saturday, they put the tray in front of me and they got our sandwiches wrong. No cutlet was included, instead it was prosciutto with mozzarella and red pepper. My wife can't have the deli meats and we wanted to get the cutlet sandwich so she could eat. The girl at the front desk tried to be accommodating but went back to speak to her manager. The options were get a new sandwich made and get 10% off or leave it and get 10% off the whole catering order. (There was a sign behind them showing a promo that said 10% off now through 2/3. So that was pretty rude of the manager to suggest that since it was already 10% off). I explained that they messed up and it should be included. They refused. So I had to get the sandwich made and pay for it. Absolutely absurd customer service. Oh but don't worry, they gave us 15% of in the end. They even messed up the sides and condiments that were supposed to be included. No hot peppers, no balsamic, no mustard. All of which was printed on the receipt. And again we confirmed multiple times via phone. I suppose this was partially my fault since I trusted they would have got this right and didn't check. Just a horrible excuse for customer service. The poor girl behind the counter was trying but her manager didn't even bother to come out when a customer spending hundreds of dollars is clearly upset with their order. Pathetic. Will not be coming back. read more

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This place about 15 years ago was the go to place for a sub at the time while I was a resident in Hamilton..Last month while I was back in Hamilton visiting friends I wanted to try the best sub in town but I was very disappointed the whole experience went from I love Primos to I WILL NEVER COME BACK AGAIN. For one the older woman behind the counter was cold and rude. I can tell she hates herself and her job. The sub itself was HORRIBLE! Bread was rock hard and everything else wasn't like it use to be. So for this place I wouldn't give it 1Star but I had no other choice to post this review . Just go to another local or Jersey Mikes unless you like day old bread.. read more

Four generous stars, because we love these sandwiches. We live in Ocean County, and go out of our way if we're in the area. We've been customers of THIS location for 7 years. Today, we were happy that there was a FRIENDLY young man answering the phone, and on hand upon pick up. Sandwiches (turkey schwartzys) were as amazing as ever. HOWEVER, $37 for TWO sandwiches???!!!! JUST NO. You are going to put yourselves out of business!! We eat out a lot, and this is NOT in line with the inflation that we've been experiencing. read more

I love primo hoagies and eat them whenever I am in New Jersey. I was at a baseball game at Princeton and afterwards I went to this glorious hoagie shop to get my favorite hoagie, the chicken Diablo. I had it with onions, oil, and vinegar and it was so flavorful, so hot and spicy, the bread was amazing, it really makes the hoagie. But so does the chicken and spicy cheese and it was all so amazing. Please come to northern Virginia, oh esteemed sandwich shop. read more

The old hag lady is so rude! She's a smartass and doesn't enjoy her job! yelled at me bc my order wouldn't be ready for another 20 min! I was very nice and patient with her! She threw my sandwich on the counter! This lady needs to be fired if she's going to continue to treat customers that way! She's lucky I ain't say anything to her, she needs an attitude check idc how old she is! read more

They put the mayo, oil, and vinegar on top of the meat and cheese when it should be on the bread. So we got tasteless, dry as the desert, subs. Serious waste of money. We hardly ever eat out and it's such a bummer we wasted it here. Let's see if I get the $8+ refund for their not having the red pepper salad. read more

I can't believe I just spent $70! For bread and lettuce! All the sandwiches are like this that I ordered! Where's the meat?? Seriously!! How do people order this and think they are getting a great sandwich?? Charged me two dollars extra for a Primo to add General salami to a sandwich and gave me three slices of Genoa salami and charged me. Four dollars for Genoa salami on a large and I got four slices of Genoa salami you tell me that this isn't highway robbery!! Never again while I patronize this place !! read more

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I will start by saying they make a great sandwich. However, a big no-no to me is not securing your packaging when sending out orders, especially those done by DoorDash or other services. It open the potential for contamination or tampering. I ordered from there recently and threw it all out when the bag arrived open no tape no nothing. read more

(Went on 10/10/21) Was CRAVING a hoagie all week and decided on Primos for my cheat day meal. Living in central Jersey, I yelped the closet location which was about 25mins away but it was well worth it. I went with the Sharp Italian with hot and sweet peppers, onions, oil, the WORKS. The Sharp Italian had a little kick which was exactly what I was looking for. The bread was fresh, not soggy and held all the toppings together. And with any hoagie you must have some form of chips for the crunch! More than satisfied my week look craving. read more

PrimoHoagies - Sharp Italian - Sandwiches Near Me - Hamilton Square, New Jersey

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Ate here for dinner tonight and enjoyed it! I specifically chose to eat here today because of the Primo Perfect Wednesdays deal which gives $2 off any "primo" (AKA medium) hoagie. Initially, I tried ordering online, but the deal didn't seem to be applied to my total, so I just ordered over the phone. I got the roast beef diablo (I love some spicy food!) and it was prepared pretty darn quickly. I wouldn't say the sandwich was life changing or anything, but it was tasty with plenty of roast beef. The hot pepper cheese hit the spot and I enjoyed the hot peppers on the side (importantly, they were sliced up pepperoncinis and not some kind of chili pepper relish). The seeded bread (which I think is what they're known for?) was pretty tasty as well! Overall, not sure when I'll be back, but this is a pretty solid option that I'll definitely keep in mind for when I'm craving a sandwich. read more

The owner at this location is one of the most inconsiderate people I have ever met. He is outwardly rude to staff and seems to have no clue what he is doing. I've been coming here for a long time and I think this tradition may be ending. It's sad to see a once lovely place go so far downhill. read more

This is the best hero place in nj, meat quality is amazing and the bread is elite. The sandwiches are huge and they always hit. I just wish they had a place near north Brunswick nj read more

We first ate at Primo Hoagie while visiting Lancaster county, Pa. We loved the fresh bread and ingredients, but also the cleanliness and extensive menu. My husband had a Sharp Italian and I had a Mild Sharp Italian. We live in Central New Jersey and were delighted to find a Primo Hoagie shop 20 minutes from us in Hamilton Square, NJ. This is definitely a 5 star sandwich. read more

PrimoHoagies - Mild Sharp Italian. - Sandwiches Near Me - Hamilton Square, New Jersey

Good Service but my Liscio's roll for my hoagie was stale. I know it's the day after New Years with the Mummer's parade, but it would be better with a fresh roll. read more

Visited 5/5/24. Sub was the worst. Roll was hard and stale and my sharp italian had almost no lettuce or oil/vinegar. When I pay 30 bucks for a sub, i expect it to be at least edible. I know this location is always short handed but this was not acceptable. read more

A consistently excellent location with an exceptionally friendly and accommodating staff to any requests myself or my family have made. Plus, they have one of my favorite all time sandwiches (The Crusher featuring delicious Thumann's Cracked Pepper Turkey, Cooper Sharp American Topped with Pepper Shooters). How can I not rank them highly? read more

Highly recommend. There sandwiches are huge. Even the smallest size is a nice size and bigger then other places.

Someone needs to get rid of the NASTY old lady! She complains out loud in front of customer, slams the phone or whatever she gets her hands on, throws the bag of sandwiches on the counter and is just all around mean! If you see granny, run the opposite way out the door!! read more

Customer service was outstanding! From the time I walked in, until I left with my sandwiches, I had such a positive experience!! Sandwiches were made with love and were delicious!! I'll be back, for sure! read more

I had an offer to buy one get one free. So today I went there to try it out. I bought two of the same sandwich the Roast Beef Schwartzie. It consist of roast beef Swiss cheese coleslaw and Russian dressing. Very delicious. So glad I got this offer. Otherwise I probably would've never tried them. Definitely going back again, soon. :) read more

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I work next door to Primo and have been coming here for the last 4 years. Ive always had great service and amazing sandwiches. I love all the changes that have been made since the new owners came in. Its a great atmosphere! You have a customer for life! read more

Food is good but old lady in the morning is very very rude and impatient. Make sure to know your order before hand because she'll keep making smart comments as you order. read more

Awesome Italian Hoagies!! - great customer service. All around exceptional experience. TY! read more

PrimoHoagies - Italian Hoagie - Yummmm! - Sandwiches Near Me - Hamilton Square, New Jersey

We got sandwiches for New Years Eve. We have been going to this location for at least 16 years. The last two visits, there has hardly been any meat and cheese on the sandwiches and the rolls are burnt! I am assuming that there are new owners and if so, they need to make changes quickly before this place folds. We will never go here again. Not exactly cheap either. read more

I've loved Primo for a long time now. They're generally very clean, professional, and have great sandwiches and sides. This location in particular (Hamilton Square) seems to hold themselves to the highest standards, as everything always seems to be fresh, and the store is always clean. I highly recommend it! read more

I've been going at this strip mall for my power smoothies for years and was intrigued by this shop which was next door but I never gave it a go. Fast forward to 2020, I was running out of food options so I took the chance and got their diablo ham and cheese and their own chips. Its the perfect combination with either a soda or juice for lunch. I love what they do with their lettuce as it adds some texture. Their servings are huge and will fill you up. Its not as spicy as I thought but just enough to give a kick. Price is similar to any sandwich place. Lots of options and I think the bread they use plus their own chips make a big difference. read more

The Chicken Diablo is an amazing sandwich. I haven't had a better sub yet, and I've been to tons of places.

Primo hoagies are great. Lots of meat and lots of oil and vinegar. Roll was very fresh and it tastes very good .

There's not much more to add that others haven't already said. The hoagies are quite good, still not able to dethrone the Little King, but still really good. The prices are high, but so is the size of the sandwich, and they don't skimp on ingredients. The largely high school staff that work the front of the house are generally friendly, if not occasionally overwhelmed. On-line ordering is a bonus. Really a 3.5 star rating, with more consistency and accuracy from the staff, easily a 4 star rating. read more

Rating: 3.5/5. Their vegetarian sandwich with eggplant, red peppers, etc. is good. All ingredients were fresh. The store offers catering trays with sandwich assortment. read more

I'm pretty consistent... I love ordering the Italian This primo's Italian is maybe the best sandwich I've ever had! Thank you Bobby for bringing me here =) read more

PrimoHoagies - Sandwiches Near Me - Hamilton Square, New Jersey

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Awesome sandwiches. The best, actually! Courteous, professional and friendly service!

Terrific hoagies all kinds of meats to choose from well worth the money. I've been back twice so far and plan to go again very shortly

Ordered food over a week and half ago for my team. They were over an hour and a half late and everytime I called they said they were on their way when they weren't. There are plenty of good places to eat around here don't waste your time on an unprofessional business who doesn't care about you or your money. My team missed out on the food because of their carelessness and lack of concern. read more

Best lunch we've had in a while. Waiting for our car to be done at Volkswagen, stopped in and wasn't disappointed. Try it out!