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    Lure Fishbar

    3.9 (2.1k reviews)
    Closed • 11:30 am - 11:00 pm

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    LURE FISHBAR ATMOSPHERE

    What's the vibe?
    Moderate noise
    Trendy
    Outdoor seating
    Good for groups

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    Recommended Reviews - Lure Fishbar

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    Buttermilk Pancakes
    Elizabeth X.

    The food was fine, but I was expecting more at their price point. The combo 3 of each signature oysters had too many toppings, which masked the taste of the oyster. The crispy sushi rice spicy tuna and shumai were good, but felt kinda crazy at the price for 4-5 pieces. The lobster Benedict and pancakes were also good, but again, felt pretty barebones for that price (highlighted by the three sad salad leaves in the lobster Benedict). The decor is gorgeous. It was relatively easy to get a reservation for 5 for brunch on a Sunday.

    Absolutely LOVE this place. Top 10 best restaurants in NYC. Atmosphere, food, staff, drinks, WONDERFUL - can't wait to be back

    Pan Seared Black Bass
    Nancy M.

    We were told to come here when we are at Cha Cha Tang, I believe they are sister restaurants. We had a fantastic meal! Our table wasn't ready so we sat at the bar until it was. Staff were all friendly and gave us great service. The food was fantastic! So fresh and flavorful. We had some sashimi pieces, tuna tataki, amazingggg sea bass with lobster rigatoni. Favorite was definitely the sea bass but the salmon also had my eye, maybe next time! Really recommend Lure! Can't wait to come back

    Julisa H.

    I went for an impromptu brunch. The Service and decor were awesome. I didn't eat much so my review is for a limited tasting. The oyster deviled eggs were good no complaints there. The Maine lobster salad was okay nothing really stood out flavor Wise. Cocktail was good I forgot what it was something with cherry. Good experience would like to try dinner one day if it's still open.

    Sea Urchin Bucatini  Mezzi Rigatoni Lobster Mac & Cheese  Tempura Shrimp
    Michael N.

    Excellent as usual... The place looks and creams screams high end bar vibes but has the hustle and bustle of a fast food restaurant. Seafood was fresh and delicious. The service was good.. however there was some opportunity there. I'll definitely be back!

    Fluke Crudo
    Jason M.

    A few of my friends and I were looking to get together for some dinner and to catch up - the biggest question was, where? We first decided on a place that was new to us - and after seeing Lure Fishbar floating around on social media I thought it would be a good place to check out. That being said, I booked a table and we made plans to link up. Lure is located in SoHo, really in the thick of it in a subbasement of a building. The space is pretty large for a lower Manhattan restaurant, and the entire dining room has a nautical feel. It's meant to give off the impression that you're on a boat with the fixtures and aesthetics to match. The dining room is louder than I expected, with most of the tables and booths being in the middle of the space with a large (beverage) bar to the left and the raw bar on the back wall. The clientele is a mixed bag - families, people my age, groups of gen Z - all i various dress codes. Rarely have I seen a mix of people in a single space. It goes without saying but the menu mostly contains seafood items. They have a large raw bar selection, as well as sushi, caviar, apps, mains, a few pastas, and some sides. But first a drink - we had two round and I tried one of their cocktails each time. Both were pretty good, nothing too out of this world but solid overall. We decided to start with one of the seafood towers and a couple of apps. We went with one of the smaller towers which contained clams, oysters, crab claws, shrimp cocktail, and tuna tartare. I'm not an oyster fan, but everything else was quite tasty - they paired the seafood with a few sauces which acted as great complements. We also ordered shrimp tempura, the crab cake, and fluke crudo. All of these were solid - my favorite was the crudo due to the presentation and flavor accents; I thought the crab cake was was the weakest - it was deep fried and overall a little too heavy. For my main I went with the Branzino St. Tropez; this was a filet served on top of mashed potatoes, and spinach topped with crispy capers and finished with brown butter. The dish was fine overall - fish was cooked well though the potatoes could have been smoother; I did appreciate the balance of veg to starch. We opted for dessert, and I went with the deep-dish cookie. This was served warm and topped with a scoop of vanilla bean ice cream. It was just okay; they were going for that warm cookie moment but it was kinda underdone which led to it being really soggy underneath the surface. It needed to be in the oven for a little longer and then it would have been perfect. Service was fine - a little impersonal in my opinion but the food came out at a good pace which I appreciated; this seems to be a sore spot based on other reviews. Overall, we had a great time at Lure Fishbar - the food was solid, the aesthetics were fun, and the company was great. Definitely a good option for dining if you're in SoHo.

    Lobster Bisque
    Trey H.

    As a former New Yorker, this establishment has been undefeated since my first visit years ago. Now, that i travel to the coty for work 4-6 times a year, it has become my go to, weather solo or with friends. Dimly lit, perfect for conversations and vibe. Knowledgeable and kind staff. Perfect execution of every dish. And the flavors are always to the max. If you love seafood, pasta, sushi, and great cocktails you cant go wrong with Lure. The sushi bar is my usual seating, but you're OK anywhere here.

    Rock Shrimp Tempura with Chardonnay
    Chris P.

    I came here early this year for Winter Restaurant Week lunch on a whim. Ambiance brought back memories from the last time I was here which was in 2009. Service was great. Food was just as good as I remembered 16 years ago. For the two course restaurant week lunch, I added a wine pairing. For my appetizer I had the rock shrimp tempura with a glass of chardonnay. For my dinner entree I had the miso salmon with a glass of Cote du Rhone. I devoured everything. Wine was generous for the food consumed. I'd like to return to indulge in their happy hour.

    This mother f-en COOKIE
    Fernando C.

    Oh my oh my! The freshest fish ever, and this cookie is perfect too. It's sweet, salty, and rich. Absolutely THE date night restaurant. I can't wait to come back, and eat on an empty stomach so I can eat even more!

    Cookie à la mode
    Asia T.

    Very festive for the holidays! The boat themed interior is very unique- definitely worth going below street level for. The deviled egg with a fried oyster on top may be the best bite I have ever had in an NYC restaurant. Never been to Lure, but finally got my opportunity when I met my cousins visiting from CA here. Bar area was very busy, with the restaurant having multiple dining areas including a sushi chef counter towards the back. The menu appears to be mostly "Asian" flavor profile inspired seafood with some exceptions. For entree, got the whole fried snapper which was good but honestly would probably rather just go to a Thai spot and get a snapper larb. Would come back in the future to try the sushi, since that seems like a major thing here. Saketini is strong and very botanical, so do not get if you are not into martinis!

    Lure Burger
    Nikki M.

    Totally loved the place. In the heart of soho. Great menu. Friendly staff fun ambience. Sat at the bar. Ordered burger. Mushrooms and yellow tail carpaccio. All were absolutely perfect. I cannot wait to go back. And try more places on the menu.

    Matt H.

    Lure is the best! Lure is one of those places that is always consistent. Does it ever blow my socks off in terms of how amazing the dish was? No. But is it always very very good with zero complaints around? Yes. Service is always great with attentive servers and always friendly energy. The ambience is very cool as you feel like you're in an old ship and it's the perfect setting for a seafood dinner. Keep doing what you're doing Lure and we will keep coming back!

    Oysters
    RJ S.

    Wow! My first experience surpassed my highest expectations. Upon walking in immediately became immersed in the nautical theme of the restaurant. From the yacht-like interior, decor and antique-like wooden walls, the ambiance set the mood for a dining experience on the sea. To complement the vibe, the service was great. The entire team was pleasant, attentive and very professional. Our server helped me navigate the menu, accommodated my food sensitivities, and made perfect wine pairing recommendations that took the meal to a new level. All other elements aside, the food alone deserves 5 stars in my opinion. I started the with a few East coast oysters and some nigiri sushi (tamago and sea eel), both of which tasted fresh, flavorful and no cocktail or soy sauce was necessary. I followed that with the slow baked turbot entree (an east coast white fish) jasmine rice and a glass of Albariño, recommended by my server. It all was delicious and left me wishing the meal would never end. Lastly, I could not pass up ordering a salmon skin sushi roll which did not disappoint. As you can probably already tell, I have nothing but good things to share. If you get the opportunity, go dine at Lure and experience it all first-hand.

    Tempura Shrimp

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    23 days ago

    Service, friendly wait staff but food is expensive and was very loud were my only negativesg7

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    7 months ago

    I've been to some jenky seafood restaurants in nyc and this is not one of them! Great food, menu, and decor

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    Lure Fishbar Reviews in Other Languages

    Ask the Community - Lure Fishbar

    Are there daily fish specials?

    Are there any current happy hour specials?

    Is there a covid surcharge here?

    Hello Lindsay, Thanks for your inquiry. We do not have a Covid surcharge. Hope to see you soon at Lure Fishbar.

    Do they have biodynamic wine?

    Does it offer vegan burgers?

    I don't recall one on the menu but they may be able to offer vegan options.

    View All 7 Questions

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    Momoya

    Momoya

    4.1(899 reviews)
    1.3 mi•Chelsea
    •$$

    I had been to Momoya on the Upper West Side before, but this was my first visit to the Chelsea…read morelocation. The atmosphere here was a bit more lively and crowded compared to the more relaxed vibe of the UWS spot. I enjoyed my meal even more this time around. I started with the beet salad, which was delicious and offered great value given the generous portion size. it featured sliced beets, arugula, goat cheese, and walnuts. I also had my eye on the hijiki soybean salad--which is a bit smaller and reportedly homemade--so I may try that next time, along with the warm mushroom salad which looked very tasty. The edamame was standard but served as a nice starter. For my main rolls, I chose the salmon avocado and the yellowtail scallion. Both were very fresh and definitely worth ordering again. The salmon avocado roll had a nice touch of sesame seeds on the rice, while the yellowtail scallion was prepared with the seaweed on the outside. My boyfriend's sushi entree looked excellent, so I am considering that or the sushi-sashimi combo for my next visit. The entrees provide a substantial amount of food, and I especially appreciate that they allow you to choose which roll comes with your meal.

    Honestly, I'm surprised this restaurant has a four-star rating. While the service was excellent,…read morethe food was consistently disappointing. We started with a lychee martini that tasted overwhelmingly of vodka, with barely any lychee flavor. Of the appetizers--the seaweed salad, cucumber salad, and edamame dumplings--the cucumber salad was the best. The seaweed salad tasted like a standard prepackaged version, while the dumplings had an unusual, unpleasant flavor and tasted as though they had come straight from the freezer. For our main dishes, we ordered the chicken teriyaki bento box and udon with tempura. The udon was acceptable, but the tempura was excessively oily, lacking the light, crisp texture you would expect. Even the chicken teriyaki was underwhelming; it tasted more like a reheated, prepared meal than something freshly cooked. The sushi was another letdown, with an odd flavor and appearance. The dynamite roll was especially disappointing, with an unpleasant texture and very little flavor beyond a touch of heat. The staff deserves credit for their attentive, friendly service, but unfortunately, that couldn't make up for the quality of the meal. We left feeling genuinely disappointed.

    Photos
    Momoya - Sake and Shocyu frome Japan

    Sake and Shocyu frome Japan

    Momoya - Chirashi Lunch

    Chirashi Lunch

    Momoya - Dessert

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    Dessert

    Sanyuu West

    Sanyuu West

    4.5(169 reviews)
    1.2 mi•Chelsea
    •$$$$

    After trying a dozen of sushi/omakase places in New York I can definitively the best I've had…read more The omakase at Sanyuu West is honestly unbeatable. Every single fish is very high quality I find many places like the skimp out on the less popular fish but not Sanyuu West. I think the omakase is also at a very good price for the quality and amount you get though I know it is more expensive than maybe the average omakase spot right now. I also find that other spots usually underdeliver. I wish I could save more detail but honestly I have nothing more to say other than the fact that Sanyuu Weat amazing. The restaurant itself is also more spacious than I expected. Besides the main bar there are two sitting areas near the window as well as seats lined up to the bathroom to make yourself comfortable two things that I think are a rare find now in many places. A lot of thought is put into this restaurant layout and I think you can tell. The service was also great I found myself never lacking in water or waiting too long for my next piece. In fact, I had started to apologize about drinking so much water because I felt like the hostess was constantly at my side refilling my cup and she just turned to me and said, "don't apologize. Drinking water is very important." So true!!!! I'm very picky abt my recommendations to friends, I'll review any place I go to and give my thoughts but a real recommendation? I only have around a dozen or so. And Sanyuu West is definitely now part of that dozen.

    price - $87 per person pre tax…read more food - 5/5 service - 5/5 ambiance - 5/5 I got the chance to try out Sanyuu West for my birthday and I had such an amazing time! from the moment I stepped into the restaurant, the waiters were super sweet and attentive to my friend and I. the courses kept coming out and each piece was super tender and bursting with flavor! my favorite was definitely the uni, toro, and wagyu on milk bread course! I love how the flavors mix so well together, I felt like I was in heaven! the service was amazing, like the never left my water cup empty!!! (props to them) the ambiance inside was also super calm and vibey. overall, I had such an amazing time and I would love to go again soon

    Photos
    Sanyuu West
    Sanyuu West - (@joeynht)

    (@joeynht)

    Sanyuu West - (@joeynht)

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    (@joeynht)

    Umami Sushi - Delicious coursed out hand rolls

    Umami Sushi

    4.3(289 reviews)
    0.8 mi•West Village
    •$$

    Stopped here for dinner on a Saturday on a whim and was so happy with our choice! We walked in and…read morewere seated right away. It is a really small place with around 6-8 tables so it probably gets busy at times and there may be a wait. One of the best parts of their menu here is that you can order sushi by the piece. My mom doesn't always have the biggest appetite so for her to be able to order only a few pieces instead of an entire roll was a huge plus! I had to crispy tuna rice appetizer and the dragon roll. Literally so good. I was seriously craving crispy rice and these were perfect. I would order this again and again. The sushi was fresh and taste great as well. Super glad we decided to come here!

    This evening we were going to a jazz club where a friend of our son works at, but they don't serve…read morefood, so we had to find a place in the area of where the club is at. Do of course I use Yelp to find something that catches my eye close by where we need to be. I found umami Sushi. We usually can't go wrong with Japanese food or sushi. We had no problems finding the place. The description said it was a small restaurant and as we entered the dining area was very small. Our hotel room was probably bigger. That doesn't bother me especially if we get there, there tables for us to sit comfortably. I also trust my judgment when I find a place that seems to be popular by the locals. The restaurant was empty when we arrived. We were the only ones there, but for some reason we bring good vibes to the places we eat because not too long after we placed our order, people started coming in, to the point that the small dining room was packed. I love Omakase style Service and what we ordered was a sashimi/sushi platter for three and two special rolls. I thought I got to choose the rolls but even that was chefs choice. I was just a bit worried that they would give us the cheap rolls like spicy tuna or California roll. The platter came out and it was beautifully prepared with a piece of sashimi for each of us and the rolls the chefs chose, ended up being two of my favorite rolls. The types of fish they selected were also great quality fish. We were lucky to have placed our order before the crowd came in our we might have had to wait a while because how they prepared it would have taken some time. The service was just right. Because they got busy right away, the waitress was forced to attend to everyone and couldn't really socialize with us. In fact when we finished our platter we were debating what we wanted for dessert but the waitress didn't even ask us and instead she just brought us the bill, so we said to ourselves, "I guess we're not having dessert here." So we paid the bill and gave an opportunity for someone else to take our table.

    Photos
    Umami Sushi
    Umami Sushi - Salmon handroll (least favorite)

    Salmon handroll (least favorite)

    Umami Sushi - Salmon carpaccio

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    Salmon carpaccio

    Lure Fishbar - seafood - Updated September 2026

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