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    Lure Fishbar

    3.9 (2.1k reviews)
    Open 11:30 am - 11:00 pm

    Order Lure Fishbar Takeout or Delivery

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    LURE FISHBAR ATMOSPHERE

    What's the vibe?
    Moderate noise
    Trendy
    Outdoor seating
    Good for groups

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    Recommended Reviews - Lure Fishbar

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    Pan Seared Black Bass
    Nancy M.

    We were told to come here when we are at Cha Cha Tang, I believe they are sister restaurants. We had a fantastic meal! Our table wasn't ready so we sat at the bar until it was. Staff were all friendly and gave us great service. The food was fantastic! So fresh and flavorful. We had some sashimi pieces, tuna tataki, amazingggg sea bass with lobster rigatoni. Favorite was definitely the sea bass but the salmon also had my eye, maybe next time! Really recommend Lure! Can't wait to come back

    Julisa H.

    I went for an impromptu brunch. The Service and decor were awesome. I didn't eat much so my review is for a limited tasting. The oyster deviled eggs were good no complaints there. The Maine lobster salad was okay nothing really stood out flavor Wise. Cocktail was good I forgot what it was something with cherry. Good experience would like to try dinner one day if it's still open.

    This mother f-en COOKIE
    Fernando C.

    Oh my oh my! The freshest fish ever, and this cookie is perfect too. It's sweet, salty, and rich. Absolutely THE date night restaurant. I can't wait to come back, and eat on an empty stomach so I can eat even more!

    Sea Urchin Bucatini  Mezzi Rigatoni Lobster Mac & Cheese  Tempura Shrimp
    Michael N.

    Excellent as usual... The place looks and creams screams high end bar vibes but has the hustle and bustle of a fast food restaurant. Seafood was fresh and delicious. The service was good.. however there was some opportunity there. I'll definitely be back!

    Fluke Crudo
    Jason M.

    A few of my friends and I were looking to get together for some dinner and to catch up - the biggest question was, where? We first decided on a place that was new to us - and after seeing Lure Fishbar floating around on social media I thought it would be a good place to check out. That being said, I booked a table and we made plans to link up. Lure is located in SoHo, really in the thick of it in a subbasement of a building. The space is pretty large for a lower Manhattan restaurant, and the entire dining room has a nautical feel. It's meant to give off the impression that you're on a boat with the fixtures and aesthetics to match. The dining room is louder than I expected, with most of the tables and booths being in the middle of the space with a large (beverage) bar to the left and the raw bar on the back wall. The clientele is a mixed bag - families, people my age, groups of gen Z - all i various dress codes. Rarely have I seen a mix of people in a single space. It goes without saying but the menu mostly contains seafood items. They have a large raw bar selection, as well as sushi, caviar, apps, mains, a few pastas, and some sides. But first a drink - we had two round and I tried one of their cocktails each time. Both were pretty good, nothing too out of this world but solid overall. We decided to start with one of the seafood towers and a couple of apps. We went with one of the smaller towers which contained clams, oysters, crab claws, shrimp cocktail, and tuna tartare. I'm not an oyster fan, but everything else was quite tasty - they paired the seafood with a few sauces which acted as great complements. We also ordered shrimp tempura, the crab cake, and fluke crudo. All of these were solid - my favorite was the crudo due to the presentation and flavor accents; I thought the crab cake was was the weakest - it was deep fried and overall a little too heavy. For my main I went with the Branzino St. Tropez; this was a filet served on top of mashed potatoes, and spinach topped with crispy capers and finished with brown butter. The dish was fine overall - fish was cooked well though the potatoes could have been smoother; I did appreciate the balance of veg to starch. We opted for dessert, and I went with the deep-dish cookie. This was served warm and topped with a scoop of vanilla bean ice cream. It was just okay; they were going for that warm cookie moment but it was kinda underdone which led to it being really soggy underneath the surface. It needed to be in the oven for a little longer and then it would have been perfect. Service was fine - a little impersonal in my opinion but the food came out at a good pace which I appreciated; this seems to be a sore spot based on other reviews. Overall, we had a great time at Lure Fishbar - the food was solid, the aesthetics were fun, and the company was great. Definitely a good option for dining if you're in SoHo.

    Lobster Bisque
    Trey H.

    As a former New Yorker, this establishment has been undefeated since my first visit years ago. Now, that i travel to the coty for work 4-6 times a year, it has become my go to, weather solo or with friends. Dimly lit, perfect for conversations and vibe. Knowledgeable and kind staff. Perfect execution of every dish. And the flavors are always to the max. If you love seafood, pasta, sushi, and great cocktails you cant go wrong with Lure. The sushi bar is my usual seating, but you're OK anywhere here.

    Rock Shrimp Tempura with Chardonnay
    Chris P.

    I came here early this year for Winter Restaurant Week lunch on a whim. Ambiance brought back memories from the last time I was here which was in 2009. Service was great. Food was just as good as I remembered 16 years ago. For the two course restaurant week lunch, I added a wine pairing. For my appetizer I had the rock shrimp tempura with a glass of chardonnay. For my dinner entree I had the miso salmon with a glass of Cote du Rhone. I devoured everything. Wine was generous for the food consumed. I'd like to return to indulge in their happy hour.

    Cookie à la mode
    Asia T.

    Very festive for the holidays! The boat themed interior is very unique- definitely worth going below street level for. The deviled egg with a fried oyster on top may be the best bite I have ever had in an NYC restaurant. Never been to Lure, but finally got my opportunity when I met my cousins visiting from CA here. Bar area was very busy, with the restaurant having multiple dining areas including a sushi chef counter towards the back. The menu appears to be mostly "Asian" flavor profile inspired seafood with some exceptions. For entree, got the whole fried snapper which was good but honestly would probably rather just go to a Thai spot and get a snapper larb. Would come back in the future to try the sushi, since that seems like a major thing here. Saketini is strong and very botanical, so do not get if you are not into martinis!

    Lure Burger
    Nikki M.

    Totally loved the place. In the heart of soho. Great menu. Friendly staff fun ambience. Sat at the bar. Ordered burger. Mushrooms and yellow tail carpaccio. All were absolutely perfect. I cannot wait to go back. And try more places on the menu.

    Matt H.

    Lure is the best! Lure is one of those places that is always consistent. Does it ever blow my socks off in terms of how amazing the dish was? No. But is it always very very good with zero complaints around? Yes. Service is always great with attentive servers and always friendly energy. The ambience is very cool as you feel like you're in an old ship and it's the perfect setting for a seafood dinner. Keep doing what you're doing Lure and we will keep coming back!

    Oysters
    RJ S.

    Wow! My first experience surpassed my highest expectations. Upon walking in immediately became immersed in the nautical theme of the restaurant. From the yacht-like interior, decor and antique-like wooden walls, the ambiance set the mood for a dining experience on the sea. To complement the vibe, the service was great. The entire team was pleasant, attentive and very professional. Our server helped me navigate the menu, accommodated my food sensitivities, and made perfect wine pairing recommendations that took the meal to a new level. All other elements aside, the food alone deserves 5 stars in my opinion. I started the with a few East coast oysters and some nigiri sushi (tamago and sea eel), both of which tasted fresh, flavorful and no cocktail or soy sauce was necessary. I followed that with the slow baked turbot entree (an east coast white fish) jasmine rice and a glass of Albariño, recommended by my server. It all was delicious and left me wishing the meal would never end. Lastly, I could not pass up ordering a salmon skin sushi roll which did not disappoint. As you can probably already tell, I have nothing but good things to share. If you get the opportunity, go dine at Lure and experience it all first-hand.

    Tempura Shrimp
    Helen S.

    Visited Lure Fishbar on a Wednesday evening with a girlfriend. Our reservation was at 5:45 (which was the only time we could get) and the place was full by 6pm! The restaurant itself is a really nice space and had a great buzzy atmosphere to it for a Wednesday. We both started with Lychee Martinis which were very good (although at $22 each you would hope they were). We ordered the tempura shrimp and the spicy tuna crispy rice to start. The shrimp portion was very generous and had a really good flavour. The crispy rice was also very tasty, although nearly $30 for 5 pieces it is a little on the pricey side. For our mains we ordered the Shazam roll and the tuna avocado roll and my friend also ordered a lobster bisque. The sushi was ok but it didn't blow me away. My friend enjoyed her bisque and the portion was generous. We split our bill and it came to $140 each (including tax and tip). We did have two cocktails so that bumped the price up. I don't eat out in soho very often but I think for the area the price is probably inline with what you would expect to pay. I would revisit Lure but I would probably order something different instead of the sushi rolls, although make sure you order that tempura shrimp!

    Bar area
    Michael R.

    I am blown away!!! From the minute I walked down the stairs I was captivated by the vibe of being on a classy yacht. But then sitting in the main dining area in a semi circle booth, I felt like the captain of the ship. The crew then took over with the most casual warm friendly attentive service. I knew this was going to be an amazing way to celebrate my wife's 64th and my 65th birthday. Then came the star of show. A beautiful platter of oysters, clams, snow crab, tuna tar tar and seafood salad. It was a wow!!! Next we had the crispy rice sushi assortment, bacon wrapped shrimp and the halibut! Everything was to die for and I cannot wait to come back with my friends and family to share this gem of an establishment! Bravo to the amazing Lure Fishbar team and Thank You!

    Branzino St. Tropez

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    I've been to some jenky seafood restaurants in nyc and this is not one of them! Great food, menu, and decor

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    Lure Fishbar Reviews in Other Languages

    Ask the Community - Lure Fishbar

    Are there daily fish specials?

    Are there any current happy hour specials?

    Is there a covid surcharge here?

    Hello Lindsay, Thanks for your inquiry. We do not have a Covid surcharge. Hope to see you soon at Lure Fishbar.

    Do they have biodynamic wine?

    Does it offer vegan burgers?

    I don't recall one on the menu but they may be able to offer vegan options.

    View All 7 Questions

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    Crab House NYC

    Crab House NYC

    4.4
    (1.4k reviews)
    2.8 mi
    $$$$

    I think this is the only seafood restaurant I've ever been to that has a bidet, which definitely…read moregets bonus points. That said, I didn't come here for the bathroom. I came here to throw down on some seafood and that's exactly what we did. I found out about this place because one of my favorite TikTok foodies posted that she came here when she was visiting from Chicago. It was also my friend's birthday so we figured we'd check it out. If you come with a group of 4 or more, including the birthday person, they eat for free, which is a pretty nice perk. This place lived up to every bit of the hype. We did the $125 option which includes lobster. If you have people in your group who are on the fence about spending the extra money, just remind them it's only about $35 more and that's basically the cost of one lobster anywhere else. Here you're getting unlimited lobster. The food literally just kept coming. At one point we were running out of room on the table. One thing I really appreciated was that the staff noticed and started putting multiple items on the same plates instead of bringing everything out separately. It sounds small but it actually helped a lot and showed they were paying attention. The drinks weren't super strong but they definitely weren't weak either. If you love seafood, come hungry and bring a group. The vibes were great, the service was on point, and we left absolutely stuffed.

    I had a great experience here. There are so many food options to choose from, including lobster,…read moreshrimp, all kinds of crab legs, and even blue crabs. It's honestly a seafood lover's dream. I highly recommend coming with a large group so you can try a bit of everything. They also offer an option to pay an extra $45 to take your leftovers home, which is absolutely worth it. I ended up with so much food that my fridge is still full. The service was impeccable from start to finish. The staff was attentive, friendly, and made the whole experience even better. I would definitely come back and highly recommend this place to others.

    Photos
    First dining room when you walk in, more space down the stairs farther in
    First dining room when you walk in, more space down the stairs farther in
    Cajun butter shrimp
    Cajun butter shrimp
    Salt & Pepper Fried Lobsters

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    Salt & Pepper Fried Lobsters
    Fish Cheeks

    Fish Cheeks

    4.4
    (2k reviews)
    0.3 mi
    $$

    What an incredible Thai experience. This was our first time and definitely cannot wait to go back…read more The service was amazing and the dishes we ordered were like none other. The crab noodles were amazing alongside the pork salad we had. We cannot wait to try their other items!

    The food was delicious but not in the mindblowing way that other reviews seem to rave about. My…read moreparty of 3 ordered the shrimp in 3 crab sauce (raw marinated shrimp), grilled pork cheeks, crab coconut curry, crab vermicelli noodles, and steamed whole fish. The server highly recommended we order another appetizer, since they suggest 1 app and 1 entree per person given their smaller portion sizes, but we had just come from afternoon tea so we didn't need the full size meal. The two crab dishes we ordered, sadly, did not taste much like crab. The texture was fresh and all good there, but I could only taste the curry and the noodle sauce in both dishes. Granted, the flavors were good, just not crabby. The grilled pork cheek was delectable and possibly my favorite dish there, in competition with the raw shrimp which had a sauce so good I was scooping it off the plate with my spoon. The steamed fish was deboned(!) and perfectly tender, bathed in a super savory herby sauce. Surprisingly, despite being a huge crab fan, the two crab dishes were my least favorite. The restaurant itself was adorable! Bright colors everywhere, with accompanying brightly colored dishes. It was huge inside so you could easily bring a larger party, but beware the wait time because this place is popular. Definitely make a reservation if possible. Here you can find unique menu items that specialize in seafood, so if you're looking for thai food beyond your usual pad thai order, come try Fish Cheeks.

    Photos
    Coconut crab curry
    Coconut crab curry
    Grilled branzino with garlic peanut sauce
    Grilled branzino with garlic peanut sauce
    Goi nuaa- beef tartare

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    Goi nuaa- beef tartare
    Lobster Place

    Lobster Place

    4.2
    (1.6k reviews)
    1.3 mi
    $$

    I finally brought my nephew here so he could try their 2 lb. steamed lobster, and it was just as…read moredelicious as I remembered. I've been coming here for years, and the quality of the food continues to keep me coming back. During this visit, I ran into a recurring issue with my lobster. It was carrying a large amount of roe, which I was actually happy about because I enjoy it and didn't want any of it to go to waste. However, the roe deep inside wasn't fully cooked during the initial steaming process. I had to go back and forth with Ash and the kitchen staff several times, but they remained patient, attentive, and committed to making sure everything was cooked properly. Ash, one of the managers, provided excellent customer service throughout the experience. While I was waiting, he kindly offered me a complimentary cup of New England clam chowder, which was absolutely delicious and very much appreciated since I was starving. Before leaving, I also ordered two more 2 lb. steamed lobsters to go. I explained my concern, and the staff made sure they were thoroughly cooked before packaging them. Both were perfectly prepared and absolutely delicious. I truly appreciate the team's dedication to customer satisfaction and their willingness to make things right. Their excellent service, combined with consistently great seafood, is why I've remained a loyal customer for years. I highly recommend this place and will definitely be back. Thank you!

    I have nothing bad to say about this lobster roll. It's fresh and delectable…read more We didn't have to wait too long for our order either. The place is very busy inside Chelsea Market.

    Photos
    A fun and relaxed raw bar atmosphere.
    A fun and relaxed raw bar atmosphere.
    The raw bar spread.
    The raw bar spread.
    Great craft beer selection.

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    Great craft beer selection.

    Lure Fishbar - seafood - Updated July 2026

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