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Lure Fishbar

3.9 (2.1k reviews)
Closed • 11:30 am - 11:00 pm

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LURE FISHBAR ATMOSPHERE

What's the vibe?
Moderate noise
Trendy
Outdoor seating
Good for groups

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Recommended Reviews - Lure Fishbar

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Pan Seared Black Bass
Nancy M.

We were told to come here when we are at Cha Cha Tang, I believe they are sister restaurants. We had a fantastic meal! Our table wasn't ready so we sat at the bar until it was. Staff were all friendly and gave us great service. The food was fantastic! So fresh and flavorful. We had some sashimi pieces, tuna tataki, amazingggg sea bass with lobster rigatoni. Favorite was definitely the sea bass but the salmon also had my eye, maybe next time! Really recommend Lure! Can't wait to come back

Julisa H.

I went for an impromptu brunch. The Service and decor were awesome. I didn't eat much so my review is for a limited tasting. The oyster deviled eggs were good no complaints there. The Maine lobster salad was okay nothing really stood out flavor Wise. Cocktail was good I forgot what it was something with cherry. Good experience would like to try dinner one day if it's still open.

This mother f-en COOKIE
Fernando C.

Oh my oh my! The freshest fish ever, and this cookie is perfect too. It's sweet, salty, and rich. Absolutely THE date night restaurant. I can't wait to come back, and eat on an empty stomach so I can eat even more!

Sea Urchin Bucatini  Mezzi Rigatoni Lobster Mac & Cheese  Tempura Shrimp
Michael N.

Excellent as usual... The place looks and creams screams high end bar vibes but has the hustle and bustle of a fast food restaurant. Seafood was fresh and delicious. The service was good.. however there was some opportunity there. I'll definitely be back!

Fluke Crudo
Jason M.

A few of my friends and I were looking to get together for some dinner and to catch up - the biggest question was, where? We first decided on a place that was new to us - and after seeing Lure Fishbar floating around on social media I thought it would be a good place to check out. That being said, I booked a table and we made plans to link up. Lure is located in SoHo, really in the thick of it in a subbasement of a building. The space is pretty large for a lower Manhattan restaurant, and the entire dining room has a nautical feel. It's meant to give off the impression that you're on a boat with the fixtures and aesthetics to match. The dining room is louder than I expected, with most of the tables and booths being in the middle of the space with a large (beverage) bar to the left and the raw bar on the back wall. The clientele is a mixed bag - families, people my age, groups of gen Z - all i various dress codes. Rarely have I seen a mix of people in a single space. It goes without saying but the menu mostly contains seafood items. They have a large raw bar selection, as well as sushi, caviar, apps, mains, a few pastas, and some sides. But first a drink - we had two round and I tried one of their cocktails each time. Both were pretty good, nothing too out of this world but solid overall. We decided to start with one of the seafood towers and a couple of apps. We went with one of the smaller towers which contained clams, oysters, crab claws, shrimp cocktail, and tuna tartare. I'm not an oyster fan, but everything else was quite tasty - they paired the seafood with a few sauces which acted as great complements. We also ordered shrimp tempura, the crab cake, and fluke crudo. All of these were solid - my favorite was the crudo due to the presentation and flavor accents; I thought the crab cake was was the weakest - it was deep fried and overall a little too heavy. For my main I went with the Branzino St. Tropez; this was a filet served on top of mashed potatoes, and spinach topped with crispy capers and finished with brown butter. The dish was fine overall - fish was cooked well though the potatoes could have been smoother; I did appreciate the balance of veg to starch. We opted for dessert, and I went with the deep-dish cookie. This was served warm and topped with a scoop of vanilla bean ice cream. It was just okay; they were going for that warm cookie moment but it was kinda underdone which led to it being really soggy underneath the surface. It needed to be in the oven for a little longer and then it would have been perfect. Service was fine - a little impersonal in my opinion but the food came out at a good pace which I appreciated; this seems to be a sore spot based on other reviews. Overall, we had a great time at Lure Fishbar - the food was solid, the aesthetics were fun, and the company was great. Definitely a good option for dining if you're in SoHo.

Lobster Bisque
Trey H.

As a former New Yorker, this establishment has been undefeated since my first visit years ago. Now, that i travel to the coty for work 4-6 times a year, it has become my go to, weather solo or with friends. Dimly lit, perfect for conversations and vibe. Knowledgeable and kind staff. Perfect execution of every dish. And the flavors are always to the max. If you love seafood, pasta, sushi, and great cocktails you cant go wrong with Lure. The sushi bar is my usual seating, but you're OK anywhere here.

Rock Shrimp Tempura with Chardonnay
Chris P.

I came here early this year for Winter Restaurant Week lunch on a whim. Ambiance brought back memories from the last time I was here which was in 2009. Service was great. Food was just as good as I remembered 16 years ago. For the two course restaurant week lunch, I added a wine pairing. For my appetizer I had the rock shrimp tempura with a glass of chardonnay. For my dinner entree I had the miso salmon with a glass of Cote du Rhone. I devoured everything. Wine was generous for the food consumed. I'd like to return to indulge in their happy hour.

Cookie à la mode
Asia T.

Very festive for the holidays! The boat themed interior is very unique- definitely worth going below street level for. The deviled egg with a fried oyster on top may be the best bite I have ever had in an NYC restaurant. Never been to Lure, but finally got my opportunity when I met my cousins visiting from CA here. Bar area was very busy, with the restaurant having multiple dining areas including a sushi chef counter towards the back. The menu appears to be mostly "Asian" flavor profile inspired seafood with some exceptions. For entree, got the whole fried snapper which was good but honestly would probably rather just go to a Thai spot and get a snapper larb. Would come back in the future to try the sushi, since that seems like a major thing here. Saketini is strong and very botanical, so do not get if you are not into martinis!

Lure Burger
Nikki M.

Totally loved the place. In the heart of soho. Great menu. Friendly staff fun ambience. Sat at the bar. Ordered burger. Mushrooms and yellow tail carpaccio. All were absolutely perfect. I cannot wait to go back. And try more places on the menu.

Matt H.

Lure is the best! Lure is one of those places that is always consistent. Does it ever blow my socks off in terms of how amazing the dish was? No. But is it always very very good with zero complaints around? Yes. Service is always great with attentive servers and always friendly energy. The ambience is very cool as you feel like you're in an old ship and it's the perfect setting for a seafood dinner. Keep doing what you're doing Lure and we will keep coming back!

Oysters
RJ S.

Wow! My first experience surpassed my highest expectations. Upon walking in immediately became immersed in the nautical theme of the restaurant. From the yacht-like interior, decor and antique-like wooden walls, the ambiance set the mood for a dining experience on the sea. To complement the vibe, the service was great. The entire team was pleasant, attentive and very professional. Our server helped me navigate the menu, accommodated my food sensitivities, and made perfect wine pairing recommendations that took the meal to a new level. All other elements aside, the food alone deserves 5 stars in my opinion. I started the with a few East coast oysters and some nigiri sushi (tamago and sea eel), both of which tasted fresh, flavorful and no cocktail or soy sauce was necessary. I followed that with the slow baked turbot entree (an east coast white fish) jasmine rice and a glass of Albariño, recommended by my server. It all was delicious and left me wishing the meal would never end. Lastly, I could not pass up ordering a salmon skin sushi roll which did not disappoint. As you can probably already tell, I have nothing but good things to share. If you get the opportunity, go dine at Lure and experience it all first-hand.

Tempura Shrimp
Helen S.

Visited Lure Fishbar on a Wednesday evening with a girlfriend. Our reservation was at 5:45 (which was the only time we could get) and the place was full by 6pm! The restaurant itself is a really nice space and had a great buzzy atmosphere to it for a Wednesday. We both started with Lychee Martinis which were very good (although at $22 each you would hope they were). We ordered the tempura shrimp and the spicy tuna crispy rice to start. The shrimp portion was very generous and had a really good flavour. The crispy rice was also very tasty, although nearly $30 for 5 pieces it is a little on the pricey side. For our mains we ordered the Shazam roll and the tuna avocado roll and my friend also ordered a lobster bisque. The sushi was ok but it didn't blow me away. My friend enjoyed her bisque and the portion was generous. We split our bill and it came to $140 each (including tax and tip). We did have two cocktails so that bumped the price up. I don't eat out in soho very often but I think for the area the price is probably inline with what you would expect to pay. I would revisit Lure but I would probably order something different instead of the sushi rolls, although make sure you order that tempura shrimp!

Bar area
Michael R.

I am blown away!!! From the minute I walked down the stairs I was captivated by the vibe of being on a classy yacht. But then sitting in the main dining area in a semi circle booth, I felt like the captain of the ship. The crew then took over with the most casual warm friendly attentive service. I knew this was going to be an amazing way to celebrate my wife's 64th and my 65th birthday. Then came the star of show. A beautiful platter of oysters, clams, snow crab, tuna tar tar and seafood salad. It was a wow!!! Next we had the crispy rice sushi assortment, bacon wrapped shrimp and the halibut! Everything was to die for and I cannot wait to come back with my friends and family to share this gem of an establishment! Bravo to the amazing Lure Fishbar team and Thank You!

Branzino St. Tropez

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5 months ago

I've been to some jenky seafood restaurants in nyc and this is not one of them! Great food, menu, and decor

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Lure Fishbar Reviews in Other Languages

Ask the Community - Lure Fishbar

Are there daily fish specials?

Are there any current happy hour specials?

Is there a covid surcharge here?

Hello Lindsay, Thanks for your inquiry. We do not have a Covid surcharge. Hope to see you soon at Lure Fishbar.

Do they have biodynamic wine?

Does it offer vegan burgers?

I don't recall one on the menu but they may be able to offer vegan options.

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We met up for happy hour at Grove Street Social with friends--one who has lived in the West Village…read morefor over a decade and another visiting from Pennsylvania. It ended up being a nice spot for a casual catch-up, though with a few mixed impressions. The space itself is cute and very much feels like a neighborhood bar. One of the things we liked most was that they have games available--we ended up playing Scrabble while waiting for our friend to arrive, which made the time go by quickly and added to the relaxed vibe. Happy hour prices are solid, and the fried pickles we shared were decent. I also had a watermelon cocktail that was refreshing and perfectly fine, if not particularly memorable. Service was a bit inconsistent. The bartender wasn't very warm or welcoming to us initially, though that changed once our friend--who is a regular--arrived. Overall, it's a comfortable spot to meet friends and hang out for a few hours, especially on a weekday like Thursday. That said, I probably wouldn't go out of my way to return, but I can see why it works well as a local neighborhood hang.

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Interior
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Cellar Dog

Cellar Dog

3.9
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There are some pros and cons about this place, but it was pretty neat overall!…read more Came here with friends (group of 4) on a Saturday night, so we paid the $10 cover. Which is fine in my opinion because they have live jazz and I love that. I also love a bar with an activity outside of just drinking. Some pros: so many games and pool tables and live jazz and decent beer Some cons: not many seats, long waits for the pool/ping pong/foosball tables on a weekend, loud (not a place to get to know someone I'd say) Overall it's definitely ~cool~. The crowd looked to be a lot of NYU students/20somethjngs in tech or whatever living their best city life. Not the vibe for all, but definitely the vibe for some.

Pretty cool and genuinely unique spot, different from most places in the city. The whole concept is…read morebuilt around keeping your hands busy: pool tables, ping pong, shuffleboard, foosball, chess, checkers, even some old-school arcade cabinets scattered through a sprawling underground space. It's actually a legacy spot in disguise. This basement used to house Fat Cat, a longtime West Village institution that shut down right before the pandemic, and before that the room itself was a bowling alley, tucked into a 1932 Art Deco building a few steps from Stonewall. Drink selection isn't the draw here, don't come expecting a deep cocktail list. Crowd skews heavily undergrad, and the place is loud, so it's not the spot for an intimate one-on-one or a real group conversation. It's built for a different kind of hang: elbow your way to a table, keep your hands busy, let the noise do the rest. There's also live jazz most nights, which adds a nice layer if you catch it at the right time. Neat place, just know what you're walking into.

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Live jazz
Live jazz
Jazz
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Dear Strangers

Dear Strangers

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Dear Strangers is a wonderful hidden gem! We celebrated Valentine's Day there last night and while…read morethe restaurant was incredibly busy, we never felt overlooked or underserved. The owners were milling around making sure everyone was well taken care of and the wait staff were kind and personable. Now the food...AMAZING!!! Every bite we took was wonderful and so surprising with creative combinations and gorgeously presented. The restaurant itself was hip and refined and seemed to be the happening spot of the night. We will certainly be back!

Met up with friends here for dinner before a show near Washington square. It wasn't super crowded…read morewhen we arrived around 6pm (maybe due to the extreme cold that day) but started filling up gradually. I loved the ambiance and decor, very cozy. As for food, there were some true hits but most of the food was good but basic. The highlights for me were the wild mushrooms & rice cakes as well as the Caesar salad - loved the use of nori in the salad and would definitely come back for the mushrooms. The chicken cutlet and chicken dumplings were fine but I probably wouldn't order them again. The wait staff weren't super attentive nor super warm, but they were efficient when we asked for water refills, etc. There was ample standing room at the bar while we waited for our friends, but the table/booth that we sat at was super narrow, I was knocking knees with my friend all night and generally felt squished.

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Dear Strangers
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Smoked chicken croquettes

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Sip & Guzzle

Sip & Guzzle

4.1
(293 reviews)
0.5 mi

Came for just drinks at the bar. The vibe is dark and cozy. Even though the bar was full we were…read moreable to stand along the wall with a decent amount of space. Super delicious and unique. We got the Miami vice negroni and the wagyu old fashioned. The negroni was a strawberry take on the negroni and definitely less bitter and more sweet. The wagyu old fashioned was RICH. My partner liked it, especially that it came with a piece of meat on top. The mouth feel was creamy. Didn't taste the peanut butter though.

This is a great spot for date night or drinks with one other person. That being said, it is not…read moregood for groups of 3 or more, but especially for groups of 3. They do not give you a 4 seater table if your party has 3 people. You will have to sit at a small 2 seater with an extra chair added on the side which makes seating very awkward and cramped. Another reason this spot is not great for groups is because not all of their food is "shareable". The photos I have added to my review are the ones that ARE shareable. However, a lot of the other items we got such as the bikini or the shrimp toast were extremely difficult to share because it was a small bite clearly meant for one. It was misleading because our server told us that they only have shareables on the menu instead of actual entrees. I will say the food and drinks were very good, though! I would come back if I was with only one other person, but it really is not a group spot.

Photos
Bar Area by the entrance
Bar Area by the entrance
Hand rolls $
Hand rolls $
Wagyu old fashioned

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Wagyu old fashioned

Lure Fishbar - seafood - Updated July 2026

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