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Its Sugarlicious

4.9 (19 reviews)
Open • 9:00 am - 5:00 pm
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small round vanilla cake (feeds 4-6) but could feed more if your friends aren't big on sweets either!

I am visiting from dc to celebrate my best friend's 25th birthday in san francisco. I wanted to surprise her with a spongebob theme cake and Fariha definitely delivered! I ordered a petite 6" round vanilla cake (serves 4-6) and it was able to feed 9 people. My best friend isn't a fan of sweets so the vanilla cake was the perfect option. It wasn't too sweet. Everyone else loved the cake too. I would love to work with her again whenever I need a cake again in SF.

dirty martini & espresso martini decorated chocolate cupcakes

Customer service is wonderful & Fariha is so flexible & kind. The cupcakes are beautiful & delicious & the pricing & decoration is amazing. Definitely place an order!

I've never seen cupcakes this beautiful! I ordered a dozen for my sisters birthday brunch, and the wildflower details were such a hit. The frosting isn't that heavy or overly sweet. Such a hidden gem in the area!

5" vanilla cake with Nutella/berry filling
Camille E.

The whole process was so smooth and simple--I was able to fill in the interest form online, and then communicated with Fariha through instagram. The cake was exactly as I had hoped, and was delicious too! I ordered on a Monday for pickup on that Friday. There were also storage and serving instructions included with the cake. I will recommend Sugarlicious to anyone, and will absolutely be a repeat customer! Also, I'm so so happy to support a woman owned business. I wish Fariha nothing but success as she continues to watch her business grow!

Michelle L.

I ordered a cake from Its Sugarlicious after finding their work on IG from a red-egg-ginger/100 day party. It's rare to find decorated cakes for the occasion, and I needed a last minute order for a 100-day birthday party. Fariha was able to schedule me in and I picked up the cake without issue - it was perfect! Our guests loved it and it was beautiful in photographs. What a hidden gem of a solo baker. Thank you, Fariha!

Dozen chocolate cupcakes with 2 discs/circle things :) lavender/purple design with gold decor & purple butterflies
Vivian L.

I found Fariha on IG and I am so glad I did! She responded quick and was so kind! Pickup was easy and fast. I ordered the dozen cupcakes in chocolate flavor with lavender/purple designs, 2 discs + gold decor. I actually got inspired by one of her other cake decors! The cupcakes were so pretty, smelled yummy, and tasted good! I would definitely order from her again if I'm ever around the area. Thank you, again, Fariha!

Dora A.

Need I say more? The pictures speak for themselves. She captured exactly what I asked for and then some. Her communication was amazing and every step of the process was easy and straight forward. You can tell she loves doing this from the design to the amazing taste of the cake. I'm 100% going to be a regular for her. No doubt thank you for making my dream cake!

3 dozen bunny themed mini cupcakes. Half nutella, half strawberry shortcake

Very professional operation! She responded quickly by email, delivered to my home on time, was able to deliver 3 dozen mini cupcakes customized with bunny theme with only 5 days notice. One star off because I thought it was a touch pricy. Total was $158 (including $18 tax, $15 delivery in the same town)

29th birthday cake
Jacqueline ..

Fariha did an amazing job with me and my twin's birthday cake! It was exactly what we wanted. Fariha has great attention to detail and really understands what you want based off inspo pics you share. She's also super clear and communicative over email. My Pinterest dream cake came to life! 10/10 would recommend.

red velvet custom birthday cake
Fanni F.

The cake was absolutely delicious and looked very aesthetically pleasing. The owner was extremely nice regarding my changes in the delivery and was very flexible. I ordered a 20-22person red velvet birthday cake. Everyone LOVED it! Highly recommend!

Confetti birthday cake
Monnae R.

Ordered a birthday cake for my BF it was very yummy and fresh,will definitely order again for future events. The cake was so cute too.

a pink and white cake
Letty C.

Fariha was amazing! She is quick to respond and was able to do my order in such short notice! The cake was really good and it was really cute too!

Fairy themed chocolate cake

Fariha is a genius. I sent her pictures of a cake idea I had been dreaming of for my nieces Fairy First Birthday and she did. not. Disappoint. WOW. So easy to work with, she sent the cake in a car to my house and it was stunning. The best part, it was DELICIOUS. Beautiful and flavorful, can't complain. Will most definitely be ordering future cakes from this amazing woman!

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9 days ago

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Fariha K.

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3 months ago

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Fariha K.

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7 months ago

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6 months ago

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6 months ago

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7 months ago

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4 months ago

Amazing, reliable, fast, and delicious! Fariha is as sweet as her treats & did an amazing job creating exactly what I wanted.

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Fariha K.

Thank you for a wonderful review! It was a pleasure working with you.

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2 years ago

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2 years ago

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2 years ago

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6 months ago

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2 years ago

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2 years ago

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2 years ago

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2 years ago

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2 years ago

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Fariha K.

Thank you for the kind review, Monnae! I'm very glad to hear that.

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3 years ago

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Fariha K.

Thank you! We are thrilled to hear that you enjoyed your cake!

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2 years ago

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Ask the Community - Its Sugarlicious

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J&J Bakery

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I had pork buns and coffee and I came back for the desserts and I absolutely loved them all. the…read moreowner was beyond helpful and very nice lady to work with and I loved the service to the food to the presentation of all the food

J&J Bakery is your average neighborhood Cantonese-Chinese bakery on Grand Avenue in South San…read moreFrancisco, California. Cash only. Very old spot. Not much customer greetings or chats. It's a very tiny spot that's easy to miss, but wow, there are plenty of colorful flowers just outside the front door. We decided to check it out and yes, there's no place to sit inside. Order at the counter for takeout. They have a bit of regular buns as well as pies and other western style buns. They sell whole fruit cakes too. 8-inch round mango cake was $39. Chinese buns prices hovering around $3 were as pricey as the ones found in the South Bay Area/San Jose. Upkeep isn't the best though/more outdated. We purchased a cocktail bun/a mushroom & cheese bun/a ham & cheese/a hot dog bun/and a coconut pineapple bun. The 5-pieces were decent in size, but were stuffed into two paper bags for us which was quite different than what we expected. Buns made the paper bags very oily. We should have asked for a small box or something. They have good selections, but taste is average and doesn't stand out. Whole cakes look tempting though. Cashier needs to smile more. Overall, it's a tiny bakery for convenience. Not bad nor great here. I would look around for better options elsewhere.

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J&J Bakery
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Binka Bites

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I didn't know cupcakes could be so light and fluffy. We came here on a friend's recommendation. We…read morecame around 11:30 a.m. on a Saturday and the place was empty, except for a friendly guy working there (I think he may be the owner). He explains there aren't many flavors left because most of his business is through online orders. We asked him to help us pick out 4 cupcakes, and he was pretty chatty about them all. After we picked out our 4 cupcakes, he gave us one for free (wow - thanks so much). That took the sting out of $6 cupcakes. The place is a bakery and store front, but no seating. They have cupcakes, mochi donuts, savory muffins, and various drinks. Their baked good are made with rice flour and coconut milk, so their cupcakes are light and moist. They kinda have a mochi-coconut flavor, but not the sticky mochi texture. Most of their cupcakes have some type of filling inside, which adds to the moistness. All their flavors are really creative, and some of the ones we got today I don't even see on their online menu. The instructions say best served heated for a few seconds, but I found the cream gets too melty. It tastes fine without heating imo. What we got: + Ube cookies and cream - ube and coconut forward. Yum. + Guava - this had a dollop guava jam on top and some squirted inside too. The guava adds just the perfect bit of tartness to the cupcake. + Nutella - there's a dollop of nutella on top that fills part of cupcake inside. + Churro Biscoff - pretty gooey inside, which may be due to heating it a few seconds. Still very yummy. It's a good thing I don't live close to one of these stores or I'd be here every day. I prefer these to Sprinkles cupcakes for the same price point.

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Its Sugarlicious - customcakes - Updated October 2026

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