** 3.5 stars **
Is it possible for someone not to have heard of Ikea by now? One of the largest furniture stores in the world, and notorious as THE source for furniture on the cheap, this is the first and only branch in NYC.
The overall shopping experience is similar between stores, and this branch follows the mold. It is notable for being built on the Red Hook waterfront, with fantastic outdoor views as one walks through the store. Surrounding the store (and frequently ignored by shoppers who enter and depart directly from the parking garage) is Erie Basin Park, a modern, industrial park of concrete and maritime relics that was contractually required for Ikea to open here. It is eerily beautiful, seldom with more than a few people walking through.
Ikea deserves its reputation as college dorm furniture, plentiful economical choices with simple, clean lines that can fit in anywhere. But much isn't durable, look their price, and/or lack style. Having bought their furniture periodically over the past decade or so, I think there are excellent choices to furnish a "grown-up" home, not out of desperation. If done right, only the hardcore will know there's an Ikea item in your decor.
Ikea is a pleasure for home decorators to browse, with a path designed to wind through the entire store, starting with wonderful showrooms that spark inspiration (or a lifeline for those who lack imagination) to the marketplace for shopping smaller pieces and warehouse to pick up large items packaged flat for transport. It is easy to spend a few hours here. Bookended by their restaurant (notable for $0.99 breakfasts and Swedish meatballs) reminiscent of school cafeterias, and their cafe & grocery at the exit, there are sufficient sustenance options for recharging.
Needless to say, weekends here are mobbed. Perhaps not as expected is that most of that mob are entire families. Ikea is kid-friendly, with a supervised play area that can be used for 45 minute intervals and plenty of great kids' furniture and toys. Go weekdays to avoid crowds, make a return (the returns line can be nightmarishly slow, get a number), or for staff assistance to design Akurum kitchens, Pax closets, or other customizable systems like Besta. Akurum and Pax designs must be finalized with staff in their respective sections, who will provide a parts invoice to be taken to check-out, paid for, and then assembled at Furniture Pick-up near the exit.
I am a fan of their Akurum kitchen line, having built my current kitchen of 10 years using it; it continues to look and function quite well. Warrantied for 25-years, Ikea seems to think they will too. I just completed a second Akurum design and build for a new home, complete with the awesome damping system that debuted a year after my last kitchen. Unless you plan to physically abuse your cabinets, this line will stand the test of time. Made of their ubiquitous MDF, common in prefab kitchen cabinets since real wood tends to be prohibitively expensive, with an advantage of not being susceptible to warping from heat/moisture. For better or worse though, Ikea will retire their 19-year old Akurum line shortly for a new one that's already debuted in Europe.
Other recommended items include solid wood (pine) lines such as Hemnes and IVAR, darker color finishes (as opposed to cheaper-looking wood-look or white), items that won't be handled much (avoid upholstered items, mattresses), mirrors (outstanding pricing compared to other vendors), kids items (whimsical, good designs and not meant for longevity), and glasses. Individual pieces in other lines can be very good. Their Pax line of closets are beautiful and extremely customizable, but expensive; I took the plunge this time around but can't comment on longevity.
Ikea is a favorite with DIY-ers for pieces to modify. Faced with the daunting costs of custom building a wall-to-wall bookcase, my contractor suggested using the Besta line of cabinets, made for mixing and matching to design wall units. That worked so well, I designed a wall-to-wall window bench with them too. For the creative, their pieces are great canvasses for customizing and repainting.
Staff quality is middling. In multiple trips since they opened, and eight trips in the past two months, I am hard-pressed to recall a single exceptional employee, although not all deserve the middling description. The work gets done, but with minimal eye contact or speed. Lower expectations and treat shopping here as a DIY project.
Wait for semiannual to annual sales on big purchases (e.g., kitchen, Pax, Besta) or get a price adjustment because you had the foresight to join the free Family program beforehand (which has other real benefits).
Ikea is a great resource for home furnishing and decorating, if items are selected judiciously. It is also a fun shopping experience, if interior design is an interest. read more