I visited Hey Little Diddle to find a gift for my new niece, who has a fancy name, so this store seemed like an appropriate place to begin to look for a gift for her. This store is a little fancy, but not overly so. It's very carefully curated, and the color palate is beige-taupe-oatmeal-neutral toned. It's like if Restoration Hardware created a baby store. If you're looking for neutral baby clothes, Hey Little Diddle is your place. The prices are a little too rich for my blood, as I prefer outfitting babies and toddlers in hand-me-downs that they can throw up on, fall down in, get muddy and messy, and also don't cost $125. The clothing here is adorable, though, and you won't find outfits like these anywhere else in the area. I wasn't looking for baby clothes, but more like toys or trinkets. They do have a few, but not a huge selection. I would visit this store for clothing mostly. read more

Many sweet quality clothing options for little ones both every day and dress up wear. Plus super helpful staff!

This store is filled with the most beautiful baby items! The staff were very friendly and helpful. They even helped me by sending the items I purchased directly to my son and daughter-in-law. The USPS lost the first package I sent with items from this store. I even insured them. The package sent by Hey Little Diddle arrived safely and quickly. My children lived the items! Thank you! read more

Probably the cutest baby/little kid store we've seen. My mom and I came here to browse for some gifts and thought that everything adorable. They have lots of kids clothes, toys, books, games, decor, and more. We especially loved the stuffed animals and holiday books. Everything is very neutral/Scandinavian looking and they carry a few things from one of my favorite kids brands - mushie. If you have a little kid in your life (primary under 2 years old or so), definitely stop in here! read more

Such a cute store & the owner is super sweet! Great quality and a variety of the cutest clothes for both girl and boys They also have other things such as books, stuffed animals, many unique finds. I even found baby first chair which is super cute! I'm obsessed with this store! read more

The store owner is the sweetest. We love this store so much. Definitely the cutest kids store in Indy!

SUCH A CUTE LITTLE STORE!!! Guard your wallets carefully because if you are like me, you will want to shop, shop, and shop! Perfect place for baby gifts-they have all the little items to make a perfect present. They were having a big winter sale when I visited so it was a great time to stock up on all the high end clothing brands for kiddos. I have a hard time spending $70 on a pair of PJs for my toddler...even at 40% off, but this store definitely tempted me! Great books and toys and accessory options. Can't wait to visit again when I have another baby shower to shop for. Also, it smells good inside! They make their own custom baby powder candles. Friendly service too. read more

This shop is adorable and is one of the only local places to offer premium brand children's clothes. It has always been important to me to support local businesses when possible, and this has been my favorite place to regularly shop for my son's clothes...until today. About a month ago I purchased a baby boy's romper in the next size up for my son (as well as $300 worth of other clothes). I finally took the tags off and washed everything as he is now finally ready for this size. This particular yellow and white striped romper came out of the wash with bright blue splotches all over it. I dont use colored detergents (all free and clear for baby), and there was nothing bright blue colored in the lot of clothing I purchased and washed with it. I went to the store today to see if they would offer store credit--I provided the unworn item, the tag that was attached to it, and they were able to look up my receipt in their system. I even had a few more items on the counter ready to purchase. After several minutes of awkward interaction, and the guy debating on calling his wife (the store owner), I was told it was "my problem" and that it was because I washed it with the Quincy Mae terry short set (dark green) that I had also purchased that day. Oddly enough, none of the other light neutral colored clothes I washed came out with bright blue (or dark green) splotches. What motivates people to shop store fronts today, rather than clicking a button to have items conveniently drop shipped to their door step is customer service. Hey Little Diddle proved today that even though they provide premium brands, in a premium atmosphere, they lack premium customer service. I contacted Kid Wild--the brand of the unfortunate blue stained romper, and they responded almost immediately with a gift card AND a 20% off coupon to their website to repurchase the romper or another item. Something the store owner could have easily done instead of asking me why they should have to "eat the cost of my mistake". Sadly I will be skipping this store in the future and ordering directly from the brand websites, and I would encourage others to do the same. read more

Absolutely AWFUL experience with this store. I purchased something using Apple Pay and the store double charged me. They then said they did not even though i could see on my phone right there in real-time that I had two duplicative charges on my card. The owner said, "sorry can't help you because I only see one charge on my side so swipe your card again and it will fix itself". I said "so you want me to pay twice?" IT WAS INSANE. She literally would not read the evidence which said my card had been charged twice. I went home and called my credit card company who CONFIRMED I was charged twice by the store and who said they would dispute the charge (they were amazing and so helpful and so sorry about the way I had been treated). This store is terrible- please go shop somewhere that has more heart for their customers to literally listen to them when they are showing evidence of how they were charged twice. I am still baffled what just happened and never in my life can imagine a store just charging someone twice for something like that and saying well I only see it once in my system so sorry for you! DO NOT SHOP HERE. Also, I have never in my life posted a review for anything. The experience was SO poor it led me to create a YELP account so I could share with all of you because I absolutely do not want anyone else to be treated this way EVER. No one should ever treat a customer the way I was treated. I should also mention I had to sit there for 20 minutes while she worked to double charge me. I continued to say I was extremely busy and needed to get going to get to a call. NO respect for that or my time either. It was all totally insane. I am floored. I would post the image of my double charge to the review but do not want to share my credit card information but boy it is clear as day and then having the credit card company confirm... Just terrible. I wish i could give negative stars. read more