This place has really upped it game since we last went to it about 4 months ago. The food is flavorful and delicious. They now have fresh pizza, humus, and nice pastas. I miss the cottage cheese, chocolate pudding, and mandarin oranges, but, overall way better. Oh yeah, they dropped the price back down to one dollar less like it was a year ago. They updated so many of the machines but kept the goldies. The games seem a little more pricey but I guess they got to make it up somewhere. We come their mostly for the buffet and kids movie so no big deal. Definitely will go back to having this place as a every couple of weeks thing like it was before it really crummy for a while. I just saw Linda A. review and I would agree that the food is well prepared but not high quality. But hey its also not expensive. read more

Been here once and it was fun. Great buffet with a large selection and variety of food. Admittedly it is a bit "quantity over quality" here. But you seriously can't expect a five star french cuisine from a place like this, ESPECIALLY in Euless of all places. So come on people, let's get real and lower those expectations a bit. Actually decent place to go for a fun casual date that's a little different, fun and quirky. We had a blast. Brings you back to the days of being a kid at Chuck-E-Cheese. There's a theater room playing some sort of kids or animated Disney/Pixar movie which I still enjoy them. There's the usual arcade games that net you tickets that can trade for silly prizes. There's skee ball, air hockey and all that stuff. It's like a smaller more locally owned version of Dave n Busters or Main Event. Basically it's an adult's Chuck-E-Cheese. And of course perfect for kids, this is the best place to bring family. You can enjoy the food, prizes and games and so can the kids. Only downside, can definitely be pricey! And buffet hours kinda sucked. But definitely worth checking out if you can shell you a bit of extra dough! read more

Great place for a field trip! I have taken a group of students from the school at which I teach to iT'Z in Euless for the past 4 years and each experience has been greater than the last. Jeff has been especially helpful, making sure our group had everything we need, reserving a spot just for us, even making sure there was enough food for all the students. The staff has been friendly and helpful when we had trouble with our cards. We plan on coming back next year! read more

What a bunch of con artists. They charge you for bringing your kid in to a birthday party even if you don't eat or play any freaking games, etc. my wife stayed with the kids and I left. read more

IT'Z did a great job of accommodating our field trip. Jeff is very easy to work with and is very organized. They had plenty of pizza ready and gave us our own room which was very nice. The kids enjoyed watching movies in the dining room and said they liked the pizza and desert. read more

A lot better than I imagined it to be. Friendly staff, John was very helpful and patient. Thanks will be back again

Such an amazing place to bring family or groups over. I've brought many groups over and have never had a bad experience and the staff works amazingly for how busy they get. Also shout out to Jeff their Group Sales Manager for always making the process easier and showing us all the different packages and deals they have. I would definitely recommend this place for anyone, and they're amazing for birthdays or any special events. read more

I took advantage of an email deal coming here. I've been to this place when it was another "unbelievable" company. The place is great for kids, but for those taste buds more sophisticated than Mac & Cheese... seek elsewhere. The pizza crust/dough is spongy and cheap. I thought initially that it was the cheese... it's the dough. Great game room though, but the food needs thought and work. If they're charging everyone a meal and drink, plus making a killing on the arcade, they can buy some enriched pizza dough. read more

Truthfully we should have gotten about a 40% refund on what we paid because about 40% of our iT'Z experience was useless. The good- decent endless pizza and soda, laser tag, rock wall, the video games that worked, bowling, clean eating areas and some attentive staff. The bad- card readers that sometimes worked the first time swiped and sometimes took half a dozen swipes to get to read, tight bumper cars area where 4 of the 6 cars present worked while the other two were DOA and made the tight area even tighter, some staff that seemed like they could care less about doing a good job. The ugly- video games that did not work or whose screens were sagging in spaces (looking at you Galaga/Ms. Pacman), dessert section with literally crumbs left on it for what seemed like hours, mini bowling with 6 lanes but only enough balls for maybe 3 of the lanes and one lane missing a pin, laser maze that was impossible to use because you couldn't see the laser beams. Suggestions for this iT'Z: 1) Make sure ALL the games work. If they do not work move them off of the floor. 2) Remove the dead bumper cars. 3) Fix the mini bowling. 4) Pump some smoke into the laser maze so that it is actually fun. 5) Train your staff to take pride in the job they do (Chick fil a does this well). 6) Keep all food areas stocked. If this iT'Z was running on all cylinders I think the $28 deluxe package would be a good deal. However it wasn't running on all cylinders and after leaving I found myself feeling I got ripped off a bit. Buying the wrist band is like signing a contract. For your money iT'Z agrees to provide services A, B, C, D and so on. If you go just realize there will be breaches in the contract on their part. read more

This place is horrible. They make you purchase the buffet even though the food is horrible and gross. Not one thing on that buffet is good, not one. Why make people eat food that tastes like paper?! The reason I won't be back is because of this policy of making the customers purchase the buffet in order to partake in the games. It makes no sense! At least have food that is enjoyable if it's a requirement to play the games. read more

Waste of $. Food is not good. CiCis pizza is better than this place. We played 3 broken games in a row. Told a worker in the prize shop and he didn't seem that interested in shutting the defective games off until they were repaired. Took my son here to celebrate an award he got at school and left annoyed and underwhelmed. Spend a little more for better food and much better attractions at Main Event!!! read more

Horrible. Dirty. Food cold. Saw a roach, told manager and nothing done about it. Would NEVER return.

First of all we came on a Saturday which is understandable its packed.......but the service was so so, the food was nasty and why did I have to wash off my own plate because all of the plates were dirty? I don't see nearly enough staff to take care of this place on a Saturday, which means the quality of everything was poor. Won't be coming back read more

Our family loves It'z! We love $2.99 buffet Tuesdays! The food is great quality and so many more options than our local pizza buffet place! My kids are 17 and 9 and there is entertainment for everyone! read more

We attempted to go at another place and they were aren't to the public last night so we went to IT'Z and I had heard you could bowl at the time we finally arrived there for next to nothing. $5 a person unlimited bowling plus show rental. It cost about $28 for the 3 of us and we toweled all we wanted until we didnt want to anymore which was about 2 hours for us. The gentleman at the front was very courteous and the ladies at the bowling area were super nice and helpful. We even had a random guy bowl next to us who just happened to usually work at ITZ and when our lane brough he had them fix it for us even though he wasn't on the clock. It was an awesome night. We had a great time and the bowling area is really nice. read more

Our staff went to ITZ for our Christmas party. It was fun for all of the ages and everyone got to eat as much as they wanted. I would definitely recommend for your office parties. read more

Myself and the three kids decided to go on a Tuesday which is 3.99 buffet and $20 all you can play and eat day . I believe this place is understaffed and the staff who is there does not care . The buffet area was filthy and I saw employees standing around while almost all the tables were dirty . There was never more then two or 3 slices of pizza out and everything was empty . ( I saw one one employee trying to man the buffet line -- that is impossible for them to do ) . On the game floor a lot of the games were broken or only half way worked which left all the kids waiting in line to play the games they could . This could be such a super cool place - with the right employees . read more

WOW! Great place for a bowling alley- clean and lots of games. But most of all the pizza, it was the best pizza I have ever had. I will be back! read more

I recently came here for a gathering with my employer which has over 500 employees.. There was enough space for all of us to seat comfortably and I believe the pizza was tasty, the service was good and we were welcomed and helped throughout the day. Itz was very clean and well maintaned, I will be returning again but this time with my family, I am certain they will enjoy it as well. read more

Its is similar to other large buffet+games places that are oriented towards families with children. The food is not that bad - if your expectations are appropriate. I think it's better then Golden Skillet and at or slightly below CiCi's. The cleanliness tends to vary, probably in line with how busy and which staff are working. At the worst, it's certainly still acceptable and the best, no worries. My kids mostly enjoy themselves but it is quite noisy and crowded at times, so sometimes it becomes overwhelming. My family and I were regular, occasional visitors until they became a gun free zone and now we no longer patronize this business due to security concerns. read more

It's our 5th year to take a large group of 8th graders for an end of year celebration and it was GERAT as usual! The facility is fantastic, the staff is helpful and it makes for a fun day! Working with Jeff and his staff makes this an easy trip to take 300+ kids! We arrived early and they had the food ready to go, the games were all ready and the staff met us at the door with all of the cards so that the kids would have the maximum time to play. They even delivered the wristbands to our campus the day before! All of the students had a great time as well as teachers and bus drivers. Looking forward to returning next year! read more

Very unsatisfied. Went for my nephews 6th birthday, and looked up the place beforehand seeing as i had never been . Food looked nothing like the pictures on the internet. Pasta was over cooked, salad was old , sweet tea tasted like water . We had to ask to have the bag replaced. And the unlimited games only worked for one side of the arcade , which the worker failed to mention. Luckily i bought this via Groupon and got a good deal , cause had i paid full price i would've been more upset . read more

HORRIBLE!!!! This is our fourth attempt at "dining" here. I paid for a birthday party twice here first time was amazing then went back for year two and it was so horrible!!! So we tried an afternoon fun day. It failed as well, arrived about 3:30 p.m. there was about 8 slices of cold pizza on the buffet and nasty pasta in the trays. Drink machines were messed up and no one around to help! Last time we visit here!! Games are way to expensive .25 a point with games ranging between 2-8 points. $43 for 4 people to eat at the "Tuesday Special" and play $20 in games! read more

Had Alex the server in the bowling area going wall to wall with great service. I mean all by himself, taking care of everyone including our party of 12 with little help from what I can tell. This guy deserves a medal of honor, definitely coming back again, hopefully he working too... read more

This was my 3rd time attending a birthday party here and I must say our hostess Cameron went above and beyond for the guest. She interacted well with the kids and played games in the room with them while the parents finished up eating. She stated she's only been on the job for 1 month and it was very unnoticeable. Keep up the good work Cameron. read more

Recently visited for my daughter's friend's party. 1st I have to say that I'm not into chuck-e-cheese type places or arcade zones very much. This place was not impressive at first glance. My daughter wanted me to stay, and they made me pay a $10.00 entrance fee although I told them I wasn't going to eat or drink anything (I have gluten, soy, dairy, treenut allergies). They said it didn't matter and made me pay. OK. Moving on, we got to the party zone and although the kid hosting was nice, he was ever so slow. After an hour, the kids were getting bored and the cards weren't even handed out yet. He then said they got to play 1.5 hrs of large games, and then could play their game token cards after that. Umm... one hour had already passed and it was a two hour party, so we went over on time and took way too long to eat and get the cards handed out. He made them line up by birthday, and then say their birthday....long story short, it was very dull. My daughter and I left early. Not a place I will be visiting again. read more

My kids enjoy this place and that's really all that matters. It is, after all, a kid's place. The entrance fee doesn't bother me...I understand that they can't tell who's supposed to be eating and who isn't. Although a colored wristband may take care of that issue, either for the ones who can eat or specifically the ones who can't. The buffet is similar to CiCi''s but with many more options. I've never had a problem with there not being enough food. The rooms to sit in are all fun themed. Our favorite is the room with the movie screen. I like how parents can bring in cake and pick a spot in the general area if they don't want a party room for parties. That's nice for those who can't afford a full party or don't have a lot of people coming. The games are varied and many. I liked it better back when it was Incredible Pizza however and you could get a card with unlimited rides and games for an hour or two hours. Still I like the cards now better than tokens. My 11 year old son is asking for a party here in June for his 12th birthday. I don't mind. It'll never be my favorite place but again...not about the parents in venues like this. read more

If you are in a budget then this is a place for you and your kids. Varieties of pizzas not that great but kids loved it. I like the themed dining rooms. The place is clean considering there's a lot of kids. There's so many thing to do. Fun place! read more

Fun place if you like to bowl and drink...but they close at 1 AM and the buffet closes at 8 pm...they are expensive and the food is really not that good and definitely no variety to the menu (sausage or pepperoni pizza, baked potato, spaghetti, soup of some kind and salad bar)...too many kids running around and not enough parents parenting...a lot of the games didn't work...as soon as someone decides to open something better, they will be out of business quickly thereafter read more

I take a group of students every year to It'z for an end-of-the-year celebration. The kids always have a good time! The staff is friendly and very helpful. The food is good, too! read more

The bowling is fun! The bowling alley is nice inside. And its cheap! But I hate the fact that when you come in each person HAS TO eat at the buffet (or pay for it at least) before 8 pm. That's ridiculous as their food is HORRIBLE!!! read more

Really really bad. The food is what we expected at a buffet of this nature - not good but the kids liked it. The tables were not bussed the entire 3 1/2 hours we were there. The bowling is expensive. The ticketed games are expensive and most required two swipes of the card to start. At first I thought it was poor maintenance but the fact they debited the credits from your card make me think otherwise. Laser tag was fun but hot and an explanation would have been nice. We had a groupon but had to upgrade to get laser tag and bumper cars. We spent $55 for the groupon and $40 for an upgrade that apparently only gave us access to laser tag and bumper cars. Thankfully we didn't pay full price. read more

This is a great venue for groups of kids. You can't beat the price for what they deliver--tons of games, good food, and fun. We have come to iTZ for several field trips with our Jr. High and High School students, and they always leave with smiles on their faces. Jeff is great to work with, and the staff is friendly and helpful. We couldn't ask for a better experience. read more

We have been bringing our summer day camp program here for a field trip for many years. It is always one of the kids' favorites! The buffet has a great variety so you're not just eating pizza. They also put the desserts first, which is a huge win in my book! There are so many ticket games of varying point amounts and skill level. The older kids and younger kids all found games they could play and win. The laser tag and the lazer maze are the best attractions. We also enjoy the rock climbing, bumper cars and mini bowling. If you're looking for a fun spot to spend a summer day, It'z is your place! read more

My family enjoys visiting Itz in Euless! We have been several times, and always appreciate the clean dining areas and clean restrooms! My husband gets excited to sit in the Sports theme room so he can catch up on the score on the current game! There's something for everyone! We can't wait to go back! read more

We had a great time on our first visit to IT'Z. We went all out to celebrate my husbands birthday and splurged for the all you can play passes. It was WELL worth it. Our kids (9,7,5,2,4mo) were able to do everything as many times as they wanted and really had a memorable experience. With five kids we don't get to do fun things like this but maybe once a year, so when we do we like to make the most of it. Definitely worth every penny. read more

We had a end of the season team party for our soccer team, and not only did the players enjoy it, the parents had a great time as well! Great experience and great food! We definitely look forward to our next party event at this location. Ask for David Yarmer, he helped with all the party playing details and gave great rates for our party. The party room was secluded so that we were able to have a trophy presentation and enjoy our food. read more

IT'Z hosted our event, we brought 170 teenagers for a lock-in. There staff was professional and very organized. We had pizza, soft drinks and hand dipped ice cream. The kids had a great time and all voted they would love to come back. Thanks IT'Z for making our event a night to remember for all the right reasons. GREAT JOB!! read more

I took a school group and we had a great time! We appreciated how easy the trip was and how comfortable the staff made us feel. People keep offering us suggestions for other locations for our annual field trip but we like Itz, so we'll go back for sure. read more

Great place to go if you buy the summer pass. Afte 3 visits it's like going for free. And you can go every day! I don't have to cook my kids lunch ever. Lots of games to play for free (those that don't give you tickets or prizes). read more