We had a fabulous buying experience. Knowledgeable staff with no pressure. Beat any price in Northern Colorado. Adam Ciotola made the experience easy, fast and above all, friendly. Highly recommend and love my new Crosstrek Hybrid read more

Updating, don't know why I left a 4 not a 5 in the past. Original: I did not end up buying at this dealer but the shopping experience was very positive with Ian. I did get the sense that they value putting a customer into the right car and will take the time to try and do so. I saw other Yelp reviews for Flatirons Imports under its other name Flatirons Subaru, and I'm not the only person who spent a lot of time with a salesperson test driving models and did not end up buying that time around. I think for the patience of the salespeople here, they may not always make a sale that day or that time, but they are earning long term customers who will come back next time and buy. I would buy here in the future. read more

AVOID. Service Manager: Ryan Nuckles Service Advisor/Service Person: Amanda This was the worst dealership service experience I have ever had. I came in with legitimate concerns about my vehicle and left feeling dismissed, disrespected, and talked down to. I have been going to this dealership for 5 years and will never return after this experience. A small fingertip-sized windshield chip expanded into a crack the size of my hand during the 4 hours my vehicle was in the shop. When I brought this up, Ryan responded, "Do you think we're just going around smashing people's windshields?" Instead of taking responsibility or having a professional conversation, I was told chips expand eventually and that it may have been from sitting in the sun. This windshield had survived years of weather and hail storms without this happening. I also came in specifically to discuss a previous AC recommendation. I was told my vehicle's age and a slightly low AC charge justified an $850 reseal and recharge. I was later told that 2-3 O-rings were leaking and that all 8 needed to be replaced, but no one could explain which O-rings were actually failing or answer my questions. An independent shop completely disagreed with these findings. The way I was treated was the most unacceptable part. I was repeatedly spoken to in a condescending manner, including being asked, "What should I do about it, Ella? What should I do?" and being told, "Well, you didn't pay for any of this." My concerns were dismissed instead of addressed, and I was made to feel like I was unreasonable for asking basic questions about my own vehicle. I also raised concerns about a recommended $1,250 oil-related service. The inspection video only described the area as "sweating," not an active leak, and I had an oil change just two weeks prior where no lower oil pan leak was identified. When I asked about the discrepancy between their findings and those of an independent shop with extensive experience, I was not given a clear technical explanation. Instead, I was met with dismissive responses, including comments questioning whether I was implying the Subaru technician was "wrong or making something up." After this experience, I will not be returning to this dealership. The way I was treated has completely destroyed my trust in this service department, and I cannot recommend this dealership or Subaru to my friends and family based on this experience. read more

Flatirons Subaru - Large crack in windshield after service - Car Dealers Near Me - Boulder, Colorado

I bought a 2025 Subaru from Flatirons Subaru/Boulder 13 days ago. All is good with the vehicle. But Flatirons has left a bad taste in my mouth. I went in with an approved Bank of America auto loan to seal the deal. Worth noting, Flatirons has a preferred business relationship with this nationwide financial institution. Today I got a call saying the dealership had not received its money. A three-way call with the bank revealed that Bank of America had been waiting for Flatirons to send the purchase contract, exactly as specified in the written instructions accompanying my loan approval. Flatirons explained that because I chose not to apply for financing through the dealership, they had treated my purchase as a "cash" deal rather than following my bank's funding instructions. I still don't understand why. What bothered me more was the solution. Flatirons insisted that I complete a loan application with them today, so they could pull my credit--even though I wasn't seeking another loan. My bank had already approved my financing, had already pulled my credit, and was waiting for the dealership to send the contract so it could release the funds. This was particularly frustrating because during the original negotiations I had repeatedly been encouraged to finance through Flatirons. I repeatedly declined because I already had my loan. Thirteen days later, the dealership was still unpaid, my bank was still waiting for the contract, and I found myself completing the very dealership credit application I had previously declined. For reasons I still don't understand, that became a requirement to finalize the transaction. Literally, all Flatirons needed to do to initiate funding of my already-approved loan was to send the contract to my bank. I had also put more than half of the purchase price down. My credit is exceptional. As is often the case, I realized afterward what I should have done. I should have played my own stubborn hand and said, "You can have the car back." Seriously, why make what should have been an easy-peasy deal this stressful? I have never encountered such a crazy and convoluted car purchase. This customer doesn't feel valued. I do not recommend this dealership. Go somewhere that puts the customer first. read more

Had a subtle transmission issue that was getting worse. By the time I concluded it was a serious issue my car was technically just out of the warranty period for drive-train issues. Flatirons honored the SofA warranty coverage, provided a loaner car for a month and a half required to complete repairs, and even covered some cosmetic issues that cropped up from being parked outside in the summer sun for the 6 weeks repair. This dealership is honorable, fair, straight-forward in their offerings, and don't play games with their customers. I'm a super-fan of this dealership and their management as they truly put the customer relationship first and treat each customer with respect. Unlike a recent review docking Service Manager Ryan Knuckles, I had a great experience with him, and also with Cesar Valdez my direct Service Engagement Manager. These guys treated me GREAT! read more

I can't say enough good things about Drew, our sales consultant. We were buying a car for my daughter. I am out of state. I called and told Drew exactly what I was looking for, what price I would pay, and since she had to go there without me, I asked him not to give her a sales pitch. He went over and above with all three. He was professional, straightforward and transparent all the way through the process. He is very customer service oriented, even to the extent that if what they had wasn't going to meet our needs, he didn't try to sell me on a different car. The transaction was simple and straightforward. James in finance was equally professional and an excellent communicator. He was friendly, knowledgeable, and explained everything to my daughter so she knew what she was signing. I highly recommend buying your car at Flatirons. Ask for Drew. read more

Great service. I went in to get a part on my car fixed and they had to order it in since it wasn't in stock. They had great communication over text and responded quickly within their work hours. Way better than phone calls! The people were very nice and understanding. read more

**Update - issue resolved by the GM**: I originally posted a strongly negative review after a frustrating experience: we'd agreed on a written quote for a 2024 Ascent and cancelled other appointments based on it, only to have the used car manager reverse the deal by voicemail and quote $6,000 more. After I escalated to senior management, Brian reviewed everything, acknowledged what went wrong, honored the original written quote, and addressed it internally. He handled it professionally and directly -- exactly how a good business should respond when something goes sideways. The timing didn't quite work out for us (we'd already purchased a different Subaru by the time things were resolved), but based on how Brian handled this, I'd give Flatirons a real shot for service or our next purchase. Bumping my rating accordingly. read more

Scheduling an appointment for oil change and new tires was a waste of time and pointless. When I arrived for my appointment, the advisor checked I was in their system but didn't seem to look at any other information for my appointment. I had to re-iterate I scheduled an oil change and new tires (why couldn't he read this in the appointment I scheduled? why is this new information?). He checked the size of my tires and model but I already ordered them online, why would he need to do any of that? Maybe to confirm it's the right size? Apparently not, because they didn't have the tires I ordered in stock. Conveniently, the only tires they DID have in stock were $200+. The one brand that matched my car weren't even the same model as what I had originally ordered. I had to talk to a different advisor to ask why the quote that was emailed to me didn't match the one I was given. It was then I learned they have two inventories(?). One inventory for 'walk-ins' and another for 'online' orders. Well, they STILL didn't have what I ordered in stock. Why was I able to schedule an appointment if they weren't going to have the tires I ordered in stock? Why wasn't I notified that, 'hey, we can't actually provide this service today, do you want to reschedule?'. Extremely dissatisfied with the waste of time and seemingly negligent upselling. read more

Always solve the problem, no matter how small. The service advisers are helpful and thorough. The new facility for service and waiting are so roomy and efficient. We have used this dealership since 2005 with our first Outback. Some of the current staff were here even back then. We will continue to use Flatiron as long has we are still here in Boulder. And envision always having an Outback as the perfect vehicle for our Boulder life needs. read more

Flatirons Subaru - Car Dealers Near Me - Boulder, Colorado

See all

Great building, clean and comfy waiting room, and professional, friendly staff. I always feel like I am in great hands. Purchased my last two cars here and get them serviced here as well. read more

Took car immediately as I was the second car to arrive. I had an online coupon for a 69.95 oil change. I told service tech they didn't need to rotate tires as I had just done that at Les Schwab as part of tire purchase there. I had checked price for rotation at Subaru and remembered it to be around 30.00. I ended up paying 82.58 for oil change. When I viewed my complementary inspection, the tech was speaking so fast that parts sounded like a foreign language. After I arrived home, I checked my windshield washer fluid level and it was definitely not "topped off". For a quiet day, I got a rush job and felt ripped off. I have given Flatirons Subaru much business over many years but feel I might need to make a change. read more

These are the kind of car sales people you worry about. Looking to get as much money as possible out of you. Luckily I was working with another dealership. They couldn't think of anyway to help me until the other dealership did. And claimed they could "save" me money when it was just removing extras I wanted. Go to Longmont (or any other dealership) if you want to avoid that feeling that you are being ripped off. 2 stars for cleanliness. read more

Recently we purchased a Subaru Crosstrek from Flatirons Subaru in Boulder, Colorado. The dealership was very clean, well organized and made a good impression from the moment we entered it. The available salesman at the time we came in was Connor. He was very polite, professional, knowledgeable and mannered. He showed us several vehicles helping us to decide what to buy. If you want to buy a Subaru I definitely recommend Flatirons Subaru and also ask for Connor. You will not be disappointed. Unfortunately we had the displeasure to run into another person who looked very unprofessional. But the experience we had with Connor, convinced me to give 5 stars to this business. read more

Went in to look at some Forester models to get something taller than my Impreza. My salesperson Miles Crawford was very helpful and knew how to answer all the questions I had. He was super patient while I explored a variety of trims before settling on a '25 Premium Hybrid! The rest of the team in Finance and Service were super friendly as well, and the process was super smooth read more

Be incredibly careful with this organization I signed a quote that they gave me that included work that they claimed is covered under warranty that had no additional terms and conditions. I approved $200 worth of work and when my partner went to pick it up they tried to charge her charge her 10 times the amount approved in the quote. Now I'm going to have to go to court to fight this. I'm fortunate enough to have a signed contract though. With the extra charges crossed out I'll update this to link a hosting to what they're doing. If you have any one at risk, make sure to tell them to avoid this dealership. read more

Flatirons Subaru - Car Dealers Near Me - Boulder, Colorado

They lied to me about some of the costs when I bought the car. They also upsold me on the extended warranty. Now that I'm trying to use the warranty because my car is built terribly and they told me it's not covered. The car has only 15k miles on it. I wouldn't recommend this place or a Subaru in general. They aren't built like they were ten years ago. The brand has gone to trash and this dealership is complacent in that. One their techs literally told me the car was "built like" an expletive that starts with an s. Flatiron's solution to all of this was to try and sell me a new overly priced car that's also built badly. read more

What a great experience!! Shane was our salesman and did a great job to get me taken care of. We had been chatting via email and texting prior to visiting the dealership . He was on top of everything!! The whole process was smooth ad fast. Everyone at the dealership was friendly and very courteous. Not to mention best price in town!! Thank you again Shane and the whole team at Flatirons Subaru of Boulder! read more

FOOL ME ONCE? No sorry flatirons you were unsuccessful in doing that! I was recently told my brakes needed attention and quoted an excessive price by flat iron Subaru I took the information seriously and had someone else look at the brakes who told me something quite different and that my brakes were fine at least until the end of the year "it's February now" If this was my only negative experience with flatirons Subaru, I might've let this pass, but it is not, previously I took my forester to flatirons knowing the catalytic converter was going bad by the way the car was acting and researching that 11 days later yes that's right 11 days it took them to diagnose this. They quoted me a grossly excessive price to fix this. (Keep the customer hanging until they're really desperate for their car ?)Knowing the real cost of a catalytic converter and installation I immediately picked the car up and took it elsewhere I have also purchased a new car from flatirons, and that will never happen again! I need to go to a dealership I can trust and feel good about. All I can think is this is part of flat iron Subarus business model shame on you Flatirons Subaru. read more

Ian Scott and Ian Mangan are two peas in a pod. They are tag team take advantage of you, rip you off, lie to you, sell you a bad warranty and then manipulate you. Management will do nothing about it. They are an old fashioned non trust worthy dealership. Don't buy a used car from them!! read more

My husband made an appointment for a recall repair. They said they would give him a loaner car. Well, he's there now, no loaner car and he has to pay for his own Uber home. all the way to Arvada. And will probably have to Uber to and from work tomorrow. These guys are incompetent. Terrible customer service. Boo. read more

I bought a new Crosstrek here and got good service. I worked with Shane Ferrin in sales and Justin Orellana in finance and both did a good job. I reached Shane initially through the Contact Us form; their concierge service called me back almost immediately and Shane called a few minutes later. (The Contact Us form is somewhat hidden, compare to the telephone numbers; scroll to the very bottom of the web page and click Contact.) I originally wanted to buy a used Crosstrek, but they are nearly as expensive as new ones so I went with a new one. There's a shortage of new cars (I think this is for all makes and models, not just Subaru Crosstrek), and Flatirons Subaru has been selling all their new Crosstreks even before they are delivered to the store. The bottom line is that they are not bargaining very much on these; I paid MSRP but they gave me two years of free oil changes and tire rotations, which I think is a reasonable deal. One of the cars that was in-transit had exactly the color and features I wanted, so I bought it sight unseen. The whole purchasing process went smoothly and I was not pressured (very much) by upselling. I paid cash and so did not go through the financing part. Shane alerted me when the car made some progress toward us (such as when it was on the train to Denver instead of the ship to the US), and once it arrived I was able to come in the next day and pick it up. Justin is very friendly and efficient, and I had a nice talk with him about their business and how things were going. From order to delivery took about five weeks. read more

two at this dealership made my day today! The first one, unfortunately, I did not get your name, I'm sorry, was so kind and helpful at the parts department. I had ordered a tiny part for my windshield visor and he treated me like a very important customer. It was the wrong part, but only because the part I needed did not exist lo! He explained that to me by showing me a diagram with all available parts and that I needed to get a whole instead of just a part. I then asked ifI could be helped by the service department because I had a pressure light come on. He kindly showed me where to go, and I was then greeted by another lovely human being named Matthew... I was already in the service line and after I told him that I simply needed my tire pressure adjusted, he calmly said yes, it's no problem, it may take a few minutes. He then proceeds to move some cars around ahead of me in order to get me close enough to the tire pressure inflator cable (?) ... there were other paying customers in line mind you, but he still proceeded as if my business was just as important as anyone else's... all I need was a tire pressure adjustment... after having inflated the tire, he then moved several cars behind me so I can get out the way I came, without going tthrough the service line!!! Matthew and the other gentleman in the parts department went above and beyond to help me with my little tiny problem that did not make the company any money that day but it made MY day! I've told several people about this experience, and while these types of kind actions are becoming more and more rare these days, I want to assure you that they are not forgotten but are making somebody's life better that day so thank you again for these two humble individuals and thank you to Subaru for hiring individuals like them! read more

Honestly one of the best car purchasing/dealership experiences I've had. Our sales specialist, Travus went above and beyond to ensure we had a great experience. We had been looking to purchase a larger vehicle for months prior to pulling the trigger and had visited both Flatirons Subaru and other dealerships multiple times before deciding on one. Travus, Ian, and others at Flatirons Subaru was not pushy, they ensured we knew they were available when we needed to reach out for anything and gave us the attention, resources, and education for us to make our decision. Ian handled the financing aspect and the whole thing took less than 45 minutes - this is unheard of! With proper communication, the crew stayed late and ensured the vehicle, model, color, was readily available upon our drive out to the shop. Overall such a fantastic experience! read more

I was recently driving home from the Denver airport with a car full of family members who had just arrived in town for a special celebration. On the way home to Boulder, the check engine light illuminated on my Subaru. Afraid this was going to be a potential disaster, I showed up first thing Saturday morning at Flatirons without a reservation and plead my case. They took me in, quickly analyzed the problem (a gas cap issue), reset the computer and sent me on my way at no charge. Thank you so much, Flatirons, you saved the week for me. read more

I really wanted my first experience with Subaru to be a good one but would recommend that you avoid this dearship. Bought a certified 2020 last year in December 2022 and realized now that I might need gap insurance just in case anything happened that might cause it to be deemed totaled. I was offered an extended 3 year warranty and some additional window coverage which I thought would be a good investment. When wise options are offered to protect an expensive car or any purchase, it's always my policy to save the headache and purchasw those options to save over a bigger bill down the road. I even keep comprehensive insurance on a 2003 BMW I have that I love. Sadly, my sales rep did the shopping for me and did not verbally curate gap insurance to me for incorporation into the sales contract so for the next 8 months I'll risk owning the bank more than I paid. I spoke with the financing manager who told me to go purchase a separate insurance policy for gap, which my current provider doesn't offer. The finance manager conveyed this dealership could care less about cultivating good customer service results. Clearly, they want you to buy cars elsewhere. This my first time buying a financed car and a very disappointing experience. The rep that helped me seemed to be less tenured which may explain why gap insurance was not offered and explained but obviously this was a terrible experience. Subaru overall seems to have a great reputation and I will be sharing this with corporate but I would have liked to make this my go-to dealership and keep buying from them but given how I was treated by the finance manager and the fact that the rep didn't uncover and recommend all the right important solutions, I'll never be back and likely won't ever buy another car from this manufacturer. I had heard some good things about this location and its truly unfortunate that the management is non-customer centric because a good reputation in that respect can easily get wrecked with a handful of bad interactions which reflect carelessness and indifference for customers; like the one I had. read more

Spoke for days with salesman and ordered a vehicle. The terms were well spoken about as I had planned to fly in to close and pick up the vehicle. All agreed, waited weeks and when car was ready flew in and took an Uber to the dealership. Did all the paper work and then they changed the terms we had fully agreed upon. Salesman was apologetic and did not understand it, but the management refused to come out and discuss or rectify. No sale... big waste of time. read more

Service tech FIVE STARS Making appointments and team member's phone manners FIVE STARS. BUT the business model of this and most dealerships is still ONE STAR: $90 to air tires and reset TPMS dash light? Charge for entire $1,000 part + $600 labor, when the $29 piece that was the problem would have sufficed? Ugh. read more

Flatirons Suburu - An excellent auto buying experience. Hats off to Myles Crawford for helping my son and I while shopping for just the right Subaru for my son. Myles provided the information we needed to select the right year, model, and trim level. It was very helpful to speak with someone that knows what year each model initiated certain features, improvements and tech upgrades. Additionally, speaking with a sales consultant that spent three years back in the service department learning the ins and outs of all the Subarus provides valuable insight when selecting a pre-owned or new vehicle - especially when it comes to selecting warranty packages. Myles was knowledgeable, professional, friendly, and efficient; he smoothly guided us through the entire process. Thank you, Myles, for going the extra mile that resulted in an excellent car buying experience. Justin Orellana, the Finance Manager, was very easy to work with. Justin's friendly demeanor, professionalism, product knowledge, and experience helped us effortlessly navigate the end of the process to finalize our purchase. Additionally, the parts department was very helpful selecting and immediately providing the additional accessory upgrades we needed. Overall, it was an absolute pleasure buying a Subaru from a family-owned business that obviously takes pride in its treatment of their customers, its product, and its staff. read more

I took my 2014 cross trek to flatirons subaru in September 2023 for a subaru recommended 60k mile package. They charged me for an engine air filter and cabin air filter that they did not replace because I have K&N filters for both that I maintain. My invoice also mentions not replaced: 4wiper blades @$88.00 my car has 3. 2 main and 1 rear. I would not recommend this stealership for maintenance. read more

I brought my Outback in for it's 18k oil change/filter/​brakes/​tire rotation etc... and I always mark one of my tires- I've been burned before w maintenance. I confirmed that tires would be rotated and brake pads checked. I always check everything before I pay and tires had not been rotated. When called up to pay, I asked ​for confirmation AGAIN tires/brakes checked. I was reassured everything had been completed -- REALLY!!!?? I asked to speak to mgr-they did comp service but it wasn't about the $$ it's about principle!! We are entrusting our vehicles with you and with the assumption that the service was actually completed - not only for principle/integrity but for the safety of our families!! read more

My car is fine but the finance department charged me 3-4 full percentage points higher on my loan than they could have. My credit is over 800 and I should have done more homework before choosing this dealership. I will not be going back. read more

I've been here twice now with very mixed results. The first time was better. This week I came in for an oil change and tire rotation. Took over an hour to get out the door. I booked an appointment online for their "express service", but it was anything but. The waiting area is nice and large and has two desks with outlets. Unfortunately none of the outlets had power. When you are waiting they text you and tell you to ask any questions through text. I did that. Left 40 minutes later never receiving a reply. When I came in I asked about the cost of getting the spark plugs changed. 45 minutes later I was chasing down the service rep to get an answer. He said he couldn't get a quote out of the parts department. Seriously? Subaru has maybe three different engines across its models and the service rep didn't know this cost by heart ? Or worse, didn't have a cheat sheet with the 20 basic services and costs printed out, and taped to his cubicle??? Sorry folks but that is unacceptable. Where is top management/ the owner??? Eventually the rep came back and quoted me over $400 to have four plugs installed. Wow. I cross-checked that price on the Internet and it was not competitive. Both this Subaru dealership and the one in Broomfield/Westminster have decimated my desire to buy a third Subaru. The car sells itself, but poor service drives customers elsewhere. The manufacturer must be asleep at the wheel too. read more

Flatirons Subaru - Office area - Car Dealers Near Me - Boulder, Colorado

I've relied on Flatirons Subaru to service my vehicles for years. Service advisor, Peter is very attentive, positive and makes sure the work gets done right. He also sports the coolest Subaru attire. He's got that Marine Corp can do attitude! Keep it up. read more

Flatirons Subaru - Subaru Forester Sport - Car Dealers Near Me - Boulder, Colorado

This is my fourth car from subaru and third from Flatirons. They are amazing, trustworthy and helpful. James was my dealer and Peter Seabrook was there to support. They both took care of me and got me into another terrific car. I love going their and will continue to drive subarus and from this dealership. I am so grateful for the communication as both continue to respond to texts about little questions. I strongly reccommend that people head over there for a safe car that has great features and amazing support. Thank you James and Peter for all your help and support!!!!! read more

This is the third time I have been to Flatirons Subaru for the purchase of a vehicle and it has been a great experience time after time. I bought my first Crosstrek here and I have now purchased my third Subaru with ease thanks to Eddie Castañeda and team. I found exactly what I was looking for and was able to have great communication even after having purchased. Eddie is a great guy and can be very approachable. I recommend this dealer 100/10, even their service department is great and I appreciate that they now send you a video of the inspection of the vehicle. Thanks Eddie and Ian! read more

Flatirons Subaru - Crosstrek Sport - Car Dealers Near Me - Boulder, Colorado

I recently bought a used vehicle from Flatirons Subaru. Excellent experience with James Wells, who provided candid advice and no pressure, and excellent follow-up throughout the process. Thank you! read more

Buy your car here if you need to for Costco Fleet Pricing or whatever, but take your service needs up to Valley Subaru of Longmont. Flatirons Service department is kinda bad at ethics, transparency, communication, and at doing service on their cars. They had my car for more than a month (after 3 previous tries to fix the problem) and I really appreciated that they gave me a brand new Subaru to drive for the duration, but they were completely unable to diagnose the issue, and followed Subaru of America's lead in making obviously false, dishonest claims about the source of the problem. I spoke extensively with Ryan Nuckles in particular who was unwilling to disagree with Subaru of America under any circumstances. Separately, their pricing is very high compared to any neighborhood mechanic, they don't communicate very well while they have your car in for service, email communication is too hard for them to manage, their website is odd and broken, and they don't have good attention to detail. They're personable and kind, I guess, especially Jenn? In contrast Valley Subaru of Longmont fully diagnosed the problem correctly in one day, offered a permanent workaround so it would never bother me again, and apologized that it was only a workaround and not fully restoring the car to the condition in which it was sold. For free! read more

The yelp page said they were open till 6 PM. I drove out here and the whole building is shut down and under construction. Their phone Voicemail does not reflect at all that the place looks completely shut down at 4:30 on a Saturday afternoon. Frustrating read more

Do not use Flatirons Subaru. My identity was stolen and was used to purchase a 2020 Range Rover. I live in Washington State. I contacted them immediately when I was notified. I contacted both their Finance Manager Justin Orellana and the General Manager Brian Scaglia. I was told they would help make it right but after two days they stopped responding to my emails. I am still dealing with this and now my credit is being affected. DO NOT USE THESE GUYS OE SUBARU FINANCE read more