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    First Watch

    3.8 (177 reviews)
    Closed 7:00 am - 2:30 pm

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Trendy
    Casual
    Outdoor seating
    Good for groups

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    Recommended Reviews - First Watch

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    Honey Chipotle Chicken Hash
    Paola B.

    I have been to other locations and had a great time, but my time here was not good. Our server was not attentive at all. He forgot the creamer for our coffee (3 times - we reminded him twice), forgot to bring ketchup and hot sauce, and also did not bring out a cocktail I ordered until we were almost done with our meals and ANOTHER reminder. A bit sad cause I love this place, but this location was not it. The food was just okay, lacking flavor and was a bit cold. Hopefully it can be better sometime else

    Parmesan double bacon hash
    Kyleigh M.

    We came here for an early breakfast and everything was so fresh and so delicious! Everything was cooked perfectly to order, and Grant, our server, was so kind! The restaurant was very nice and very clean, everyone was very nice. We will be back! Thank you, Grant!

    Chicken pesto quinoa power bowl
    Sarah E.

    The restaurant is clean and modern with minimal but comfortable aesthetic and decor. We were greeted and seated after waiting briefly in line at the host stand. The food is fairly priced and portions were good. They offer a lot of nutritional information on the menu which was helpful. The seating is close so it is not private as you can hear all the conversations going on around you. I ordered a power quinoa bowl and it was tasty but the only disappointment was they used thin slices deli chicken as the meat and a few pieces of that looked questionable and low quality. The server (Angel) was very accommodating. I have a small child so I would have preferred to pay at the table rather than carry him and hold him to pay at the register on the way out but I'm sure this method saves severs the the of having to cash out their own guests. Overall a win for a birthday breakfast.

    Kevin M.

    I was driving through Virginia and needed to stop and eat breakfast but I had my dog with me so that limits the places I can eat. I don't like leaving him in the truck. First Watch is probably the best place in the US to get a good breakfast so I detoured a few miles off the highway to eat there. The location could be more convenient to the Highway but the food didn't disappoint. The bonus was outdoor seating so my best friend could join me and we both ate well. He had bacon and sausage with a bowl of lukewarm water like he likes it, and I had eggs Benedict, my favorite. The server was exceptional and so I recommend this place anytime you want a solid, tasty breakfast. Bring your pup!

    French toast
    Ashlie S.

    In town for our anniversary and this meal was everything we had hoped for. Establishment was very clean. The staff was super friendly and the meal was amazing. They were busy so we sat outside. It was windy but the food made up for it.

    Omelette
    Winter B.

    First watch is a great spot for brunch! The menu is huge and has so many great options, sweet and savory. The ingredients are high quality and you can find a lot of healthy options. There is usually a wait so put your name on the list! Servers are very friendly and the restaurant itself is big and bright. Good ambiance. I loved the breakfast tacos, would definitely recommend those!

    The bacon was almost less done than the I dare call it toast

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    1 month ago

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    First Watch Daytime Cafe

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    3 months ago

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    4 months ago

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    7 months ago

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    5 months ago

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    1 year ago

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    11 months ago

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    Jennifer G.

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    2 years ago

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    3 months ago

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    7 months ago

    Kayleigh was so sweet. She was very attentive. The food was good. The drinks were plenty and I didn't have to ask for anything. She's a pro.

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    1 year ago

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    1 year ago

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    3 years ago

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    1 year ago

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    9 months ago

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    2 years ago

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    1 year ago

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    8 months ago

    We had a very nice family breakfast at this First Watch. Our waiter, Summer, was great!

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    8 months ago

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    10 months ago

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    2 years ago

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    4 years ago

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    3 years ago

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    Kayla H.

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    6 years ago

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    4 years ago

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    11 months ago

    horrible service sat there for 30 minutes and no server came over ,. but they went to everyone that came in after us

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    Jennifer G.

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    4 years ago

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    5 years ago

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    3 years ago

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    7 years ago

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    Page 1 of 5

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    Mill Mountain Coffee & Tea - The beautiful interior architectural design of the building.

    Mill Mountain Coffee & Tea

    (68 reviews)

    $$

    For some time now I have been driving by this coffee & tea shop, and today I decided to take the…read moreroad less traveled, Starkey Road, and pay this place a visit. And what I found completely amazed me, and exceeded my highest of expectations. After being awarded the NC Triad Yelp Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants and businesses, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And Mill Mountain Coffee & Tea, near Tanglewood Mall, in Roanoke, Virginia, is a perfect example. The Mill Mountain Coffee & Tea on Starkey Road in Roanoke, VA, is a former bank that was converted into a coffee shop by Blake Construction, a company that also handles many of their projects. This location opened in 2012, after the original downtown Roanoke store was established in 1990 by founder Dave Johnson. The Starkey Road location featured a unique renovation, including turning the old vault into a walk-in cooler and adding a drive-up window.  When I entered the Coffee Shop today, I was attracted by its magical cozy ambiance and by the fine lines and curves of its renovation architectural design. Known for its artisanal coffee blends and curated tea selections, I was also impressed with their menu, that besides freshly baked pastries, also included a nice egg variety plates for breakfast and creative sandwiches for lunch. The place offered a cozy retreat for coffee enthusiasts. College students could take advantage of their Free WiFi to research and write their reports using their laptops. Friends could meet there to spend quality time talking to each other. Entrepreneurs could use the place to brainstorm business ideas over a cup of savory coffee. Art enthusiasts could view the artists display works, and even purchase one to add to their collection. When it was my turn to make my order, I approached the counter and a bright and friendly young lady took my order. I ordered a breakfast plate with two fried eggs over easy, bacon, and white toast, with a large Mocha Coffee to drink. The cook did an excellent job cooking my food, just how I had asked it done. At the entrance there was a Community Bulletin Board with different announcements and advertisements. I happened to find one for this year's performance of the Nutcracker at the Burgland Center, which I had been wondering about when ticket sales were selling. In conclusion, I highly recommend this coffee shop, not only for its great coffee and tea, for its food menu, for its exceptional customer service, and cozy atmosphere, that together make for an extraordinary dining experience.

    Over the top incredible service. My mom and I are frequenters, and I get a large PSL every time I…read morecome through Roanoke! They hands down have the best out there, and always the perfect light ice temperature lattes. Today, we had a little explosion (matcha everywhere...) and yet the baristas immediately came to help and mop and made a new one before he even finished mopping. HUGE shoutout Dakota for your sweet demeanor and all your help!!!

    Scrambled

    Scrambled

    (245 reviews)

    $$

    We stayed in Roanoke for the month of October and tried a lot of restaurants while we were there…read more Scrambled became our favorite breakfast spot. The service was great every single time. We were always greeted warmly and genuinely felt welcome, not just like customers passing through. The food was consistently great and the French toast was the best. Portions are the perfect size. On our last visit, we wanted to buy their WTFT ("What the French Toast") t-shirts, but they didn't have our sizes in stock. The owner took down our information and later shipped two shirts to us to our home in California, complete with a personal note. Truly above and beyond.

    Located at one of the most prime locations of Roanoke's City Market Square in one of the corners of…read morethe Historic City Market Building, with a beautiful view of the heart of Downtown Roanoke, this breakfast restaurant is open daily from seven o'clock in the early morning until two o'clock in the afternoon, except Sundays that they open at eight o'clock, and they're closed on Mondays. Last time I visited this restaurant and wrote a review I found it simply amazing: its decor, its ambiance, its food, and most important of all, its excellent customer service by its friendly and very efficient servers. I invite you to read that review and view my photographs accompanying it to get a better sense of my experience here, then. However, this time around, it wasn't so good. And I judge restaurants by their consistency of quality of food and service. This time, the ambiance was nice and the service was excellent by a friendly young lady server, but the quality of the food left much to be desired, especially the way it was cooked. The cook was a total disappointment. I was one of the first ones there when they opened their doors. When I entered, a group of friendly and eager to serve servers who where gathered around chatting, waiting for their customers to arrive, greeted me and gave me a warm welcome, and invited me to take the table of my choice. Soon after I was seated, my server, a friendly young lady came by and took my order. I asked for orange juice and coffee to drink, as well as a glass of iced water. And to eat I asked for the dish that I so much enjoyed and was looking forward to having today: the Steak & Eggs. I ordered a five ounce filet cooked medium rare with two fried eggs cooked over easy, served with homefries as my choice of side, and for bread: white Texas toast. While I waited for my food to come out, I enjoyed drinking my orange juice and coffee, looked over the menu, and looked out the window where I saw in the distance, Ernie's, one of my favorite breakfast restaurants, for its consistency of quality food and service, and relaxing environment. When my server brings my food, the first thing I noticed was my flat filet cut. Usually this cut is for customers who like their steak well done. Last time, my filet was a thick cut one, cooked medium-rare to perfection. Then I saw the fried eggs. They weren't over easy, but over cooked as well. And the toast was over-toasted and laid there while the food was cooking, because it was luckwarm and hard by the time it got to me. When I cut my steak with the steak knife to see if it was pink inside, it was not. It was tough and dry. When my servers. I signaled one of servers asking for my server and tell her about my steak. She replied that now they were using a different meat provider, but that she would take it back and ask for another to be cooked. She only takes the steak back. Shen then brings me another back that not only had a weird shape, but was rare and with gristle. Judging by the quality of the second steak, the cook didn't intend to make amends, or maybe didn't know better. It's a pity because everything else about this restaurant is comforting, but when the food isn't, it takes away the desire to return. I hope the management and the owner of the restaurant read this review and take the necessary steps to correct the misdoing. Because restaurants' success is brought about through repeat customers and not by passersby.

    Ernie's - A fork holds a piece of The Western Omelet with Homefries in the background.

    Ernie's

    (101 reviews)

    $

    I enjoy having breakfast at Ernie's for its warm and cozy ambiance. As soon as I enter the place I…read morefeel right at home. The sever already knows what I usually have to eat, and she serves me a freshly brewed cup of coffee as soon as I have a seat at my favorite booth. Ernie's on the Market is owned and operated by Bill Kopcial, a former Roanoke City firefighter and his business partner Scotty Smith. They are wonderful individuals. Bill always greets me when I'm having breakfast and he stops by. Just the other day, I ran into him and his family at McAlister, where they were having dinner. My usual breakfast there is two fried eggs over easy, with bacon, homefries, and white toast. I also enjoy their omelets. On weekdays they are one of the few restaurants that open at 6:00AM, so it gives you an opportunity to get a head start of the day. The server is a very friendly and hospitable young lady, who is always looking after her customers to see if they need a coffee refill or would like a glass of iced water to enjoy with their food. Today I had the usual breakfast. No matter how the cook prepares my breakfast, it always tastes so good. The white Texas toast is always fresh and soft, and the eggs and bacon tastes just right. I also enjoy looking at the historic photographs on the brick wall and their flamboyant decor. Their prices are reasonable enough to be able to leave a well deserved good tip. And one always leaves the place with a good feeling.

    We sat at the bar on Labor Day and ordered a breakfast feast! The service was pretty quick! We…read moreordered pancakes, French toast, potato cakes, biscuits and gravy. It was all really delicious. I especially loved the potato cakes. I would definitely come back to Ernie's. It hit the spot!

    Bread Craft - Eating the freshly made Raspberry Almond Danish with a fork.

    Bread Craft

    (185 reviews)

    $$

    I have been to many bakeries in my lifetime, many wonderful ones located in cities like San Juan,…read moreMadrid, Rome, Paris, Brussels, New York, Los Angeles, Chicago, Boston, Miami, and Washington, DC, among others. I have truly enjoyed dining in each and every one of them. But Bread Craft, located in the Star City of Roanoke, is in a class of its own. After being ranked 4th among Yelp's Top 50 Most Prolific Elites of 2025, a distinction recognizing my consistent community engagement and high-quality contributions, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants, businesses, and establishments, and bring them to the attention of the public, but also to go back and write follow-up reviews on those places that impressed me the most during 2025, and Bread Craft Bakery, located in Downtown Roanoke, is the perfect example of one of them. Bread Craft is a premier, artisan European-style bakery established in 2006 by owner Alex Eliades, who besides having a passion for baking, has over 25 years of baking experience, and leads the bakery focusing on traditional slow-fermentation techniques. The bakery is known for its high-quality, scratch-made sourdough, pastries, and Croissants. It evolved from a wholesale operation into a popular 6,000 square foot café on Church Avenue, also supplying local restaurants. The bakery specializes in Franch and German-style baking, utilizing sourdough as a natural leavener. It servers breakfast and lunch items, including sandwiches, salads, and some creative breakfast egg entrées. They are open Wednesdays through Sundays from 8:00AM - 2:00PM and are well known for running out of items before the end of the day. For this review I visited the Bakery / Café for breakfast on two consecutive Wednesdays. The first Wednesday I arrived too late to be able to have their Chorizo & Eggs Cocotte from their Breakfast menu. Breakfast is only served until noon, and I found out about this on that day. So instead I had a Cheese Danish and a house-made Mocha Coffee. Both items were delicious. On the second Wednesday I arrived much earlier for breakfast. Luckily, right before a whole rush of customers arriving to place Take-out orders. As soon as I walked inside I immediately felt comfortable with its clean and contemporary architectural design and decor, and an exposed red brick wall that gave it a warm ambiance. One can see that the owner spent a substantial amount in renovating the place when they moved here, and that they took good care of it, because it looked as if it had just opened for the very first time yesterday. While I was looking over all the baked items they had, I received a friendly greeting and warm welcome from a lady behind the counter who seemed to be the manager and took my order. To start I ordered a Chorizo Quiche which happened to be the Quiche of the day, and a house-made Mocha Coffee. Then since I was planning to turn this into a Brunch, for my main entrée I ordered their Chorizo Cocotte from the Breakfast menu. And for dessert I had a Chocolate Hazelnut Croissant that was simply irresistible. Everything tasted amazingly delicious, especially since I love Chorizo. The Quiche had an amazing crust with the eggs inside cooked with the perfect amount of chorizo. The Chorizo Cocotte was served in an elongated bowl with two poached eggs over Spanish sausage, accompanied by three slices of freshly made Baguette. And if all this wasn't enough, the Chocolate Hazelnut Croissant was the perfect ending dessert to this fabulous put together Brunch. Oh and the coffee was the best of the best. I invite you to view my photographs accompanying this review to get a better sense of the place and the quality of their food. What an outstanding dining experience I just had at Bread Craft. Wonderful ambiance, amazing food, and extraordinary customer service. I highly recommend this Bakery/Café whenever you're in the area. I'm absolutely certain it will become one of your favorites bakery.

    10 out of 10 recommend! This place has the best pastries and bread in all of Roanoke! If you're…read morethinking about trying it, do it! You will not be disappointed! Best almond croissant I've ever had. I am obsessed with the sour dough. They usually have daily specials but you need to get there early (before 10am) to try one before they sell out, especially on the weekend. The have a refurbished old cigarette vending machine in the front, ask the front desk for a token to get a piece of art from it! Tokens are $5 and well worth it and a fun activity! They stock the machine with little pieces of art work from local / regional artists.

    First Watch - breakfast_brunch - Updated May 2026

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