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    First Watch

    3.9 (63 reviews)
    Closed 7:00 am - 2:30 pm

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    Purple Haze
    Alexis K.

    I live in upstate NY and there isn't a First Watch near me so I had to stop in when I was visiting my friend. I had never been to one that had a breakfast bar and it looked so cute. Our waitress was so great and helpful with menu suggestions. I got the purple haze because it's my favorite and so pretty for pictures. The strawberry tres leches French toast was on the summer specials menu and I had to try it. It definitely did not disappoint. I was nervous it would be too sweet but it was perfect. I love a good sweet and salty combo so I also got the million dollar bacon and it was so yummy with the perfect little kick. My friend ordered the eggs Benedict with smoked salmon and it was delicious! I wasn't sure about the combination but I was pleasantly surprised. I'll have to come back on my next visit to see what's on the specials menu and get another one of their juices.

    Seasonal fruit (side dish)
    Kerry C.

    My family brought me for a birthday breakfast as a surprise. I didn't even know there was a First Watch in North Carolina but remember it fondly from Florida where I used to live. It was busy for a Monday, but it was a holiday so I wasn't surprised. We were seated promptly, though. All the workers here were quite pleasant and polite. The food service was incredibly slow though, with the waitress coming by and promising it was coming a few times. Everyone had sweet tea (woo-eee, it was SWEET) but I tried the Purple Haze, a delicious drink that was both sweet & tart, lemony and purple-y at the same time. I loved every sip. Highly recommend if you like those flavors plus a very pretty drink. My son & daughter-in-law both had the Trifecta with a waffle; but one had sausage and the other bacon. They did enjoy it. The egg portion of the meal was wrong for both dish. One was ordered over medium, but received over hard. The other ordered over easy but received scrambled. They ate it and refused to complain. My grandson had the ham & gruyere omelette and loved every bite. My granddaughter had a side serving of sausage and one of fresh fruit. She enjoyed those as well. (There was no kids menu but that is easy to get around since one eats adult servings and the other just nibbles.) I decided to get the Bacado (an omelette with BACON, avocado, and cheese, topped with sour cream and pico de Gallo on the side). The amount of bacon inside this omelette was outstanding for a bacon lover. Every single bite had bacon. It was absolutely delicious. The side potatoes were enjoyable as well, seasoned nicely with well-cooked onions and crispy brown bits. I thoroughly enjoyed my breakfast here and will remember this next time I'm in Hickory!

    Chase B.

    Visiting from the west coast and wanted a brunch after the long flight. Talk about blowing away my expectations. Fresh ingredients, good flavor, and GREAT prices. Forgot cost of living is nice in NC! Decided to get fancy and order one of their fresh juice beverages. Lived up to the name. The restaurant was very clean and inviting. The service was quick and food came out in ten minutes even on a packed Saturday.

    David F.

    Food and service has been top notch. Cool looking place too. I had a single lemon ricotta pancake, potato skillet with poached eggs and the special bacon. Tried a juice blend and coffee to drink. And no I don't normally eat this big of a breakfast. I just couldn't make up my mind. I'll be back in. I would highly recommend trying it out.

    Memosa
    Natasha J.

    Awesome brunch spot when I'm in hickory the frittata is delicious Can be a long wait but I usually just walk up to the bar and eat there

    Menu
    Po B.

    Enjoy the food. Fun to sit and relax. All food was great. It's nice they have vegetarian options as well for people that don't eat meats

    Lemon ricotta pancakes
    Ivy D.

    I love this place but today my experience was horrible. We got seated fast in which I was excited about but the waitress was so not so attentive . I had to send my bacon back because it was charred so bad, no apologies, no drink refills and just placed the ticket down with no words. I couldn't even ask for additional napkins because she wouldn't come around to bring them. Sorry. I will definitely go back however I hope the server can learn from this experience

    Pesto Chicken Quinoa Bowl
    Syrena H.

    I love this place, my favorite meal here is the chicken quinoa power bowl, my husband loves the million dollar bacon and the pancakes. The service is always friendly the bathroom has always been clean, the prices are fair. I first ate at first watch in grand junction, Colorado I was excited to see one here in NC. I wish they had more on the uber eat menu I can't get my bowl on uber eats. Sad face.

    Phenomenal classic eggs Benedict without tomato.
    Em H.

    Wow, what an excellent experience my friend and I had this morning for brunch. Despite it appearing to be extremely packed, we were able to be seated within about 10 minutes of our arrival. It didn't take long for our server to bring our drinks & get our orders. Despite it being a packed house, our food came out within approximately 20 minutes. My classic eggs Benedict were delicious! The Hollandaise sauce had a lemony tang to it, which was unexpected! My eggs were poached nicely, & the Canadian bacon / ham was tasty. I would absolutely order this again when I return to Hickory! My friend ordered Belgian waffles & was satisfied despite the berry compote not being served until she requested it. Regardless, we will definitely be back!

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    4 days ago

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    10 months ago

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    9 months ago

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    7 months ago

    Food was amazing and the waitress was so nice and friendly. We are new to the area and this will be our go to breakfast place.

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    9 months ago

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    4 months ago

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    9 months ago

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    10 months ago

    We have been here many times. Always good food, friendly staff, clean and prompt. The best breakfast in Hickory.

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    3 years ago

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    2 years ago

    Love this place. It's our new breakfast spot. Great black coffee. We end buying the coffee for the house.

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    2 years ago

    This has turned into our Saturday brunch place! We love it food is great service is great! Is a cute little place to sit and enjoy!

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    3 years ago

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    Taste Full Beans

    Taste Full Beans

    (153 reviews)

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    We made a stop in to Hickory NC on a trip to Adhevllle and of course we needed to find a local…read morecoffee spot. Taste Full Beans caught our eye so we paid a visit. First off, this place has a real coffee house vibe and feel. You feel comfortable as soon as you walk in. There is an assortment of artwork, a lending library, assorted coffee beans and teas leaves for purchase. A plus for atmosphere. On to the coffee. TFB is unstumpanle whe. It comes to flavor add ons. I will I use a picture of the mene to prove it. My wife likes sweet and spicy coffee so she tried the Killer Bee a honey and cayenne combo. She likes her coffee temp extra hot which is spotty in most places. Here they got it right. She loved her coffee. I went standard latte and found their coffee to be non bitter and smooth. It is not an overpowering brew it is bold without getting too acidic. Very satisfying. FYI their 12 oz has two shots, 16 oz has three and the 20 oz has four. Nothing to deduct for here. Terrific coffee house experience.

    We were in Hickory to watch our daughter's lacrosse game & we always like to find a local coffee…read moreshop in every city we visit and Taste Full Beans did not disappoint! Coffee & the chai were both great! I had the Bali Bowl & my husband had the protein breakfast bowl and both were absolutely delicious! We loved all of the local artists' work hanging up & they sell local authors' books too! Very warm & inviting atmosphere & friendly service! We will definitely be back the next time we are in Hickory!

    First Watch - breakfast_brunch - Updated May 2026

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