As a franchise business this is a nice alternative. Healthy choices & relaxed atmosphere are the strong points. Only distracting point is the price, just a touch more than expected, but perhaps it was the norm for the area as I was traveling during my visit. read more

This place is my favorite places for breakfast. I especially like their BLT Benedict! One of my favorites.

First Watch makes good food. I had the power bowl and thoroughly enjoyed it. My friends had pancakes and a egg dish of some kind and loved it. Our server was very kind about all of our Sally from When Harry Met Sally requests for our meal. Meal was great! However, as soon as we were handed a bill, however, the tone changed a bit. We weren't quite finished eating, so no big deal. We had not seen each other in months and took a little extra time catching up. We got a bit of unnecessary side eye for that. I get that people were waiting for tables, and we were conscious of that. Brunch is supposed to be relaxing, and we felt very rushed. I'd come back, but I'm not going out of my way to come back. read more

The food is wonderful here. Their menu selections are made with very fresh ingredients and are delicious. They serve breakfast and lunch and close in the afternoons. Expect a wait for a table-it's usually packed which is a testament to its delicious food! read more

This restaurant was delightful! The service was top notch and our waitress was so sweet. You get you own pot of coffee! Love that! The food was so tasty and I love places that have daily specials. Biscuits and Turkey Sausage Gravy with Eggs was very good & the breakfast roll ups were good as well. I would recommend this restaurant highly. The atmosphere was bright and cheery just like the people that worked there. read more

The food is great but the service is lacking. Every time I've been here the servers take forever to take orders, bring food, check up, and bring the check. I even asked for the check right away when we got our food since we were in a time crunch and it took her a half hour to bring the check. We finished the food and then some before she brought it over. Besides that, the food is great but wouldn't recommend going if you've got places to be. read more

Tried this place for the first time today. We loved it! The interior has a clean and modern decor and the menu is extensive. Everything we had was great, and the service was top notch! Our waitress was efficient and friendly and tye host was super nice and funny. I like that you can add your name to the waiting list before you arrive, it cuts down on wait time. We will be back soon! read more

Delicious! Fresh food, great breakfasts. Love this place. Cute atmosphere for families or anyone else.

First watch was wonderful. Especially if you are counting calories. They have the calories next to each dish, and depending what you eat, say you substitute the eggs for eggs whites or do not eat the sour cream, their website allows you to adjust your calorie count based on what you eat. I had the chickichanga . It's a flour tortilla baked in an egg stuffed with chicken, chorizo and cheese, with a side of breakfast potatoes. So yummy and healthy for the quantity and quality of food. The other nice thing about first watch is that you can use the "waitlist" features here on Yelp! It tells you exactly when to show up and what place in line you are. read more

The food and service was ok. But it was super busy even on Thursday lunch. Smaller portion than other brunch place. read more

First Watch - Breakfast & Brunch Near Me - Brookfield, Wisconsin

Great brunch and lunch food! I love the quinoa bowls, my colleague really enjoyed his roast beef sandwich, the pancakes are fluffy...every plate that went by looked great. The food quality is consistent with that at the other First Watch location I visited in St. Louis. However, the decor at this particular location has a dated appearance, rather than the bright modern look I was expecting based on my St. Louis experience. read more

Excellent food, atmosphere and staff. I love all the meal options, especially the unique juice menu.

I love first watch, they are consistently good. Friendly staff, good fresh food, and delicious coffee. They always have good specials; their power bowls are fantastic. It's a good wholesome restaurant. read more

Love everything here but the wait. Weekends are crowded. The food is healthy and tastes great. Everything I've had was very good. The kale tonic is yum. read more

Yummy food great service. We had the eggs Benedict with salmon. The works scramble and the bacon avocado omelette Everything was fantastic read more

My wife and I had the pleasure of dining here for breakfast last weekend, and were very happy with our whole experience. The menu is quite modern, yet has a nice wide selection that should please any palette. We ordered two different omelettes, and they were delicious and cooked to perfection. My favorite thing about the meal was that a nice mixed greens salad was included instead of potatoes or hash browns as your primary side. You can always substitute the potatoes for the greens, but for those of us watching our carb intake this was a refreshing change from other establishments. We were 100% happy with our meals, and left satisfied. That being said, this isn't the cheapest place in the world, but you certainly get what you pay for. I'm looking forward to returning here when we are in the area again. read more

Very yummy food! I come here almost everytime I visit home. This place offers unique breakfast options that other places don't really have. The market skillet is my favorite. My boyfriend always gets the breakfast tacos. Good prices for the quality of the food read more

Love First Watch! They have the fluffiest pancakes. I normally load it up with fruits, and oatmeal. Their food always tasted freshly made and delightful. The place is typically packed in the morning and just feels like a cheerful place to be with all the sunlight shines through the glass windows and doors. read more

What a wonderful treat! My friend and I stopped in for brunch on Saturday around noon and there was plenty of seats open. We both ordered the French toast which was great, nothing special, but the warm syrup and strawberry preserves really made it tasty. The service was excellent, we felt welcomed as soon as we walked through the door. Very attentive service without being overbearing. I ordered an iced coffee and my friend the new lavender drink which she thought was delicious. The iced coffe was absolutely perfect, super creamy and sweet, exactly what I was looking for! I will definitely frequent this place when in the area. read more

BEST BELGIAN WAFFLES EVER! I get the trio every time which includes Belgian waffle with eggs and protein (bacon vs. chicken sausage vs pork sausage). The waffles are sooo fluffy but crispy at the time same. ALWAYS pay the extra dollar for pure maple syrup. I wish they served libations like mimosas and bloody mary's, but unfortunately they don't :( The dress is casual here. Lots of families and patrons in sweats. There can be an avg 20 minute wait on Saturday and Sunday afternoons. read more

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One of the first restaurants I visited when moving to Brookfield. The bacon is very flavorful. They have many fun and fresh dishes. The dishes are filling and have any combo you could ask for. read more

First Watch is the absolute best casual breakfast/lunch/brunch place in town. The food is always fresh and delicious. The portion sizes are generous and their pricing is fair. The coffee is robust and bold. The coffee mugs are deep and they leave the pot on the table. They tend to get busy at times, but you can put yourself in line ahead of your arrival by using either their app or website. That option is incredibly helpful and convenient. They have a rotating seasonal menu usually with some unique offerings. They don't charge extra for egg whites like so many other restaurants do. They are also very generous with allowing reasonable substitutions if you don't like an ingredient or side item that comes with your meal. The owners are friendly and involved. If you haven't tried First Watch yet, you don't know what you're missing! They are my go-to place virtually weekly! read more

Great experience. Service and food were excellent. Menu has many interesting items and the twist on a traditional pancake - to die for. Will be back! read more

First Watch - Horse and Cart Bloody Mary - Breakfast & Brunch Near Me - Brookfield, Wisconsin

Excellent Brunch place! I've been coming here for years! The entire staff is outstanding and incredibly friendly!!

Service is very friendly and the food is delicious!! I chose the chili chorizo and was amazing! read more

First Watch - Breakfast & Brunch Near Me - Brookfield, Wisconsin

This is one of my favorite breakfast / lunch chains. It is always clean and food is reliably good and fresh any location you choose to eat at! It seldom disappoints! read more

Great brunch at a reasonable price! Bright, clean, delightful atmosphere. Free coffee (decent) and wifi while you wait for your table; on weekends this place is packed! I've had omlettes and blue berry pancakes here; both were great! Service was good too. read more

This place rocks! I got the power chicken quinoa bowl and it was sooooooo good! I planned a lunch with co workers many of which are very picky and all of them raved about this place too. I will say it is a bit too expensive. Almost every meal is about $9. Either way I'll be back! read more

Recommended by my best friend, whom I've visited First Watch with three times now. Each time it's been absolutely delicious. The food is healthy and fresh and the juices are yummy, even though they're healthy! The staff is friendly and were nice enough to accommodate a birthday coupon without actually having the coupon during our first visit. The restaurant atmosphere feels like an upgraded version of IHOP, but the decor is nice and great for a family visit. read more

First Watch - Pesto Chicken Quinoa Bowl - Breakfast & Brunch Near Me - Brookfield, Wisconsin

Not the best place for food. Super causal ambience, covid restrictions are in place, and it seems relatively clean and sanitized. I would have liked to have a better server, but overall, good place read more

Um, I wish my first review of First Watch was before today. Up until today I loved this place for breakfast, lunch and brunch, but today really miffed me and it was not the food. I can always count on the food being consistently good here. What really irked me was the service! I am not sure if there have been some recent management and staff changes, but whatever it is, the customer service was poor today. My co-workers and I showed up at 11:30a and there were several open tables, but there was a wait. No big deal, I don't mind waiting for good food and thought maybe they don't want to slam the servers with too many tables at once. The wait wasn't too long maybe 15 minutes. I have noticed on recent visits they tend to keep several tables open even if there is a wait. We had one server stop by and ask if we wanted something to drink, then another server take our orders and then finally someone else who delivered our food and check. That's not what got me though. I ordered an omelette and instead of the sides of greens, potatoes and/or fruit and english muffin I asked to substitute for a pancake and was told that it would be a small charge, no big deal. Then I got my bill and saw that instead of a small up charge they charged me for a full side and almost $4.00 for one pancake. Seriously!!!! I asked the cashier if that was correct and she was snotty and said we don't do pancake substitutions. I know I've done this before and not even been charged. I don't mind paying a little bit but seriously you can't tell me being a breakfast place that a pancake costs more than fruit and an english muffin. I know they were busy but that is no excuse for the service today and the way the cashier responded to my question. I'm not sure I will come back to this location, maybe just frequent the one in Mequon more, the service there is always outstanding! read more

I like strong coffee, I promise. The coffee at First Watch, however, was not just strong. It was like they brewed 20 very strong pots of coffee, reduced the liquid down to one pot, then stirred in some instant granules for good measure. Holy buckets. The atmosphere is decent... a bit sterile. I like that the kitchen is wide open. It makes me feel good about the food I am about to be served. So let's talk about the food. The Chickichanga was very good. Thumbs up from everyone at the table. And I expected it to be good, as the menu told me "you gotta try this!" I also liked the fresh fruit, but I would appreciate more of it. I got one strawberry, and one cube each of pineapple, honeydew and canteloupe. And two grapes. Another thing the menu raved about was the Bacado omelette. Not sure why, because I thought it was really boring and bland, something I could have easily done better at home. One of my dining partners said his dish, the Acapulco omelette, wasn't as good as the Bacado, but I find that hard to believe. All in all, just OK. I won't go out of my way to come back. read more

First Watch - Breakfast & Brunch Near Me - Brookfield, Wisconsin

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Ordered eggs over medium. The eggs were crunchy on the outside with runny whites. I thought it might have been an off day, so I went on another occasion. Same thing happened. I order "over medium" specifically to avoid this issue, 'cause snotty eggwhites are gross. Will not be eating there again. read more

I've been meaning to try this place out since it was up but never wanted to wait for a seat. Today I finally got to a table right away and was excited to order. Everything on the menu looked good but the two things my friend and I ordered had NO FLAVOR. Very disappointed. Will try again though. Good prices. read more

First Watch - Tri-Athelete and Power Wrap - Breakfast & Brunch Near Me - Brookfield, Wisconsin

Friendly breakfast place that is easy to get to and meet friends. The coffee keeps coming, fast service too.

Always enjoy the food. A fresh take on traditional breakfast. Portions are reasonable but not huge which I appreciate.

So so. My mom and I came here on a Friday morning around 8am and were able to be seated right away. The first thing I noticed is that the water glasses were incredibly dirty, like they hadn't been washed at all. We let this go and just didn't use them. But this wasn't a great first impression. Our waitress was just ok. She wasn't rude but she wasn't exactly friendly either. Onto the food...the menu was extensive and I had a hard time deciding what to choose. I ended up with the fruit crepes which came with a small side of granola and a large muffin. Overall my meal was mediocre. The crepes were cold. Now this could be standard as I typically don't order crepes but I had expected them to be warm. The muffin was a hit dry and again, was served cold. It would have been better served warm. My mom has ordered the French toast and thought it was just okay and a little dry. Also, when she went to grab her plate, the bottom of it was dirty as in stuck on food. Both of us also used the restroom which could have used some attention. Given the fact that I wasn't totally disappointed and there are so many great reviews on this place, I will likely give it a second chance. However if I encounter any uncleanliness again I will probably say something to the manager. read more

First Watch - Fruit crepes and French toast - Breakfast & Brunch Near Me - Brookfield, Wisconsin

My mom and I came here after a morning of shopping for a healthier lunch option. There was a long wait so we just put in our order to go which was fast and efficient. This place is great if you are looking for lighter fare at a decent price point. We both got soup and sandwiches for under $10. The sandwiches are a good size and could easily be two meals. They had a variety of soups and the overall menu is pretty large with lots of great options. The vegetable sammie is SO good. Fresh grilled veggies, cheese and pesto on a really nice whole wheat bread - excellent vegetarian option. The tomato basil soup was also great and paired nicely with both of our sandwiches. read more

Excellent food. The Elote Mexican Corn Hash was a home run. Great coffee. This will be our new go to breakfast spot. read more

First Watch - Breakfast & Brunch Near Me - Brookfield, Wisconsin

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Nice dining establishment and breakfast was not disappointing. I had the special Bananas Foster French Toast which doesn't appear on the menu. For a chain restaurant not bad. The food was served hot and was very tastee. The service was fast and the server was pleasant. If you plan on going for Sunday brunch plan on waiting! read more

First Watch - Bananas Foster Toast - Breakfast & Brunch Near Me - Brookfield, Wisconsin

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